Winners 2020

Effie Grand Prix

Truck Art Childfinder

Marketer of the year

Telenor Pakistan

Agency of the year

Ogilvy Pakistan

Branded Content


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Award LevelGold
Campaign TitleHumrahi Digital Campaign
BrandLife Insurance Plans
ClientEFU Life Assurance Ltd.
Lead Agency/sMullen Lowe Rauf
Contributing Agency/sMediaVest
Individuals Credit
Aman Hussain Anum Saadat Imran Mehdi Ali Tin Saher Shakil Umer Adil Mohammad Usman Mohammad Zaidi

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Award LevelSilver
Campaign TitleKareeb Kareeb Tarkeeb
BrandRose Petal Zzoop
ClientRose Petal Zzoop
Lead Agency/sBBDO Pakistan
Contributing Agency/s-
Individuals Credit
Moiz Khan Ali Rez Assam Khalid Safiullah Khan Ahmad Zafar Zeenia Ather

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Award LevelSilver
Campaign TitleStrepsils Stereo-Season 2, 5, 7, 9, 11, 13, 15, 16, 18, 20
BrandStrepsils
ClientReckitt Benckiser
Lead Agency/sAdcom
Contributing Agency/s-
Individuals Credit
Humayun Farooq Taha Durrani Shayan Ahmed Hasan Rizvi Yamnah Khan Tasneem Lakhani Ameen Ahmed Moiz Uddin Mandana Zaidi Ali Noor

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Award LevelBronze
Campaign TitleBranded Content
BrandNESCAFE BASEMENT
ClientNESTLE
Lead Agency/sESP
Contributing Agency/s-
Individuals Credit
Shahkar Ahmed Fizza Ijaz Omer Naseer Ali Imran Memon Faisal Rana Haris Haroon Abdurr Rab Faraz Ahmed Mahnam Zahid Muneeb Ur Rehman

Culinary


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Award LevelSilver
Campaign TitleShan Plain Spices
BrandPlain Spices
ClientShan Foods Pvt. Limited
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Individuals Credit
Rabiya Hamid Naved Qureshi Sadia Qutubuddin Tahir Yousuf Hasaan Jalil Zahra Fatima Ali Tauheed Dyer Yousra Taj Adil Hussain Sikandar Nawaz Tiwana

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Award LevelSilver
Campaign TitleNational Mayonnaise Thematic Campaign
BrandNational Mayonnaise
ClientNational Foods Limited
Lead Agency/sIAL SAATCHI & SAATCHI
Contributing Agency/s-
Individuals Credit
Wajahat Eijaz Hatif Yousuf Khan Nida Siddiqui Batool-e-Azra Ayaz Moin Fizza Shah Armenay Shehzad Aejaz Basrai

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Award LevelBronze
Campaign TitleRecipe Mixes- Cullinary
BrandShan Recipe Mixes
ClientShan Foods Pvt. Limited
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Individuals Credit
Muhammad Faisal Mukaddam Anam Nazneen Shoaib Shamim Ushna Manzoor Khan Sheikh Adil Hussain Sikandar Nawaz Tiwana Rabiya Hamid Naved Qureshi Sadia Qutubuddin

David vs. Goliath


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Award LevelGold
Campaign TitleGame of Meals
BrandCheetay.pk
ClientCheetay Logistics Pvt Ltd
Lead Agency/sBBDO Pakistan
Contributing Agency/s-
Individuals Credit
Ali Rez Safi Khan Adnan Tariq Shahroz Khan Feeza Mumtaz Umer Razzaq Assam Khalid Sana Najam

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Award LevelBronze
Campaign TitleStrepsils Stereo-Season 2, 5, 7, 9, 11, 13, 15, 16, 18, 20
BrandStrepsils
ClientReckitt Benckiser
Lead Agency/sAdcom
Contributing Agency/s-
Individuals Credit
Humayun Farooq Taha Durrani Shayan Ahmed Hasan Rizvi Yamnah Khan Tasneem Lakhani Ameen Ahmed Moiz Uddin Mandana Zaidi Ali Noor

