Archive 2024

With a rich 24-year marketing career, my journey has unfolded across diverse organisations—Habib Oil Mills, Manhattan Leo Burnett, and Manhattan International. Joining JWT Pakistan in 2010 as Account Director, I handled pivotal accounts like Nokia, Shell, Shan Foods, and GSK. Progressing to Group Account Director, the portfolio expanded, and I managed flagship brands such as Habib Bank Limited, Tapal Tea, and English Biscuit Manufacturers. Transitioning to Director Client Services, I shaped business and communication strategies for the entire Karachi client portfolio. At Manhattan Communications, I served as Business Director, overseeing their diverse business portfolio. The Soho Square and Ogilvy Pakistan chapter brought exhilarating experiences leading accounts for Coca-Cola, FoodPanda, Peugeot, English Biscuit Manufacturers, Mondelez Pakistan, and Unilever. Now, as Managing Director of GREY Pakistan, I'm enthusiastic about applying my problem-solving skills and people-centric approach to drive our ongoing agenda, delivering innovative solutions fueled by our renowned creativity.

I take immense pride in being the father of three delightful little ones and am an ardent golf enthusiast with grand aspirations. I embrace setbacks, viewing them as opportunities to gain strength, and I am guided by an optimistic perspective that emphasises continual personal and professional growth. With over 15 years of experience in nurturing and expanding Fast-Moving Consumer Goods (FMCG) brands, I am a versatile and dynamic Senior Commercial Executive experienced in handling both international and domestic brand strategies. I am committed to innovating brand-building methodologies that effectively translate into sales, thereby propelling both immediate and sustained business expansion

Seema has served as a jury member for the global Cannes Lions '22 Festival of Advertising Awards, the Spikes Asia Advertising Awards 2023 & the Drum Chip Shop Awards & Drum Creativity Awards 2023. She was also on the Effies Jury 2022 & 2023. Seema is a board member of the Pakistan Advertising Association. Seema is a Trustee for the Karachi Biennale Trust & a Member of the Executive Committee of the Indus Valley School of Art & Architecture. Seema serves on the boards of Circle Pakistan & Aahung. Seema is strongly committed to Women Empowerment and Human Rights.

As a Senior Executive Creative Director (with 20+ years of experience) and a screenwriter, and Filmmaker and now with an NLP Practitioner certification - I’m passionate about storytelling and tapping into audiences’ emotions. I love manifesting my creative visions and balancing form with function to elevate diverse industry brands.I prefer adopting a “Writers Room” approach to collaborative creation, with my team of creative directors, copywriters, artists and designers to execute on strategy and deliver emotionally rich campaigns that build buzz and attract new audiences. I’ve worked with industry-leading global brands while at Ogilvy, JWT and agency startups, and led teams that delivered Effie-award winning brand campaigns. As a true global citizen, my work and studies and life have taken me to the UK, USA, India, Thailand, Turkey and Lebanon, and I’ve been honoured allowed to work with teams internationally to create work for Pakistan as well as for APAC and MENA regions.As a filmmaker, I bring my perspective as a Pakistani woman to my stories.My work has earned nominations for Best Picture, Best Documentary, Best Global Perspective, andearned Best Cinematography at the Film out of Frame (FOF) Awards held in Los Angeles.

Saadi Mansuri brings 20 years of experience in Business and Marketing Strategy across CPG landscapes. He is now navigating the exciting intersection of traditional business strategy and emerging AI technologies.

With over 17 years of marketing and brand experience, Rifah is a powerhouse. She’s led iconic brands like easypaisa and foodpanda, making waves in Pakistan’s marketing scene. As the Head of Marketing and Corporate Communications at easypaisa, she’s orchestrated countless successful campaigns, often shattering gender norms. Rifah’s skill set spans brand management, creative strategy, and memorable consumer campaigns, making her a force to be reckoned with in the industry.

A seasoned professional with two decades of experience in Communications including Marketing (within organization & External), Customer Experience, Advertising, Media, Brand & Commercial with diversified portfolios. Eager learner with ability to develop teams across disciplines. A profound teacher who made a mark within the education community.

Syed Asad Rizvi, currently, the driving force behind JazzCash as the Head of Marke>ng & Corporate Communica>ons, Asad brings to the table an extensive 29-year journey in the realms of marketing, advertising, communica>on, and media. Asad is more than just a seasoned professional, who has worked both in Pakistan and abroad. His passion lies in the art of building and nurturing brands, craJing compelling narra>ves that resonate with audiences on a na>onwide scale. But that's not all, beyond the boardroom, Asad reveals his ar>s>c side as a professional photographer, capturing moments that tell stories in a single frame. A globetroMer at heart, he finds solace in exploring different corners of the world, gathering experiences that shape his worldview. Last but not the least; Asad is a true sports enthusiast, embodying the spirit of a dedicated sportsman.

Armed with a Master’s degree in Advertising from the Academy of Art University, San Francisco, Kiran Murad started working at Mullen Lowe & Rauf almost 2 decades ago. She resigned from her post of Executive Creative Director 6 years earlier and has been working as a Creative Consultant for various brands.She has worked on a wide array of brands ranging from household to beauty and food to automotive.She believes in breaking moulds and turning simple thoughts into brilliant ideas. Intrepid, outspoken & intuitive, Kiran strongly believes in multi-dimensional advertising based on consumer insights.

Ayesha Jalil is an Ad film director. Branded content producer. Creative Entrepreneur! Tapping on human insights to connect brands with people. An experienced and successful entrepreneur, heading multiple ventures. Adapting to changing market dynamics and exploring new opportunities to fulfil market needs. From ad films to creating branded content platforms. As a director she believes in capturing the beauty of reality and creating communication that evokes a reaction in the audience. She heads Y Productions, one of the top ad production companies in the country. And is also the Founder of LEAD, the largest creative talent marketplace in Pakistan.

Yousra Taj is a seasoned marketer, passionate for upscaling organizations’ growth trajectory, building purpose-driven brands, developing teams and talents, and solving complex business challenges leading to sustainable growth and progress. She has 14 years of wide-ranging local and international markets experience in the FMCG sector, leading and navigating through competitive landscapes and categories, including Oil & Fats, Snacks, Dairy, Spreads, Recipes & Spices. She continues to challenge the status quo, leading innovations across product portfolios, systems & processes, media and communications. Yousra has won 6 Effie awards in Pakistan and one Asia-Pacific Effie for her note-worthy contributions to advertising & communications.

With an extensive background spanning over 17 years in both Digital and Conventional Marketing, I've had the privilege of collaborating with industry giants across various sectors including FMCG, Banking & Finance, Aviation, Technology, Food & Beverage, and Telecom, across regions such as Pakistan, the Gulf, Far East, and Bangladesh. Throughout my career journey, I've played a pivotal role in shaping the digital landscape of Pakistan. From pioneering new platforms and cutting-edge advertising technologies to orchestrating award-winning campaigns for renowned brands, I've remained at the forefront of industry innovation. Among the esteemed clientele I've had the honour of working with are Unilever, P&G, Coca-Cola, Telenor, Zong, Etisalat, Du Telecom, Emirates Airlines, Pepsi Co., HBL, and many others. Currently serving as the Chief Operating Officer at Symmetry Group, a leading technology and experiences company in Pakistan, I continue to drive forward-thinking strategies and initiatives that redefine industry standards and set new benchmarks for success.

Having over 23 years of work experience in marketing and advertising in various organizations, Syed Usman is currently in charge for developing and implementing optimal marketing and communication strategies for Jubilee Life. Prior to joining Jubilee Life, Mr. Qaiser had notably worked as Senior Manager Marketing at Bank Alfalah Limited for more than 9 years and as Manager Advertising at Standard Chartered Bank after gaining considerable marketing and brand experience at advertising agencies including Lowe and Rauf (formally R- Lintas), Manhattan Pakistan and Evernew Concepts. He started his career from Commercial Union which is now Jubilee Life Insurance in the Corporate Services Unit in 2000.

Noaman’s passion and luck from the start of his career have been linked to “copies and commercials”. He started his career with Procter and Gamble in 1998 and soon was responsible for their “Copy testing system” for MENA. In 2003 he moved to marketing department of food giant companies in Middle East. He joined Kantar in 2014. There he has been associated with adding more than 400 copies to its database. In his entire career, he and his team have worked on more than 800 communications only in Pakistan. In 2021, he transformed the Kantar team in Pakistan into Oula (a company in collaboration with Kantar).

With over 20 years of experience in FMCG marketing, I have a proven track record of delivering growth, profitability, and consumer loyalty across multiple categories and markets. My core competencies include brand management, marketing strategy, portfolio steering, business steering and business development. I am always eager to learn and update my skills, which is why I enrolled in the Marketing Week Mini MBA with Mark Ritson, a highly acclaimed and practical course that covers the essentials of marketing. I am also passionate about sports and football, and I completed a short course in Football Business Management Fundamentals from the Johan Cruyff Institute in 2019. Additionally, I have served as an Independent Director on two boards and as an executive council member of the Pakistan Advertisers Society, where I contributed to the advancement and improvement of the advertising industry. I also enjoy sharing my knowledge and insights through workshops and podcasts on various topics related to marketing, effies, and finding your why.

Sarah Dawood has about two decades of learning, unlearning, and relearning the various facets of branding, marketing, advertising, PR, comms and digital… the journey continues.With her unique, informed understanding of the psychology that drives people and brands, she has worked in the MENA region and Pakistan, across industries and markets. She is currently Head of Brands & Communications at TPL Corp. Sarah also designed and taught Social Media Content & Strategy, and Copywriting workshops at the Indus Valley School of Art & Architecture. She loves to volunteer within the community, especially for causes and programs which empower girls and women, as well as support their mental health and wellbeing. She currently holds an emotional support group for the parents at Karachi Down Syndrome Program.

With over 17 years of experience, Saher has the ability to tap into the true Pakistani culture and create insightful advertising that sells. Having spent most of her time with MullenLowe Rauf, in 2020, she became independent and since has been working as a Creative Consultant with different agencies.

