Winners 2020

Effie Grand Prix

Truck Art Childfinder

Marketer of the year

Telenor Pakistan

Agency of the year

Ogilvy Pakistan

Branded Content

Award LevelGold
Campaign TitleHumrahi Digital Campaign
BrandLife Insurance Plans
ClientEFU Life Assurance Ltd.
Lead Agency/sMullen Lowe Rauf
Contributing Agency/sMediaVest
Individuals Credit
Aman Hussain Anum Saadat Imran Mehdi Ali Tin Saher Shakil Umer Adil Mohammad Usman Mohammad Zaidi

Award LevelSilver
Campaign TitleKareeb Kareeb Tarkeeb
BrandRose Petal Zzoop
ClientRose Petal Zzoop
Lead Agency/sBBDO Pakistan
Contributing Agency/s-
Individuals Credit
Moiz Khan Ali Rez Assam Khalid Safiullah Khan Ahmad Zafar Zeenia Ather

Award LevelSilver
Campaign TitleStrepsils Stereo-Season 2, 5, 7, 9, 11, 13, 15, 16, 18, 20
BrandStrepsils
ClientReckitt Benckiser
Lead Agency/sAdcom
Contributing Agency/s-
Individuals Credit
Humayun Farooq Taha Durrani Shayan Ahmed Hasan Rizvi Yamnah Khan Tasneem Lakhani Ameen Ahmed Moiz Uddin Mandana Zaidi Ali Noor

Award LevelBronze
Campaign TitleBranded Content
BrandNESCAFE BASEMENT
ClientNESTLE
Lead Agency/sESP
Contributing Agency/s-
Individuals Credit
Shahkar Ahmed Fizza Ijaz Omer Naseer Ali Imran Memon Faisal Rana Haris Haroon Abdurr Rab Faraz Ahmed Mahnam Zahid Muneeb Ur Rehman

Culinary

Award LevelSilver
Campaign TitleShan Plain Spices
BrandPlain Spices
ClientShan Foods Pvt. Limited
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Individuals Credit
Rabiya Hamid Naved Qureshi Sadia Qutubuddin Tahir Yousuf Hasaan Jalil Zahra Fatima Ali Tauheed Dyer Yousra Taj Adil Hussain Sikandar Nawaz Tiwana

Award LevelSilver
Campaign TitleNational Mayonnaise Thematic Campaign
BrandNational Mayonnaise
ClientNational Foods Limited
Lead Agency/sIAL SAATCHI & SAATCHI
Contributing Agency/s-
Individuals Credit
Wajahat Eijaz Hatif Yousuf Khan Nida Siddiqui Batool-e-Azra Ayaz Moin Fizza Shah Armenay Shehzad Aejaz Basrai

Award LevelBronze
Campaign TitleRecipe Mixes- Cullinary
BrandShan Recipe Mixes
ClientShan Foods Pvt. Limited
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Individuals Credit
Muhammad Faisal Mukaddam Anam Nazneen Shoaib Shamim Ushna Manzoor Khan Sheikh Adil Hussain Sikandar Nawaz Tiwana Rabiya Hamid Naved Qureshi Sadia Qutubuddin

David vs. Goliath

Award LevelGold
Campaign TitleGame of Meals
BrandCheetay.pk
ClientCheetay Logistics Pvt Ltd
Lead Agency/sBBDO Pakistan
Contributing Agency/s-
Individuals Credit
Ali Rez Safi Khan Adnan Tariq Shahroz Khan Feeza Mumtaz Umer Razzaq Assam Khalid Sana Najam

Award LevelBronze
Campaign TitleStrepsils Stereo-Season 2, 5, 7, 9, 11, 13, 15, 16, 18, 20
BrandStrepsils
ClientReckitt Benckiser
Lead Agency/sAdcom
Contributing Agency/s-
Individuals Credit
Humayun Farooq Taha Durrani Shayan Ahmed Hasan Rizvi Yamnah Khan Tasneem Lakhani Ameen Ahmed Moiz Uddin Mandana Zaidi Ali Noor