Finance


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Award LevelSilver
Campaign TitleVisaPay
BrandVisaPay
ClientVisa Inc
Lead Agency/sBBDO Pakistan
Contributing Agency/s-
Individuals Credit
Kamil Khan Zulkarnain Qureshi Mahmoud Chemaitelly Bilal Khiyani Ali Rez Andrew Peacock Tina Ghotbi Ravandi Maya Kaabour Saurabh Dahiya Hammad Hassan

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Award LevelSilver
Campaign TitleRemittance
BrandBank Alfalah - Alfalah Remittance Account
ClientBank Alfalah Limited
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Individuals Credit
Raheel Yousuf Ali Saif Noman Zubair Naved Qureshi

Home Furnishings and Appliances


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Award LevelGold
Campaign TitleTruck Art Childfinder
BrandBerger Paints / Roshni Helpline
ClientBerger Paints
Lead Agency/sBBDO Pakistan
Contributing Agency/s-
Individuals Credit
Ali Rez Huma Mobin Moiz Khan Hira Mohibullah Assam Khalid Zain Aslam Ahmed Mustafa Samar Minallah Khan Sarah Tareen Mohammed Ali

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Award LevelGold
Campaign TitleDawlance Customer Service
BrandDawlance Customer Service
ClientDawlance Pakistan
Lead Agency/sIAL SAATCHI & SAATCHI
Contributing Agency/s-
Individuals Credit
Syed Hasan Jameel Ahmad Raheel Ghani Hashmi Hassan Javed Haya Khan Arshad Jabbar Ayaz Moin Sarah Moqium Fizza Shah Mohammad Usman Chaudhary

Influencer


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Award LevelGold
Campaign TitleMcDonald's Bun Kabab_Influencer Campaign
BrandMcDonald's Bun Kabab
ClientMcDonald's Pakistan
Lead Agency/sManhattan Communications (Pvt) Ltd
Contributing Agency/s-
Individuals Credit
Jamil Mughal Raza Ali Viquas Jalil Tehmina Siddiqi Adeeba Khan Shahzeb Ahmed Yasir Aslam Shumaila Firdous Shahbaz Mirza Onaissa Rizwani

Insurance


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Award LevelSilver
Campaign TitleJubilee Life - Hum Insurance Nibhatay Hain
BrandLife Insurance
ClientJubilee Life Insurance
Lead Agency/sPRESTIGE COMMUNICATIONS (PVT.) LTD
Contributing Agency/s-
Individuals Credit
Jamal Mir Kamal Mir Zohaib Ayaz Erum Khaja Kashmala Sameer Javed Ahmed Sohail Fakhar Usman Qaiser Abdul Qadeer Bhatti Umair Shah

Internet and Telecom


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Award LevelGold
Campaign Title#MoreKaShor - Cricket World Cup
BrandInternet & Telecommunications
ClientTelenor Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Individuals Credit
Yasir Yasin Malik Mubeen Farrukh Shadman Khan Sara Kayani Tahir Naseem Asim Naqvi Imran Qaiser Gohar Abbas Hamza Amjad Ammar Haider

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Award LevelGold
Campaign TitleBudget Bamuqabla Befikri
BrandUfone Super Card
ClientUfone PTML
Lead Agency/sJWT GREY Pakistan
Contributing Agency/s-
Individuals Credit
Shahzaib Atif Ahmed Haq Umair Shams Qasim Saddique Rustam Ali Khan Tamoor Mir Hasan Ali Zeeshan Nadeem Lalah Imtiaz Feroz Naqvi

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Award LevelSilver
Campaign TitleTelenor Gaming
BrandInternet & Telecom
ClientTelenor Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Individuals Credit
Yasir Yasin Sarah Tariq Hassan Shadman Khan Malik Mubeen Farrukh Basmah Kamran Azmi Asim Naqvi Imran Qaiser Gohar Abbas Hamza Amjad Khuram Sebastian