With over 18 years of professional experience across leading MNCs, B2B, and the banking sector, Iyshah Faizan is an accomplished innovator and enthusiastic marketer. Passionate about empowering others and driving positive change, she has honed her expertise in brand management and strategic marketing. Throughout her career, she has spearheaded impactful campaigns and product innovations across Pakistan and the NAMETRUB region, showcasing her ability to navigate diverse markets and drive business growth. Iyshah's unwavering passion and commitment to contributing to Pakistan have led her back to her homeland, where she serves her nation through PSO.

Adeela is a brand enthusiast and seasoned marketeer with over 17 years of experience. The mainstay of her career has been with Engro Foods (now Friesland Campina) where she's been responsible for bringing to life the blueprint of Pakistan's most loved brands such as Olper's, Tarang and Omore. Covering the journey of crystalizing consumer insights to commercial campaignability Adeela has grown these brands from the ground up, setting them up for market leadership in their respective categories. She's also worked on Kraft Cheese with Mondelez in the MENA region, and was the marketing force behind the launch of Opa Frozen Fries for Fauji. Since the past three years, she's working as a third party consultant for Velo Brand and Comms for PTC, overlooking all communication including equity campaigns, digital always on and Velo Sound Station

Ali Rizvi has over 13 years of diverse experience across media, telecom and technology sectors. As Head of Influencer Marketing & Live Commerce at Daraz, he has spearheaded the launch and growth of Daraz influencer program, that has become Pakistan’s largest affiliate influencer program with over 3000 influencers generating multi-million dollar revenues for the e-commerce venture. Previously he has been at the helm of scaling a short video platform across 13 markets in the Middle East and North Africa. He is a big proponent of leveraging AI to disrupt business models and has founded several startups across different verticals over the years.

Highly driven and performance focused professional with 22 years of diversified experience acquired at both multinational and local conglomerates in Middle East Pakistan market in directing core management activities to drive business growth Entrepreneurial leadership style flair for revenue generation through innovative strategy development, contract negotiations and efficient people management Led business growth in last 2 years, mainly focused on business development and digital transformation which resulted in achieving the milestone of 1 media agency in Pakistan in 2020 by RECMA A close eye on the future trends, led core business team to create new revenue streams mainly focused on digital media to pivot sustainable future growth Culturally sensitive and internationally exposed, possess strategic planning, client leadership and relationship management skills to achieve strategic objectives Work collaboratively with team members to achieve common goals while maintaining responsibilities and commitments Foster professional growth through mentoring relationships with focus on training and development Current and prior responsibilities reflect career growth and progress through various businesses Believe in STAY HUNGRY BUT HUMBLE

Amna Khatib Paracha is the Managing Director for Mindshare Pakistan, the leading media agency for Pakistan. In her previous role at GroupM, she was the Chief Digital and Strategy Officer at GroupM Pakistan. A dynamic leader who has been credited for setting up and establishing successful media setups across GroupM Pakistan, Converge Technologies and Universal McCann- Orient . She setup Digital for GroupM in 2014, which has grown to be the most successful digital company across Pakistan, delivering award winning campaigns, world-class talent, and successful business results. Amna's expertise is spread across Strategic planning, Leadership, Innovation and Setting up successful business operations.

Starting her career in advertising some 17 years ago, Saira never looked back ever since owing to the action and thrill the field offers. It is the will to break the norms and the passion to steer this industry forward while setting new standards that keeps her energized and motivated every day. With communication strategies her core area of interest, she played a key role from this side of the table in launching and re-launching several brands in the telco, banking & finance, FMCG, snacks, juices, food & dairy, fashion & apparel and pharma categories as well as numerous campaigns for the public and development sector, introducing several industry firsts and bagging some awards on the way.

Javeria is the Marketing Lead at Mondelēz Pakistan, a company that believes in Snacking Made Right. She has been working on delicious, pioneering snacking and beverage brands like Cadbury Dairy Milk and Tang for over 10 years, and loves bringing joy and goodness in consumers’ lives! She is leading multiple categories driving both business and communication KPIs, strengthening Equity and delivering sound business results, in challenging marketing dynamics. She is passionate about people, and aggressive about driving growth and challenging the status quo.

With over 22 years of experience in digital marketing and media, Javed is the Media, Digital & Data Lead at Unilever, one of the world's leading consumer goods companies. He specialises in developing and executing data-driven brand strategies that deliver high return on marketing investment across multiple markets and sectors. Javed has led multimillion-dollar large-scale transformation projects, creating and scaling best-in-class brand campaigns for both local and global brands. With a consumer-centric approach and a passion for innovation, he has enabled Unilever to adapt to the changing consumer behavior and preferences in the digital age. He has also nurtured a team of media experts who now lead media for MNCs and local companies across Southeast Asia and South Asia. Javed leverages his analytical, communication, and interpersonal skills to foster collaboration, engagement, and customer success among his team members and partners. His goal is to build a brand stewardship that showcases the collective commitment of his organization to customer satisfaction.

Experienced Strategist in Marketing & Communication with a passion for driving results, my career spans 12+ years in the media industry. Specializing in planning and strategy, I’ve dedicated significant time to FMCG clients in the F&B sector, collaborating with industry giants like Coca Cola, Mondelez, P&G and Nestlé. My work has contributed notable awards for both the agency and clients, securing international recognition with wins like Dragons of Asia and MAA Globes.

Murtaza brings over two decades of strategic expertise, transitioning from a distinguished career in advertising to a senior consultancy role at Stax. As Chief Strategy Officer at Publicis Group Sri Lanka, he steered brand direction across diverse sectors. Recognized by the International Advertising Association and Campaign Asia for his contributions, Murtaza is renowned for his result-oriented approach, evidenced by numerous industry accolades. His leadership extends to steering committees, notably shaping Sri Lanka's tourism strategy. Today, he empowers private equity firms with actionable insights for informed investment decisions.

Faiza Khan has been blazing her trail in the advertising and marketing stratosphere for the past 15 years. Her head buzzing with innovative ideas, her heart set on insights and efficiency as her armour, she rises to every challenge, winning awards along the way.

Usman Mirza is currently leading the Children Health and Growth Solutions portfolio at Nestle that includes iconic brands such as Nestle NIDO, Nestle MILO and Nestle BUNYAD. With over 14 years of experience ranging across brand management, global brand strategy as well as sales, Usman has had the opportunity to work in various marketing and brand building roles. He started his career with Nestle Pakistan and rose through the company, leading and building brands across the juices and infant nutrition categories. In 2015 Usman moved to the Global Headquarters of Nestle in Vevey, Switzerland where he helped develop the global brand and communication strategy for the Infant Cereals business. Following this role, he returned to Pakistan to lead Nestle’s business with our top end customers in field sales. Usman’s work has led to some of the most critical new launches as well as business turnarounds in Nestle which have been recognized internally as well as by external stakeholders.

Throughout my two-decade journey in the marketing & commercial field, I've navigated its dynamic landscape, fusing technology and data to exceed business challenges. Leading teams, optimizing marketing, and contributing to award-winning brands mark defining milestones.At the forefront of my mission is a dedicated pursuit of innovative strategies in the digital sphere. Specializing in propelling business growth, sculpting brand narratives, and delivering measurable results.Driven by a passion for overcoming challenges - as an entrepreneur, now my goal extends beyond marketing to empower businesses in the digital age. In a landscape of rapid evolution, my commitment remains steadfast—navigating complexities with adaptability and innovation for entrepreneurial success.

Sarah is a connoisseur of stories. She has worked in advertising in senior leadership roles for 14 years & has also taught at IVSAA to better prepare students for the world that awaits them. Sarah takes pride in helping people realise their true potential and considers this to be the area where her unique strength lies. She has been a speaker at ND2C and was chosen as one of the High Potential Employees from across the WPP Network in 2015. Sarah has attended the One Show and Art Director’s Club Awards in NYC and is the winner of multiple Effie’s. Her partner in crime in all her spontaneous adventures is her dog, Pablo.

My mission is to support C-suite leaders instill optimism in people to help them and the organisation achieve growth. I am the Director & Managing partner of epicworld group to help brands grow. epicworld is a strategic communication and branding agency based in Dubai. I worked as the General Manager of MENA for OgilvyAction, Geometry Global, and Ogilvy Noor (WPP companies), managing a $11MN business portfolio. Geometry Global achieved creative excellence with wins in Effies, Dubai Lynx, Cannes Lions, and London International. I am certified by Harvard on Sustainable Business Strategy and studied Business administration and Commerce.

A prominent, sought after entrepreneur, consultant trainer, and marketing researcher, Maryam Wazirzada is dedicated towards helping organizations unleash the untapped potential of their teams since the past 26 years. Her current strategic focus is on her marketing research business as a Managing Partner of iris communications. Besides being a marketing consultant, Maryam has been passionate about corporate training for the past 22 years. Maryam is also a Managing Partner for FranklinCovey Pakistan, a global franchise leading in human and organizational development. Here her expertise allows her to make a difference in the training and HR world as well.

Asad Shaykh has practiced brand and marketing strategy globally for over two decades, across client, agency, and voluntary roles. His singular mission is helping brands influence culture and making them commercially successful.Asad has worked in Europe, Asia and North America, on various brand challenges ranging from crafting a bespoke IOT strategy for Vodafone, to launching Coca-Cola’s most successful market entrant in the UK. His most recent work was #Octocurse with PETA, helping them change behaviours around consumption octopuses, the most sentient creatures of the sea. His portfolio spans Swarovski, UNIQLO, HSBC and Volvo. Currently, Asad is serving as the Head of Strategy at Grey London, while volunteering as Group Strategy Director for Pride in London. Recently, he has been named Campaign’s 40 over 40 and is part of The Diverstiy Power List for 2024.

I'm Haroon Qureshi, a seasoned creative, media and innovation experience specialist with over 15 years of experience in brands, platforms, digital content & playable technologies including;

• Gaming
• Augmented reality
• Influencer marketing
• & new tech spaces like AR / VR / NFT’s etc.

