Archive 2023

jury 2023

Mahmood Nanji

Jury Chair

Mahmood Nanji has had an illustrious career spanning over 30 years specializing in marketing and sales in both multinationals and leading national companies. His career also spreads across the boundaries into General Management positions. He is known as an agent for change as he has brought about out of the box changes and growth in companies when needed most.

Having done his bachelor’s from the University of Karachi in 1971, he got his BBA from the Central State University, Oklahoma. On his return to Pakistan to attend to his ailing father he finished his MBA from the University of Karachi from where he started his marketing and advertising career with one of the most pronounced advertising company of that era namely R. Lintas, after which he was picked up by Lever Brothers Pakistan where he launched Blue Band Margarine.

From Lever Brothers he moved on to EBM and then left for US and worked for WalMart. He once again came back to Pakistan and rejoined EBM as Vice President Sales and Marketing. He also had a privilege to work as a Marketing Director for Millac Foods, Tapal Tea, Clover Foods and Meindhart, Singapore. He went on to join U.G. Foods (Ulker) as Chief Operating Officer. He also worked as an advisor to Mehran Sugar and helped the successfully launch Sugarie and with Unifoods for setting up their consumer division for its brand Good Goodies.

He is currently now engaged with a manufacturing, servicing and distribution concern helping them to formalize their operations and training their management on business processes and ethics.

A former Rotarian and an avid sportsman, Mr. Nanji has been an anchor on two television shows by the name of “Brand Power” and “Stories of Success”. He has conducted a four-hour session on Television on Seven Habits of a Highly Successful person and also hosted a Radio show called “Brand Bolta Hai”. Nanji has also taught at the IBA and currently is teaching sales and marketing courses at SZabist and in his free time he loves writing.

Khurram Koraishy

Marketing & Sales Consultant

Khurram Koraishy is a Cambridge-educated multi-award winning marketing and sales professional with rich and diverse experience across industries and geographies. He started his career selling agricultural pesticides in rural Sindh and was last working as the chief commercial officer for a leading Pakistani apparel brand supervising marketing, retail ops, sales and E-commerce. In between, he has worked with leading global MNCs like Unilever and PepsiCo and leading National firms Tapal Tea and Alkaram Textiles. In between, he has also led the marketing for the largest luxury retailer (Jewellery and watches) of the Middle East. He also spent two years in the startup space between 2016-18. His passions include running, golf, poetry, and Man U.

Farhan Khan

CEO
Brainchild Communications Pakistan (PVT.) Limited

Highly driven and performance-focused professional with 23 years of diversified experience acquired at both multinational and local conglomerates in the Middle East & Pakistan market in directing core management activities to drive business growth. Entrepreneurial leadership style flair for revenue generation through innovative strategy development, contract negotiations and efficient people management. He led consistent double-digit business growth in the last 3 years, mainly focused on business development and digital transformation which resulted in achieving the milestone of #1 media agency in Pakistan. A close eye on future trends, led the core business team to create new revenue streams mainly focused on digital media & international market to pivot sustainable future growth.

Jehangir Raza Husain

Business Director
GroupM NEXUS

A digital marketing specialist with core competency in media planning/buying/strategy and managing Biddable &Programmatic platforms. Has worked on multiple clients ranging from FMCG, Banking and Apparel categories. Has played an instrumental role in strategizing and developing digital media concepts and pitches including recent GroupM win of CocaCola company in 2021, British American Tobbaco in 2022, Telenor in 2023 and many more! Has also Led Mindshare’s Unilever Digital team that won South-Asia Digital Agency of the Year twice. Grew Unilever’s E-commerce portfolio from 2% to 20%. Enhanced Unilever’s presence on Programmatic buying from 4% to 25%. Developed a state-of-the-art tool called Digital Health Scorecard for Unilever that won him the Digital Planner of the Year 2018. Launched first Pepsi Online Food Festival campaign – Food-commerce as a GroupM Initiative – 2019.

Ali Rez

Chief Creative Officer MENAP
Impact BBDO Group

Named Creative of the Year twice by Campaign magazine, Ali Rez is the most awarded creative leader in the Middle East, and currently leads creative output for the IMPACT BBDO Group across the Middle East, North Africa and Pakistan region. Rez’s work has been instrumental in Impact BBDO Dubai being named the No.2 Creative Agency In The World on the WARC report, while winning 10 different Agency of the Year accolades in 2022 for bringing tremendous business success and creative excellence to the Group, and positive impact to social causes. Rez has won more than 700 international accolades in his career spanning four continents over 20 years, which include Cannes Lions Grand Prix, Clios, D&AD, Effies, and a United Nations Peace Medal – awards which have led him to be ranked No.1 ECD in MENA and APAC on several creative rankings. He is the first jury president at Cannes Lions to represent the Middle East and Pakistan.

Amena Khan

CEO
DreamTeam Films

Amena Khan, CEO of DreamTeam Films is an established tier-1, award winning, commercial Film Director and a leading brand name in Pakistan’s media. She's been actively working in various fields of media professionally since 1992, in varying roles, including director, actor, editor, anchor, voice-actor, producer, colorist. She has deftly handled varying film genres, formats and treatment styles over the years with a unique flair, continues to build image and create communications for leading corporate brands and has launched successful careers of well-known music stars, both within Pakistan & internationally. She has extensive shooting experience with large and small crew strengths in Pakistan, Thailand, Dubai, London, Paris, Melbourne, Istanbul, Singapore, KL. She constantly takes on challenges, loves to experiment and keeps setting new industry standards.

Faiza Khan

Executive Creative Director
JWT Grey

Faiza classifies herself as a creative hit woman zeroing in with precise insight-based yet unconventional ideas. A formidable name in the telco sector, she thrives on challenges, tight deadlines, and vast portfolios.

Zehra Zaidi

Group Executive Creative Director
Ogilvy

Working as a Group Executive Creative Director at Ogilvy, she is getting the best experience of life with a global learning curve. A mother of two beautiful daughters, she lives in a dichotomy between a mom life and a Chief Creative at Ogilvy. Zehra believes that she is nothing without the brilliant team at Ogilvy who shine in the world and she gets to be their team proudly. She also believes in Pakistan's potential to outshine other countries and make a mark in the world of creativity.

Unaizah Ali

Chief Commercial Officer
Nutshell Communications

Unaizah Ali is a seasoned communications professional, with over 20 years of experience in managing clients across diverse industries including food and beverage, FMCG, pharmaceutical, tobacco, social sector, among others, delving into research, digital and conventional media. Currently she is employed at Nutshell Communications as Chief Commercial Officer. Nutshell Communications is a sister concern of Nutshell Group which has emerged as an independent company providing seamless and result-driven communication and strategic alliances to businesses in Pakistan and across borders. Her responsibilities include looking after and flourishing all the clients business and head the Karachi Office.

Zaid Habib

Head of Marketing
Candyland Pakistan

Zaid is responsible for leading the marketing function at Candyland. His role includes strategy planning, top and bottom-line management, and spearheading NPD projects and brand campaigns. Over the course of his career, Zaid has launched numerous brand campaigns across multiple industries. His forte is Blue Ocean strategy, having led several projects for topline growth. Zaid has a decade of diversified marketing experience, having worked on the brand and agency side across multiple industries. Prior to Candyland, he has held marketing positions at Bayer, English Biscuit Manufacturers and Lowe & Rauf. Zaid holds an MBA degree from IBA, Karachi. Outside of work, Zaid enjoys following Formula 1, reading fiction and a daily dose of iced latte.

Rifah Qadri

Head of Marketing and Corporate Communications
Easypaisa

Rifah Qadri is a passionate marketer, a motivational leader, and a travel buff. She has been a marketer for 16 years, successfully marketing for various industries and organizations, ranging from retail, B2B, B2C to tech. She believes in learning and challenging herself every day. Rifah would rather fail and learn than succeed without learning. In her opinion, economies that create opportunities for women in their workforce, grow, and countries that encourage women’s financial inclusion flourish.

Javeria Siddiqui

Marketing Lead
Mondelēz Pakistan

Javeria is the Marketing Lead at Mondelēz Pakistan, a company that believes in Snacking Made Right. She is leading multiple categories driving both business and communication KPIs, strengthening Equity, and delivering sound business results, in challenging marketing dynamics. She has been working on delicious, pioneering snacking and beverage brands like Cadbury Dairy Milk and Tang for over 10 years, and loves bringing joy and goodness in consumers’ lives! In the past, Javeria led Strategy that turned around a decelerating performance into double-digit growth momentum, driven by step-changing communication for the flagship brand Cadbury Dairy Milk. She is passionate about people and aggressive about driving growth and challenging the status quo.

Aasma Malik

Head Brand and Communication
HBL Microfinance Bank

A result-oriented marketer with experience in diverse categories; Bank to Fin Tech, cosmetics to lingerie, FMCGs to tech brands, B2B to B2C, fertilizer to paints, education to real estate & many more supported by Executive MBA from LUMS which paved my ways to encounter more challenges and turning them into solutions. All efforts were made to attract more customers, create brand awareness & build brands which stay top of customer’s mind. Marketing campaigns were designed & released to raise customer loyalty using different marketing and communication strategies to achieve results.

Azam Jalal Khan

CEO & Co-Founder
Digitz Digitas

Azam Jalal Khan has 20+ years of experience in the Digital Media and Technology industry spanning from North America to Asia. A computer scientist by qualification, he has worked across multiple web/mobile platforms and IP-based technologies. After leading product development and large-scale digital transformation projects in North America, Azam co-founded and leads Pakistan's largest digital media and technology company, Digitz Digitas. Azam is a gym rat, tech junkie and lives for his daughter.

Uzma Ashfaq Khan

Head of E-commerce
Unilever Pakistan

Uzma is a seasoned Media and Digital leader with over 17 years of experience working across an array of different industries, categories, and brands. Starting her career from Mediacom on Proctor & Gamble, she worked her way up to an Associate Director handling a portfolio of various local and international clients. She then moved up as General Manager at OMG Pakistan where she helped develop the overall goals and teams for the business. Post this, she joined Unilever as the Head of Media & Digital Hub where she lead the media and digital function for 7 years delivering brilliant media campaigns and innovations across brands. In her latest role, as the Head of Ecommerce for Unilever Pakistan, she manages partnerships across e-tailers and customers and is responsible for managing the P&L, ensuring profitability of the overall channel via key verticals like Commercials, Stocks, Campaign planning, Creatives and Financials.

Farooq Soomoro

GM Marketing Value-added
FrieslandCampina Engro Pakistan

Farooq Soomro documents human truth whether it is in his role as a researcher or a photographer/writer. He is currently working as GM Marketing Value-added with FrieslandCampina Pakistan. He collects vinyl records.

Ali Rashid Khan

Director Marketing, Condiments
National Foods

A natural curiosity about why people do what they do led me to become a Marketer. An MBA from IBA and an MSc in Marketing led to working in Marketing and Sales at Reckitt, GSK Consumer, Engro Foods, and National Foods. Ali has had the privilege of working on some of the most exciting brands and categories but perhaps the greatest privilege has been working with some amazing people from whom he has tried to learn along the way.

Sadia Qutubuddin

Senior Executive Creative Director
Ogilvy (Pvt) Ltd

After two decades in the field of Advertising, Sadia instinctively knows what will work. Sadia started as an Art Director at JWT Karachi and then worked up to Sr. Executive Creative Director. She has worked at all the major advertising agencies in Pakistan from JWT, Lowe, Adcom to currently at Ogilvy Pakistan. Sadia has two decades of experience working on all kinds of brands like Mondelez, HBL, Shan, KFC, EBM, Sunsilk, Dove, Telenor, Sprite, and Nestle amongst many others. Sadia feels effective communication has these essential ingredients: emotion, clear characters, conflict and entertainment. As Executive Creative Director at Ogilvy, she always had a passion for storytelling so she won the Fulbright and got her MFA in Film and TV Production from Loyola Marymount University, adding screenwriting and direction to her repertoire.

Danish Ejaz

CEO
Madvertising

Danish Ejaz is CEO of Madvertising, a digital agency and publication that offers the intersection of branding, strategy, technology and culture. He has worked for companies of all sizes from startups to billion-dollar brands across several countries. He's an advertising veteran who segued into digital media after stints in multiple local and international advertising agencies and has worked on global brands like Unilever, British American Tobacco, Philip Morris to name a few. He has also represented Pakistan at international events related to tech and creative narrative building and he believes in working with brands that seek to enrich lives.

Laeeq Shafi

Media Manager
Reckitt

A seasoned media and communications professional with 9+ years of experience. Having worked at the top 3 media agencies in Pakistan including Mindshare – GroupM, Spark Foundry – Z2C Limited, and OMD – Omnicom Media Group he had the privilege to derive media strategies for global juggernauts including Unilever, Reckitt, PepsiCo, GSK, Mondelez International, Shell, Uber and Akzo Nobel alongside local powerhouses including Daraz, HBL, and UBL. After gaining thorough experience on the agency side, in his current role, he is spearheading media duties for Reckitt Pakistan as Media Manager.

Khurram Tahir

Head of Marketing & Strategy
Nutrico Morinaga

Khurram is a passionate marketing professional with 14 plus years of sound experience across MNCs and local conglomerates in handling marketing functions, consumer marketing strategies, in-depth 360-degree marketing plans, product development & consumer insights. From strategic thinking to innovation, he has driven exponential growth in businesses ranging from personal care, food, and nutrition. He has the strong business acumen to optimize business performance, deliver top-line bottom-line growth, and create profitable brands. He started his career with Abbott in the Consumer Healthcare segment looking after brands like Mospel and has since worked in various positions in the marketing functions of Abbott Nutrition (METAP region) and NutriCo Morinaga. Currently, he is the Head of Marketing & Strategy at NutriCo Morinaga, a subsidiary of Morinaga Milk Co. Japan, operates in the business of manufacturing and marketing of the international nutrition brand MORINAGA. Beyond work, Khurram is a food lover and has a zeal for traveling. He is passionate about improving the nutrition needs of underprivileged children. By education, Khurram attained a Master’s degree in Business Administration from the Institute of Business Administration (IBA) in 2008.

Ateeq Rehman

Chief Investment Officer
Groupm Pakistan

A media veteran with over 15yrs of experience across brand and communication planning, trading, and investment, launching business units, managing P&L, and personal interest in mentorship and skill development. Currently working as the Chief Investment Officer at Groupm Pakistan with the additional responsibility of heading the ESP Properties. Managing total investment across traditional and digital space for Groupm Pakistan, the largest media company in Pakistan, and responsible for delivering over 50% of the overall company’s revenue.

Arfa Syed

Senior Vice President
Oula

Arfa Syed is a business leader who takes pride in transformation. Her expertise in transformation-centric consultancy is rooted in her love for consumer insight. She is the author of multiple thought leadership pieces & research papers that focus on methodological innovations and the incorporation of digital research in everyday decision-making. She is a strong advocate of consumer centricity in communication and has conducted numerous workshops and training that help creatives & marketers craft powerful big ideas. In recognition of her thought leadership work, she has been invited as a speaker and panelist in several global conferences including Esomar Global qualitative, Esomar Fusion conferences & Global Qualitative Conferences held by Kantar.

Bilal Alvi

Creative Director
Adcom Leo Burnett

Bilal is an adman by day and a poet by night. Trying to tell the stories to the world through his humor and some deeply rooted local insights. He has had the pleasure of working with diverse sets of brands like Coke, Sprite, Honda, Tarang, HBL, Ariel & Sooper, to name a few. He has been awarded by Effie and Multiple advertising awards. Bilal is zealous towards his work, and each day looks forward to learning new things. He is currently trying to decipher how we can create effective communications through Ai.

