Winners Case Studies 2019

Grand Prix

The Bridal Uniform

Marketer of the year

Unilever Pakistan

Marketer of the year

Coca-Cola Pakistan

Agency of the year

Ogilvy Pakistan

Apps and Software

Award LevelBronze
Campaign TitleGoonj by Telenor Pakistan
BrandGoonj
ClientTelenor Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/sOMD Pakistan / DMD
Khawaja Shariq MustafaYasir YasinShadman KhanImran QaiserAsim NaqviHamza AmjadLaila NoorHasan ZulnoonAitizaz HassanKhuram JavaidSadia Qutub uddinImran MushtaqSyed ShayyanBasmah Kamran AzmiBismah MehmoodArsalan MohsinImran MughalMuhammed AbdullahSakina IhsanImran Ayub

Automotive

Award LevelSilver
Campaign TitleWhat Matters is Inside
BrandShell Rimula
ClientShell Pakistan
Lead Agency/sJWT Pakistan
Contributing Agency/s-

Beverages Cold

Award LevelSilver
Campaign TitleCoca-Cola Food and Music Festival
BrandCoca-Cola
ClientCoca-Cola Pakistan
Lead Agency/sActive Media
Contributing Agency/s-

Award LevelSilver
Campaign TitleSprite Spicy 6.0
BrandSprite
ClientCoca-Cola Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/sStarcom Pakistan / Kinetic Pakistan / Digitz (Pvt.) Ltd.
Asim NaqviHassan BangashMuzakir IjazUmar MalikAbbas ArslanSadaf ZarrarHassan NawazAhsen SheikhFatima HyderAzam Jalal KhanAhmad NizamiFarhan Khan

Award LevelBronze
Campaign TitleCoke & Music 2017
BrandCoke & Music 2017
ClientCoca-Cola Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/sDigitz (Pvt.) Ltd. / Active Media
Asim NaqviMuzakir IjazReza JiwaniAzam Jalal Khan

Award LevelBronze
Campaign TitleDayfresh Flavoured Milk
BrandDayfresh
ClientDairyland Ltd.
Lead Agency/sFirebolt63 (Pvt.) Ltd.
Contributing Agency/s-
Zain KazmiSarah YaldramShahrukh RazaKeatan KumarAhmed AliKhalid NaseemHina MughalAnika KaziSulaiman Mannu

Branded Content

Award LevelGold
Campaign TitleStrepsils Stereo
BrandStrepsils
ClientReckitt Benckiser
Lead Agency/sAdcom
Contributing Agency/sBIY Music / OMD Pakistan / Walnut Communications
Asad Aly ShahTasneem LakhaniMehdiyah MohsinMaha AsifHanzala Bin MahmoodMoiz UddinSomair RizviAmeen AhmedAdnan SyedAli RehmanAfnan ImranHumayun FarooqAmna ManiarTaha DurraniZoya AltafShayan AhmedSamra MuslimMandana ZaidiAli NoorSamra Muslim

Award LevelSilver
Campaign TitleCoke Studio Explorer 2018
BrandCoca-Cola
ClientCoca-Cola Pakistan
Lead Agency/sFront Foot Media
Contributing Agency/sStarcom Pakistan / Digitz (Pvt.) Ltd. / Ogilvy Pakistan
Asim NaqviMuzakir IjazSadaf ZarrarAzam Jalal Khan

Award LevelBronze
Campaign TitleKnorr Noodles Boriyat Busters
BrandKnorr
ClientUnilever Pakistan
Lead Agency/sMindshare Pakistan/Y Production
Contributing Agency/sBody Beat Group

Corporate Reputation

Award LevelGold
Campaign TitleNorth Plan
BrandTelenor 4G
ClientTelenor Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/sCoremedia / OMD Pakistan / Active Media
Khawaja Shariq MustafaYasir YasinMalik MubeenImran QaiserAsim NaqviHamza AmjadLaila NoorHasan ZulnoonAli MajidMahrukh BatoolSadia Qutub uddinImran MushtaqSara kiyaniAitizaz HassanBismah MehmoodArsalan MohsinQasim PervezMuhammed AbdullahSakina IhsanImran Ayub

Culinary

Award LevelSilver
Campaign TitleThematic Campaign
BrandRecipe Mixes
ClientShan Foods
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Naved QureshiMahrukh AliSadia Qutubuddin Zahra AliAsim NaqviRabiya HamidSheikh Adil HussainSidra SheikhUshna KhanYousra TajFaisal Mukaddam