My career journey has taken me through a variety of roles (Local, Regional & Global) and industries from FMCG to Telecommunication to Banking to Beverages & Snacks, providing me with a unique perspective and skillset that I bring to every challenge. Most recently, I have taken a new role of Head of Experience brands, platforms and Playable Tech at Mindshare and also leading branded content & gaming practice as Branded Content & sponsorships COE for Unilever Globally. I leverage my experience to drive business growth and fame through awards.

Farooq is a seasoned business management and marketing professional with over 25 years of global and local expertise, having worked with renowned brands like Merck, Danone Hershey Canada, Omstead Foods, Tapal and Service Sales Corporation. Recognized for strategic thinking and leadership skills, he is presently leading Babelfish Consultants and helping his clients across different industries and guiding them to ensure long term sustainable profitable growth. Passionate about philanthropy, he is the Trustee and General Secretary of GEAR Trust, dedicated to generating employment for the underprivileged. Farooq serves as a Visiting Faculty at IOBM and SZABIST, contributing to society through education. His love for travel and autobiographies reflects his well-rounded personality.

Sunil Gupta is a man of many parts. Advertising professional. Author. Theatre and Film Actor. Teacher. Sports Commentator. Tennis and bridge player. Bon vivant.

Over 25+ years of experience as market research consultant, an entrepreneur, story teller & trainer. worked for various Multinationals & national companies. She has strong analytical, interpersonal and team building skills. She has provided research solutions to major sectors including FMCGs, Automobiles, Edibles, Financial Pharmaceutical, Social Marketing, Petroleum, Tobacco, Media and many more sectors.

As the Executive Director of Creative, Social, and Performance Management at Ogilvy Pakistan, Hamza is a mere mortal with immortal stories to tell. A creative by the day, a creative by the night and there’s nothing else in his sight. Hamza has been a strong advocate for an industry wide shift in advertising towards an integrated marketing model where the idea remains central to storytelling, regardless of the medium. In 2021, he achieved historic success with Pakistan's first two Grands Prix at Cannes Lions. Recognised as Pakistan's most awarded Creative by Campaign Brief Asia and ranked 40th worldwide among Creative Directors on The Drum's list in 2021. With over 132 international advertising awards to date, Hamza's work has garnered acclaim from prestigious global awards, including Cannes Lions, Spikes Asia, Clios, One Show, D&AD, LIA, Madstars, Tambuli, Effie, etc.

22+ Years FMCG experience of working in a multinational, multicultural & multifunctional business environment. A proficient & diversified FMCG professional in Pakistan with expertise that encompasses all business areas of Brand, Strategy, Sales, Consumer Insights & Trade Marketing. Last three assignments, Area Head of Brand South Asia Cluster (BAT), Sales & Marketing Director, Myanmar (BAT), and Chief Commercial Officer Fauji Foods Limited. Turnaround specialist with passion for people, brand & process improvement.

Rizwan Ali, Head of Marketing Services at National Foods, is a media and digital marketing professional with 20+ years of experience across multinationals in Pakistan and the Middle East, including National Foods Ltd, Fauji Foods Ltd, Danone, and Friesland Campina (formerly Engro Foods Ltd). His role in enhancing National Foods digital presence has been highlighted in Google & BCG's Digital Maturity Report with featured case studies of his work in WARC and Google. Rizwan's work in marketing analytics, CRM, media management, integrated marketing communications, and customer engagement has prominently advanced industry practices in digital marketing.

Rabia Nabeel is currently Director Analytics & Insights at Procter & Gamble – Babycare Middle East Africa. She has over a decade of experience in consumer behavior working in renowned organizations Nestle, Friesland Campina and P&G. She has worked on multiple brands/markets and has now found her favorite category working for the youngest consumers wearing diapers in the MEA region. She is passionate about changing the lives of the consumers via superior innovations in the market.

Naved is an Adman at heart and heads the Advertising Business for Ogilvy Pakistan. Naved has been with the Ogilvy since 2016 . He started as the GM for Karachi and over the years has worked across multiple businesses in Karachi, Lahore, Islamabad and the international market including Advertising, Digital and PR. Over the last 9 years Naved has helped the Agency grow into the No.1 Agency in Pakistan in terms of revenue, clients and awards. As an Award-winning agency head,Ω he has contributed and helped Ogilvy Pakistan become the most awarded Agency and Effective Agency in Pakistan ranking the in the top 10 in APAC and in the Top 10 globally. Awards won by Ogilvy Pakistan with Naved at the helm include Clio, Ad Stars, The One Show, Spikes Asia, D&AD, Tambuli, Effie APAC, Creative Agency of the Year by Campaign Asia, Digital Agency of the Year by Campaign Asia, and Agency Network of the Year by Effie Pakistan.(5 years running) and Cannes which include Pakistan's first Grand Prix. Naved is an avid gamer, dog lover, father and foodie who loves to try all kinds of cuisines from around the world.

Experienced Ecommerce and Digital professional with a strong track record of driving sustainable growth for 15 years in the UK and Pakistan. Skilled in building robust digital commerce foundations, rapidly scaling business and operations, leading team transformations, and achieving aggressive yet profitable growth. Held senior management roles and spearheaded digital initiatives at renowned global companies like Daraz (Ali Baba), Unilever, Tesco and Groupon

Arfa, an optimistic and resilient individual, excels in regeneration and co-creation. With a deep love for reading and a unique creative flair, she approaches life with positivity. Her passion for marketing and insights, evident in her career trajectory, showcases dedication and thought leadership. Arfa channels her creativity into shaping innovative marketing strategies for many of the brands we use every day. A regenerator of ideas, she embraces challenges, turning them into opportunities for growth. Arfa's affinity for AI as a force for positive change is a testament to her forward-thinking mindset.

I'm a creative problem-solver and strategic thinker. I drive and focus collaboration between teams to implement strategies and executions that really work. I emphasise execution's vital role, where ideas transform into impactful results.'

Shoaib is an influential figure in the realm of international marketing, currently spearheading the go-to-market for Meta's groundbreaking products such as Reels and WhatsApp across key Asian markets. Based in Singapore, he is a pivotal member of Meta's International Marketing team, where his strategic insights and leadership have been instrumental in driving growth and innovation. His expertise extends to working with numerous Fortune 500 brands, guiding them to evolve and amplify their marketing strategies. His ability to leverage Meta's family of apps has enabled these brands to grow their businesses efficiently and effectively in the region. Before his impactful role at Meta, Shoaib was at the forefront of eCommerce & Performance Marketing for the globally renowned FMCG company, Reckitt Benckiser. His visionary leadership led to the creation of a robust e-commerce channel that catered to millions of online shoppers, marking a significant milestone in the company's digital transformation journey. Beyond the corporate world, Shoaib is a successful entrepreneur, having co-founded the tech-enabled startup, Sukoon, in 2014. Sukoon revolutionised the job market by providing micro-job opportunities to blue-collar workers, serving over 20,000 people in a short span of time. This innovative venture garnered several awards in Pakistan, further solidifying Shoaib's reputation as a trailblazer in the tech industry. Shoaib's business acumen, proactive attitude, and entrepreneurial spirit have earned him high regard in tech and startup circles. As a frequent speaker and mentor at various events, he generously shares his wealth of knowledge and experiences, inspiring and guiding the next generation of tech leaders. His impressive career trajectory and contributions to the industry truly set him apart as a leader and innovator.

15+ years of media planning and buying experience, across FMCG, Finance and Telco verticals. I have a passion for media planning and strategic thought. Core focus over the years has been on consumer behaviour and changing trends in Pakistan. Currently part of the group strategy team at Brainchild Communications.

An artist in an adman’s clothing, I thrive on challenges and become extraordinarily aroused at the prospect of creating. I’m passionate about good stories and plan to leave behind some of my own. During a career spanning over 18 years, I have led diverse teams in Pakistan and Australia, delivering award-winning campaigns for global brands, some of which broke worldwide brand engagement records. To contribute to the growth of future thought leaders and creative professionals, I occasionally serve on juries for prestigious educational institutions and continue to seek opportunities to mentor and learn from upcoming generations.

With 18+ years in advertising and production, I am a seasoned executive specialising in business development, client relations, operations, brand management, and advertising liaison. I boast a successful track record collaborating with major telecom providers and FMCG companies for impactful campaigns. Proficient in fostering enduring client relationships, I excel in managing workflow, teams, and systems. Eager to contribute my expertise to a forward-thinking organisation valuing innovation and committed to challenging norms for growth. My passion lies in delivering unique solutions to the local market.

Ahmad Chagla, a seasoned professional with nearly two decades of hands-on experience, has been an experimenter in the realms of advertising. Currently serving as the Creative Lead at Entravision Pakistan, he navigates the evolving landscape of new-age advertising with a curious mind and a knack for innovation. Ahmad's journey reflects a tapestry of exploration, blending his extensive background in advertising and production to stay at the forefront of creative trends. In his role, he continues to learn, adapt, and contribute fresh perspectives to the ever-changing world of advertising creatives.

Dynamic and highly skilled Digital Marketing professional, who thrives on professionalism, and detail orientation. I have va;st experience in Marketing Communication, Offline/Online Paid Media, Offline/Online Content Creation, CRM, Call Center Management, Ecommerce/Performance Marketing, Search Engine Marketing, App Marketing, Brand Activation/Consumer Engagement and Agency Relationship Management. Adaptable and transformational leader with an ability to work independently and teams, creating effective strategies, and developing opportunities that further establish organisational goals.

Ayesha leads insight mining and communication strategy at Adcom Leo Burnett She has worked across diverse categories - Dairy , Telco, Confectionary , Automotive , banking and finance , beverages , Home and personal care etc. Ayesha is passionate about understanding cultural change and how it impacts behavior. Beyond advertising she’s interested in working with kids. Ayesha likes to work on ideas and initiatives that help nurture compassion in kids.

Brand building is my passion and I have been fortunate to be able to lead Multiple billion dollar brands at Procter & Gamble for over a decade now.