Fariyha Subhani

CEO & General Manager
Upfield South Asia

Fariyha joined Upfield in 2018 after 25+ years with Unilever, where she worked across various categories in Homecare, Personal Care, and Food. Besides Pakistan, she has worked in Regional roles, media, and market research. She was CEO of UPFL Board and Director of the Unilever Board from 2009 to 2015. Fariyha's expertise lies in business turnaround, developing consumer and customer strategies, innovation, and advertising development. At Upfield, the initial years were about setting up new teams, distribution, and systems for running independent businesses. Both countries are now on the path to profitable growth, braving the challenging operating environment.

Zuneeta Rawat

Creative Director
Adcom

An advertising professional with a keen interest in conceptualizing meaningful and quality content. She has helmed multiple successful campaigns and pitches, both, conventional and digital, that have been at the receiving end of awards and acclaim. Her aim is to bring a fresh perspective to things by looking at them from a different lens and making them more relevant, relatable, and memorable.

Farzana Abdullah Tahir

Director Digital Division
Adcom Zenith

Born of two ethnicities, she combines the best of both worlds: the stability of strategy and the zeal of creative writing and painting. Farzana is an award-winning advertiser with over 14 years of experience working with local and regional brands in a variety of verticals, and she has helped them establish their digital footprint. She is one of the Publicis network's few Pakistani resources who has received training for both Leo Burnett's Humankind and Zenith Media's Eureka. Aside from that, she is fluent in three languages: English, Urdu, and Bengali (spoken).

Mostafa Talaat

Head of Consumer & Shopper Content
Coca-Cola^TM Eurasia & the Middle East

Mostafa started his career on the agency side back in 2008 then moved to the client side shortly after. He held strategic positions in Mars, Vodafone and now Coca-Cola. Mostafa’s impact accelerated when he was named Coca-Cola’s Head of Consumer & Shopper Content for Eurasia & the Middle East were he led the creative transformation putting Coca-Cola at the forefront of the region’s leading brands

Rubina Asad

Head of DMI (Digital, Media & Insights)
FrieslandCampina

Rubina is a marketing and branding expert with over a decade of industry experience in research and marketing. Having worked with prominent clients such as Unilever, Pakistan State Oil, Jazz, and Nestle during her tenure at Nielsen, she brings a wealth of knowledge and expertise to the table. Currently, she holds a position as the head of Digital, Media, and Insights at FrieslandCampina. In her free time, she enjoys cooking delicious food and pursuing her passion for photography, fueling her energy and creativity.

Aejaz Abbas Basrai

Chief Commercial Officer
National Foods

Aejaz Basrai is a seasoned executive with over 26 years of professional experience in the FMCG industry including the last 18 years in senior marketing, General Management & CEO roles. He has worked with some of the leading global multinational companies such as P&G, Henkel and Colgate Palmolive across various geographies such as Pakistan, Middle East, North Africa and United States. Recently relocating to Pakistan after twenty years, he has joined National Foods as the COO of their International Business and Director of National Foods Strategy & Marketing. Additionally, Aejaz holds a Bachelor of Science degree in Mechanical Engineering from Bucknell University in Pennsylvania and an MBA from the Olin School of Business, Washington University.

Maryam Wazirzada

Managing Partner
iris communications

A prominent sought-after entrepreneur, consultant trainer, and marketing researcher, Maryam Wazirzada is dedicated towards helping organizations unleash their untapped potential of their teams since the past 25 years. Her current strategic focus for iris is consumer insights and customer experience excellence. Besides being a marketing consultant, Maryam has been passionate about corporate training for the past 21 years. She is also one of the Managing Partners for FranklinCovey Pakistan, a franchise for the largest brand in the world of human and organizational development. Maryam is a senior consultant for FranklinCovey Pakistan where her expertise allows her to make a difference in the training and HR world.

Shoaib Ehsan Aftab

Head of Brands & Communication
Jazz

Shoaib is a true Young at Heart professional who is a marketeer during the day (and also throughout the night sometimes) with a passion for Photography, Food, and Entertainment. He believes living in the NOW will ensure a good and positive future. Believes in experiences and doesn’t shy away from imparting the knowledge gained to his colleagues and teams. After spending a significant tenure in the Telco industry, he likes to portray himself as a true telco ambassador. As a person who constantly challenges

Farah Sayeed

Group Head
Brands & Marcom iib Group

With a major in Philosophy, Farah started her career as a banker. But when she moved to Chicago in the 90s, the dot com boom was in full swing. She switched industries and hasn’t looked back since. Passion and innovation are the driving factors in all Farah do - to look at brands and see potential where none existed, or to make them the best that they can be. Be it rebranding exercises, traditional marketing campaigns, app creation, social media strategy, or simply trend-spotting - these are the drivers of a perfect daily diet. Currently, Farah is working for iib Group, headquartered in Bahrain, as their Group Head, Brand & Marcom.

Syed Muhammad Salman Ali

Country Manager
Lamipak

Salman with his 22 years of experience started with MindShare in 2000 has worked at Engro Foods i.e. FCEPL now, Nokia, and currently works for the fastest growing Aspetic Packaging brand LAMIPAK as country manager in Pakistan, Afghanistan, and Iran. Salman is also the founder director of Brandkey Communications. His latest venture is SEHATU a health tech company that provides a complete solution for sleep related issues. He believes in creating new ideas and he is a problem-solver by nature.

Hasan Sandila

Head of Digital Products & Growth
Jazz

Hasan understands emerging markets and has a background in developing the digital ecosystem including product and growth. He is currently heading the growth and products at Jazz Digital. Prior to this, Hasan was leading the digital marketing team at HBL, tasked to inculcate a culture of data-driven decision-making and enhancing the digital profile of the bank. At Telenor, he has been instrumental in establishing a gaming business for the Emerging Asia Cluster. Hasan has also been in consulting working for Ernst & Young and International Data Corporation in the Middle East. He has done his MSc in International Business from CERAM Business School in France, an undergraduate degree in Computer Science from LUMS, and a number of executive courses from LBS, INSEAD, LSE, and IMD. Hasan is a water sports enthusiast and has been part of various swimming, waterpolo, and sailing teams as an amateur.

Muhammad Saeed Durrani

Senior Brand Manager
Olper’s Milk

Having more than 10 years of diverse experience working on both sides of the table. With agencies such as Adcom Leo Burnett and Lowe & Rauf and on the brand side with Candyland and now Friesland Campina Engro Pakistan Limited. Consider myself extremely lucky to have worked on more than 50 campaigns with household brands such as Olper’s, Tapal Danedar, Surf Excel, Knorr, Lifebuoy, Walls, and Chili Mili!

Tahniah Manzar

Director | Content Excellence, Interactive
Symmetry Group

With a degree in Media Sciences, Tahniah kicked off her career as a design visualizer where she mastered the ‘manipulations’ and then soon moved to the Creative side where it all changed for her: “Apna ad likhna hai”. Since then, Tahniah has amassed an experience of over a decade working on some of the biggest local and global names like Jazz, Nestle, P&G, Pepsi, and Tapal among others. Originally from Karachi, Tahniah has been fortunate to have been a part of the country’s top network agencies, building a tight grip on cultural patterns. She believes in insight before an idea and always reins them in to create something meaningful. Tahniah firmly believes in the influence of storytelling to relate and resonate with the consumer, and with most of her experience in conventional, she has recently moved to the digital side where she aims to combine the power of the two to create purpose-driven storytelling that goes beyond platforms and boardrooms.

Naved Qureshi

Group Executive Director, Advertising
Ogilvy Pakistan

Naved is an Award winning Adman who has contributed and helped Ogilvy Pakistan become the most awarded and Effective Agency in Pakistan ranking in the top 10 in APAC and in the Top 10 globally. With Naved at the helm, Ogilvy Pakistan has partnered with some of the biggest local and international clients. It has won the most prestigious advertising awards in the world including Clio, Spikes Asia, D&AD, Campaign Asia Creative Agency of the year Agency Network of the Year by Effie Pakistan. (4 years running), and Cannes which include Pakistan's first Grand Prix.

Syed Asad Rizvi

Head of Marketing & Corporate Communications
JazzCash

It’s been almost three decades now of effective communications, sensible marketing, and an advertising career carved out of great brands, super hit campaigns, star-studded shoots, and thriving business. He thinks it’s safe to say that he has loved every bit of the journey! He has never been late for work EVER, the excitement and passion for work have driven him out of my comfort zone and taken me to some unbelievable places. His travel expeditions have led me to become a prudent shopper with an eye for exquisite collectibles and gadgets that never fail to delight you! He drinks black coffee every single day, bakes fabulous desserts occasionally, and NEVER misses out on Cricket & Lawn Tennis! He is an Apple fanatic with no regrets and the go-to man for his friends who want to know everything about cars.

Atiya Zaidi

Managing Director & Executive Creative Director
BBDO Pakistan

Atiya is the Managing Director & Executive Creative Director of BBDO Pakistan, the most award-winning agency in the country. She has over 20 years of experience in the advertising industry working on an array of local and international brands. She is the first Pakistani woman to be selected for Cannes Lions See it Be it, D&AD’s & Google’s Rare program and the Pitch magazines’ 100 Superwomen list in 2019. She has served as Juror for Kyoorius Awards, ADC-One Show, the invisible creatives, Young Spike Asia, Lisbon Awards & Dubai Lynx Awards. She also wrote a film which is available on Netflix.

Syed Usman Qaiser

Head of Marketing & Brand Management
Jubilee Life Insurance

With over 21 years of work experience in marketing and advertising in various organizations, Syed Usman is currently in charge of developing and implementing optimal marketing and communication strategies for Jubilee Life. Prior to joining Jubilee Life, Mr. Qaiser had notably worked as Senior Manager Marketing at Bank Alfalah Limited for more than 9 years and as Manager Advertising at Standard Chartered Bank after gaining considerable marketing and brand experience at advertising agencies including Lowe and Rauf (formally R- Lintas), Manhattan Pakistan and Evernew Concepts. He started his career at Commercial Union which is now Jubilee Life Insurance in the Corporate Services Unit in 2000.

Sarah Sadiq

Marketing Manager, Skin Cleansing
Unilever Pakistan

Sarah has spent almost 2 decades being a passionate marketer. She has a breadth of marketing, brand, and product management experience across multiple industries. Sarah started her marketing journey with Procter & Gamble Pakistan immediately after graduating from IBA, Karachi. Post that, Sarah joined Jazz (previously Mobilink). In 2005, Sarah was awarded the British Council Chevening Scholarship and proceeded to complete her MBA from the Judge Business School, University of Cambridge. On her return to Pakistan, she joined Standard Chartered Bank. Having worked across industries, Sarah returned to FMCG with Unilever Pakistan to lead the Lipton brand. Continuing with her passion for marketing when she moved to Australia, Sarah began to teach Marketing subjects as a Sessional Lecturer at the University of Melbourne. Here, she shared her love for marketing with a diverse group of under-grad and post-grad students. Sarah also designed and delivered a professional training for Unilever Indonesia as part of the University of Melbourne academic team. Back home in Pakistan, Sarah re-joined Unilever Pakistan to lead the Skin Cleansing business. Having worked on world-renowned brands such as Vicks, Always, Lipton, Knorr, Lifebuoy, and Lux as well as across industries.

Syed Muhammad Junaid

CEO & Co-Founder
IO Digital

A progressive man with a decorated career, rearing the advertising landscape into the digital era; Junaid is the personification of the “new age”. He has experienced and enabled, first-hand, the transformation of conventional to digital media in the span of his 21-year-old career. He has a strong instinct for business. He loves to transform and empower organizations with talent, tools, and technology, successfully launching countless ventures; IO Digital being the latest, digital agency he co-founded. Openness to adapt new things and enthusiasm to learn makes Junaid what he is today.

Shariq Mustafa

Director Commercial
FoodPanda Pakistan

By career as a marketing professional, his real passion lies in observing people, understanding their issues, and finding solutions for them. An empath at the core, people are always the centerpiece of everything that he does. Shariq’s professional journey has certainly fueled his passion by enabling him to find solutions to consumer issues in many different industries spanning FMCG, the financial sector, telecom, and most recently food tech.

Mughees Abid

DGM Marketing
EBM

Mughees comes with a rich blend of Global, Regional & Local marketing experience stretching over 15 years with EBM, Reckitt, Kraft Heinz, Friesland and Unilever. His work experiences saw him overlook both developing and developed markets across Australasia, South East Asia and Pakistan. During his career he has worked on several campaigns but most notably won a Cannes Lions Bronze award for his work on Heinz Beans campaign called “Geoff” who’s YouTube asset alone has amassed over 119M organic YouTube views. He is currently working with EBM as a DGM marketing.

Saad F. Akhtar

Head Digital Marketing
HBL

Saad is a dinosaur rapidly evolving to prevent his extinction. He has gone from being an old-school media strategist to leading specialist digital teams. Saad’s foundation in traditional media buying and planning, and his long association with some of the biggest agency and advertiser names in the country give him a unique perspective on brand building and storytelling. He believes that the demise of traditional marketing is exaggerated. He equally detests the over-simplification or over-complication of marketing challenges. He knows that digital is not the future, it is the past. He worries every day about not being a TikTok star. Once a week he worries about being replaced by AI.

Maeen Zafar

Senior Frontline Portfolio Manager-Pakistan & Afghanistan
CocaCola

Story Teller – High-Fiver – Community Builder – Lifelong Learner - Lame Humor Lover – Mamas Baby Girl

Istvan Bracsok

Chief Creative Officer / Founding Partner
White Rabbit Budapest

Istvan set up the independent ad agency White Rabbit Budapest with his partners in 2006. His creative work won him awards like D&AD, Cannes Lions, One Show, ANDY Awards, Clio, LIA, ADC, The Immortal Awards, Eurobest, Webby Awards, ADC Europe, ADC Germany, Shark Awards, New York Festivals, Cresta, Epica, AME Awards, Communication Arts, One Screen, AdAge, AdStars, Golden Drum, White Square, KIAF, Chip Shop and more than 10 Effies - including the first ever Hungarian Effie Grand Prix, a German Effie Grand Prix and a gold at the Euro Effie. He was a member of the jury at the D&AD, One Show, ANDY Awards, Clio, LIA, New York Festivals, Webby Awards, Young Ones, Cresta Awards, Caples Awards, Cannes Young Lions, AdStars, Creativepool, Mobius Awards, Lovie Awards, Golden Award of Montreux, Lisbon International Advertising Festival, Lisbon Health, Effie Awards Pakistan, WINA Festival, White Square, Newstars and jury president of Cannes Young Lions Georgia. Istvan is a member of D&AD, The One Club, Art Directors Club Global, Art Directors Club of Europe, and The International Academy of Digital Arts and Sciences. He is a D&AD New Blood Academy Mentor, LIA Coach, and MadStars Global Academy Instructor. He is also an examiner at the VISART Academy Of Arts. When he is not making ads, he likes to take care of his exotic houseplants or count clouds. He happily opens a bottle of wine to accompany any of these activities.

Asad Shaykh

Head of Strategy
GREY London, WPP

Asad Shaykh has practiced brand and marketing strategy globally for over two decades, across both client and agency sides. His mission is to help brands cut through by making them culturally relevant for commercial success. Professionally, Asad has worked in Europe, Asia, and North America, on brand challenges ranging from crafting a bespoke gaming strategy for Pringles, to launching Coca-Cola’s most successful market entrant in the UK. His portfolio spans Swarovski, Shell, HSBC, and Volvo. Personally, Asad believes in the Power of Difference. It’s part of his identity and method, giving him license to talk about how it fuels creativity, welcomes change, and impacts results. Currently, he is the Head of Strategy at Grey London, leading a team of utterly brilliant strategy minds.