Finance

Award LevelSilver
Campaign TitleVisaPay
BrandVisaPay
ClientVisa Inc
Lead Agency/sBBDO Pakistan
Contributing Agency/s-
Individuals Credit
Kamil Khan Zulkarnain Qureshi Mahmoud Chemaitelly Bilal Khiyani Ali Rez Andrew Peacock Tina Ghotbi Ravandi Maya Kaabour Saurabh Dahiya Hammad Hassan

Award LevelSilver
Campaign TitleRemittance
BrandBank Alfalah - Alfalah Remittance Account
ClientBank Alfalah Limited
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Individuals Credit
Raheel Yousuf Ali Saif Noman Zubair Naved Qureshi

Home Furnishings and Appliances

Award LevelGold
Campaign TitleTruck Art Childfinder
BrandBerger Paints / Roshni Helpline
ClientBerger Paints
Lead Agency/sBBDO Pakistan
Contributing Agency/s-
Individuals Credit
Ali Rez Huma Mobin Moiz Khan Hira Mohibullah Assam Khalid Zain Aslam Ahmed Mustafa Samar Minallah Khan Sarah Tareen Mohammed Ali

Award LevelGold
Campaign TitleDawlance Customer Service
BrandDawlance Customer Service
ClientDawlance Pakistan
Lead Agency/sIAL SAATCHI & SAATCHI
Contributing Agency/s-
Individuals Credit
Syed Hasan Jameel Ahmad Raheel Ghani Hashmi Hassan Javed Haya Khan Arshad Jabbar Ayaz Moin Sarah Moqium Fizza Shah Mohammad Usman Chaudhary

Influencer

Award LevelGold
Campaign TitleMcDonald's Bun Kabab_Influencer Campaign
BrandMcDonald's Bun Kabab
ClientMcDonald's Pakistan
Lead Agency/sManhattan Communications (Pvt) Ltd
Contributing Agency/s-
Individuals Credit
Jamil Mughal Raza Ali Viquas Jalil Tehmina Siddiqi Adeeba Khan Shahzeb Ahmed Yasir Aslam Shumaila Firdous Shahbaz Mirza Onaissa Rizwani

Insurance

Award LevelSilver
Campaign TitleJubilee Life - Hum Insurance Nibhatay Hain
BrandLife Insurance
ClientJubilee Life Insurance
Lead Agency/sPRESTIGE COMMUNICATIONS (PVT.) LTD
Contributing Agency/s-
Individuals Credit
Jamal Mir Kamal Mir Zohaib Ayaz Erum Khaja Kashmala Sameer Javed Ahmed Sohail Fakhar Usman Qaiser Abdul Qadeer Bhatti Umair Shah

Internet and Telecom

Award LevelGold
Campaign Title#MoreKaShor - Cricket World Cup
BrandInternet & Telecommunications
ClientTelenor Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Individuals Credit
Yasir Yasin Malik Mubeen Farrukh Shadman Khan Sara Kayani Tahir Naseem Asim Naqvi Imran Qaiser Gohar Abbas Hamza Amjad Ammar Haider

Award LevelGold
Campaign TitleBudget Bamuqabla Befikri
BrandUfone Super Card
ClientUfone PTML
Lead Agency/sJWT GREY Pakistan
Contributing Agency/s-
Individuals Credit
Shahzaib Atif Ahmed Haq Umair Shams Qasim Saddique Rustam Ali Khan Tamoor Mir Hasan Ali Zeeshan Nadeem Lalah Imtiaz Feroz Naqvi

Award LevelSilver
Campaign TitleTelenor Gaming
BrandInternet & Telecom
ClientTelenor Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Individuals Credit
Yasir Yasin Sarah Tariq Hassan Shadman Khan Malik Mubeen Farrukh Basmah Kamran Azmi Asim Naqvi Imran Qaiser Gohar Abbas Hamza Amjad Khuram Sebastian