Uzma boasts an impressive 19-year journey in Media, Marketing, and E-commerce. With notable roles at Starcom and OMD, she managed prestigious clients like Proctor & Gamble, Reckitt Benckiser, Roshan Telecom, National Foods and more. Heading Media for Unilever Pakistan, she maximised ROI through innovation and strategic direction. In her recent role leading Unilever Pakistan's E-commerce, Uzma doubled business, showcasing her prowess in creating future-fit strategies and driving significant growth. Her versatile experience and strategic leadership make her a key player in shaping success across varied industries.

Innovative thinker with broad-based expertise in operations, brand development and media. Proven ability to quickly analyse key business drivers and develop strategies to grow the bottom line. Diverse industry and functional expertise, with commitment to strong management, strategy development, brand depth and market growth. Energetic leader of high integrity, known for ability to envision and realise successful outcomes in complex situations.

With over 16 years of dynamic marketing leadership, Benish has cultivated expertise at renowned companies like P&G and Lotte. Currently serving as CEO at Publicis and COO at Brainchild, her strategic vision has consistently driven business success. A trailblazer in navigating diverse industries, Benish brings a wealth of experience to the table, fostering innovation and achieving impactful results. Her journey reflects a commitment to excellence, shaping brand narratives, and optimizing market positioning. As a seasoned executive, she leverages a comprehensive skill set to lead teams, build collaborations, and steer companies towards sustained growth in the ever-evolving landscape of marketing and media communications.

Jehangir is a digital marketing specialist with core competency in media and has played an instrumental role in strategizing and developing digital media concepts and pitches of recent GroupM wins of Loreal, British American Tobacco, ONIC, Getz Pharma and JS Zindigi. He is currently Leading GroupM NEXUS division, that deals with specialized solutions for Data Analytics, E-commerce, Performance Marketing and Programmatic Buying. He has also led Mindshare’s Unilever Digital team that won South-Asia Digital Agency of the Year twice, grew Unilever’s e-commerce portfolio, and enhanced its presence on Programmatic buying. Jehangir launched the first Pepsi Online Food Festival campaign as a GroupM Initiative. Moreover, he executed an Award-Winning e-commerce campaign for Pond’s Women’s Day and Won Bronze in the ARR (Asia Africa Russia) Awards. He has also been featured in the YouTube Pulse event and won U-Cannes Award for Pond’s Mothers’ Day 360 performance-based Campaign. He initiated Pakistan’s 1st Sports sync campaign for Wall’s ice-cream sandwich which was nominated in Effies for Best Media Innovation.

A brand fanatic and marketing professional who is consumer focused, culturally diverse, always ready to disrupt and loves to co-create! Shadman Khan is a seasoned Brand Samurai with over 8 years of Brand Communication & Management experience. Moreover, Shadman is a stern believer of the fact that communication should be insightful, attention grabbing and should lead to effective brand performance by delivering on measurable objectives. Shadman believes in disruption and has a lot of industry and Pakistan firsts but what makes him proud of his career is his bag of failures which were a result of trying new things in life!

Hani Haider, A 34 years old Executive Director for Growth & Analytics at Pakistan’s No. 1 payments app, easypaisa. Hani joined easypaisa in September 2018, the mobile wallet business was quite new to him. He was excited at the prospect of repositioning easypaisa’s traditional over-the-counter money transfer business model to a more app focused payments model. In the next 5 years, Hani established & led the team that managed to develop and scale our digital sales/acquisitions channels – through constant testing & utilising best in class Ad-Tech & App Attribution platforms. By focusing on sustainable growth strategies, he was able to garner a 25X growth in app downloads and a 5X growth in MAU, to become the no.1 payments app in Pakistan. Moving forward, Hani is keen to learn how Data-Stack would play a pivotal role in driving cost efficiencies in terms of retaining the newly acquired base. He’s also looking forward to learning how new product development can be enhanced through adopting block-chain technology, which allows us to cater to customer pain points through products which can make a difference TODAY.

Introducing Salman Yousuf, a seasoned commercial leader with a remarkable career spanning over two decades. His expertise encompasses various facets of business, including revenue growth, strategic planning, brand development, business expansion, sales, supply chain management, and market analysis. His distinguished professional journey has taken him through prestigious multinational corporations, including ICI Pakistan (Akzo Nobel) and Procter & Gamble, where he dedicated the majority of his career, exceeding a decade. Moreover, Mr. Salman has also lent his skills to esteemed local entities such as Tapal Tea Pvt Ltd and Hilal Group, before embarking on his latest venture with Unity Foods Limited.

Asad is an experienced marketer working in the industry for almost 15 years across Marketing and Sales roles. Currently he is working at EBM as the Head of Marketing (Biscuits). During his time here, he has partaken in some very prominent campaigns on Sooper, has redefined the cake category through notable innovations like Sooper SoftBakes, Smile Donuts and Gluco Teddy and currently looks after the Biscuits Category. As part of the senior leadership team, his role involves strategic decision making, developing the business through innovations and carving out growth opportunities with concrete and creative brand experiences for consumers.

An Insights professional by choice. With a passion for uncovering the hidden or not so obvious consumer truth to bring to life the brands Kamil works with. Looking for perfection in my work is my weakness and strength as it keeps me focused but as they say “Too Much of anything is not good”

Farooq Soomro is interested in studying human behaviour whether it is in his role as a marketer or a photographer and writer. He is currently working as GM Marketing Value-added with FrieslandCampina Pakistan. He collects vinyl records.

Dr. Mir Damoon Mir is the Founder and Chief Strategy Officer of the Zigma8 advertising agency based in Dubai Media City. He and his team at Zigma8 agency have been providing multi-award-winning communications solutions to international clients. To date, he has been the juror at the New York Festival Advertising Awards (2019, 2020, 2021, and 2022), WARC Prize for MENA Strategy (2021), Effie Awards Advertising Festival (2019 & 2022), SeeHer Lens Award (2021 & 2022), PAS Awards Advertising Festival (2018), Asian Leaders Awards (2020, 2021, and 2022), ACEF Global Customer Engagement Forum and Awards (2020, 2021, and 2022), and the Content Marketing and Creators Awards (2021 & 2022), Luum Awards (2022), The Drum - Agency Business Awards (2022), Effie Awards - MENA (2022), and World Trailer Awards (2022 & 2023).

Raza, has more than a decade worth of experience of fueling brand growth through integrated media solutions. He started off his career at Adcom Zenith and then worked at the largest FMCG’s in the country including Unilever, Coca-Cola and P&G. This allows him to bring the best of both worlds (Agency and Client) in creating an effective media strategy which has led to brand growth and increased penetration. Having worked on some of the biggest brands in the country has allowed him to develop a range of expertise in media mix modelling, brand growth fueled through media and digital transformation.

Highly skilled and result-driven senior professional with over 24 years of progressive experience in marketing communications of leading brands in Pakistan, Vietnam & Afghanistan. Possess very strong leadership, communication & interpersonal skills to establish relationships at all levels of staff and management. Have led the communication teams for brands like Nokia, Red Bull, The Coca-Cola Export Corporation (TCCEC), Samsung, Telenor, OPPO, Hayat Kimya, Haier & SnackVideo. Currently working as the Chief Client Officer at Ipsos in Pakistan and evolving the research industry by talking more business challenges, questions and solutions vs. simply research requirements & tools. Moeen’s core competencies are Consumer Insights, OESP Attribution, Advertising, Communication Research, Client Servicing & Engagement, Thought Leadership, IMC Strategy.

An award-winning ad-man jamming with the advertising world from the last 14 years. I proudly carry a portfolio that is majorly packed with tech companies, both telecom and fintech. My creative life’s high has been design, images and visuals. I’ve been fortunate enough to win international awards including Ad stars, Clio, The one show, Tambuli Awards and Effie Awards. Some of the award-winning campaigns include #NoIssueLeloTissue (2016), Eidipaisa (2020/21) and Polio Eradication Campaign (2022) that resulted in zero polio cases in Pakistan. Right now, trying to make waves by heading the creative for the historic telecom merger in the history of Pakistan. I believe creativity comes in so many ways, and digital is that new wave that I seek to ride.

Kaleem had some interesting and extensive experiences during his TCCC journey over the last 8 years in the marketing insights, analytics, strategy & planning world. Presently, he is proudly contributing in the 'Global Category M & Marketing Analytics' vertical. Before TCCC, he has been in various strategic marketing & insights roles across the globe within the FMCG companies both global MNCs (like Colgate-Palmolive, Nielsen, IRI, & American Garden), and Regional (Middle East & Africa) FMCG conglomerates (like Alghurair Foods, & Rabea Tea). In his personal life , Kaleem lives in Lahore, Pakistan, with his wife and three lovely children. He is passionate about food and exploring nature with his family.

An accomplished brand management and marketing communications leader with a career expanding over 18 years. With the ability to think strategically and develop ideas independently, Shahzaib has spearheaded teams for a spectrum of local and international brands within advertising, telecommunications, and media industries. An award-winning marketer, Shahzaib has been proficient in transforming brand vision and insights into motivating actions that deliver sustainable revenue growth and customer loyalty.

I have 23 years of experience in Marketing and Sales with specialty in Brand Management, Advertising, Media Planning and Buying and B2B Sales. Having worked with Synergy Marketing, MINDSHARE, Hero Pakistani Cards, ENGRO FOODS, NOKIA. I currently work for the fastest growing Aspetic Packaging brand LAMIPAK as Regional Head of Near East Market. I am is also founder and director of Brandkey Communications that works for international clients like, LOTUS, HYUNDAI, GEELY, RENAULT, CARRIER and EXIDE in association with ‘Al Mohal Al Hadith/QA Advertising’ based in KSA. My latest venture is SEHATU a Health Tech Company that provide Sleep Disorders and their Solution.

Sadia Dada’s experience spans Communications, Brand Building, Sustainability Management as well as Media and Reputation Management. She has earlier served at KE as Director Communications and Chief of Staff and later at Philip Morris Pakistan as Director Communications. Sadia returned to KE and currently leads the Marketing, Communications, ESG and Customer Experience functions. An alumnus of Lahore University of Management Sciences (LUMS), she brings multi-sectoral experience from her past affiliations including Unilever Pakistan, Nestle Pk and Mobilink (now Jazz). She is part of NOWPDP’s Board of Advisors and Founder of Women in Numbers, an online networking community exclusively for working women.