Humayun Farooq

Regional Marketing Lead – Health, Africa/ Middle East
Reckitt Benckiser

Marketer by passion and a food connoisseur outside work, Humayun Farooq is the current Regional Marketing Director for the Health portfolio at RB AME. Post his Masters degree from the Institute of Business Administration (IBA), Farooq has an extensive marketing experience spanning over 19 years. He has been the mastermind behind several breakthrough campaigns both locally and internationally in the beauty, healthcare, personal care, and food industries. As a marketer, he believes in driving brands by finding their emotional connect in addition to their functional benefit. He is a strong propagator of leading brands with a purpose to ensure social impact over and above commercial gains. Beyond work, Farooq is a food lover and is always up for experimenting with food and sharing his experiences through his blog. He has a zeal for traveling and adventures in addition to him being a fitness freak in his daily routine. Work, eat, travel (staying fit!)– and repeat!

Maliha Subhani

Director Sales Asia
Lamb Weston

Maliha Subhani is a consumer business leader currently working as the Sales Director Asia for Lamb Weston, based in Singapore. She has extensive experience in Food & Beverages and an initial grounding in industries. Maliha started her career in Pakistan with ICI Pakistan and PepsiCo and has done multiple commercial roles across Asia including Marketing and General Management. She is passionate about driving innovation and experiences and building brands and teams.

Saher Shakil Hashmi

Creative Director
Prestige Communications

Saher is a freelance Creative Director working with multiple advertising agencies. Her ability to tap into the true Pakistani culture is what sets her apart in creating insightful advertising that sells.

Assam Khalid

Independent Creative & Strategy Consultant
UAE

Currently working as an independent Creative & Strategy Consultant based out of UAE, Assam Khalid is widely considered one of the most successful ad pros in the region. With over 350 international industry accolades, he's been ranked #1 Strategic Planning Director in Pakistan & MENA and the top 3 in the world by the Big Won Report in 2015 and is ranked in the top 25 Creative Directors globally by the One Club's ADC Ranking 2020. With a Masters degree from the University of Texas at Austin, Assam is famed for making brands famous.

Syed Waqas Azhar

Director Marketing
Foodpanda pakistan

Waqas has worked in marketing for almost 17 years across MENA, Caucasus & Central Asia Republics, and of course Pakistan. I have worked for companies like Coca-Cola Company, Engro foods Friesland Campina, and Reckitt. Over the years, he has been associated with globally and locally recognized brands like Coca-Cola, Sprite, Fanta, Olper’s, Tarang, Dettol, and Engro corp. He believes marketing should drive sustained business growth by building brands people love and can relate to.

Sunil Gupta

Regional Associate-South Asia
Aprais

Sunil Gupta is a man of many parts. He commenced his advertising career in 1978, after completing his MBA. Till 2002 he was with JWT India in senior positions and worked with the largest MNCs and Indian Business Groups. Since 2002, he represents two global advisory firms in South Asia: Results International Group LLP and Aprais Worldwide Ltd, both headquartered in London. He is also a Consultant and Trainer in Brand Communication and has visited Pakistan often on such assignments. He has been a guest lecturer in prestigious business schools in India, including IIM-Lucknow. His first book on his experiences in the Indian advertising industry (Living on the ‘Adge’ in JhandeWalan Thompson) was published in 2009. He also contributed to an anthology by eminent authors and personalities on the COVID-19 pandemic titled The Phoenix Rises – Lockdown Chronicles in 2020. His third book, Final Innings, a psychological drama set in the world of cricket was published in November 2020. An accomplished theatre actor, he has performed in over 50 plays in India, Moscow, St Petersburg, as well as in Lahore in the Rafi Peer International Theatre Festival. He has acted in the movies Talvar, Mom, Vijaynagar and recently Sam Bahadur. He has recently performed in The Family Man, Breathe-Into the Shadows, Made in Heaven-2 (Prime Video). He is an established cricket commentator on AIR, a panellist for the BBC podcast Stumped, and has done TV commentary for the Star Sports Pro-Kabaddi League. Sunil lives in Gurgaon, India, with his wife Sunita, their two daughters and three temperamental canines.

Sidra Hassan

Head of Brands
Jazz

Sidra is a marketing & branding enthusiast with more than 8 years of industry experience in Telecom and Beauty. She is an accountant turned marketer who stumbled upon her love for creating insightful campaigns as a student and has not looked back since. She is currently heading the brands department at Jazz, and wakes up every day thinking of new ways to touch 75 million lives!

Ayesha Athar

Head of CMI
Unilever Pakistan & Nepal

Ayesha is an experienced Market Research Analyst currently heading CMI at Unilever Pakistan. Over the course of her career, she has worked extensively within the FMCG Industry in Pakistan with the likes of Procter & Gamble, Engro Foods, and Unilever in multiple capacities across HR, Marketing, and Business Development. Within her role as a Market Analyst, she has built and executed thought leadership and campaign programs for both brand building and demand generation as well as content strategy and architecture.

Ejaz Wasay

HoD of Media Studies & Sr. Fellow Marketing
Institute of Business Management (IoBM)

Ejaz Wasay, Head of the Department of Media Studies & Sr. Fellow Marketing at the Institute of Business Management (IoBM), Karachi, since 2011, has over 37 years of industry experience in the fields of Marketing, Corporate Communications and Advertising. He has worked with several leading local companies and MNCs including Awami Autos, Orient McCann-Erickson, Unilever (formerly Lever Bothers), UBL, Glaxo, Philips and Gillette. In his ten-year stint with Gillette, from 1984 to 1994, he worked in Pakistan, Brazil and the Middle-East. He was last based in Dubai – UAE as Marketing Manager Middle East. He has been Council Member of the Marketing Association of Pakistan (MAP) for many years, and was its President in 2005. He was a regular contributor to publications such as Aurora and Marketing Review. He has been on the Awards Committee of APNS, and Jury Member Pakistan Advertisers’ Society (PAS) Awards since its very inception, as wells Jury Member EFFIE Awards.

Tabassum Vally

Consultant

Tabassum’s almost three-decade career spans various industries, viz communications, services, and finance. Currently consulting on Marketing and brand development. Prior to which was CEO for Orient McCann on her return from Dubai. Tabassum moved to Dubai in 2008 to join Barclays Bank as Head of Marketing. Later established Barclay’s number one position in Customer Service in the Gulf region while Heading Customer Service, and then was given the role of Head of Retail Operations. Before moving to Dubai, Tabassum spent seventeen years in advertising in Pakistan while working with Industry leaders JWT and Blazon Grey. Her final role at JWT was as Chief Operating Officer.

Irteza Hussain Khan

Regional Head Cards Sales South Region
Pakistan State Oil

He has 20 years of experience in marketing, strategy, research, brand management, and business development. He has a passion for building brands that improve the lives of humans. Most recently, he had been working as a Regional Head of Card Sales (South) at Pakistan State Oil and prior to that as Head of Brand & Market Research at the same company. His passion as a marketing professional lies in understanding consumer behavior and utilizing data-driven insights to develop and execute strategic marketing campaigns that effectively communicate a brand's message and drive business growth. Along with a portfolio of Cards business, he is also heading the distributor management function for the Lubricant business in the South region.

Murtaza Shakir

Chief Creative Officer & Film Director
MullenLowe & Rauf I Addiction Films

Murtaza has been the Chief Creative Curator and Film Director for 24 years and now stands as a promoter of films and media arts in Pakistan. Having worked for Networks like BBDO, LOWE, SAATCHI, TBWA, etc. has made him explore some unique spectacles in the past, from out of the ordinary to some very realistic ones. He finds peace in the hustle and bustle of traveling, experiencing, orchestrating, capturing, and storytelling. His passion for transforming the country's creative landscape still drives him to do more and more.

Syed Dawer Bukhari

Creative Director
BeDDB

Born and raised in an advertising family; the inner calling was quite obvious 🙂 Right after graduation Dawer joined advertising and experienced all facets of the creative business from art, strategy, writing, ideation etc. he has worked on some of the most loved brands of the country for some of their most memorable campaigns; chances are a jingle you love, or dialogue you remember came from his mind. For more than a decade he has been churning insights in to stories, selling ideas and turning dreams in to reality for brands has never stopped being his first love.

Ammad Hassan Shah

Director Sales and Operations
Spacebar

Ammad’s experience dwells in developing and executing successful marketing strategies, with a deep understanding of the latest trends and technologies in the communications space. He has a proven track record of driving growth and improving ROI for his previous employers, such as Adcom Zenith, Ogilvy and Starcom. His expertise includes brand strategy, IMC and media strategy, creative content, traditional and digital media marketing. Throughout his career, he has worked with leading international and local clients such as Coca-Cola, Samsung, Reckitt, Loreal, Easypaisa, Honda, Sabroso, Telenor Microfinance Bank etc

Sumaira Mirza

Creative Director
Ogilvy Pakistan

Having worked in the advertising sector for more than 15 years, she had the privilege of managing portfolios of clients including P&G (Always, Herbal Essences and H&S), Unilever, McDonald's, HSBC, PSO, Emirates, Colgate Palmolive, HBL, Tullo, EBM and Mondalez International to name a few. Her career began with the top firms of the country, Interflow, Manhattan Leo Burnett, Y&R Spectrum and this roller-coaster journey of learning has brought me to Ogilvy Pakistan, where she currently manages clients as a Creative Director. Her work ethics are a reflection of her personal growth in life. Having traveled across the world and being an avid painter has immensely helped her see the world through the eyes of detail, patience and color, all of which she attributes in her work to create communications that speak to people in a way that she likes. With more professional accolades such as being on the jury panel for Adforum’s PHNX and Dragons of Asia 2021, global platforms for creatives gave her the confidence to overlook things from a global perspective, finding better ways to bridge the gap between people and products as coherently as possible.

A. Mohtashim Abbasi

Director Research & Analytics
Resource Linked (PVT) Ltd

As an experienced insights professional, he has an extensive experience in helping businesses utilize data and market insights to craft effective strategies. He excels in partnering with stakeholders on analytics and helping implement analytics initiatives. He is skilled in effectively communicating data and analytics strategy to the wider organization, and in bringing customers to the heart of all decision making. His ability to translate business needs into insight plans and implement them enables data-driven decision making. He is a strong leader and mentor for high impact teams.

Shahyan Qureshi

Head of Agency Partnerships
Dial Zero

Shahyan has over 18 years of media experience across Pakistan and Asia Pacific (APAC). His work bagged notable awards for the agency and clients with international wins such as Dragons of Asia & Effies. He has led an impressive portfolio of assignments looking after Telco, CPG, and Entertainment verticals and leading clients such as P&G, Telenor & Easypaisa, GSK, 21st Century Fox, and Expedia in APAC and Pakistan. He also has a rich background in Experiential Marketing, comprising of PR/Influencer Marketing and content.

Anwar Kabir

Founder & CEO
Brand Spectrum

Anwar Kabir is a seasoned Marketing Communication Professional and Business Leader with 20 years of experience working in senior leadership positions in companies like Mullen Lowe and McCann, before he started a leading Digital and PR company Brand Spectrum in 2017. His areas of interest include Brand Communication Strategies, Digital and Influencer Marketing, Strategic Public Relations, Experiential Marketing, and Content Creation. Moreover, Anwar teaches Influencer and Digital Marketing courses at LUMS MBA students as an Adjunct Faculty. Anwar is currently providing leadership as the President of LUMS SDSB Alumni Association and Secretary General and Board Member of American Business Forum.

Qawi Naseer

Managing Director and General Manager CPD
L’Oréal Pakistan

Qawi Naseer, an IBA alumnus of 2008, started his career with Nestle, looking after commercial sales and trade marketing before moving on to leading brand portfolios at Unilever. He led an accelerated career at Unilever for 8 years both in Pakistan & Singapore. His journey in L’Oréal Pakistan began in 2020 when he joined as General Manager - Professional Products Division where he was able to bring strong transformation and acceleration for the business and launch the e-commerce business for the division in COVID. In June 2022, he took on the role of General Manager – Consumer Products Division and Country Manager for L’Oréal Pakistan.

Fahad Ahmed

Digital Marketing Specialist

With a career spanning 19 years in Pakistan, Fahad brings a wealth of experience to his role, having previously worked in MarCom positions at FMCG companies such as FrieslandCampina Engro Pakistan Limited. Fahad is a self-driven and passionate professional with expertise in Digital Transformation, Integrated Marketing Communication, Digital Marketing, and Offline/Online Media Management. He is skilled in building and managing internal and external relationships, managing brand campaigns, and coaching individuals to success. He is also able to lead cross-functional teams, communicate effectively, and make critical decisions during challenges. Fahad is an alumnus of IBA, Karachi.

Hamza Amjad

Executive Director Creative, Social & Performance
Ogilvy Pakistan

A creative by day, a creative by night, and nothing else in sight. An admirer of art & artisans and a ‘carb’ivore who loves to run, dance, and have dinner twice. Standing at the forefront of the fastest-moving industry trend: Technology, Data, and all things Digital, Hamza has spent the past 14 years evangelizing an industry-wide shift in advertising to an integrated marketing model where an idea remains central to storytelling irrespective of the medium that brings it to life. He believes the best way to see the future is to create it, so he aims to continue narrating compelling stories.

Usman Ahmed Qayam

General Manager
Starcom Pakistan

Having established himself as a media and communications catalyst for the last 13+ years, Usman is currently spearheading one of the largest media agency brand at Brainchild - Starcom Pakistan within our agency landscape. With the likes of PepsiCo, Mondelez International, Samsung, HBL, and KFC in his roster of global clientele Usman is known to handhold clients when navigating through business challenges, launching new brands, and deploying a lot of ‘market firsts’ Fondly known as a true kingmaker, he has also mentored hundreds of students as a management sciences faculty in on of the top business schools in Karachi to take up marketing in their professional career and his network clout is unparalleled that also covers international markets.

Owais A. Jaliawala

Executive Creative Director
theAJENCY

Jaliawala has been working for advertising for over a decade now. He started as a copywriter with Manhattan Pakistan (Leo Burnett back in 2007). He served as Creative Director for Blitz till 2014. He has also been a part of the creative teams at Spectrum, Manhattan International and Fourays. He started his own company, the-AJENCY in 2014. Primarily, a conventional advertising agency, where he serves clients for both conventional and digital mediums. He also leads commercial productions at theSHOWREEL. Some of his current clients include J., Imtiaz, GulAhmed, Zellbury NDMA, Amreli Steels, Young’s and the Unique Group of Companies.

Rubab Rizvi

Head of Data & Analytics
Brainchild Communications Pakistan

Rubab has been heading data and analytics for Brainchild Communications for 10 years now and has been pivotal in doing many market-first projects for clients. Being a computer science major makes her a great hybrid profile; someone who can understand marketing and link it to the technical language. She is highly observant, curious, and empathetic -the three important traits that make her great at consumer insights. She enjoys connecting dots, problem-solving, proposing solutions, and critical analyses. She is a proponent of data-driven marketing and wants others to think beyond their locus of control when communicating with their target audience. She believes: “Anything is possible especially when someone tells me it is not. Challenge me because I learn something valuable even if I fail.”

