How to Enter

ELIGIBILITY: 1st July 2022 – 30th September 2023

Effie Pakistan recognizes the most effective piece of marketing communications. Any idea driven by any marketing communications medium or combination of mediums is eligible for an Effie, as long as the results are proven.

Clients and agencies must enter as a team to showcase the great work they have produced.

Submissions are accepted ONLINE ONLY.

re-entering past winner work

If your work continued running in this year’s eligibility window and you have results from this eligibility window you may re-enter past winning efforts within the following requirements:

  • 2023 Gold Effie winners can re-enter a category in which they did not win Gold.
  • Past Silver and Bronze Effie winners can re-enter any category
  • Past Gold Sustained Success winner can only re-enter the sustained success category after 3 years.
  • 2023 David vs. Goliath winning brands (Gold/Silver/Bronze) are not eligible to enter the David vs. Goliath this year.


25th October, 2023 first deadline
15th November, 2023 second deadline
30th November, 2023 third deadline
7th December, 2023 fourth deadline