Mughees comes with a rich blend of Global, Regional & Local marketing experience stretching over 15 years with EBM, Reckitt, Kraft Heinz, Friesland and Unilever. His work experiences saw him overlook both developing and developed markets across Australasia, South East Asia and Pakistan.

Advertising professional with over 15 years of experience working on some of the world's greatest brands with global network agencies having worked on Beverages, Snacks, Automobile, Telco, Personal Care, FMCG and many other categories. More than 200 TVC productions and a knack for problem solving and team management. Farooq joined BBDO Pakistan in 2017 and is now leading the operations for BBDO along with the CEO in Pakistan as the COO. He keeps everyone calm in this “insane” world of creativity.”

Umer Sohail, a marketer by craft and engineer at heart, led the remarkable brand turnaround of Pepsi Cola and Mountain Dew in Pakistan, earning acclaim for his strategic brilliance. A proud LUMS alumnus, he has been working at PepsiCo for 8 years and has been part of organisations like Motorola, ICI Pakistan and Engro Foods in the past. Beyond boardrooms, Umer harmonises his professional acumen with a deep passion for music, embodying a multifaceted persona. Known for fostering positive work cultures, Umer's commitment to excellence extends beyond his marketing triumphs, creating a life symphony that blends career achievements with personal passions.

As Director of Research & Analytics at Resource Linked, Mohtashim established and developed the market research function, delivering efficient insight solutions. He implemented innovative retail tracking solutions and developed a shopper insights system. At IPSOS, he served as Research Director, providing strategic marketplace understanding across diverse industries. Earlier, at Unilever, he led the Consumer & Market Insights team, integrating actionable insights into business strategies. Mohtashim holds an MBA from the Institute of Business Administration, specializing in Marketing and Information Systems.

Somair brings over 18 years of diverse experience in the field of integrated marketing specializing in areas of digital transformation, social media, technology, creative, business analytics along with providing strategic brand consultancy for the leading local and multinational brands. Having worked with leading media agency networks like Groupm Mindshare & MEC working for Pepsi co & Friesland Campina and later with the Publicis network agency Zenith in leadership positions, Somair helped various brands achieve their growth objectives using the power of Media and communications and built cross functional teams to deliver business results for brands winning various global accolades and recognition over the years. With in-depth experience in leveraging data to drive marketing solutions, he has led multi-million dollar large-scale transformation projects & programs from start-up to deployment. He successfully managed the entire agency operations for Publicis Zenith Pakistan (Adcom Pvt Ltd) establishing it as the leading integrated marketing agency working across digital, social, technology, creative & traditional media for providing one stop solutions to various technology, FMCG and automotive brands in the country helping them achieve leadership positions in their respective categories. His career highlights include launching Engro foods, Dubizzle’s OLX followed by Daraz.pk, Foodpanda, as well as establishing multinationals like Loreal, Reckitt Benckiser, GSK, Honda, Samsung, Emaar as well as various leading local brands like K&Ns, Honda, Qarshi to name a few. He is empowered by his versatile experience in building productive teams, creating win-win situations, and finding creative solutions to business problems, and delivering exceptional customer service. A firm believer in Innovation, Web 3 & blockchain technology, Somair is the founding member of myco and serving as the Chief Operating Officer for the World’s 1st Web 3 video streaming platform.

Raised by wolves (well, metaphorically), Shahbaz learned the art of the creative hunt early on. From the concrete jungles of advertising agencies around the globe to the untamed wilderness of freelance gigs, he's left a trail of award-winning innovative campaigns in his wake. Rumour has it that brainstorming sessions with Shahbaz involve more adrenaline than a lion vs. gazelle showdown. When not outsmarting the competition, you'll find him in his natural habitat – a cluttered office that resembles a mix between an art studio and a taxidermy shop filled with trophies and award plaques, a testament to the countless successful campaigns bagged.

With a distinguished career spanning in advertising, production, and filmmaking, Hamza is the Founder of Helipad Production House and Partner at Shamsi Film Studio. Additionally, hamza serves as a partner in Shamsi Studio, contributing to the development of engaging content and storytelling for prominent brands, including Infinix, Oppo, Vivo, Samsung, and TCL. Prior to establishing Contentory and Helipad, hamza garnered valuable experience in the creative departments of industry-leading agencies such as Oglivy, Adcom, and Interflow. His entrepreneurial journey reflects a commitment to innovation and an ability to navigate the complexities of the creative industry. As a brand ambassador for Vivo, he had the opportunity to create an original film for their international competition, showcasing his dedication to pushing creative boundaries. This aligns seamlessly with his overarching passion for innovative projects, a characteristic that has defined his collaborations with major brands both within and outside Pakistan. Hamza looks forward to continuing his contributions to the industry and leveraging his diverse skill set to drive compelling narratives and elevate brand communication.

Zuneeta currently heads the marketing of the fashion retail brand, Image. She has previously worked at Adcom, JWT and the Dawn Media Group to name a few. She has worked for prestigious clients such as GSK, Unilever, HBL, Shell, Unity Foods, Reckitt and Loreal amongst others. She has served as juror for national and international advertising platforms.

Unaizah S. Ali is a seasoned communications professional, with over 20 years’ experience in managing clients across diverse industries including food and beverage, FMCG, pharmaceutical, tobacco, social sector, among others, delving into research, digital and conventional media. She is associated with Nutshell Communication for more than a year and a half in the capacity of Chief Commercial Officer and head of Karachi. And responsible for all Client business across Pakistan. Her previous stint was with Unilever Tea Company - ekaterra where she was heading the Communications department for Pakistan, Bangladesh, and Sri Lanka; and responsible for creating and launching the Communications department for the newly developed entity. At the beginning of her career, she was associated with GroupM and various other digital agencies after which she moved to Milward Brown, later named Kantar. During her tenure at Kantar, she developed and launched various studies which helped establish Kantar as a thought leader in the market. These include the “TrendsReport 2020” to assess the shift in consumer mindset post-pandemic and the “Covid Barometer Study” to gauge the impact of Covid-19 on the daily lives of the common man and businesses. She has also been an active member of the Pakistan Advertisers Society and Pakistan Digital Association. She has a passion for storytelling and has created a brand by the name of “Kahaneeghar,” which offers long-lost stories and characters to children by doing live shows, radio shows, and theatre. Unaizah is a motivational speaker who likes to talk about various aspects of life.

Tabassum’s almost three decade career spans across various industries, viz communications, services and financial. Founder and Managing New Leaf, consulting on Marketing and brand development. Prior to this was CEO for Orient McCann on her return from Dubai. Tabassum moved to Dubai in 2008 to join Barclays Bank as Head of Marketing. Later established Barclay’s number one position in Customer Service in the Gulf region while Heading Customer Service, and then was given the role of Head of Retail Operations. Before moving to Dubai, Tabassum spent seventeen years in advertising in Pakistan while working with Industry leaders JWT and Blazon Grey. Her final role at JWT was Chief Operating Officer.

Sarah has almost two decades of marketing and strategy experience. She has held marketing roles across various industries such as FMCG, telecom, banking and academia and has been associated with Procter & Gamble, Jazz (formerly Mobilink), Standard Chartered Bank and Unilever. Her passion for marketing stems from consumer stories and is passionate about creating value in their lives via her brands.

Aaqib is a seasoned growth & marketing professional with over two decades of experience. Aaqib is a Chartered Marketer from CIM, a DMSC professional from IAB, and a CPM Asia from the Asian Marketing Federation. Aaqib has co-founded ventures, including mycart.pk & DKS (drkholodshafi.com). He also founded Worksquad.co, focused on consulting & distributed marketing teams during Covid-19 pandemic. He dedicates his time to nurturing the next generation of entrepreneurs at National Incubation Centres across Pakistan, SSKIC, EBRD & the Founders Institute. As giving back to the community, he has co-founded Probably (A founder first platform) to support the local ecosystem. Aaqib is the Chapter Organiser for Harvard Business School Online in Karachi. He serves as Board Member for DigiLeaders and Jury for Pakistan Digital Awards and P@SHA ICT Awards. Currently, he heads the growth team at TPL Maps, Pakistan’s first and only location-based services company, dedicated to empowering businesses with location-based intelligence.

Shoaib has more than 10 years of Marketing Experience managing multiple brands in FMCG and Healthcare categories. He started his career with Novartis in sales, moving into brand management at GSK and then spent the last 5 years with Reckitt in multiple marketing roles. Currently Shoaib is working at L’Oréal as the Brand Business Lead for two of their core franchises - L’Oréal Paris & Maybelline. Shoaib has done remarkable brand building and delivered top line & bottom line growth of multiple brands like Mortein, Harpic, Durex, Strepsils, Cac-1000 plus, Gaviscon, Mead Johnson and more throughout his career. Shoaib is a graduate and proud Alumni of IBA. Outside of work, Shoaib loves to unwind by going for a walk with his wife, catching-up with family and friends over coffee and going out to watch movies.

Munib Rizavi is a dedicated marketing professional with a rich history at esteemed companies such as Colgate Palmolive, Mondelez, and Red Bull. Presently steering the Nutrition Division at Unilever, he boasts a diverse portfolio spanning detergents, snacking, beverages, and foods. Munib is recognized for his unique marketing approach, eschewing conventional methods and consistently challenging the industry norms. Among his notable accomplishments are the Red Bull PSL Skydive activation, Red Bull PSL Trophy delivery, Red Bull Sound Clash, and the innovative Bakeri Nan Khatai Packaging, Launch of Hellmanns in Pakistan. Beyond his brand-focused endeavours, Munib is a passionate reader with diverse interests encompassing swimming, travel, and teaching.

