How to Enter

ELIGIBILITY: 1st July 2020 – 30th September 2021

Effie Pakistan recognizes the most effective piece of marketing communications. Any idea driven by any marketing communications medium or combination of mediums is eligible for an Effie, as long as the results are proven.

Clients and agencies must enter as a team to showcase the great work they have produced.

Submissions are accepted ONLINE ONLY.

re-entering past winner work

If your work continued running in this year’s eligibility window and you have results from this eligibility window you may re-enter past winning efforts within the following requirements:

  • 2021 Gold Effie winners can re-enter a category in which they did not win Gold.
  • Past Silver and Bronze Effie winners can re-enter any category
  • Past Gold Sustained Success winner can only re-enter the sustained success category after 3 years.
  • 2021 David vs. Goliath winning brands (Gold/Silver/Bronze) are not eligible to enter the David vs. Goliath this year.


31 OCT, 2021 first deadline
20 NOV, 2021 second deadline
30 NOV, 2021 third deadline
05 DEC, 2021 fourth deadline