Award LevelBronze
Campaign TitleCrispyFry Thematic
BrandAjinomoto Lakson Pakistan (Pvt.) Ltd.
ClientAjinomoto Lakson Pakistan (Pvt.) Ltd.
Lead Agency/sAdcom
Contributing Agency/sMEC / Marketing Works Pvt. Ltd.
Ali MalikMustafa AwanHibah KamalZeeshan JilaniOwais AhmedMuhammad KawishAbbas JafferyTakurou SeguchiHassan SiddiquiWajahat Hussain

David vs. Goliath

Award LevelGold
Campaign TitleYeh Dunya Bari Hai
BrandGoodGoodies
ClientUniFood Industries
Lead Agency/sAdcom
Contributing Agency/sFourays / Bionoc Films / East River / On Ground
Awais DhakanShakir KhanSajid AbbasBilal AlviZeeshan JilaniSaad ShamimHaris NasirAli MalikAbdul QayyumMaryam TajalliZain QadeerMustafa AwanNimra SaeedImran SyedAdnan SyedMubeshar AzizHamza BawanyUmer Shaikh

Award LevelSilver
Campaign TitleWaves Naam Hi Kafi Hai
BrandWaves
ClientCool Industries
Lead Agency/sSynergy Dentsu
Contributing Agency/sSynite Digital / Starcrest Media
Syed AbbasZara BangashMehreen AlmasAsif JavedSalman HaiderHajra BilalSharjeel ZafarMuhammad ShahidAdil KhanAnika ZahirAyaz Akram

Award LevelBronze
Campaign TitleUthna vs Jaagna
BrandNescafe
ClientNestle Pakistan
Lead Agency/sRED Communication Arts (Pvt.) Ltd.
Contributing Agency/sGroupM
Zareen RathorFizza Ijaz

Finance

Award LevelBronze
Campaign TitleAb Life Hai Simple
BrandKonnect by HBL
ClientHBL
Lead Agency/sPrestige Communications (Pvt.) Ltd.
Contributing Agency/s

Health - Products

Award LevelGold
Campaign TitleStrepsils Stereo
BrandStrepsils
ClientReckitt Benckiser
Lead Agency/sAdcom
Contributing Agency/sBIY Music / OMD Pakistan / Walnut Communications
Asad Aly ShahTasneem LakhaniMehdiyah MohsinMaha AsifHanzala Bin MahmoodMoiz UddinSomair RizviAmeen AhmedAdnan SyedAli RehmanAfnan ImranHumayun FarooqAmna ManiarTaha DurraniZoya AltafShayan AhmedSamra MuslimMandana ZaidiAli NoorSamra Muslim

Health - Services

Award LevelGold
Campaign TitleAao TB Mitao
Brand-
ClientThe Indus Hospital
Lead Agency/sManhattan Communications (Pvt.) Ltd.
Contributing Agency/s-
Adeeba KhanTehmina SiddiqiMehwish HassanSharjeel AhmedRashid SheikhFaraz ShamshadAfshan ZiaShahbaz MirzaYasir AslamMudassir ShahTeam Aao TB Mitao

Award LevelGold
Campaign TitleSadqa
Brand-
ClientShaukat Khanum Memorial Cancer Hospital and Research Centre
Lead Agency/sAdcom
Contributing Agency/sBrand Ache
Sahar HarrisKamran AliAli AbbasKarrar HussainBilal MalikFaizan GullAyesha Farid ZainAli MalikTariq AzamNaila KhanSohaib SharifManan Rahim

Home Furnishings and Appliances

Award LevelBronze
Campaign TitleKenwood Khush Raho
BrandKenwood Air Conditioner
ClientR&I Electrical Appliances
Lead Agency/sArey Wah
Contributing Agency/sMindshare Pakistan / ID Creations
Kamran SarfarazParsa RafiqMuhammad Ahsan KhalidHassan JavedSohaib HassanWaqas NaeemNauman KhanAhsen AghaiTanzila MohsinSanober AliTughral KhanZaheer Uddin AhmedEmaad KhanTaha Khan

Household Supplies and Services

Award LevelSilver
Campaign TitlePampers Pants are the new diapers
BrandPampers
ClientP&G
Lead Agency/sIAL Saatchi & Saatchi
Contributing Agency/sStarcom Brainchild Communications / Helium
Jaffar HashimAi Abbas RizviKainat TanveerAnam ParekhAzmeenay ArshadWajahat AliAli Haider NaqviTaimur ButtMuhammad Osama

Internet and Telecom

Award LevelGold
Campaign TitleDirect Carrier Billing by Telenor Pakistan
Brand-
ClientTelenor Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/sOMD Pakistan
Khawaja Shariq MustafaYasir YasinShadman KhanImran QaiserAsim NaqviHamza AmjadLaila NoorHasan ZulnoonAitizaz HassanKhuram JavaidSadia Qutub uddinImran MushtaqSyed ShayyanBasmah Kamran AzmiBismah MehmoodArsalan MohsinImran MughalMuhammed AbdullahSakina IhsanImran Ayub