Khurram is a passionate marketing professional with 15 plus years of sound experience across MNCs and local conglomerates in handling marketing functions, consumer marketing strategies, in-depth 360 degree marketing plans, innovation/renovation projects & consumer insights. From strategic thinking to innovation, he has driven exponential growth in businesses ranging from personal care, food and nutrition. Has a strong business acumen to optimise business performance delivering top line and bottom line growth creating profitable brands. He started his career with Abbott in the Consumer Healthcare segment looking after brands like Mospel and has since worked at various positions in the marketing functions of Abbott Nutrition (METAP region) and NutriCo Morinaga. Currently, he is the Head of Marketing & Strategy at NutriCo Morinaga, a subsidiary of Morinaga Milk Co. Japan which operates in the business of manufacturing and marketing of the international nutrition brand MORINAGA. Beyond work, Khurram is a food lover and has a zeal for travelling. He is passionate about improving the nutrition needs of underprivileged children. By education, Khurram attained a Master’s degree in Business Administration from Institute of Business Administration (IBA) in 2008.

Imtiaz has over 20 years of experience in Marketing, Technology and Startups and now spends his time looking for interesting problems to solve for digital businesses while helping them grow.As the founder of OrangeFox, Pakistan's only marketing technology agency, he loves looking forward to what's next in the world of marketing and tech.

Altamash Kohati, the current General Manager at Mindshare Enterprise, brings over 15 years of extensive media and marketing expertise across diverse industries, including FMCG, Banking, Airline, Fashion, Automotive, Beverages, Fast-food, Real Estate, E-Commerce, Mobile Handsets, Telco, and more.Top of Form. Driven by a fervent commitment to transformative leadership, he has acquired certification as a trainer and coach, leading training initiatives at Groupm. Guiding top-tier talent to navigate with competitiveness, agility, and innovation amid marketplace disruptions, Kohati is recognized as an accomplished professional. His accolades from Emmies, Purple Heads, and Global Ideas affirm the significant impact he has made in the dynamic field of media and marketing.

The quintessential creative pro / the adman. Over 14 years of building, managing and deep collaborating with creative teams, seeing the process through from idea to implementation. As much an empath for the client as for his team. Worrying about numbers and dreams in equal parts. Zain has a wealth of consumer insights with hands-on experience around creative ideation in Pakistan and how creative processes work best.

Mustansir Salim is currently responsible for the West Asian businesses (Pakistan & Afghanistan) for Dabur Pakistan (Asian Consumer Care). He has diverse local and International experience looking after the Middle East & North Africa (MENA) region, along with Europe and Africa’s for over 20 years, in the Consumer Goods Industry. He has worked extensively for some of the world’s most respected brand building companies including Reckitt Benckiser and Unilever and is now associated with Dabur Pakistan. He has driven Brands and Businesses to growth in categories as diverse as Margarine, Edible oils, Hair Care, Personal care & Consumer Health

Kamran is a seasoned Marketing and Communications leader with over a 12-year career marked by creative innovation and tangible results. Ascending through the ranks, he has steered companies in diverse sectors, showcasing expertise in executing effective campaigns across media, content, and digital initiatives. Currently serving as the Head of Brands at One Group, a Proptech conglomerate operating in seven markets, Kamran spearheads marketing efforts in Pakistan and beyond. With a wealth of experience on both client and agency sides, he optimises team performance in multicultural environments and matrix organisations, adeptly managing multiple stakeholders. Kamran's professional journey with leading companies such as Telenor Pakistan, Byco Petroleum Pakistan, and IAL Saatchi & Saatchi speaks volumes. He lives by the mantra, 'Success is never owned; it's rented, and the rent is due every day,' reflecting his remarkable consistency and dedication to making a positive impact.

Shaheryar Ghayas skillfully bridges the realms of digital and conventional media. As the founder of the first completely remote-first, creative-led advertising firm, MADNEST, he has revolutionised industry paradigms. Shaheryar's innovative approach earned him Effie Awards and contributed to winning Pakistan's inaugural Communication Arts Award. Beyond advertising, his creative flair extends to music; his contributions to rock albums have garnered recognition in Rolling Stone magazine. Shaheryar, a creative leader with over twenty years of experience, continues to redefine advertising with his unique blend of artistic and strategic thinking.

Saima Qamar is a veteran researcher and clinical psychologist, who has been in the industry for more than 30 years. Having both local international and local experience, both agency and client side. Giving her a 360-degree overview of the marketing and research industry in Pakistan. This clubbed with her training and experience in the field of Psychology gives a unique perspective and spin on consumer insight. As managing director of Tender Dragon Consulting Company her aim is to raise the stature of research as a strategic consultative partner rather than a data provider and improve the quality of research overall.

Owais A. Jaliawala is a business graduate by education. He started out as a copywriter for Leo Burnett, and has worked for Y&R, DDB and Blitz in different Strategy & Creative Roles. He started theAJENCY as an independent advertising agency in 2014 and theSHOWREEL for commercial productions in 2019. He has worked for several local and multinational brands and has an experience of over 15 years in Brand Strategy & Communications.

Picture this: I was just a pimply teenager at the tender age of 16, armed with nothing but a camera. Now stop picturing this hideous image. Fast forward to my stint in one of Pakistan's top film schools. Cue, the world of advertising enters. When I'm not crafting epic narratives, you'll find me in the virtual trenches, slaying dragons and pixelated foes as an avid gamer. I'm also a card-carrying film fanatic, a loving husband to a woman who's so incredible she might be from another dimension, and a dad to a daughter so fierce she could probably bench press a truck.

Meet the seasoned digital marketing professional with over 13 years of experience, who loves to elevate brands in the digital space and turn them into powerhouses. Ms. Firdous has been leading the digital wing at Manhattan Communications (Affiliated with Havas Media), with a keen interest in digital strategy and a knack for crafting digital coms. Masters at navigating the ever-changing digital landscape and creating strategies that drive results, she specialises in IMC, e-commerce, performance marketing, web & app projects, and AI. While hustling 9 to 5 for a living, she loves to coach and train people about digital marketing.

In 13 years of brand building, Affan Cheema got the chance to compete (and luckily win) in fiercely contested categories. He has been able to turn around brands and put them on a growth trajectory. Secret to success? Creating engaging brand experiences. Some failed, some didn’t. Those that didn’t, won awards – two YouTube Leaderboard Awards in two consecutive years and runner up in Meta Awards in the following year. On a personal front, Affan likes travelling. He has been to 26 countries and three of the seven wonders of the world.

With over two decades of creative leadership in the advertising industry, Jim Seath has established himself as a visionary creative director known for crafting compelling narratives that resonate globally. His portfolio includes iconic campaigns such as "It has to be Heinz" and a chocolate campaign featuring Audrey Hepburn and numerous accolades including Cannes Lions in Gold, Silver, and Bronze. With international experience spanning London, Paris, Dublin, Amsterdam, Barcelona, Dubai and Budapest, Jim brings a rich understanding of diverse markets. His leadership style fosters innovation and teamwork, driving brands to new heights. Jim is passionate about mentoring creative talent and is dedicated to delivering strategic, impactful advertising that transcends cultural boundaries.

With 15 years of experience, Bitop leads the strategy departments in both Bangladesh and Pakistan studio for Grey Group. He has won Global Grand Effie in 2022; Grand Effie, Gold Effie and Silver Effies in APAC Effie 2021; Grand Prix and Category Disruptor Special award in WARC Prize for Asian Strategy 2020. He has been published in various marketing publications including WARC and Campaign Asia. He has been in the esteemed jury panel of APAC Effie 2023, 2022 & 2021, Warc Prize for Asian Strategy 2021, Tangrams Strategy & Effectiveness 2021 and AdFest 2020 & 2021.

Andreas helps brands and businesses get future-ready. A seasoned marketing strategist with over 30 years experience in transformative roles from strategic planner to Chief Experience Officer at network agencies (Publicis, BBDO, DDB, Saatchi & Saatchi) and digital agencies (SapientNitro, Isobar) in Berlin, London, Amsterdam, Hong Kong, Shanghai and Tokyo. Andreas’ focus lies in connecting brand and marketing thinking with digital understanding to help brands and businesses succeed. His work has been recognized at global, European, and local effectiveness awards, as well as Cannes. He also has served as a judge for the global, APAC and Hong Kong Effies which he chaired in 2023. Today, Andreas provides his experience as an independent brand and marketing consultant across APAC.

Agha Zohaib, a "40 under 40" leader, brings a stellar track record, robust leadership, and a passion for innovation. With diverse global experience in marketing, media, digital, tech, and eCommerce, I am committed to elevating both industries and teams.

ETHER CEO, Zeban has a rich advertising experience spanning two decades, learning from the very best at firms like Ogilvy, Dentsu and JWT to name a few. From managing some of Pakistan's largest ad accounts and campaigns, Zeban now leads Ether, a turn-key boutique agency, offering specialised services to both local and international clientele.

Waqas has been working for over twenty years in marketing, advertising, business management and sales. He has worked on client-side as well as the agency-side. He executed 150+ ATL/BTL/Digital integrated, multi-channel campaigns. Waqas has exposure to 12+ industries including Cellular Services, Advertising, Oral Care, Fabric Care, Hard Surface Care, Personal Care, Hair Care, Banking, Baby Feeding Accessories, Baby Toiletries, Baby Hygiene, Digital, Fast Moving Consumer Goods (FMCG), Consumer Packaged Goods (CPG), Food & Beverages (F&B). His core skills include mentoring; leadership; team building; strategic planning; business management; marketing; communications; branding; selling; advertising; project management; budgeting; negotiation; digital marketing.

Urooj has over 10 years of experience in marketing. She started her career in digital; but her diverse omni-channel experience in building brands has established her as a seasoned brand strategist. Urooj is currently heading the Marketing of Alkaram Studios as Director, Marketing where she is responsible for the scalability, brand building and upper funnel growth of Alkaram Studios. Her last assignment was at Daraz Pakistan as the Head of Marketing Communications where she steered the rebranding of Daraz, ensuring it stays true to its essence and maintains consistency across channels. Urooj has also worked at leading agencies of the country and overseen portfolio clients such as Unilever, Nestle, Jazz, Coca-Cola,FrieslandCampina and P&G as an IMC expert who converges the online and offline channels.

