Effie Pakistan is a not-for-profit initiative with the mission to champion and improve the practice and practitioners of marketing effectiveness. It honours the most significant achievement in marketing communications: ideas that work.

It is an affiliate programme of Effie Worldwide that is committed to inspiring and celebrating effective marketing and marketers globally. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie recognizes effectiveness worldwide with the Global Effie, 4 regional award programs and some 49 national programs.

key dates

1st deadline
Oct 2023
2nd deadline
Nov 2023
3rd deadline
Nov 2023
last deadline
DEC 2023
1st round of jury
20th - 21 st
JAN 2024
2nd round of jury
FEB 2024
grand jury
MARCH 2024
gala night
MAY 2024

Effie Bootcamp: Re-Thinking Marketing the Effie Way

Jury 2024

Jury Chair

Saad Amanullah Khan

Corporate Strategy Consultant

Spent three decades with Procter & Gamble in senior management, including 7 years as CEO of Gillette Pakistan. Led American Business Council (ABC) twice as President and active member of Overseas Investors Chamber of Commerce and Industry (OICCI) board. Currently Independent Director on the boards of Fauji Fertilizer Corporation, Karachi Electric, NBP Funds, Jaffer Brothers, Burque Corporation, International Packaging and ZIL Limited. Previously on the boards of PSX and State Life Insurance Corporation. An active social worker, sitting on the boards of a half a dozen NGO’s and Chairman of two. Author of a business book “It’s Business, It’s Personal” published in 2014 in the US.

partners and sponsors