New Product and Services

Award LevelBronze
Campaign Title#GoliNaDo
BrandDVAGO
ClientNovacare
Lead Agency/sAdcom
Contributing Agency/sSeven Senses
Shakir KhanFalah PervezJibran SiddiquiDawer BukhariRehan BabarAli MalikHammad HasanOwais RaeesAli LimtonMustafa AwanMoiz uddinNovaizer AmirAdnan SyedMaha AsifIman AfridiAmeen AhmedIrfan KhanHasnain Abbas

Personal Care

Award LevelBronze
Campaign TitleSunsilk Fashion Edition
BrandSunsilk
ClientUnilever Pakistan
Lead Agency/sJWT Pakistan / Team Reactivate
Contributing Agency/sMindshare Pakistan / Talking Point
Sara KoraishyYawar IqbalSidra Ahmed JungUmair HassanAzka WaqarRabia AftabMariam KeshodiaSidra MalickIzhar Ahmed KhanFareshteh Aslam

Positive Change Social Good - Brands (Products)

Award LevelSilver
Campaign TitleCalcium Awareness Campaign
BrandCAC 1000
ClientGSK Pakistan
Lead Agency/sInterflow Communications Pvt. Ltd.
Contributing Agency/s-

Award LevelSilver
Campaign TitleLipton Chotu
BrandLipton
ClientUnilever Pakistan
Lead Agency/sBulls Eye Advertising Pvt. Ltd./Mindshare Pakistan
Contributing Agency/sTalking Point
Yasir QaziNamra KhanShehryar MuzammilAiman FajrFaryal NathaniFareshteh Aslam

Award LevelBronze
Campaign TitleCoke Stitching Dreams 2018
BrandCoca-Cola
ClientCoca-Cola Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/sStarcom Pakistan
Asim NaqviMuzakir IjazSadaf zarrarFarhan Khan

Award LevelBronze
Campaign TitleMazboot Banegi, Meri Beti Parhegi
BrandLifebuoy Shampoo
ClientUnilever Pakistan
Lead Agency/sMindshare Pakistan
Contributing Agency/sESP / Body Beat Group / ARY Network
Saeed KhanOmer KhanNoshin AhmedMohammad HussainNaveera FarooqHasan RizviSalman Baig

Positive Change Social Good - Brands (Services)

Award LevelSilver
Campaign TitleTelenor I-Champ
Brand-
ClientTelenor Pakistan
Lead Agency/sManhattan Communications (Pvt.) Ltd. / Adcom
Contributing Agency/sHeptagon / Active Media / Ignite / Brandlogics
Dara Bashir KhanKhawaja Shariq MustafaMahrukh BatoolJarrar MehdiHaseeb Ahmed NoorUmair NiazFatima HabibTahira NaseemYasir Yasin

Positive Change Social Good - Non Profit

Award LevelGold
Campaign TitleThe Bridal Uniform
Brand-
ClientUN Women
Lead Agency/sBBDO Pakistan
Contributing Agency/sAli Xeeshan Theater Company / Mint PR
Ali RezHaroon RashidHira MohibullahEesha KhanAamna RahimTazeen AsaadHuma MobinMian Aleem AliFatima AnsariRaza ShahAssam KhalidHaseeb AkramMoiz KhanJamshed KaziAli Xeeshan

Restaurants

Award LevelBronze
Campaign TitleMcDonald's Food Trust
BrandMcDonalds
ClientMcDonald's Pakistan
Lead Agency/sManhattan Communications (Pvt.) Ltd.
Contributing Agency/sKinetic Pakistan / MediaCom
Faraz KhanYasir AslamBushra MughalAdeeba KhanMuhammad MajidTehmina SiddiqiRashid SheikhShahbaz MirzaSharjeel AhmedAhmed HasanShahzeb AhmedHashmat MirzaHatif KhanShumaila FirdousJamil MughalRaza AliViquas JaleelHilal MirShamail FarhatMujtaba Ayub

Award LevelBronze
Campaign TitleMcDonald's Chicken Chapli
BrandMcDonalds
ClientMcDonald's Pakistan
Lead Agency/sManhattan Communications (Pvt.) Ltd.
Contributing Agency/sKinetic Pakistan / MediaCom
Faraz KhanYasir AslamBushra MughalAdeeba KhanMuhammad MajidTehmina SiddiqiHatif KhanSharjeel AhmedRashid SheikhShahbaz MirzaShumaila FirdousAsher KhanHashmat MirzaJamil MughalRaza AliViquas JaleelHilal MirAbdul RasheedMujtaba AyubShamail Farhat