Rashna has over twenty years of experience in advertising with strategically sound business building communication. She is now working as a creative consultant and exploring storytelling via content and branded entertainment via Vitamin C. Rashna is also a creative coach for those who are feeling ‘stuck’ and need to get their creative mojo back. Her true passion is writing, creating fiction, or telling compelling stories for brands, or developing entertainment-based content. She is a keen observer of human behaviour who loves trees, pets, books, food and history. And she thinks best when out on a long walk.

Emaad has been a media person, an event specialist, content distributor, a producer, and a content specialist. What has always tied his love for communication together is his creative thought process. Approaching problems from various perspectives and customising campaigns to drive sales for his clients is where his passion lies. Celebrating campaigns that resonate with everyone brings immense satisfaction and a sense of childhood glee. Emaad is currently the Executive Director at the Synergy Group looking after all Digital and Media Communication along with Business Growth for the group

Operating under his own company, 'Vexology Advertising', Assam, an independent Creative & Strategic Consultant based in the UAE, boasts a remarkable career with over 350 international awards, including 2 Gold Cannes Lions. Ranked as the #1 Strategist in Pakistan & MENA, and in the top 25 Creative Directors globally, Assam brings over 15 years of experience from renowned agencies like BBDO and Ogilvy. With a Master's in Advertising from the University of Texas at Austin, he excels in crafting disruptive campaigns. A respected juror and speaker, Assam continues to leave an indelible mark with his creative prowess and strategic insights.

Rubab has been heading data and analytics for Brainchild Communications for 10 years now and has been pivotal in doing many market-first projects for the clients. Being a computer science major makes her a great hybrid profile; someone who can understand marketing and link it to the technical language. She is highly observant, curious, and empathetic -the three important traits that make her great at consumer insights. She enjoys connecting dots, problem solving, proposing solutions and critical analyses. She is a proponent of data-driven marketing and wants others to think beyond their locus of control when communicating with their target audience. She believes that consumers are more connected now and loves how Paul Roetzer puts it: “Every trackable interaction creates a data-point, and every data-point tells a piece of the customer's story."

A seasoned media and communications professional with 9+ years of experience. Having worked at top 3 media agencies in Pakistan including Mindshare – GroupM, Spark Foundry – Z2C Limited and OMD – Omnicom Media Group I’ve had the privilege to derive media strategies for global juggernauts including Unilever, Reckitt, PepsiCo, GSK, Mondelez International, Shell, Uber and Akzo Nobel alongside local powerhouses including Daraz, HBL and UBL. After gaining thorough experience on the agency side, in my current role I am spearheading media duties for Reckitt Pakistan as Media Manager.

Having over 15 years of consumer marketing experience, Faisal is currently General Manager Marketing at FrieslandCampina Engro Pakistan. He is a seasoned consumer marketer with a passion for building brands with a purpose. With experience in top global FMCG organisations including Unilever and Reckitt, Faisal has worked in various global and regional marketing roles across Middle East, South Africa & Pakistan, and in a broad spectrum of categories including Home Care, Personal Care, Beverages and Dairy. Over the years, Faisal has managed truly iconic brands including Dettol, Mortein, Harpic, Lipton, Brooke Bond and now Olper’s.

Having been recognised as a Campaign Asia’s 40 Under 40 for the year 2020, which features talent changing the marketing world in Asia Pacific & making it to ‘The Pitch List 2021’ as a Super Person who makes things happen in the communications world, Daniah is a jack of all and master of one i.e. strategy. She is talked of as one of Pakistan's most compelling strategists with 12+ years of experience on 40+ brands. From cars to soaps to banks to tea, from for-profit campaigns to campaigns for good, she's considered to be a one woman strategy powerhouse and every creative's dream teammate.

Kashif Hafeez - CEO of Pulse Consultant has a master’s in business administration & for more than two decades, engaged with various multinational & national clients in strategy development & insights generation via intelligent usage of research data. Various leading media researchers are to his credit. He is well equipped with all the latest research techniques & their efficient usage. Kashif’s unique point of difference is the anthropological appreciation of society & consumers. He has been leading Pulse Consultant – a marketing and social research services provider since 2012 and along with many other conventional researchers has done some in-depth research amongst Pakistani Youth, women, Opinion Polls, media, #PSL & advertisement recall studies in other sports events too. He is a teacher, columnist, blogger, and author of various books on social issues.

His expertise spans the entire spectrum of marketing and business growth, from ideation to execution, scaling, and beyond. Agha has built, advised and grown some of the world’s most renowned companies and startups in various settings, including in-house, agency and consultancy roles. He has been previously associated with companies like GroupM, DDB, GlaxoSmithKline, Bullseye, Machinelab Ventures, ARY Network and others.An ICF certified corporate coach, Agha is deeply passionate about social impact and DEI initiatives and volunteers his time as mentor at Wedu Global and The-30-Minute-University among other startup advisory roles.

Having worked in the advertising sector for more than 16 years, I have had the privilege of managing portfolios of clients including P&G (Always, Herbal Essences and H&S), Unilever, McDonald's, HSBC, PSO, Emirates, Colgate Palmolive, HBL, Tullo, EBM and Mondalez International to name a few. My career began with the top firms of the country, Interflow, Manhattan Leo Burnett, Y&R Spectrum and this roller-coaster journey of learning has brought me to Ogilvy Pakistan, where I currently manage clients as the Executive Creative Director. My work ethics are a reflection of my personal growth in life. Having traveled across the world and being an avid painter has immensely helped me see the world through the eyes of detail, patience and color, all of which I attribute in my work to create communications that, I believe, speak to people in a way that I like. With more professional accolades such as being on the jury panel for Adforum’s PHNX and Dragons of Asia 2021, global platforms for creatives gave me the confidence to overlook things from a global perspective, finding better ways to bridge the gap between people and products as coherently as possible.

Babar Sheikh is an award-winning filmmaker, multimedia artist, musician, and academic, a graduate of the IVS (1999), and an MPhil in Art & Design (2023). Over the past two decades, he has directed numerous music videos, ad films, documentaries, and short films for the Pakistani, regional, and international markets and has worked comprehensively to develop film education in Pakistan. He has also been a part of various archival performance acts that border on traditional folk and modern contemporary music. In 2022 he produced Pakistan’s first revenge action thriller ‘Carma’ and is responsible for multiple interdisciplinary initiatives within the Pakistani art scene. He directed the ‘Schoolgirl Newscasters’ campaign for EBM in collaboration with BBDO Pakistan which won the first-ever Silver Cleo for film in Pakistan and the Glass Lion for Change at Cannes Lions 2023.

Imran Afzal is the CEO and co-founder of VOWEL, a full-service advertising and digital communication agency with emphasis on creative, content & production. Before this, Imran was the CEO of JWT Pakistan. With more than two decades of industry experience of working on brands like Coca-Cola, Unilever, Pepsi, Shell, Nestle, BAT, HBL, Ufone, Honda and many more, Imran is a specialist in the management of brand architecture and brand building, as well as a leading expert in Pakistani consumer psychology. Imran started his career at Publicis in 1999 with HP as his first client, there was no looking back since then and his career steered through McCann, Ogilvy, Dentsu and landing him at JWT in 2009. In 2011 Imran was tasked to establish Walter Pakistan, a division of WPP where he and his team won Pakistan’s first ever APAC Effie Award in 2013 for a Pepsi Pakistan campaign. In 2018, Imran started his own venture, Vowel.

Hasan understands the emerging markets and has a background in developing the digital ecosystem including both product and growth. His current flagship product is Tamasha, the largest OTT platform in Pakistan. Prior to this, Hasan was leading the digital marketing team at HBL, tasked to inculcate a culture of data-driven decision making and enhancing the digital profile of the bank. At Telenor, he has been instrumental in establishing the digital business for the Emerging Asia Cluster. Hasan has also been in consulting working for Ernst & Young and International Data Corporation in the Middle East. He has done his MSc in International Business from CERAM Business School in France, an undergraduate degree in Computer Science from LUMS and a number of executive courses from LBS, INSEAD, LSE and IMD. Hasan is a water sports enthusiast and has been part of various swimming, waterpolo and sailing teams as an amateur.

With a career spanning over 15 years, Aman brings with her extensive experience in strategic planning, brand building and product development in leading financial service organizations of the country. This includes leading and managing teams in Marketing, Digital media and Business Development comprising of new products and channels with a clear focus on adding value to the top and bottom-line growth of the organization. As the Head of Marketing at EFU Life, Aman is currently responsible for planning, development, and implementation of EFU Life marketing strategies, communication on all media platforms and public relations activities. As a marketer, she believes in leading brands with a purpose to create a sustainable impact and firmly advocates the art of storytelling to connect with the audience in a way that leaves a lasting impact.

Adnan is an NLP and mBIT certified life-coach, and alongside his design/branding/creative consultancy, he is focussed on helping people tap into their latent potential through coaching, mentoring and ideation/creative workshops. He has 25+ years of delivering award-winning communication solutions for top tier local and multinational brands at his former agency, Adcom Leo Burnett / Zenith. He is also Adjunct Faculty at Karachi University and IVS and SZABIST. He’s been on the Steering Committee of the Effie Awards Pakistan since 2019, and a juror at the APAC Effies as well as at Spikes Asia.

With 20+ years of experience across strategic partnership management & business development in several Southeast Asian markets such as Singapore, Malaysia, Bangladesh, Pakistan and Sri Lanka, Adeel has now been at Google for over a decade now. He is currently part of the News Partnerships’ team at Google, based out of Singapore. Having completed a BSc. in Economics from LUMS, Adeel went to London to earn an MA in Global Media from SOAS, University of London. In his free time, Adeel enjoys exploring hidden gems - whether it's uncovering unique finds at flea markets or delving into the stories behind museum exhibits.