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Award LevelBronze
Campaign TitleUfone Balochistan Football Tournament
BrandUfone Balochistan Football Tournament Activation
ClientUfone PTML
Lead Agency/sActive Media
Contributing Agency/s-
Individuals Credit
Shahzaib Atif Bilal Ahmed Mubashir Fida Amir Pasha Saad Khan Ali Mustafa Romah Samuel

Media Innovation


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Award LevelGold
Campaign TitleTruck Art Childfinder
BrandBerger Paints / Roshni Helpline
ClientBerger Paints
Lead Agency/sBBDO Pakistan
Contributing Agency/s-
Individuals Credit
Ali Rez Huma Mobin Moiz Khan Hira Mohibullah Assam Khalid Zain Aslam Ahmed Mustafa Samar Minallah Khan Sarah Tareen Mohammed Ali

Passion for Pakistan


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Award LevelSilver
Campaign TitleHBL PSL 2019
BrandHBLPSL
ClientHBL
Lead Agency/sJWT GREY Pakistan
Contributing Agency/s-
Individuals Credit
Nadir Zia

Personal Care


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Award LevelSilver
Campaign TitleBano Anari nahi, Khiladi
BrandGillette
ClientP&G
Lead Agency/sAdcom
Contributing Agency/s-
Individuals Credit
Ali Malik Zeeshan Jilani Bilal Alvi Urooj Ahmed Owais Ahmed Ibrahim Baloch Muhammad Sami Anam Parekh Khalid Farid Amna Abbas

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Award LevelBronze
Campaign TitleMaa ka sahara-season 2, 3, 4, 5, 6, 7, 8
BrandCanbebe
ClientOntex Pakistan Private Limited
Lead Agency/sGreen Man's Ark
Contributing Agency/s-
Individuals Credit
Ameen Jan Madiha Minhas Fatima Baloch Daniyal Khan Rida Shaik Ameen Ahmed Patel Adnan Syed

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Award LevelBronze
Campaign TitleAlways Cotton Soft
BrandAlways
ClientP&G
Lead Agency/sAdcom
Contributing Agency/s-
Individuals Credit
Ayesha Farid Zain Asim Naz Ibrahim Baloch Muhammad Sami Faryal Hasan Sukaina Moosavee Hibah Kamal Mohsin Zaidi Rehan Babar Hammad Khan

Positive Change: Social Good - Brands


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Award LevelGold
Campaign TitleTruck Art Childfinder
BrandBerger Paints / Roshni Helpline
ClientBerger Paints
Lead Agency/sBBDO Pakistan
Contributing Agency/s-
Individuals Credit
Ali Rez Huma Mobin Moiz Khan Hira Mohibullah Assam Khalid Zain Aslam Ahmed Mustafa Samar Minallah Khan Sarah Tareen Mohammed Ali

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Award LevelSilver
Campaign TitleCoke Ramzan 2019
BrandCoke
ClientCoca Cola Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Individuals Credit
Abbas Arslan Umar Malik Waqas Azhar Hassan Bangash Zehra Zaidi asim Naqvi Jawahira Javed Ahmad Azim Khurram Tahir Abdullah Nasim

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Award LevelSilver
Campaign TitleKhushal Zamindar
BrandInternet and Telecom
ClientTelenor Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Individuals Credit
Yasir Yasin Malik Mubeen Farrukh Sara Kayani Ahmed Bhatti Fatima Habib Asim Naqvi Imran Qaiser Gohar Abbas Ammar Haider Hamza Amjad

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Award LevelBronze
Campaign Title#DadsCanChange
BrandPampers
ClientP&G
Lead Agency/sAdcom
Contributing Agency/s-
Individuals Credit
Ali Rizvi Kainat Tanveer Ibrahim Baloch Javeria Ammar Awais Iqbal Yasser Shah Urooj Ahmed Ali Malik Zeeshan Jilani Usama Qasmi

Positive Change Social Good - Non Profit


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Award LevelGold
Campaign TitleTruck Art Childfinder
BrandBerger Paints / Roshni Helpline
ClientBerger Paints
Lead Agency/sBBDO Pakistan
Contributing Agency/s-
Individuals Credit
Ali Rez Huma Mobin Moiz Khan Hira Mohibullah Assam Khalid Zain Aslam Ahmed Mustafa Samar Minallah Khan Sarah Tareen Mohammed Ali