Award LevelBronze
Campaign TitleUfone Balochistan Football Tournament
BrandUfone Balochistan Football Tournament Activation
ClientUfone PTML
Lead Agency/sActive Media
Contributing Agency/s-
Individuals Credit
Shahzaib Atif Bilal Ahmed Mubashir Fida Amir Pasha Saad Khan Ali Mustafa Romah Samuel

Media Innovation

Award LevelGold
Campaign TitleTruck Art Childfinder
BrandBerger Paints / Roshni Helpline
ClientBerger Paints
Lead Agency/sBBDO Pakistan
Contributing Agency/s-
Individuals Credit
Ali Rez Huma Mobin Moiz Khan Hira Mohibullah Assam Khalid Zain Aslam Ahmed Mustafa Samar Minallah Khan Sarah Tareen Mohammed Ali

Passion for Pakistan

Award LevelSilver
Campaign TitleHBL PSL 2019
BrandHBLPSL
ClientHBL
Lead Agency/sJWT GREY Pakistan
Contributing Agency/s-
Individuals Credit
Nadir Zia

Personal Care

Award LevelSilver
Campaign TitleBano Anari nahi, Khiladi
BrandGillette
ClientP&G
Lead Agency/sAdcom
Contributing Agency/s-
Individuals Credit
Ali Malik Zeeshan Jilani Bilal Alvi Urooj Ahmed Owais Ahmed Ibrahim Baloch Muhammad Sami Anam Parekh Khalid Farid Amna Abbas

Award LevelBronze
Campaign TitleMaa ka sahara-season 2, 3, 4, 5, 6, 7, 8
BrandCanbebe
ClientOntex Pakistan Private Limited
Lead Agency/sGreen Man's Ark
Contributing Agency/s-
Individuals Credit
Ameen Jan Madiha Minhas Fatima Baloch Daniyal Khan Rida Shaik Ameen Ahmed Patel Adnan Syed

Award LevelBronze
Campaign TitleAlways Cotton Soft
BrandAlways
ClientP&G
Lead Agency/sAdcom
Contributing Agency/s-
Individuals Credit
Ayesha Farid Zain Asim Naz Ibrahim Baloch Muhammad Sami Faryal Hasan Sukaina Moosavee Hibah Kamal Mohsin Zaidi Rehan Babar Hammad Khan

Positive Change: Social Good - Brands

Award LevelGold
Campaign TitleTruck Art Childfinder
BrandBerger Paints / Roshni Helpline
ClientBerger Paints
Lead Agency/sBBDO Pakistan
Contributing Agency/s-
Individuals Credit
Ali Rez Huma Mobin Moiz Khan Hira Mohibullah Assam Khalid Zain Aslam Ahmed Mustafa Samar Minallah Khan Sarah Tareen Mohammed Ali

Award LevelSilver
Campaign TitleCoke Ramzan 2019
BrandCoke
ClientCoca Cola Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Individuals Credit
Abbas Arslan Umar Malik Waqas Azhar Hassan Bangash Zehra Zaidi asim Naqvi Jawahira Javed Ahmad Azim Khurram Tahir Abdullah Nasim

Award LevelSilver
Campaign TitleKhushal Zamindar
BrandInternet and Telecom
ClientTelenor Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Individuals Credit
Yasir Yasin Malik Mubeen Farrukh Sara Kayani Ahmed Bhatti Fatima Habib Asim Naqvi Imran Qaiser Gohar Abbas Ammar Haider Hamza Amjad

Award LevelBronze
Campaign Title#DadsCanChange
BrandPampers
ClientP&G
Lead Agency/sAdcom
Contributing Agency/s-
Individuals Credit
Ali Rizvi Kainat Tanveer Ibrahim Baloch Javeria Ammar Awais Iqbal Yasser Shah Urooj Ahmed Ali Malik Zeeshan Jilani Usama Qasmi

Positive Change Social Good - Non Profit

Award LevelGold
Campaign TitleTruck Art Childfinder
BrandBerger Paints / Roshni Helpline
ClientBerger Paints
Lead Agency/sBBDO Pakistan
Contributing Agency/s-
Individuals Credit
Ali Rez Huma Mobin Moiz Khan Hira Mohibullah Assam Khalid Zain Aslam Ahmed Mustafa Samar Minallah Khan Sarah Tareen Mohammed Ali