Benish Irshad

Chief Operating Officer
Brainchild Pakistan

Marketer with a passion for building brands, Benish has been associated with the fields of brand management & media communication for the past 15 years. She’s currently spearheading Publicis Media and Spark as CEO while also serving as COO for Brainchild Communications (with brands like Starcom, and Mediavest). Prior to Brainchild aff. Publicis Groupe, worked with P&G and Lotte foods for more than a decade. Mom of 2 active boys, a teenager, and a toddler; she’s a creative problem solver and see’s an opportunity in every challenge. She loves creating impactful campaigns driving meaningful consumer connections!

Gohar Abbas

GM Operations
Ogilvy

With almost two decades of hands-on industry experience and countless wins to his name, Gohar has helped numerous billion-dollar brands, deliver the right messages to the right people at the right time. His experience covers media buying, data & analytics, production, creative, and corporate leadership. Gohar has seen it all, but he is just getting started. Passionate and patient, an angler at heart and by hobby. Interested in sustainable agritech and permaculture, wants to bring nature back to the way we do business, currently at a GM position, spearheading the industry and multiple teams into the future of Pakistani advertising.

Syed Uzair Ahmed

Chief Operating Officer
Symmetry Group

A self-driven, result-orientated leader with a track record of delivering exemplary Digital services to a varied range of advertisers across FMCGs, Retail, Telecommunications, Financial Services, Food & Beverages and Aviation industries. Uzair has nurtured partnerships throughout South Asian, East Asian, Middle Eastern markets. He has been responsible for leading one of Pakistan’s largest digital groups (Symmetry Group), liaising with global media networks and content platforms for their outreach and rollout across these regions, building long term partnerships with industry stakeholders and delivering a wide range of digital-led solutions to a diverse set of clients and partners.

Ayesha Farid Zain

Director Strategy
Adcom Leo Burnett

Ayesha leads insight mining, integrated strategic solutions, and creative strategy. She has worked across diverse categories - Dairy, Telco, Confectionary, Automotive, Banking and Finance, Beverages, Home and personal care, etc. She is passionate about understanding cultural change and how it impacts behavior. Beyond advertising, she is interested in working with kids. She likes to work on ideas that help nurture compassion in children.

Rashna Abdi

Founder
Vitamin C

Rashna Abdi spent a lifetime in advertising to migrate to content, focusing on branded entertainment, integration, and corporate though is still bitten by the ad bug. She is also committed to mentoring young creatives and going back to her roots as a writer while discovering new paths as a life coach. She firmly believes that there is more to advertising than a conventional ad and there is more to Gen Z than a song and dance number.

Noaman Asar

Chief Executive Officer
Oula

Noaman has over 24 years of experience with companies like P&G, JWT, and Kantar. In his career, he has worked on brands like Pantene, Pampers, Ariel, Olpers, and Nido. Noaman’s passion and luck from the start of his career have been linked to “copies and commercials”. He started his career with Procter and Gamble in 1998 and soon was responsible for their “Copy testing system” for MENA. In 2003, he moved to the Middle East and worked with food giants (Al-Ghurair Foods & Sunbulah) in their marketing departments. He also had the honor of leading the Planning department of JWT in Pakistan from 2010 to 2014. It was after this role that he joined Kantar. At Kantar alone, he has been associated with adding more than 400 copies to its database. In his entire career, he and his team have worked on more than 600 communications only in Pakistan. In his 7 years with Kantar, he can be credited for the successful launch of Millward Brown in Pakistan. Then, he effectively brought together all brands in Pakistan under the roof of Kantar. In 2021, he transformed the Kantar team in Pakistan into Oula (a company in collaboration with Kantar). Noaman is also a visiting professor at “Karachi School of Business and Leadership” (KSBL) and at Dr. Ziauddin University.

Faisal Durrani

Partner
DI Films

With over two decades of industry experience, a wealth of knowledge in advertising and film production, and a record of award-winning campaigns, the jury for advertising awards is in for a treat. From local to international brands, he has worked with them all, creating compelling and effective campaigns that stand out in the crowded advertising world. It's time to raise the bar and recognize excellence in advertising, and he seems ready to be a part of that journey.

Muhammad Khurram Kidwai

Startup Founder, Tech Investor, and Advisor
Lokal

Muhammad Khurram Kidwai is a visionary entrepreneur and tech innovator at the forefront of the hospitality industry. As the founder of Lokal, a cutting-edge startup on a mission to democratize local travel, Khurram is dedicated to making local travel more accessible and affordable for all. With a passion for innovation and a keen eye for investing in the technology startups of tomorrow, Khurram is also a respected advisor and board member of multiple technology startups and corporates. His unwavering commitment to shaping the future of local travel through technology makes him a leader to watch in the industry. With over a decade of experience in leadership roles at Procter & Gamble, Khurram has a proven track record of success in driving growth and innovation across multiple regions, including Central Europe, the Middle East, and Africa, culminating in his role as Chief Commercial Officer and Senior Director for P&G Pakistan. Born in Karachi and a graduate of the Institute of Business Administration, Khurram has also served as Chairman of Gillette Pakistan.

Muhammad Raza Ayoub

Senior Media Manager
P&G Pakistan

Raza has more than a decade's worth of experience in fueling brand growth through integrated media solutions. He started off his career at Adcom Zenith and then worked at the largest FMCGs in the country including Unilever, Coca-Cola, and P&G. This allows him to bring the best of both worlds (Agency and Client) in creating an effective media strategy which has led to brand growth and increased penetration. Having worked on some of the biggest brands in the country has allowed him to develop a range of expertise in media mix modeling, and brand growth fueled through media and digital transformation.

Farooq K. Qazi

General Manager
BBDO Pakistan

Farooq K. Qazi has been putting his heart and soul into advertising and marketing for the last fifteen years in some of the top network agencies in Pakistan. he has the honor of working on one of the world's greatest brands offered by PepsiCola International and The Coca-Cola Company. These opportunities helped him to learn the best advertising practices to groom him as a marketer. In 2019, he was given the responsibility of leading BBDO Pakistan as General Manager along with Atiya Zaidi, a veteran advertising soul. This has been one of the best experiences so far and he had thoroughly been enjoying this ever-evolving challenge of leadership. he has great project-management skills, have been managing teams that have proven to be great resources in agencies across Pakistan. He is known for extensive experience in communications and productions with a keen eye for detail.

Adeeba Khan

Head Strategic Planning / Creative Director
Manhattan Communications (Pvt.) Ltd.

A passionate advertising professional creating brands that become household names.

Zeban Syed

Chief Executive Officer
Ether

Zeban has 20 years of cross-functional experience across different categories and has worked for some of the leading ad agencies including Ogilvy, Synergy Dentsu, Interflow & JWT amongst others. Zeban brings with him vast experience and learnings working with global brands such as Nestlé, Reckitt, Hyundai, Haier, Unilever, 3M & Canon as well as local brands such as Silkbank, Ufone, Tapal, Shan Foods, World Call, Haleeb, BoP & Beaconhouse to name a few.

Kashif Hafeez Siddiqui

CEO
Pulse Consultant

Kashif Hafeez - CEO of Pulse Consultant, a marketing & social research company, primarily believes in the fusion of Innovation, Novelty & Insights He has been engaged with various multinational & national clients & media houses for the last couple of decades. He specializes in strategy development & insights generation by intelligent use of research techniques. He has, to his credit, a number of benchmark media research. He is well equipped with all the latest research techniques & their efficient use. Kashif’s unique point of difference is the anthropological appreciation of society & consumers. He has conducted in-depth research on Ad Recall, Youth, Women, Opinion Polls, & #PSL advertisement recall studies. He is a teacher, columnist, blogger, and author of various books on social issues.

Bilal Malik

General Manager
Adcom Leo Burnett

Coined and executed the idea of the Lahore business, Bilal has been rocking his throne in Lahore for more than a decade. Started his career in 2005 with Red Communication Arts to manage the dairy business and then joined Adcom in 2008 to lead the Telenor prepaid business, he successfully repositioned the brand and executed campaigns during the intense communication landscape of the Telco war. Later in 2011, he established a team and expanded Adcom’s business in Lahore and grew the organization from 1 person to a team of more than 50 people in 2022, he kept growing by utilizing his powerful capabilities of strategic offerings, intellectual thinking, relationship management, and team motivational exercises. Today, with more than 17 years of experience and expertise in leadership roles, he is leading Adcom Leo Burnett to gain a top position in Lahore’s marketing landscape.

Shumaila Firdous

Head of Digital Strategy
Manhattan Communications (Pvt.) Ltd.

Meet the seasoned digital marketing professional with over 13 years of experience, who loves to elevate brands in the digital space and turn them into powerhouses. Ms. Firdous has been leading the digital wing at Manhattan Communications (Affiliated with Havas Media), with a keen interest in digital strategy and a knack for crafting digital coms. Masters at navigating the ever-changing digital landscape and creating strategies that drive results, she specializes in IMC, e-commerce, performance marketing, web & app projects, and AI. While hustling 9 to 5 for a living, she loves to coach and train people about digital marketing.

Shahzaib Atif

Group Director Marcom
PTCL & Ufone 4G

An accomplished brand management and marketing communications leader with a career expanding over 20 years. With the ability to think strategically and develop ideas independently, Shahzaib has spearheaded teams across a spectrum of local and international brands. An award-winning marketer, Shahzaib has been proficient in transforming brand vision and insights into motivating actions that deliver sustainable revenue growth and customer loyalty.

Mahrukh Shaikh

Head Content Excellence
Interactive

A Modern Political History graduate, Mahrukh Shaikh is a multi-award-winning advertising creative with over 15 years of experience in affiliation with legacy agencies like Adcom Leo Burnett and Ogilvy Pakistan. In 2017, Mahrukh decided to venture out on her own into the creative wilderness of ideas and content creation, as the co-founder and idea whisperer for WUNDERNERF. Curious about the ever-evolving digital playing field, Mahrukh joined Symmetry Group in 2020 as their Head of Content where she crafts and develops content that is created to transform business possibilities for the Group’s clientele.

Hamza Lari

Founder & Director
Helipad & Contentory

As an entrepreneur with a career spanning advertising, production, and filmmaking, Hamza Lari is a Founder of Helipad Production house. He is the co-founder of Contentory, a company that tells stories rooted in culture for brands including infinix, Oppo, Vivo, Samsung, TCL, and many more. Also a partner in a film studio Shamsi studio. Prior to Contentory and Helipad launch, he worked for the creative department at Oglivy, Adcom, and Interflow. His curiosity for all things innovative has led him to work with clients such as Vivo, Oppo, and Pepsi through his creative venture called Helipad; a production house based in Pakistan and Outside Pakistan. Currently, Hamza is a brand ambassador for Vivo and created an original film for their international film competition.

Kiran Sardar Kohati

Head Customer Experience
Branch Banking, HBL

Kiran Sardar Kohati – Head Customer Experience – Branch Banking, HBL - is a seasoned professional with almost 23 years of diverse experience in marketing, research, advertising, media, brand & commercial proficiency. She possesses strong commercial acumen and analytical skills and her key strengths include branding and communication planning, research, relationship management, negotiations, and reorganizing & turnaround management.

Farooq Shaikh

Chief Marketing & Strategy Officer
Bays International Private Limited

Farooq is a passionate well rounded overall business management and marketing professional with more than 25 years of diversified international and local experience. Strategic thinker with a proven track record of Strategic planning and implementing business initiatives to drive results in a cost-effective manner. Farooq possesses strong leadership and interpersonal skills which have been key to his success while working with leading brands like Merck, Danone Group, Hershey Canada, Rogers Telecom, Omstead Foods Canada, Tapal, and Service Sales Corporation. Farooq is presently working as Chief Marketing & Strategy Officer with Bays International Private Limited and helping the organization in transforming and taking it to the next level through his innovative leadership skills. He loves to travel and enjoys reading autobiographies. He strongly believes in contributing back to society through teaching and his passion for philanthropic work. He is Visiting Faculty member at IOBM and SZABIST. He is a Trustee and General Secretary of GEAR Trust which helps people in generating employment at the bottom of the pyramids of society.

Arnaz F. Framji

Manager Consumer Insights
English Biscuit Manufacturers PVT LTD

A passionate and seasoned researcher with over 2 decades of experience for delving into understanding consumers and what makes them tick. A deep-rooted hunger for expanding my knowledge base, my craze for photography and drawing keeps me sane and going.

Jibran T. Siddiqui

Creative Director
Blitz Advertising

Jibran T. Siddiqui is a creative who has been in the industry for more than 13 years. Being a wordsmith, his power lies in creative wordplay. He is the mind behind award-winning campaigns like Cac1000’s “Abhi to mein jawan hoon” and DVAGO’s brand launch “Goli na do”. Before joining Blitz, he has been associated with agencies like Adcom Leo Burnett, Spectrum VMLY&R, Manhattan International, and Orientm McCann.

Munib Rizavi

Marketing Manager Snacking & Desserts
Unilever Pakistan

Munib Rizavi is a passionate marketeer who has worked in companies like Colgate Palmolive, Mondelez, and Red Bull and is currently managing the Nutrition Division at Unilever. He has worked across a multitude of categories which includes detergents, snacking, beverages, and foods. He is known for his noncookies cutter approach to marketing and for challenging the status quo. The Red Bull PSL Skydive activation, Red Bull PSL Trophy delivery, Red Bull Sound Clash, and Bakeri Nan Khatai Packaging are just a few of the highlights. In addition to working on brands, Munib is an avid reader and has many interests which include swimming, traveling, and teaching.

Muhammad Saadi Mansuri

Director Marketing
Philip Morris International

Saadi is a graduate of Pakistan's top business schools; LUMS and IBA, where he obtained his Bachelor in Honors with a major in Economics and his MBA in Marketing respectively. With 15 years of Marketing, Trade Marketing, and Sales experience with Global Blue Chip companies Philip Morris International and Nestle and Pakistan's largest homegrown n FMCG company EBM, Saadi specializes in IMC and Commercial project management. He is an award-winning marketer with expertise in talent development, stakeholder management, long-term brand, and portfolio strategy, disruptive brand launches, and data-led insight generation.

Mehek Zafar Sangi

General Manager
Omnicom Media Group

Mehek Zafar Sangi is a digital culturist and an innovator in activating multiple brands in the digital ecosystem. She is driven by passion and curiosity, and grounded by knowledge. She has been associated with the digital, new media content marketing, and social ecosystem for over a decade in Pakistan. She has previously worked for top digital and media agencies such as Symmetry Digital, Groupm, and Maxus on key accounts. She has been known for her Business Development skills and has been involved in no-line thinking. She is a leader and a mentor to many in the field.

Ehmer Kirmani

Founder, Chief Creative & Filmmaker
Brand Culture Network

Ehmer Kirmani, founder, chief creative, filmmaker, and storyteller at heart, loves empowering brands to lead in their marketplace with powerful and distinctive brand imagery by crafting brand culture through captivating storytelling and 360º amplification to create inspiring brand journeys. Besides film direction, being a chief creative and strategic cultural branding narrator, he works on deriving the brand manifesto, brand culture, ideation & concepts with the global team of the upcoming A Brand-First MarCom Network "BCN." He delivered successful 360º advertising campaigns and branded entertainment content for leading international & regional Multi-Billion Value Winning Brands. He has previously worked on major advertising campaigns with global advertising & marketing leaders. He has served leading brands like Nestle, LU, IFFCO, Jazz, Toyota, Emirate, Phillips & Morris, Al Futtaim, New Holland Tractor, GTR Tyre, Dulux, TCS, Tapal, Habib, National, Hilal, Mayfair, Tiffany, Capri, Golden Pearl, TCS, Meezan Bank, Bank Alfalah, Novartis, Roche, etc.