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Award LevelGold
Campaign TitleStop Jahezkhori / Stop Dowrymongering
BrandUN Women
ClientUN Women
Lead Agency/sBBDO Pakistan
Contributing Agency/s-
Individuals Credit
Ali Rez Hira Mohibullah Huma Mobin Moiz Khan Assam Khalid Ahmed Mustafa Fatima Ansari Khairaza Khan Aamna Rahim Maida Azmat

Restaurants


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Award LevelBronze
Campaign TitleFood Trust-Open Door 2019
BrandFood Trust-Open Door
ClientMcDonald's Pakistan
Lead Agency/sManhattan Communications (Pvt) Ltd
Contributing Agency/s-
Individuals Credit
Jamil Mughal Viquas Jalil Raza Ali Tehmina Siddiqi Adeeba Khan Shahbaz Mirza Yasir Aslam Shumaila Firdous Arshi Ashraf Shahzeb Ahmed

Seasonal Marketing


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Award LevelSilver
Campaign TitleCoke Ramzan 2019
BrandCoke
ClientCoca Cola Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Individuals Credit
Asim Naqvi Hassan Bangash Zehra Zaidi Junaid Younus Saad Jamshed Usama Alqai Ahmad Azim Abdullah Nasim Khurram Tahir Jawahira Javed

Snacks & Desserts


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Award LevelSilver
Campaign TitleJumbo Junior
BrandJumbo Junior
ClientInnovative Biscuits Pvt. Ltd.
Lead Agency/sMullenLowe Rauf
Contributing Agency/s-
Individuals Credit
Umair Mustaf Talha Imran Salman Zafar Naveed Minhas Kiran Murad Anil Anjum Haleema Ahmed Sheheryar Pasha Riaz Rehman Hamd Imran

Sustained Success


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Award LevelBronze
Campaign TitleKhushiyan Chakh Lo
BrandShan Recipe Mixes
ClientShan Foods Pvt Limited
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Individuals Credit
Sheikh Adil Hussain Ushna Manzoor Khan Sikandar Nawaz Tiwana Shoaib Shamim Sidra Sheikh Yousra Taj Faisal Mukaddam Naved Qureshi Sadia Qutubuddin Rabiya Hamid

Topical Marketing


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Award LevelSilver
Campaign TitleCricket Anthem
BrandCoke
ClientCoca Cola Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Individuals Credit
Jawahira Javed Zehra Zaidi Junaid Younus Asim Naqvi Hassan Bangash Ahmad Azim Abdullah Nasim Umar Malik Waqas Azhar

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Award LevelBronze
Campaign TitleDekhtay Jao Khatay Jao
BrandFood Panda
Clientfoodpanda Pakistan – Delivery Hero
Lead Agency/sAdcom
Contributing Agency/s-
Individuals Credit
Noman Mirza Saad Mehmood Marium Kamal Somair Rizvi Osama Saleem Farhan Kabani Nauman Mirza Mohammad Zaki Moiz Uddin Ayesha Mehmood

Youth Marketing


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Award LevelGold
Campaign TitleTelenor Gaming
BrandGaming Vertical
ClientTelenor Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Individuals Credit
Yasir Yasin Sarah Tariq Hassan Shadman Khan Basmah Kamran Azmi Malik Mubeen Farrukh Asim Naqvi Imran Qaiser Gohar Abbas Hamza Amjad Ammar Haider

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Award LevelBronze
Campaign TitleCornetto Cupidity - Summer Love
BrandCornetto
ClientUnilever Pakistan Ltd.
Lead Agency/sTeeli Private Limited
Contributing Agency/s-
Individuals Credit
Pareesa Naeem Arqam Tabani Rahmeen Fazal Muhammad Murtaza Alizai Basit Naqvi Ziad Azad Affan Khan GulZaib Shakeel