Award LevelGold
Campaign TitleStop Jahezkhori / Stop Dowrymongering
BrandUN Women
ClientUN Women
Lead Agency/sBBDO Pakistan
Contributing Agency/s-
Individuals Credit
Ali Rez Hira Mohibullah Huma Mobin Moiz Khan Assam Khalid Ahmed Mustafa Fatima Ansari Khairaza Khan Aamna Rahim Maida Azmat

Restaurants

Award LevelBronze
Campaign TitleFood Trust-Open Door 2019
BrandFood Trust-Open Door
ClientMcDonald's Pakistan
Lead Agency/sManhattan Communications (Pvt) Ltd
Contributing Agency/s-
Individuals Credit
Jamil Mughal Viquas Jalil Raza Ali Tehmina Siddiqi Adeeba Khan Shahbaz Mirza Yasir Aslam Shumaila Firdous Arshi Ashraf Shahzeb Ahmed

Seasonal Marketing

Award LevelSilver
Campaign TitleCoke Ramzan 2019
BrandCoke
ClientCoca Cola Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Individuals Credit
Asim Naqvi Hassan Bangash Zehra Zaidi Junaid Younus Saad Jamshed Usama Alqai Ahmad Azim Abdullah Nasim Khurram Tahir Jawahira Javed

Snacks & Desserts

Award LevelSilver
Campaign TitleJumbo Junior
BrandJumbo Junior
ClientInnovative Biscuits Pvt. Ltd.
Lead Agency/sMullenLowe Rauf
Contributing Agency/s-
Individuals Credit
Umair Mustaf Talha Imran Salman Zafar Naveed Minhas Kiran Murad Anil Anjum Haleema Ahmed Sheheryar Pasha Riaz Rehman Hamd Imran

Sustained Success

Award LevelBronze
Campaign TitleKhushiyan Chakh Lo
BrandShan Recipe Mixes
ClientShan Foods Pvt Limited
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Individuals Credit
Sheikh Adil Hussain Ushna Manzoor Khan Sikandar Nawaz Tiwana Shoaib Shamim Sidra Sheikh Yousra Taj Faisal Mukaddam Naved Qureshi Sadia Qutubuddin Rabiya Hamid

Topical Marketing

Award LevelSilver
Campaign TitleCricket Anthem
BrandCoke
ClientCoca Cola Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Individuals Credit
Jawahira Javed Zehra Zaidi Junaid Younus Asim Naqvi Hassan Bangash Ahmad Azim Abdullah Nasim Umar Malik Waqas Azhar

Award LevelBronze
Campaign TitleDekhtay Jao Khatay Jao
BrandFood Panda
Clientfoodpanda Pakistan – Delivery Hero
Lead Agency/sAdcom
Contributing Agency/s-
Individuals Credit
Noman Mirza Saad Mehmood Marium Kamal Somair Rizvi Osama Saleem Farhan Kabani Nauman Mirza Mohammad Zaki Moiz Uddin Ayesha Mehmood

Youth Marketing

Award LevelGold
Campaign TitleTelenor Gaming
BrandGaming Vertical
ClientTelenor Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Individuals Credit
Yasir Yasin Sarah Tariq Hassan Shadman Khan Basmah Kamran Azmi Malik Mubeen Farrukh Asim Naqvi Imran Qaiser Gohar Abbas Hamza Amjad Ammar Haider

Award LevelBronze
Campaign TitleCornetto Cupidity - Summer Love
BrandCornetto
ClientUnilever Pakistan Ltd.
Lead Agency/sTeeli Private Limited
Contributing Agency/s-
Individuals Credit
Pareesa Naeem Arqam Tabani Rahmeen Fazal Muhammad Murtaza Alizai Basit Naqvi Ziad Azad Affan Khan GulZaib Shakeel