Faisal Khan

General Manager Marketing
Friesland Campina Engro Pakistan

Having over 15 years of consumer marketing experience, Faisal is currently General Manager Marketing at Friesland Campina Engro Pakistan. He is a seasoned consumer marketer with a passion for building brands with a purpose. With experience in top global FMCG organizations including Unilever and Reckitt, Faisal has worked in various global and regional marketing roles across the Middle East, South Africa & Pakistan, in a broad spectrum of categories including Home Care, Personal Care, Beverages, and Dairy. Over the years, Faisal has managed truly iconic brands including Dettol, Finish, Air Wick, Mortein, Harpic, Lipton, Brooke Bond Supreme, and now Olper’s. Faisal is a passionate squash player and enjoys his morning runs.

Muhammad Fahad Saleem

Chief Commercial Officer
Procter & Gamble

Brand building is his passion and he has been fortunate to be able to lead multiple billion-dollar brands at Procter & Gamble for a decade now.

Aman Hussain

Head of Marketing
EFU Life

With a career spanning over 15 years, Aman brings extensive experience in strategic planning, brand building, and product development in leading financial service organizations in the country. As a marketer, she believes in leading brands with the purpose of creating a sustainable impact and firmly advocates the art of storytelling to connect with the audience in a way that leaves a lasting impact.

Emaad Ishak Khan

Executive Director
Synergy Dentsu & Synite Digital

A curator of Business Ideas and a business development professional by experience, he is in love with the digital world and the various social and societal innovations that are helping us focus more and more on creation and ideation. Emaad is an experienced Executive Director with a demonstrated history of working in the marketing and advertising industry. Skilled in Strategic planning and understanding, negotiation, Media Buying, Marketing Strategy, Digital Marketing, and Integrated Marketing. He thrives on recognition and has consistently been part of teams that have been winning awards since 2015, starting from Dubai Lynx for Ariel (P&G) and continuing to date for our various clients in Pakistan.

Yousra Taj

Director Marketing South & Central Asia
Upfield

Yousra Taj is a seasoned marketer, passionate about upscaling organizations’ growth trajectory, building purpose-driven brands, developing teams and talents, and solving complex business challenges leading to sustainable growth and progress. She has 12+ years of wide-ranging local and international markets experience in the FMCG sector, leading and navigating through competitive landscapes and categories, including Oil & Fats, Snacks, Dairy, Recipes & Spices. She continues to challenge the status quo, leading innovations across product portfolios, systems & processes, media, and communications. Yousra has won 6 Effie awards in Pakistan and one Asia-Pacific Effie for her note-worthy contributions to advertising & communications.

Saira Masood

Chief Operating Officer
Fishbowl

Starting her career in advertising some 16 years ago, Saira never looked back ever since owing to the action and thrill the field offers. It is the will to break the norms and the passion to steer this industry forward while setting new standards that keep her energized and motivated every day. With communication strategies as her core area of interest, she played a key role from this side of the table in launching and re-launching several brands in the telco, banking & finance, FMCG, snacks, juices, food & dairy, fashion & apparel, and pharma categories as well as numerous campaigns for the public and development sector, introducing several industry firsts and bagging some awards on the way.

Muhammad Ehtisham Khan

Chief Operating Officer
Candyland Pakistan

Ehtisham is responsible for driving the growth of a diverse confectionery and chocolates business comprising more than 50 brands spread across 12 product categories. He has a versatile commercial background with a forte in marketing strategy and commercial excellence at various multinational and local corporations including Johnson and Johnson, Abbott Consumer, Tapal, and Engro Foods. During the course of his career, he has also led the marketing functions for different markets in the MENA region. His credentials also include experience in retail excellence and revenue growth management. He is passionate about giving back to the community through his teaching efforts at different business schools. He is a keen golfer and an avid reader.

Sharjeel Ahmad

Creative Director & Design Advisor
Manhattan Communications

Sharjeel has been associated with the world of graphic design and advertising since 2004. After graduating from the department of Visual Studies at the University of Karachi with a degree in design, he has worked with Adcom, Spectrum Y&R, IAL Saatchi & Saatchi, and JWT. Some of my achievements, besides teaching graphic design to university students, are as follows: world-renowned 'witty resignation of a graphic designer'; Djuice 'Khamoishi Ka Boycott' campaign; redesign of the Jazz logo; launch of I M KHI; TB eradication campaign; and the 'meaning behind Pakistan's National Anthem' campaign for Bisconni Kids.

Tajdar Chaudry

Brand Strategy Coach
Lucreative

He is an insight-driven marketer with experience working across different global, regional, and national cultures. As a Brand Strategy Coach, he enjoys working with purpose-driven organizations to humanize their brands and create ethical marketing leadership that acts as an engine for social change.

Adnan Syed

Chief Ark-eologist
Green Man’s Ark

Adnan has 25+ years of delivering award-winning communication solutions for top tier local and multi-national brands at his former agency, Adcom Leo Burnett / Zenith. He has been Adjunct Faculty and Thesis Juror at Karachi University and IVS and, more recently, at SZABIST. He’s been on the Steering Committee of the Effie Awards Pakistan since 2019, and a juror at the Effie Awards as well as at Spikes Asia. Adnan is an NLP and mBIT certified life-coach, and alongside his design/branding/creative consultancy, he is focussed on helping people tap into their latent potential through coaching, mentoring and ideation/creative workshops.

Kamil Yousuf

Shopper and Business Insights Lead for MENAP
Mondelēz

A consumer insights expert with a passion to understand the consumer. Ability to manage stakeholders’ expectations across and deliver on business needs.

S. Zain Abbas Rizvi

Chief Operating Officer
Backspace

Zain does not like to be called a narcissist so he talks in 3rd person. He is left-handed and right-brainer by birth, which makes him creative, passionate, and free-spirited. For him, striking a balance between logic and nonsense is strictly optional. He is an ardent follower and admirer of movies, that’s where he gets most of his inspiration from. With his growing interest in reading, be it books or the slight sarcastic role of an eye, searching for insights has become a fascination.

Ahmad Chagla

Creative Lead
Entravision Jack of Digital

Ahmad is one of the most talented creative leaders today. Being an alumnus of the Indus Valley School of Art and Architecture, his outstanding track record includes major positions in top-tier agencies. He has served as Creative Director at Ogilvy & Mather Pakistan, Manhattan International Limited, and MullenLowe Group. Being a people person at heart, the soul of a creative and entrepreneurial mindset, Ahmad has been helping young talent find their perfect jobs with a recruitment business as well for over a decade. He has recently joined Entravision Jack of Digital as the Creative Lead, bringing with him a range of creative disciplines such as creative strategy, and production, among all things creative.

Raheel Pasha Khan

Chief Executive Officer
Omnicom Media Group Pakistan

Raheel Pasha is a brand enthusiast, who thrives on disruption and turnarounds. He has rich & diverse experience across CPG firms such as P&G, Reckitt and Unilever, and now leading multinational agencies. Raheel is also an advisor to startups ranging from Drones manufacturing to Snacks production.

Shadman Khan

Sr. Brand Manager, Performance & Digital Content
Telenor Pakistan

A brand fanatic who is consumer focused, culturally diverse, always ready to disrupt and loves to co-create! Shadman khan is a seasoned Brand Samurai with over 7 years of Brand Communication & Management experience. Moreover, shadman is a stern believer of the fact that communication should be insightful, attention grabbing and should lead to effective brand performance by delivering on measurable objectives. He have always strived for marketing disruption and have effectively instilled this in the marketing force at Telenor Pakistan which has helped them achieve some successful industry and Pakistan firsts but also a lot of proud failures Shadman believes in work-life balance and religiously follows his passion of electronic music by being an active promoter and DJ.

Raheel Hashmi

Head of Marketing
Dawlance

An avid student of brand, marketing, and advertising, Raheel possesses a 15+years of experience in Marketing, working with a diverse range of categories, including, fertilizers, confectionery, home, personal care and food to name a few. His most recent stint has been with Arçelik – Dawlance, Pakistan’s leading consumer durables brand where he has grown through the ranks to the position of Head – Marketing (Marketing and Communications). He is currently leading a robust team of individuals, managing brand, product and corporate communications, E Commerce and Trade, creating impactful strategies that not just contribute towards the bottom line but also ensure the brands health. He firmly believes in creating legacies of brands through communication that can sustain ever-changing market dynamics.

Urooj Ahmed

Head of Marketing Communications
Daraz

Urooj Ahmed leads a team of 30+ across multiple functions at Daraz. An MBA holder from IoBM, she started her career over a decade ago in digital marketing; and her diverse omni-channel experience in building brands has established her as a seasoned brand strategist. Under her role at Daraz, she acts as the custodian of the brand to ensure the brand grows, stays true to its essence, and maintains consistency across all offline and online channels. Before joining Daraz, Urooj has worked at leading agencies of the country and overseen portfolio clients such as Unilever, Nestle, Jazz, Coca-Cola, FrieslandCampina and P&G.

Ali A. Rizvi

Founder & CEO
What’s Next Entertainment

Ali A. Rizvi is an Energetic leader of high integrity, known for ability to envision and realize successful outcomes in complex situations. Diverse industry and functional expertise, with commitment to strong management, strategy development, brand depth and market growth. Innovative thinker with broad-based expertise in operations, brand development and media. Proven ability to quickly analyze key business drivers and develop strategies to grow the bottom line.

Saima Qamar

Managing Director
Tender Dragon Consulting Company (PVT) Ltd

The three qualities that have served Saima Qamar well throughout her life are her curiosity, ability to read fast, and then assimilate and process the same. These she thinks are the three key factors that made her work and enjoy this work in market research. Other than that, she is a wife, mother and now even a Nano…. Who loves to knit for the baby. Now that Saima is in her golden years she feels that we run after wrong things in our youth.

Fuad Chundrigar

Chief Executive Officer
Masarrat Misbah Cosmetics (PVT) Ltd

Fuad is a marketer at heart and has worked on a diverse range of categories - from Personal Care to Biscuits and Confectionery, from Edible Oil to Dairy, from Ice Cream to Cosmetics. He knows that Marketing makes the world go round! It’s the art of unseen persuasion.

Rafey Nisar Zuberi

Chief Marketing Officer
Continental Biscuits LTD

Rafey Zuberi is a career marketing & general management professional with vast experience working on some of the leading brands of the world like Pepsi, Oreo, Benson & Hedges, Chevrolet, LU, and Olper’s Milk. To his credit, he has had some of the top launches in Pakistan in the last two decades, which include the launch of Olper’s Milk and Oreo Cookies. He is widely respected as a marketing leader and has been a mentor to many of the new marketing and brand champions in the industry.

Waqas Farooqui

Seasoned Marketing & Advertising Professional

Waqas Farooqui has been working for over twenty years in marketing, advertising, business management and sales. He has worked on client-side as well as the agency-side. Waqas has executed 150+ ATL/BTL/Digital integrated, multi-channel campaigns. He has exposure to 12+ industries including Cellular Services, Advertising, Oral Care, Fabric Care, Hard Surface Care, Personal Care, Hair Care, Banking, Baby Feeding Accessories, Baby Toiletries, Baby Hygiene, Digital, Fast Moving Consumer Goods (FMCG), Consumer Packaged Goods (CPG), Food & Beverages (F&B). His core skills include mentoring; leadership; team building; strategic planning; business management; marketing; communications; branding; selling; advertising; project management; budgeting; negotiation; digital marketing. Outside of work, he is a hobbyist photographer since age 12.

Wajahat Aijaz

Director Marketing, Culinary
National Foods LTD

Wajahat is a passionate marketing leader and strategic thinker with over 18 years of diverse experience of managing national and multinational brands in Pakistan and beyond. He started his marketing career from Philip Morris Pakistan. He went for a secondment in Philip Morris global headquarter based in Lausanne, Switzerland, where he served a global role in the Brand Building Support division. He has also worked with the leading brands in Pakistan including Tapal Tea and National Foods.

Muhammad Ammar Hassan

Chief Marketing Officer
Daraz

Ammar is working as CMO for Daraz (Alibaba Group). Ammar has successfully built OLX as a founding team member as head of marketing from 2013 to 2019. From traditional to tech, Ammar is one of the few marketers whose expertise ranges from brand building to performance marketing. He is a thought leader on new media and marketing research to quantify impact of marketing on business. He is a data enthusiast driving to quantify the non-quantifiable in marketing. He wants to redefine the creative and marketing benchmarks to new age norms constantly challenging the existing status quo of marketing.

Raza Syed

Managing Director
Mediacom

Raza Syed has been a part of the Pakistan’s media industry for the last 16 years and has been working with GroupM Pakistan ever since, recently promoted to the Managing Director of Mediacom he has a vast experience of working with some of Pakistan’s biggest brands such as Unilever, PepsiCo, Colgate Palmolive, Coca Cola, Ismail Industries, Shan foods etc. Under his leadership Mediacom has become the fastest growing media agency in the country with a growth of over 100% in billings in the last 1 year alone. With the mission of becoming the single largest media agency in the country, client servicing, capability building and creating new business opportunities is at the heart of the agency’s way of working.

Yawar Iqbal

National Creative Director
Jwt-Grey

A storyteller by nature with a career expanding 19+ years, Yawar had the privilege to be associated with the leading agencies in the country, reshaping and reimagining some great global and local brands. He has won several local and international awards and had the pleasure to judge the Lisbon Ad Fest. With a degree in communication design and an illustrious portfolio that comprises of brands like Mobilink, Ufone, Coke, Engro Foods, Lux, Nurpur, LU biscuits, Shell, Khaadi, P&G and many more, Yawar had the opportunity to give these brands a unique visual point of view that not only resulted in business growth but also in the emotional growth of the brands. This transformation of brands let him experience amazing human narratives that played a key role in his work.

Sadia Dada

Chief Marketing and Communications Officer
K-Electric

Sadia Dada is a communications design and business transformation professional with 18 years of experience in a diverse range of sectors including Media, Energy, FMCG, F&B and Telecom. She is passionate about driving inclusion, innovation and sustainability in the workplace. Sadia is an avid adventure seeker and loves a good challenge.

Salman Yousuf

Group Chief Marketing Officer
Hilal Foods & Hilal Care (PVT) Ltd

A turnaround specialist and a brand builder for 2 decades. Have experience of working with top MNCs and local companies in Pakistan with the exposure of leading top global and local brands.

Umair Saeed

Chief Operating Officer
Blitz Advertising (PVT) LTD

A marketing fundamentalist with almost two decades of experience with an array of multinational and local brands; privileged to lead one of the best teams in the business of advertising in Pakistan. As a firm believer in knowledge sharing, he mentors future leaders through various programs, is on the board of advisors for School of Leadership, trains young marketers as a subject area expert at British Council’s DICE, and also works with top business schools as an adjunct faculty for Marketing, Advertising, and Media Sciences programs. A Blitz man for the last 14 years, Umair has previously been associated with Hip Media, Leo Burnett and DDB in Pakistan.

Agha Fasihullah

Founder & CEO
NowThatWorks

Agha is a highly-accomplished storyteller and creative strategist with over 18 years of experience, having worked with some of the world's most renowned brands both on the client and agency side, as well as in consultancy roles. He is now a tech entrepreneur, leveraging his expertise to build an AI-based ecosystem for startups and scale-ups to accelerate their growth, funding, and business milestones. In addition to his business pursuits, Agha is deeply passionate about social impact initiatives and diversity & inclusion causes, and dedicates a significant portion of his time to advising, coaching and volunteering for these efforts pro bono.