Seasonal Marketing

Award LevelSilver
Campaign TitleMcDonald's Food Trust
BrandMcDonalds
ClientMcDonald's Pakistan
Lead Agency/sManhattan Communications (Pvt.) Ltd.
Contributing Agency/sKinetic Pakistan / MediaCom
Faraz KhanYasir AslamBushra MughalAdeeba KhanMuhammad MajidTehmina SiddiqiRashid SheikhShahbaz MirzaSharjeel AhmedAhmed HasanShahzeb AhmedHashmat MirzaHatif KhanShumaila FirdousJamil MughalRaza AliViquas JaleelHilal MirShamail FarhatMujtaba Ayub

Award LevelSilver
Campaign Title#DekhoMeriNazarSe
BrandSamsung
ClientSamsung Pakistan & Rizq
Lead Agency/sAdcom
Contributing Agency/sBramerz / Starcom Brainchild Communications Studio OneZero
Bilal MalikZain RizviQaseem ImranAli HassanZeeshan IqbalAli MalikHarris Rasheed

Award LevelBronze
Campaign TitleMaa Ka Sahara
BrandCanBebe
ClientOntex Pakistan
Lead Agency/sAdcom
Contributing Agency/sSeven Senses / Ishtehari / Adcom / Brand Live
Somair RizviMoiz ud-ddinOsama SaleemHuzaifa SiddiquiAli LimtonFeroz AhmedDaniyal KhanFaizan KhanRida ShaikhHanzala KhanAmeen AhmedOmar` JawedAmeen JanMadiha MinhasRaheel FaridiUmair KaziAli SohailDaniyal ShahidAamir Meer

Award LevelBronze
Campaign TitleRamazan Campaign - Ek Neki Rozana
BrandSurf Excel
ClientUnilever Pakistan
Lead Agency/sMullenLowe Rauf/Mindshare Pakistan
Contributing Agency/sBody Beat PR
Hiba Khalidbutool rizviHasan RizviArqam Tabani

Snacks & Desserts

Award LevelGold
Campaign TitleReal Goodness Inside
BrandPeek Freans Cake Up
ClientEnglish Biscuit Manufacturers
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Zahra AliNaved QureshiRana Waleed Ayesha JanjuaSaadi Mansuri

Award LevelBronze
Campaign TitleShoop Thematic Campaign
BrandShoop Instant Noodles
ClientShan Foods
Lead Agency/sFishbowl (Pvt.) Ltd.
Contributing Agency/sMediaCom / Stimulus Productions / GamePlan PK
Gulrez MojezRashid KhanSaira MasoodSheikh AdilShoaib ShamimYousra TajUshna KhanMustafa Nadeem

Sustained Success - Products

Award LevelSilver
Campaign TitleKhushiyan Chakh Lo
BrandRecipe Mixes
ClientShan Foods
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Mahrukh AliNaved QureshiZahra AliAsim NaqviSadia QutubuddinRabiya HamidSheikh Adil HussainSidra SheikhUshna KhanYousra TajFaisal Mukaddam

Award LevelSilver
Campaign TitleEk Neki Rozana
BrandSurf Excel
ClientUnilever Pakistan
Lead Agency/sMullenLowe Rauf/Mindshare Pakistan
Contributing Agency/sBBPR, Empact
Hiba Khalidbutool rizviHasan rizvi

Award LevelBronze
Campaign TitleNestle Bunyad
BrandNestle Bunyad
ClientNestle Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Asim NaqviMuzakir IjazAkbar HussainAbdul Saboorfurqan mohiuddinArshad Aslamusman bhattysana majeed

Sustained Success - Services

Award LevelSilver
Campaign TitleUfone Super Card
BrandUfone Super Card
ClientUfone
Lead Agency/sJWT Pakistan
Contributing Agency/sMaxus Pakistan
Rustam KhanDilara KhanZeeshan NadeemArfa KomalAdnan AnjumShahzaib AtifAhmed MustafaWajid Ali

Topical Marketing

Award Level Gold
Campaign title Ungli Uthao - Elections 2018
Brand Careem
Client Careem Network FZ LLC
Lead Agency/s -
Contributing Agency/s -

Award LevelBronze
Campaign TitleCoca-Cola and Football
BrandCoca-Cola
ClientCoca-Cola Pakistan
Lead Agency/sStarcom Brainchild Communications / Ogilvy Pakistan
Contributing Agency/sKinetic Pakistan / Active Media / Digitz (Pvt.) Ltd.
Khurram TariqAmna TariqSameer AlyHassan BangashAhmad AzimZehra ZaidiMujtaba KamalSadaf ZarrarHamza AhmedAhmad MukhtarSameera ZubairHassan NawazReza JivaniAyesha Mehmood