- from the field of marketing and advertising (strategy, designing, copywriting, etc.);
- who has made noteworthy contributions that can be termed as “above and beyond” ordinary work;
- who has done work beyond his/her own business interest i.e. contributions made in the industry whether driving an initiative, etc.
- who has used their influence to change the way our industry operates for the better;
- is a symbol of integrity and credibility; and
- who has given number of years to the industry: 25 to 30 years of unmatched performance.