Sheikh Adil Hussain

Marketing Director, Hair Care
Unilever

Sheikh Adil Hussain is a bona fide marketing enthusiast and has spent over 20 years in the FMCG world with companies like P&G, Henkel, Shan Foods and Tapal based in Karachi, Dubai and Dusseldorf. He has led teams in local, regional and international roles being exposed to multiple international markets in GCC, MENA and the rest of the world, while managing brands such as Pampers, Vicks, Persil, Pril, DAC, Vernel, Shoop, Shan and Tapal. Upon his return to Pakistan, he co-founded a content creation agency by the name of “Wundernerf” and a facebook page by the name of “Marketing Phir Say” challenging existing notions on various marketing concepts. Adil has also briefly taught brand management at his alma mater, The IBA, and lends his time generously for Career counseling and mentoring initiatives. Currently he is the marketing director at Unilever for their Hair Care business. As a lifelong learner he has gained a 4-month diploma in Football business fundamentals from the Johan Cruyff Institute and done the Mini MBA in Marketing from the eminent professor Mark Ritson. He has also served as an Independent Director on a couple of boards and has devoted significant time to leading a not for profit organization, Saaf Sehatmand Service Pvt. Ltd. Which promotes women economic empowerment in Pakistan’s rural areas. For the past few years, he has also been part of the Pakistan Advertisers Society's executive council helping shape initiatives that will uplift the overall standards of our industry, and of late has started curating and hosting workshops on various topics related to marketing, Effie’s and 'finding your why'.

Syed Babar Ahmad

Head of Digital Products & Marketing
Jazz

Babar is a 27 year industry veteran, involved with all the P’s of marketing, both here in Pakistan and in the USA. Graduate from the University of Texas at Austin.

Affan Cheema

Marketing Manager
Nestle Pakistan

In 12 years of brand building, Affan Cheema got the chance to compete (and luckily win) in fiercely contested categories. He has been able to turn around brands and put them on a growth trajectory. The secret to success? Creating engaging brand experiences. Some failed, and some didn’t. Those that didn’t, win awards – two YouTube Leaderboard Awards in two consecutive years and runner-up in Meta Awards in the following year. On a personal front, Affan is an avid golfer – not unusual to find him on the course at 5:00 AM. He also likes traveling. He has been to 26 countries and three of the Seven Wonders of the World.

Mavra Khan

Sr Portfolio Manager
The Coca-Cola Company

Marketer with a passion for going Sherlock on consumers to find that insight that ticks and converting it into a business proposition that flies off the shelves (or apps). Has an experience in FMCG and tech marketing through her roles at Amazon UK, Uber and Coca-cola.

Amna Khatib Paracha

Chief Digital & Strategy Officer
GroupM Pakistan

A dynamic leader who has been credited for setting up and establishing successful media setups across GroupM Pakistan, Converge Technologies and Universal McCann- Orient in Pakistan. She setup Digital for GroupM in 2014, which has grown to be the most successful digital company across Pakistan, delivering award winning campaigns, world-class talent, and successful business results. Recently she has also been given the lead for GroupM Nexus, which includes Xaxis and INCA in Pakistan, which are GroupM’s regional products. Amna's expertise is spread across Strategic planning, Leadership, Innovation and Setting up successful business operations.

Sarah Dawood

Head of Corporate Brand
TPL Insurance

From creative design, to copy, to SEO, to strategy, Sarah Dawood currently heads the Corporate Brand department at TPL Insurance. Over 15 years of experience, including multinational brands in the MENA region and Pakistan, Sarah has worked with leading companies across sectors, ranging from Tobacco, FMCG, Finance & Banking, Aviation, Energy, General Insurance and more. She also developed and taught CEP workshops for Indus Valley School of Art & Architecture. Sarah currently lives in Karachi, where she and her husband perpetually look forward to visits from their beautiful, talented children.

Raheel Yousuf

Head of Marketing & Brand Management
Bank Alfalah

Raheel Yousuf is an award-winning thoroughbred brands, communication, and digital expert! Currently, serving at Bank Alfalah Limited as the Head of Marketing & Brand Management. A diversified experience spread across different cultures and matrix organizations. Leveraging skills in brand building, commercial engagement, consumer insights, account management, and strategy building; he converts marketing ideations into revenue streams. At the heart of all of this is a servant leader with genuine respect for everyone around and a proven ability to navigate formal and informal organization networks to deliver the best value for the business.

Raeda Latif

General Manager Marketing & Business
Pakistan Stock Exchange

Ms. Raeda Latif has varied work experience ranging from strategic marketing & business development to developing the digital side of businesses for enhanced outreach, focusing predominantly in the financial markets. She is actively engaged in Advocacy for Sustainable development and ESG standard compliances in the corporate sector of Pakistan. She is a proponent for financial education and driving the PSX program for financial literacy. She stands apart as an outlier via exceptional delivery of projects based on her wide-ranging grasp of all things Marketing – nuanced or direct. Ms. Raeda Latif, General Manager, Marketing & Business Development at Pakistan Stock Exchange, since 2018, brings with her rich & diverse experience having held senior positions in various corporates including Faysal Bank, UBL Fund Managers, IGI Financial Services, Union Bank – Standard Chartered and Cyber Internet Services. Raeda Latif holds a Masters’ degree in Linguistics along with an MBA with double majors in Marketing and IT. She is a Certified Director from PICG and a Member of the Chartered Institute of Marketing (MCIM), UK. She is also serving as a member on the Board of Governors of Indus Valley School of Art and Architecture Pakistan.

Imtiaz Noor

CEO
OrangeFox

Imtiaz runs OrangeFox, a tech company focused on solving problems for digital businesses and product companies in the space of data collection, distribution, analysis and communications. Imtiaz has helped launch multiple digital businesses and held leadership roles across companies like Kaymu (now Daraz) and Effective Measure (now Narratiive), in addition to leading the spending more than 7 years in the investment management sector in Pakistan. Imtiaz has a passion for understanding challenges to businesses and societies and loves to play a role in solving problems.

Muhammad Asad Saeed

DGM Marketing
English Biscuit Manufacturers (PVT) LTD

Asad is an experienced Food & Beverage marketer with experiences at EBM, Unilever, Tapal and Reckitt spanning over 14 years across Marketing and Sales roles. Currently he is working at EBM as DGM Marketing; during his time here, he has partaken some very prominent campaigns on Sooper, has redefined the cake category through notable innovations like Peek Freans Smile and Gluco Teddy and currently looks after the Biscuits Category. As part of the senior leadership team, his role involves strategic decision making, crafting business development and innovations for growth with concrete and creative brand experiences for consumers.

Shoaib Shamim

Senior Marketing Manager
Shan Foods

With over twelve years of experience, beginning in an advertising agency, Shoaib combines his powers of agency and corporate experience, bringing a uniquely different approach to all his projects. He has managed brands at leading FMCG companies such as Unilever and Shan Foods. He strives to make a difference with every campaign, speaking to the hearts and minds of his audience, he has been known to create insightful and meaningful communications and has successfully built brand equity for the brands he works for.

View all

Winners 2022

Dedh Rupiya

Award Level	Gold
Award Category	Positive Change: Social Good - Non Profit
Campaign Title	Dedh Rupiya
Brand	SIUT- Ramadan Campaign
Client 1	SIUT
Lead Agency	SIUT
Lead Agency 2	-
Contributing Agency 1	azadfilm
Contributing Agency 2	Dawn
Contributing Agency 3	Alliance Advertising & Marketing
Contributing Agency 4	Mindshare Pakistan
Individual Credits	Saima Saleem\|Fahad Khan\|Jami Mehmood\|Sakina Yousuf\|Dr Anwar Naqvi\|Liquat Ali\|Dr. Adib Rizvi\|Mamun Adil\|Sajeel Baloch\|Usman Ali Siddique\|Dr Naqi Zafar\|Shamshad Hussain\|Sufyan Ahmed\|Faiz Zardari\|Shoaib Zaidi\|Nabeel Jawaid Qureshi\|Jafar Kazmi\|Nasir Mehmood\|Sourath Behan\|Muhammad Arsalan\|Samra Muslim\|Usama Zanair\|Zahid Ghouri\|Stephan Andrew\|Huma Naqvi\|Shabbir Ahmed\|S Haider Abbas Abidi\|Dr Wasim khan\|Aijaz Khalid\|Danish Dildar\|Abdul Wahab\|Adnan Syed\|Akbar Naqi\|
Summary	An inspiring true story of SIUT donor whose persistent support for five decades helped in saving precious lives .

Pakistan Pavillion

Award Level	Gold
Award Category	Passion for Pakistan
Campaign Title	Pakistan Pavillion
Brand	Pakistan Pavilion-EXPO 2020 Dubai
Client 1	Trade Developement Authority of Pakistan (TDAP)
Lead Agency	Bullseye DDB
Lead Agency 2	-
Contributing Agency 1	-
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Syed Faraz Hussain\|Shoaib Qureshi\|Syed Hashmi\|
Summary	The Pakistan Pavilion surprised the world at Expo2020 Dubai. It wasn’t featured or published anywhere before start of Expo2020. But once Expo opened, it was continuously featured in Top 5 Pavilions to visit by international media, critics and bloggers, Visitor footfall and hype attracted over 1 million visitors and was one of the most visited pavilions. The Pakistan Pavilion was heavily featured in many news stories as a must visit pavilion including the global CNN and regional National, Khaleej Times and Gulf News and it became everyone’s must visit pavilion.

Let’s Talk – Addressing Pakistan’s Brown Bag Syndrome

Award Level	Gold
Award Category	Non-Profit
Campaign Title	Let’s Talk – Addressing Pakistan’s Brown Bag Syndrome
Brand	Khairkhwah
Client 1	FCDO
Lead Agency	M&C Saatchi World Services Pakistan Pvt Limited
Lead Agency 2	-
Contributing Agency 1	-
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	--
Summary	The multi-component campaign was launched across TV, Radio, social media and community outreach to drive conversation and build visible groundswell of support for family planning, as well as grow the KhariKhwah network and brand. We targeted National, KP, Sindh. Punjab, AJK, and Gilgit/Baltistan audiences with the following channel mix to reach our target audience. The campaign was developed around;Tackle Attitudes and Beliefs: LET’S TALKProvide Information, Advice, Uptake: FIND THE RIGHT METHOD FOR YOU

Tapal Family Mixture – “Meri Family Meri Strength”

Award Level	Gold
Award Category	Beverages - Hot
Campaign Title	Tapal Family Mixture - "Meri Family Meri Strength"
Brand	Tapal Family Mixture
Client 1	Tapal Tea (Pvt.) Ltd.
Lead Agency	IAL SAATCHI & SAATCHI
Lead Agency 2	-
Contributing Agency 1	-
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Taha Zaki\|Bilal Mirza\|Ali Ammar Nasser\|Tauheed Dyer\|Iman Afridi\|Sameer Ali\|
Summary	Family Mixture had to overcome the challenge of sustaining/accelerating growth (within relevant regions) in one of the biggest and most saturated categories within Pakistan. Driving growth meant building consumption as well as tapping into a previously unowned segment thereby catering to a much more diverse audience. An insight resonating across all relevant segments was identified and crystalized via an unorthodox campaign which allowed the brand to penetrate into more households as well promote further consumption. This resulted in the ever-highest growth in sales.

Olper’s Happy Subha

Award Level	Gold
Award Category	Sustained Success
Campaign Title	Olper's Happy Subha
Brand	Olper's UHT
Client 1	Friesland Campina
Lead Agency	Adcom Pvt. Ltd.
Lead Agency 2	Brainchild Communications
Contributing Agency 1	Nielsen Pakistan
Contributing Agency 2	WillNWay
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Faisal Razi\|Faisal Amanat Khan\|Muhammad Saeed\|Ammar Sohail\|Kiran Yazdani\|Mubeshar Aziz\|Imran Syed\|Ayesha Faridudin\|Anum Matri\|Ibrahim Baloch\|Mustafa Daud\|Hasan Adil\|Ahmed Mujtaba\|Aisha Randhawa\|Suma Jokhio\|Rabia Shafay\|Raaj Kheraj\|Zeeshan Jillani\|Rida Asif\|Sayeda Nisar\|Nabeel Ahmed\|Hiba Siddiqi\|Osama Akhter\|Rubina Asad\|
Summary	The two HappySubha campaigns allowed us to own the primary consumption occasion and relevant category drivers of Nutrition and Purity. Happy-Subha has overcome conversion barriers, converting consumers to Olper’s and delivering outstanding equity & penetration performance and high double-digit growth.

Oreo 75Years Freedom Cookie

Award Level	Gold
Award Category	Snacks & Desserts
Campaign Title	Oreo 75Years Freedom Cookie
Brand	Oreo
Client 1	Continental Biscuits Limited
Lead Agency	Alt Story (Pvt.) Ltd.
Lead Agency 2	-
Contributing Agency 1	GroupM
Contributing Agency 2	BBPR
Contributing Agency 3	IAL Saatchi
Contributing Agency 4	Talisman Animations
Individual Credits	-
Summary	A momentous occasion like 75 years of independence presented a unique opportunity to create a campaign that builds local brand relevance & core equity for Oreo while delivering short-term volume gains as well! Introducing the limited-edition #PAK75TAN Oreo Freedom Cookie! A first-ever unique cookie mould, in a disruptive packaging, amplified by a playful 360 campaign, resulted in significant equity gains, whereas the novelty of the limited edition leading to a surge in demand and immediate volume gains, making it a great example of effective marketing in this fiercely competitive category.

Oreo 75Years Freedom Cookie

Award Level	Gold
Award Category	Marketing Innovation Solutions
Campaign Title	Oreo 75Years Freedom Cookie
Brand	Oreo
Client 1	Continental Biscuits Limited
Lead Agency	Alt Story (Pvt.) Ltd.
Lead Agency 2	-
Contributing Agency 1	GroupM
Contributing Agency 2	BBPR
Contributing Agency 3	IAL Saatchi
Contributing Agency 4	Talisman Animations
Individual Credits	-
Summary	A momentous occasion like 75 years of independence presented a unique opportunity to create a campaign that builds local brand relevance & core equity for Oreo while delivering short-term volume gains as well! Introducing the limited-edition #PAK75TAN Oreo Freedom Cookie! A first-ever unique cookie mould, in a disruptive packaging, amplified by a playful 360 campaign, resulted in significant equity gains, whereas the novelty of the limited edition leading to a surge in demand and immediate volume gains, making it a great example of effective marketing in this fiercely competitive category.

Chai Chahiye

Award Level	Gold
Award Category	Beverages - Hot
Campaign Title	Chai Chahiye
Brand	Lipton
Client 1	Lipton Pakistan Limited
Lead Agency	Bulls Eye DDB
Lead Agency 2	Empact Activation Services
Contributing Agency 1	Team Reactiavte
Contributing Agency 2	Mindshare Pakistan
Contributing Agency 3	Symmetry Digital
Contributing Agency 4	-
Individual Credits	Yasir Qzai\|Khan Saeed\|
Summary

The no.1 Hair Care brand in Pakistan

Award Level	Gold
Award Category	Personal Care
Campaign Title	The no.1 Hair Care brand in Pakistan
Brand	Lifebuoy Shampoo- The no. 1 haircare brand in Pakistan
Client 1	Unilever Pakistan Limited
Lead Agency	Ogilvy Pakistan
Lead Agency 2	JWTGREY PAKISTAN
Contributing Agency 1	Talking Point
Contributing Agency 2	Arrows
Contributing Agency 3	Group M
Contributing Agency 4	-
Individual Credits	Asima Haq\|Marium Khan\|Faizan Zaheer\|Adil Hussain\|
Summary	The No.1 Haircare Brand in Pakistan provides an insight into how a successful brand that has been doing exceptionally should capitalize on an emerging consumer trend and pivot its core proposition to continue its growth momentum.¦The No.1 Haircare Brand in Pakistan provides an insight into how a successful brand that has been doing exceptionally should capitalize on an emerging consumer trend and pivot its core proposition to continue its growth momentum.