A platform agnostic marketing fundamentalist As a communication planning and strategic management professional with over two decades of experience, I've had the privilege to lead some of the finest teams in the business of advertising with top tier agencies including Hip Media, Leo Burnett, DDB, and Blitz Advertising. Over the years I've helped build and grow an array of multinational and local brands through creative, media, content, activations and PR solutions; with strategy & planning at the heart of it all. Currently spearheading the interactive business at Symmetry Group; pioneers in transformation, e-commerce, data, mobility, and technology led marketing communication solution.

With 18+ years of advertising experience, and a career encompassing local, regional and global roles, Sara’s current role sees her as Senior Client Partner at Inviqa Havas based in their London offices. She is responsible for delivering work of the highest standard across the clients CX needs; UX|UI development, Consumer Segmentation, Loyalty Proposition mapping, defining & refining consumer journeys and development of digital solutions. Her collective experience spans categories from FMCG, Telco, Pharma, Confectionery & Snacks, Banking & Finance, Hospitality to name a few. Sara is a certified Integrated Humanistic Therapist, a RYT 200 Yoga Teacher and a mother to two.

Scharjeel has been associated with the world of graphic design and advertising since 2004. After graduating from the department of Visual Studies at the University of Karachi with a degree in design, Scharjeel has worked with AdCom, Spectrum Y&R, IAL Saatchi & Saatchi, and JWT. Currently, he is the Executive Creative Director at Manhattan Communications. Some of his achievements, beside teaching graphic design to university students, are as follows: world renowned 'witty resignation of a graphic designer'; Djuice 'Khamoishi Ka Boycott' campaign; redesign of the Jazz logo; launch of I M KHI; TB eradication campaign; and the 'meaning behind Pakistan's National Anthem' campaign for Bisconni Kids.

Mehek Zafar Sangi, is a digital culturist and an innovator in activating multiple brands in the digital ecosystem. She is driven by passion, curiosity and grounded by knowledge. She has been associated with the field of new media marketing and Martech for over a decade now. Presently she is working as a GM at Omnicom Media Group Pakistan, in the past she has worked for the top digital and media agencies such as Symmetry Digital, Groupm and Maxus on key accounts. She has been known for her Business Development skills and has been involved in no line thinking. She is a leader and a mentor to many in the field.

Farzana is an award-winning marketer with over 14 years of experience and has worked with various local and regional brands in telecom, home-care, beauty, and F&B to name a few. She and her team established the foundation for the digital footprint of L’Oréal Pakistan and Reckitt Pakistan. A seasoned hybrid resource of Strategy, Creative, and Digital, Farzana is currently serving as Head of Brand & Digital Marketing at TPL Insurance. She is also an advocate for inclusion and opportunities for those with visible and invisible disabilities and hopes that #DEI will not remain a mere buzzword in the industry.

Murtaza Habib Shakir, a seasoned Chief Creative Officer and esteemed Film Director, boasts an impressive 24-year tenure in the advertising domain. His expertise spans a diverse spectrum, encompassing innovative creative strategies, unparalleled storytelling, and visionary direction. With a wealth of experience, Shakir has carved a distinguished path, contributing significantly to the advertising landscape. His exceptional leadership, coupled with a keen eye for cinematic brilliance, has elevated campaigns to new heights, delivering impactful narratives and pushing boundaries. Shakir's unwavering dedication and creative prowess continue to shape the industry, leaving an indelible mark on each project he undertakes.

Shehryar is a Marketing and Strategy professional with more than a decade of experience in steering brands across a wide range of categories. Thanks to his background as a telecommunication engineer, he brings a distinct flavour of creativity, infused with a data-driven approach. Having worked on global brands such as Knorr, Lifebuoy, Clear and Lipton; he recently brought his diverse experience to Coca Cola as the Head of Strategy for the Pakistan and Afghanistan region.

Ammar is CMO at Daraz prior to which he built OLX operations in Pakistan. With 14+ years of experience in Pakistan’s marketing landscape, Ammar is one of the new age marketers who is disrupting how marketing is done by defining new rules. Ammar is passionate about brand, performance marketing, creative, influencer marketing. He launched Pakistan’s first full suite retail media ads in Pakistan via launching Daraz Ads and loves to be the “sales guy”. Combining magic of comms with logic of data keeps him excited. He loves topics of attribution, attention, behavioural science, marketing science, physical & mental availability and follows Byron Sharp, Les Binet & Peter Field, Scot Galloway, Mark Ritson, Rory Sutherland & Dr Jenni Romaniuk along with others.

Mo. Raheel Yousuf, a laurelled luminary in brands, communication, and digital proficiency, currently commands as the Head of Marketing & Brand Management at Bank Alfalah Limited. With a global & local footprint and a tapestry of experience woven across diverse cultures and matrix organizations, Raheel's expertise encompasses marketing and brand strategy, commercial engagement, consumer insights, digital marketing and strategy, big idea formulation, and 360 strategic formulation. His transformative touch effortlessly converts marketing concepts into lucrative revenue streams, showcasing him as an unparalleled force in delivering optimal business value. A consummate servant leader, Raheel exudes genuine respect, navigating both formal and informal organizational networks with finesse. He stands as a beacon, seamlessly bridging the gap between vision and execution in the dynamic world of marketing & brand.

A recurring judge at Worldwide and APAC Effies and pioneer of planning in Asia, Robin is one of the region’s most successful creative marketers, with an agency career spanning 30 years, shaping and building many of the world’s most valuable brands. The architect of Standard Chartered’s global brand platform of Here for good, he masterminded the win of the global Singapore Airlines account, becoming its chief global brand and marketing strategist, and has built transformative strategies, bringing Asian context to established global brands including Apple, BMW, Adidas, and Sony. Robin recently set up a brand consultancy, Dare. And is working in partnership with MullenLowe to bring his 30 years of experience to a wider audience.

Saad is a contrarian Marketeer who believes in the power of Evidence-based Marketing and the Power of Fundamentals. Over the past 17 years, he has worked in iconic companies like Procter and Gamble, Coca-Cola, and Samsung across Eurasia, the Middle East, and Pakistan, managing and impacting Global powerhouse brands like Pampers, Always, Pantene, Ariel, Tide, Fairy, Downy, Coca-Cola, Fanta, Sprite and Samsung. He is passionate about developing the next batch of marketeers and regularly teach Marketing at his Alma mater.

Danish Ejaz is the CEO of Madvertising, which offers the intersection of branding, strategy, technology, and culture. For over 2 decades, he has worked for companies of all sizes from startups to brands across several countries. He's an advertising veteran who segued into digital media after stints in multiple local and international advertising agencies and has worked on global brands like Unilever, British American Tobacco, and Philip Morris to name a few. He has conducted various training sessions on brand building & and technology for local and international organizations, and young businesses.

With over a decade of experience in the beauty industry, Shahzain is the Chief Digital and Marketing Officer at L'Oréal. He leads the country's strategy and execution of all digital and marketing initiatives, including e-commerce, media, CRM, advocacy, CMI, and innovation. He is passionate about enhancing the consumer journey and creating value for our brands, partners, and stakeholders. He is a dynamic and collaborative leader, who enjoys working with diverse and talented teams to deliver excellence and innovation. Shahzain is also committed to sustainability and social responsibility and supports L'Oréal's mission to create beauty that moves the world.

Faisal Sheikh is the Founder & CEO of Jack of Digital, the exclusive reseller for TikTok, SpiderAF, and ESKIMI in Pakistan. Generally, prefers anonymity because of a rare genetic mutation, resulting in a strong propensity to be opinionated about changes in consumer behavior and the media landscape. When clearer thoughts prevail, Faisal tries to evangelize Digital and data usage for brands Faisal has 2 post-graduate degrees from SZABIST, an MBA with a concentration in Marketing & MIS, and an MS in Management Sciences with a specialization in eCRM. Additionally, Faisal has professional qualifications from the Digital Marketing Institute, Dublin, Ireland, and Management and leadership certification from MIT Sloan School of Management, Cambridge, USA.

Shoaib Shamim is the Senior Marketing Manager – Pakistan Business at Shan Foods. With over 14 years of experience, Shoaib possesses a combination of agency and FMCG Marketing experience, bringing a uniquely different approach to all his projects. He has managed brands at leading FMCG companies such as Unilever and Shan Foods. He strives to makes a difference with every campaign, speaking to the hearts and minds of his audience & has lead the creation of insightful and meaningful communications enhancing brand equity for his brands along the way.

Marketer with a passion for going Sherlock on consumers to find that insight that ticks and converting it into a business proposition that flies off the shelves (or apps). Has an experience in FMCG and tech marketing through her roles at Amazon UK, Uber and Coca-cola. Also sits on the board of MCB Funds.

Raeda Latif, Chief Marketing & Business Development Officer, at Pakistan Stock Exchange, since 2018, brings with her rich & diverse experience having held senior positions in various corporates including Faysal Bank, UBL Fund Managers, Pakistan Mercantile Exchange, IGI Financial Services, Union Bank – Standard Chartered, Cyber Internet Services and Habib Oil Mills Limited. From strategic marketing, brand management and corporate communications to developing the digital side of businesses for enhanced outreach, Raeda Latif has varied work experience focusing predominantly in the financial markets. She stands apart as an outlier via exceptional delivery of tasks based on her wide-ranging grasp of all things Marketing – nuanced or direct. Raeda Latif holds a Masters’ degree in Linguistics along with an MBA with double majors in Marketing and IT. She is a Certified Director from PICG and a Fellow member of the Chartered Institute of Marketing (FCIM), UK. She is also serving as a member on the Board of Governors of Indus Valley School of Art and Architecture Pakistan.

Fuad Chundrigar boasts a 25-year career in consumer goods management across Asia, Europe, and the Middle East. Skilled in leading businesses, fostering high-performance teams, and ensuring sustainable results, he excels in startup management and turnarounds across markets like Egypt, UAE, Sri Lanka, and Pakistan. A hands-on mentor and coach, his expertise spans strategy, budgeting, marketing, and customer development across diverse industries. Fuad’s core strengths lie in general management, marketing, sales, and trade marketing, focusing on innovation, integrated communication, sales mobilization, and effective branding strategies. He emphasizes humility, accountability, teamwork, open communication, and the pivotal role of consumer insights and innovation in achieving business success.