Surf Excel Purpose – Ramzan

Award Level	Gold
Award Category	Sustained Success
Campaign Title	Surf Excel Purpose - Ramzan
Brand	Surf Excel
Client 1	Unilever Pakistan Limited
Lead Agency	MullenLowe Lintas Group
Lead Agency 2	-
Contributing Agency 1	-
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Azka Waqar\|Munir Hasan\|Nahl Jabbar\|Tayyaba Javed\|
Summary	The genesis of the Surf Ramzan campaign dates back to 2016, when the brand, having cemented itself as the most loved detergent of Pakistan, now looked to elevate its philosophy of ‘Dirt is Good’ to not only defend this market and thought leadership against competition, but also to take its equity to another level. There was a natural association with Islamic values that consumers already saw in Surf Excel hence Ramzan became the perfect occasion to convert brand affinity to unflinching, unparalleled brand love.

Coke Studio Season 14

Award Level	Gold
Award Category	Brand Experience: Live or / & Digital
Campaign Title	Coke Studio Season 14
Brand	Coke Studio
Client 1	Coca Cola
Lead Agency	Ogilvy Pakistan
Lead Agency 2	-
Contributing Agency 1	Giraffe Pakistan
Contributing Agency 2	Lotus PR
Contributing Agency 3	Digits
Contributing Agency 4	MediaCom Pakistan
Individual Credits	-
Summary	Coke studio to date, has been through several generational shifts. This year, along with the launch of the new brand positioning ‘real magic’, Coke studio instead of growing older is now getting even younger with younger artists and their modern-day music catering to the gen-Z of Pakistan on a national level. Season 14 was able to gather 603 million views on social media since its launch in January and has proved to be a newer brand experience for the audience across the globe.

Coke Studio Season 14

Award Level	Gold
Award Category	Youth Marketing
Campaign Title	Coke Studio Season 14
Brand	Coke Studio
Client 1	Coca Cola
Lead Agency	Ogilvy Pakistan
Lead Agency 2	-
Contributing Agency 1	Giraffe Pakistan
Contributing Agency 2	Lotus PR
Contributing Agency 3	Digits
Contributing Agency 4	MediaCom Pakistan
Individual Credits	Imran Qaiser\|Zehra Zaidi\|Zeeshan Sikander\|Venus Ozdemir\|David Halegua\|Hamza Ahmed\|Ahmed Wahab Shah\|Maeen Zafar\|Muhammad Tallal\|Junaid Younas\|Ahmad Mukhtar\|Furqan Mohyuddin\|Muhammad Ibrahim\|Wajeeha Badar\|
Summary	Coke studio to date, has been through several generational shifts. This year, along with the launch of the new brand positioning ‘real magic’, Coke studio instead of growing older is now getting even younger with younger artists and their modern-day music catering to the gen-Z of Pakistan on a national level. Season 14 was able to gather 603 million views on social media since its launch in January and has proved to be a newer brand experience for the audience across the globe.

Oath for Her

Award Level	Gold
Award Category	Positive Change: Social Good - Brands
Campaign Title	Oath for Her
Brand	Shan Foods
Client 1	SHAN FOODS (PVT.) LTD.
Lead Agency	BBDO Pakistan
Lead Agency 2	-
Contributing Agency 1	Group M
Contributing Agency 2	Team Reactivate
Contributing Agency 3	Stimulus Productions Worldwide
Contributing Agency 4	Sehat Kahani
Individual Credits	Atiya Zaidi\|Raza Humayun\|Asfandyar Khan\|Saad Hussain\|Waqar Saleem\|Humayun Shaikh\|Shoaib Shamim\|Tazeen Hasan\|Sidra Ahmed\|Sami Qahar\|Ovais Ilyas\|Dr. Sara Saeed Khurram\|Dr Iffat Zafar\|Syed Atif Ali\|
Summary	Pakistan has a shortage of doctors as 77% of female doctors do not practice medicine after graduating due to societal and family pressures. The kitchen and home duties force them to breath the oath they took as doctors to serve their patients. By asking families to take an oath for her, Shan Foods reminded everyone that cooking food is not one person's responsibility and with Shan recipe mixes anyone can cook delicious food easily.

Cricket T20 WorldCup

Award Level	Gold
Award Category	Marketing Disruptors-Services
Campaign Title	Cricket T20 WorldCup
Brand	Live Streaming
Client 1	Daraz
Lead Agency	Daraz
Lead Agency 2	-
Contributing Agency 1	-
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	--
Summary	Daraz increased buyer conversion from 6.5% to 11%. To date, Daraz 11.11 Sale of Nov’21 is the biggest, most successful sale of Pakistan because of the participation of 14 banks, 15 logistic partners (domestic + nationwide), 200+ brands, and 36000+ sellers, resulting in 6.2million number of items sold and Pakistanis saving 470 million rupees in discounts.

50 Years SOLID

Award Level	Gold
Award Category	Construction, Real Estate Companies and Allied Industry
Campaign Title	50 Years SOLID
Brand	Amreli Steels
Client 1	Amreli Steels Limited
Lead Agency	Azad Films
Lead Agency 2	Starcrest Communications
Contributing Agency 1	Mindshare Pakistan
Contributing Agency 2	T.A. Communications (pvt) ltd
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Mohsin Ali Sadiq\|Sohaib Hassan\|Ut Kh\|Kiran Hussain\|Jami Mehmood\|Saima Saleem\|Zameer Qureshi\|Agha Zohaib\|Shahan Shakeel\|Isma Saeed\|Syed Zill-e-Ahmed\|Mohsin Altaf\|Shaban Mubashir\|Zawar Mustafa\|Faizan Tanveer\|Shayan Khan Zia\|Qazim Zia\|Azhar ul Hasan\|Hassan Zia\|Aeman Naeem Warind\|Sikandar Ali Ghumro\|Owais Jaliawala\|Nabeel Pasha\|Tabish Sheikh\|Asif Butlail\|Faiza Iqtadar\|Altamash Kohati\|
Summary	Our emotive campaign flipped the self-congratulatory formula of celebrating anniversaries, established the importance of strong foundations and subtly communicated that Amreli Steels has turned 50 years old. Steel market historically contracts in Q3 due to the cold weather. We sold an additional 3081 tons rebar in Q3 as compared to Q2 in FY 21-22; a growth of 12% YoY during the same period. Even as demand shrunk in Q4 due to political instability and global macroeconomic factors, we matched our last year’s sales volume which still remains an industry record.

Ready Teddy Gluco!

Award Level	Gold
Award Category	New Product or Service Introduction
Campaign Title	Ready Teddy Gluco!
Brand	Peek Freans Gluco Teddy
Client 1	EBM
Lead Agency	MADNEST
Lead Agency 2	-
Contributing Agency 1	Symmetry Digital
Contributing Agency 2	Msix
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Khawaja Shahzain Munir\|Aaminah Saeed\|Muhammad Asad Saeed\|Humair Kandhari\|Uzair Qureshi\|Attiyah Inam\|Syed Inam Ur Rehman\|Nazia Ameen\|Mohammad Bilal\|Arnaz Framji\|
Summary	EBM set out to further expand its slice-of-pie within the cake category by breaking the price/format norms with Gluco-Teddy, an all-natural, calcium-fortified Teddy shaped cake priced at Rs. 25. By tapping into the widely prevalent insight of mums worrying about what their children eat and children being innately fussy eaters, Gluco-Teddy provided the best of both worlds, nutrition and fun! Gluco-Teddy went on to achieve Rs.1 billion in the first 10 months whilst creating an ownable and distinctive segment with a market value-share of 5% within the entire Cakes Category!

eidipaisa

Award Level	Gold
Award Category	Marketing Innovation Solutions
Campaign Title	eidipaisa
Brand	eidipaisa
Client 1	Easypaisa Pakistan
Lead Agency	Ogilvy Pakistan
Lead Agency 2	-
Contributing Agency 1	-
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Aiman Saleem\|Ayesha Khan\|Naved Qureshi\|Amna Mishal\|Rifah Qadri\|Assam Khalid\|Salman Khan\|Abdul Basit\|Seemab Chaudhry\|Ali Taha\|
Summary	Pandemic was still around in 2022, but this time people were going to meet in-person to celebrate eid. However, during eid days sourcing fresh notes for eidi becomes major roadblock since either the banks are closed or ATMs don’t work, so we changed the name of our brand to eidipaisa and gave customers an easy way to share eidi with their loved ones – digitally! The campaign achieved reach of 14M that resulted in highest app store visit in two years, and throughput of 7.6M which was highest in 2022!

Ramadan Campaign 2022

Award Level	Gold
Award Category	Positive Change: Social Good - Brands
Campaign Title	Ramadan Campaign 2022
Brand	-
Client 1	KFC Pakistan
Lead Agency	IAL SAATCHI & SAATCHI
Lead Agency 2	-
Contributing Agency 1	Synite Digital
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Al Naseer Alladin\|Batool e Azra Jarrar\|Fizza Shah\|Amna Nadeem\|Anam Hakeem\|Raza PirBhai\|Sana Malik\|Maryam Tajalli\|Natasha S. Meherhomji\|Noor Alam\|Ramiza Manzar\|
Summary	KFC’s Family+1 deal elevated the spirit of giving in Ramzan, empowering customers with an extra meal that they could share with someone deserving and include them in their families. We hit a chord with #SharingFeelsGood and by letting consumers do good by their own hand, we had social media abuzz with comments and stories of KFC enabling sharing in the month of Ramzan, and our Ramzan sales grew nearly doubled since last year.

Cricket T20 WorldCup

Award Level	Gold
Award Category	Topical Marketing
Campaign Title	Cricket T20 WorldCup
Brand	Live Streaming
Client 1	Daraz
Lead Agency	Daraz
Lead Agency 2	-
Contributing Agency 1	Daraz
Contributing Agency 2	Address: Sky tower 18th floor Block 4 Clifton, Karachi, Karachi City, Sindh
Contributing Agency 3	Address: Sky tower 18th floor Block 4 Clifton, Karachi, Karachi City, Sindh Pakistan
Contributing Agency 4	-
Individual Credits	-
Summary	Daraz increased buyer conversion from 6.5% to 11%. To date, Daraz 11.11 Sale of Nov’21 is the biggest, most successful sale of Pakistan because of the participation of 14 banks, 15 logistic partners (domestic + nationwide), 200+ brands, and 36000+ sellers, resulting in 6.2million number of items sold and Pakistanis saving 470 million rupees in discounts.

Oath for Her

Award Level	Silver
Award Category	Culinary
Campaign Title	Oath for Her
Brand	Shan Foods
Client 1	Shan Foods (Pvt.) Limited
Lead Agency	BBDO Pakistan
Lead Agency 2	-
Contributing Agency 1	GROUP M (MAXUS AND ESP)
Contributing Agency 2	Stimulus Productions Worldwide
Contributing Agency 3	Team Reactivate
Contributing Agency 4	Sehat Kahani
Individual Credits	Humayun Shaikh\|Shoaib Shamim\|Atiya Zaidi\|Raza Humayun\|Asfandyar Khan\|Saad Hussain\|Waqar Khurram Salim\|Sidra Jung\|Ovais Ilyas\|Sami Qahar\|Dr. Sara Saeed Khurram\|Dr Iffat Zafar\|Syed Atif Ali\|
Summary	Pakistan has a shortage of doctors as 77% of female doctors do not practice medicine after graduating due to societal and family pressures. The kitchen and home duties force them to breath the oath they took as doctors to serve their patients. By asking families to take an oath for her, Shan Foods reminded everyone that cooking food is not one person's responsibility. In the on going partnership with Sehat Kahani we have brought back 550+ doctors into the field.

Pakistan Pavillion

Award Level	Silver
Award Category	Brand Experience: Live or / & Digital
Campaign Title	Pakistan Pavillion
Brand	Pakistan Pavilion-EXPO 2020 Dubai
Client 1	Trade Developement Authority of Pakistan (TDAP)
Lead Agency	Bullseye DDB
Lead Agency 2	-
Contributing Agency 1	-
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Syed Faraz Hussain\|Shoaib Qureshi\|Syed Hashmi\|Shoaib Qureshi\|
Summary	The Pakistan Pavilion surprised the world at Expo2020 Dubai. It wasn’t featured or published anywhere before start of Expo2020. But once Expo opened, it was continuously featured in Top 5 Pavilions to visit by international media, critics and bloggers, Visitor footfall and hype attracted over 1 million visitors and was one of the most visited pavilions. The Pakistan Pavilion was heavily featured in many news stories as a must visit pavilion including the global CNN and regional National, Khaleej Times and Gulf News and it became everyone’s must visit pavilion.

McDonald’s Kholo Soch Kay Darwazey

Award Level	Silver
Award Category	Corporate Reputation
Campaign Title	McDonald's Kholo Soch Kay Darwazey
Brand	McDonald's Kholo Soch Kay Darwazay
Client 1	McDonald's Pakistan
Lead Agency	Manhattan Communications (Pvt) Ltd
Lead Agency 2	-
Contributing Agency 1	-
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Raza Ali\|Viquas Ali\|Jamil Mughal\|Shamail Farhat\|Tehmina Sidiqqui\|Adeeba Khan\|Shahbaz Mirza\|Yasir Aslam\|Sharjeel Ahmed\|Shumaila Firdous\|Abdul Rasheed\|Maaz Hanif\|Sarim Fahim\|Ahmed Hassan\|Arsalan Qureshi\|Majid Nazir\|Faraz Khan\|
Summary	Not long ago, only a few areas were acceptable for women to work outside the home. Concern for safety and respect at workplace were strong barriers. Providing opportunities to females is important to uplift them in society. McDonald's being a family brand was concerned not to alienate elder family members while challenging societal norms. We crafted a communication with a deep understanding of family members' concerns and established a perception of safe/respectful work environment at McDonald’s.

Jazz Mosafir: Safar Without Suffering

Award Level	Silver
Award Category	David vs. Goliath
Campaign Title	Jazz Mosafir: Safar Without Suffering
Brand	Mosafir
Client 1	Jazz
Lead Agency	Fishbowl (Pvt) Ltd
Lead Agency 2	-
Contributing Agency 1	Iris Digital (Symmetry Group)
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	--
Summary	Tourism industry in Pakistan has sky-rocketed in the last 5 years. However, the industry’s infrastructure is still in its adolescence with only international giants like Booking.com and Agoda, which have little to no understanding of the Pakistani market, on top of being operated remotely. This leaves a majority of domestic tourists to rely on the ever-changing rates and moods of local guides and hospitality workers. Mosafir was launched to bridge this gap and become Pakistan’s pocket travel guide - friendly and trustable personality in a sea of distrust and confusion.

NESTLÉ MILO VIRTUAL CLINIC

Award Level	Silver
Award Category	Social Media
Campaign Title	NESTLÉ MILO VIRTUAL CLINIC
Brand	NESTLÉ MILO
Client 1	NESTLE
Lead Agency	Ogilvy Pakistan
Lead Agency 2	-
Contributing Agency 1	Pak Media Communications (Publicis Media)
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Abdul Saboor\|Aimen Shahid\|Fahad Aslam\|Muzakir Ijaz\|Henna Bhatti\|Zeb Qamar\|Fizzah Shahid\|Azeem Arslan\|Ansha Ahmed\|Fazeel Jalali\|Munim Malik\|Hoor Khwaja\|Ali Ahmad Zaidi\|Hassam Azhar\|Khadija Abbasi\|Waleed Ahmed\|
Summary	The world and Pakistan had been in the middle of a pandemic for the past two years. With schools and playgrounds shut down, the youth did not have the opportunity to play and learn sports. In a country already scant on sports infrastructure, Nestle MILO brought sports to life for these children by using social media to create virtual training clinics for cricket, football, and badminton. The brand achieved 140M+ impressions, 9.5M+ views, 13.6M reach across its social media platforms.

Ariel Touch of downy

Award Level	Silver
Award Category	Ariel Touch of downy
Campaign Title	Household Supplies and Services
Brand	Ariel
Client 1	P&G
Lead Agency	Adcom Pvt. Ltd.
Lead Agency 2	-
Contributing Agency 1	-
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Zara Nadeem\|Amna Shaikh\|Tania Bhurgri\|Maham Hasnain\|Ovais Yousuf\|Raza Ayoub\|Mujtaba Mirza\|Sarah Moquim\|Yaseer Shah\|Ayesha Fariduddin\|Raj Kheraj\|Ali Malik\|Sameer Ali\|Saad Shamim\|Muhammad Arif\|Zeeshan Jillani\|
Summary	Driving growth via consumer switching in detergents is challenging. Consumers have a laundry experience preference making switching unlikely. We identified a niche of freshness seekers- a segment that considers clean and fresh as the base benefits of post-wash fragrance. Ariel TOD came with differentiated formula providing a fragrance preferred by consumers during a 24h test post-wash giving benefit of 2-in-1. It serves as a strong marketing effectiveness case because it grew the Ariel franchise through a new need and established them in a novel benefit space.

Har Sehr-o-Iftar, Khushi Se

Award Level	Silver
Award Category	Seasonal Marketing
Campaign Title	Har Sehr-o-Iftar, Khushi Se
Brand	House of NESTLÉ MILKPAK
Client 1	NESTLE
Lead Agency	RED Communication Arts (Pvt) Ltd
Lead Agency 2	Pak Media Communications (Publicis Media)
Contributing Agency 1	-
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Faisal Rana\|Khurram Zia\|Waqas Anwar\|Rabia Babar\|Ali Imran\|Hamza Amjad\|Mishah Aizaz\|Mobeen Akhtar\|Tajammul Saqib\|Abdur Rehman\|
Summary	The demand for tasty food increases during Ramadan and homemakers struggle with deciding and planning on delicious yet easy-to-make recipes for their family over Sehr and Iftar. Nestlé MILKPAK understood this challenge and rose to the occasion by creating a one of its kind recipe series featuring their dairy culinary range. The campaign was able to generate a much-higher consumer response in media metrics and was able to strengthen the brand’s culinary association, consideration and trial. This has also resulted in penetration and usership growth for the brand as well.

Prosperous Pakistan

Award Level	Silver
Award Category	Agriculture and Related Industry
Campaign Title	Prosperous Pakistan
Brand	-
Client 1	Telenor Pakistan
Lead Agency	Ogilvy Pakistan
Lead Agency 2	-
Contributing Agency 1	Switch Solutions
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Yasir Yasin\|Gohar Abbas\|Shadman Khan\|Ahmed Saqlain\|Ali Ibrahim\|Mansoor Majid\|Ali Mirza\|Hamza Amjad\|Faisal Nasir\|Naved Quershi\|Iman Ashraf\|Usama Tasneem\|Syed Asher Akhtar\|Mostafa Khawar\|Salman Saleem\|Raja Waleed\|Qasim Husain\|Mir Sachal\|Rizwan Ul Haq Chaudhry\|Ahmed Ali\|
Summary

Gamebird: Unleash Yourself

Award Level	Silver
Award Category	Marketing Disruptors-Services
Campaign Title	Gamebird: Unleash Yourself
Brand	-
Client 1	Telenor
Lead Agency	Ogilvy Pakistan
Lead Agency 2	-
Contributing Agency 1	-
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	--
Summary	-

Always On Performance Marketing

Award Level	Silver
Award Category	Performance Marketing
Campaign Title	Always On Performance Marketing
Brand	Always On
Client 1	Daraz
Lead Agency	Daraz
Lead Agency 2	-
Contributing Agency 1	Daraz
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	\|
Summary	With millions of rupees, it is generally hard to have efficient results because of the campaign’s bandwidth and the increase in efficiencies of CPO and CPB proved our segmentation also giving results in terms of month-on-month retention % and OPAS ratio now at 6.9¦Daraz sustained its ownership of 11.11 by tapping on a simple consumer insight: Pakistanis make purchases based on value for money and convenience. Hence it created Pakistan's biggest discount ecosystem with 500mn+ in discounts YOY with 35,000+ sellers, brands, banks, and logistic partners, leveraging which, Daraz saw 7X increase in 11.11 sales volume, 7X+ increase in MAU, +25% contribution of prepayment.

Daraz League

Award Level	Silver
Award Category	Influencers
Campaign Title	Daraz League
Brand	Affiliate
Client 1	Daraz
Lead Agency	Daraz
Lead Agency 2	-
Contributing Agency 1	Daraz
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Ammar Hassan\|
Summary	Traditionally, Content creators and Influencers are utilized affectively to create awareness and to amplify reach for brands and help them get a share of voice. Our platform has transformed this to a pure performance-driven channel essential to a brand’s growth as it optimizes marketing spend more effectively to achieve business growth whilst also allowing INFLUENCERs to open another monetization avenue for their platform. It’s a win-win situation, really!

Sustainable Public Places

Award Level	Silver
Award Category	Environmental
Campaign Title	Sustainable Public Places
Brand	Wall's Ice Cream
Client 1	Unilever Pak
Lead Agency	Unilever Pakistan Limited
Lead Agency 2	-
Contributing Agency 1	-
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	\|
Summary	Pakistan is the 5th most populous nation in the world. Unfortunately, out of these 220 million people, only 30% have access to recreational spaces to enjoy with their families Wall’s with their pledge to spread happiness responsibly has partnered with Green Earth to collect 3 million kg of plastic and convert them into 20 sustainable play places for the people of Pakistan. Spreading millions of smiles across Karachi Lahore, Islamabad and Multan in 20 iconic locations

Suzuki Pakistan – RV

Award Level	Silver
Award Category	Social Media
Campaign Title	Suzuki Pakistan - RV
Brand	Suzuki - Pakistan
Client 1	Suzuki Pakistan
Lead Agency	Synite Digital (Pvt) Ltd
Lead Agency 2	-
Contributing Agency 1	-
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Haniya Rana\|Emaad Khan\|Hassam Khan\|Sabir Shah\|Ishtiaq Ahmed\|Ghulam Hussain Agha\|Haris Jawaid\|M.Maroof Saleem\|Saad Ahmed Khan\|Shahrukh Waseem\|Areeba Jabeen\|Maaz Ishtiaq\|Rana Hamid\|
Summary	There are many auto-financing solutions available but none really eases down the payment process as Suzuki RV does. However, due to its distinctive content, it was seen as something unique and different in terms of communication in the auto-finance category, garnering interest of the audience towards Suzuki RV Financing Reaching out to 15M+ people, generating around 21K+ inquiries to finally 1,780 units being sold via RV in effect to our communication over a period of 4 months.

#ChangeTheCourse

Award Level	Silver
Award Category	Positive Change: Social Good - Brands
Campaign Title	#ChangeTheCourse
Brand	Lifebuoy Shampoo
Client 1	Unilever Pakistan Limited
Lead Agency	JWT-GREY
Lead Agency 2	Talking Point
Contributing Agency 1	-
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Asima Haq\|Marium Khan\|Faizan Zaheer\|Adil Hussain\|Sara Koraishy\|Mushtaq Abdullah\|Yawar Iqbal\|Fareshteh Aslam\|Mariyam Taqi\|
Summary	Lifebuoy Shampoo collaborates with Ministry of School Education Punjab to promote girl child education. This collaboration builds on the shared ambition of the partners to raise stronger daughters through education and help girls fulfill their potential through inclusive school experiences & curriculum. LBS has built a longstanding commitment to the cause of girl child education to address challenges of girls’ dropout and barriers to entry. Motivated by the immense potential which can be unlocked by addressing this challenge, the partnership aims to secure a better future for girls in Pakistan

Olper’s Flavoured Milk ‘Ab Performance Mein Koi Break Na Ho’

Award Level	Silver
Award Category	Beverages - Cold
Campaign Title	Olper's Flavoured Milk 'Ab Performance Mein Koi Break Na Ho'
Brand	Olper's Flavoured Milk
Client 1	Friesland Campina
Lead Agency	Adcom Pvt. Ltd.
Lead Agency 2	Brainchild Communications
Contributing Agency 1	Bulls Eye DDB
Contributing Agency 2	SEEMEE Productions
Contributing Agency 3	NielsenIQ (Pakistan)
Contributing Agency 4	-
Individual Credits	Faisal Razi\|Faisal Amanat Khan\|Maha Shariq\|Muhammad Saeed\|Kiran Yazdani\|Mubeshar Aziz\|Anum Matri\|Imran Syed\|Faizan Baloch\|Ayesha Faridudin\|Mustafa Daud\|Hasan Adil\|Ahmed Mujtaba\|Aisha Randhawa\|Aiman Rizwan\|Ali Sohail\|Muneeb Khan\|Mustafa Kashif\|Ammar Sohail\|Sumair Jokhio\|Rabia Shafay\|Raaj Kheraj\|Zuneeta Rawat\|Zeeshan Jillani\|Naveed Arshad\|Nabeel Ahmad\|Ateesh Anand\|Hiba Siddiqi\|Rubina Asad\|Osama Khan\|Shoaib Qureshy\|Rida Asif\|Sayeda Nisar\|
Summary	Flavoured Milk category is small with ~70m ltrs annual volume, with stagnant growth. Olper’s identified that the main reason was the lack of association with a relevant consumption occasion and an established consumer-need of the category. Olper’s identified the most relevant consumption occasion and need, i.e. Tasteful Nutrition in Morning School Breaks which became basis for a new campaign. The launch, touching across all relevant touch-points, has carved sharp positioning for flavoured milk, evident from its outstanding early performance, setting up category on path of sustainable growth.

Olper’s Dairy Cream – Goodness Bharjaye

Award Level	Silver
Award Category	Packaged Foods
Campaign Title	Olper's Dairy Cream - Goodness Bharjaye
Brand	Olper's Dairy Cream
Client 1	Friesland Campina
Lead Agency	Adcom Pvt. Ltd.
Lead Agency 2	Brainchild Communications Pakistan
Contributing Agency 1	-
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Faisal Razi\|Yusaira Mapara\|Farooq Soomro\|Nujia Ashraf\|Nabeel Ahmad\|Mubeshar Aziz\|Shazil Jah\|Ahmed Mujtaba\|Sumair Jokhio\|Kiran Yazdani\|Rabia Shafay\|Raaj Kheraj\|Shariq Ahmed\|Zuneeta Rawat\|Osama Khan\|Manal Rehman\|Zuhair Jaffery\|Saad Sidiqui\|Anum Ahmed\|Ayesha Faridudin\|Ali Malik\|Zeeshan Jillani\|
Summary	Despite having half the marketing spend as compared to our competitor, by using our TV spends efficiently, and leveraging on established cooking platforms, we were able to build association of Olper’s Cream with creaminess and thick texture, and key consumption occasions i.e. mainly breakfast, followed by as an ingredient for both savory and sweet dishes. This resulted in us capturing a larger market share, from 19% to 28% in one year.

Introducing the New RIO Double Chocolate

Award Level	Silver
Award Category	Snacks & Desserts
Campaign Title	Introducing the New RIO Double Chocolate
Brand	Peek Freans RIO
Client 1	EBM
Lead Agency	MADNEST
Lead Agency 2	-
Contributing Agency 1	Ogilvy Pakistan
Contributing Agency 2	Msix & Partners (Group M)
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Khawaja Shahzain Munir\|Aaminah Saeed\|Mughees Abid\|Zainab Arshad\|Syed Mohibullah Hussaini\|Syed Inam Ur Rehman\|Attiyah Inam\|Nazia Amin\|Mohammad Bilal\|Asad Saeed\|
Summary	RIO dominates the creams category with uncontested leadership (99% share) in the largest flavor-segment which contributes 90% to the brand. Its differentiated dual flavor in one sandwich biscuit has become the brand’s identity over decades. In the chocolate-creams segment however, the brand remained a challenger with an undifferentiated product, while competition dominated. To grow its footprint, RIO extended its winning dual-flavor proposition to chocolate, launching with RIO Double Chocolate. In six months after the launch, monthly user households increased +102,000, penetration +110 bps, sales +36%, and variant-specific awareness +28%.

Gluco Kahani

Award Level	Silver
Award Category	Snacks & Desserts
Campaign Title	Gluco Kahani
Brand	Peek Freans Gluco
Client 1	EBM
Lead Agency	Symmetry Digital
Lead Agency 2	-
Contributing Agency 1	mSix and Partners
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Aaminah Saeed\|Mughees Abid\|Hataf Shahab\|Soaleha Suri\|Attiyah Inam Khan\|Syed Inam ur Rehman\|Nazia Amin\|Uzair Ahmed\|Bilal Maqsood\|Umer Adil\|Masood Hussain\|Sharoon John\|Rubab Faiz\|
Summary	Gluco set out to deliver on its promise and create differentiated space by helping resolve the needs of our core audience, the mothers who looked for engaging local content in their own language for their kids. With its vision to nourish lives of the next generation, Gluco Kahani aims to familiarize kids with Urdu through 8 nursery rhymes. With 110Mn+ impressions, the campaign quickly went viral even attracting international media. The brand also achieved 15% volume growth and rise in awareness levels (8% in moms, 2% in kids).

easypaisa savings

Award Level	Silver
Award Category	Marketing Innovation Solutions
Campaign Title	easypaisa savings
Brand	easypaisa savings plans
Client 1	Easypaisa - Telenor Bank
Lead Agency	Ogilvy Pakistan
Lead Agency 2	-
Contributing Agency 1	Starcom Pakistan
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Babar Khan\|Farhan Khan\|Rifah Qadri\|
Summary	The launch of easypaisa’s Savings product disrupted the financial services industry by providing users with an option to earn daily profit on idle money kept in their easypaisa current accounts. Lack of financial discipline – solution: free movement of fundsDetailed KYC forms – solution: 1 tap subscriptionLack of trust on other apps – solution: visibility of funds with daily payouts Business objective were overdelivered with in first 4 months after product launch. Easypaisa strategically targeted users through full funnel campaign who were more likely to subscribe for savings

Knorr Blazin- Feel the Burn

Award Level	Silver
Award Category	Marketing Innovation Solutions
Campaign Title	Knorr Blazin- Feel the Burn
Brand	Knorr Blazin' Noodles
Client 1	Unilever Pakistan Limited
Lead Agency	VIRAL EDGE
Lead Agency 2	-
Contributing Agency 1	Mindshare Pakistan
Contributing Agency 2	BBPR
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Tooba Diwan\|Sarah Siddiqui\|Rizwan Ahmad\|Mishaal Siddiqui\|Ali Jakhura\|Ali Tin\|Abdullah Suhail\|Zain Khan\|Uzma Khan\|Ujala Hashmi\|Saeed Khan\|Zaki Khairi\|Ahmer Pervez\|Zainab Shahid\|
Summary	Before Knorr Blazin, the brand spoke mainly to kids. We were able to extend the high equity of Knorr to a new target audience and won their hearts with a very relevant communication. This was challenging since this was the first time we were extending an age old brand and Gen-Z has a very unconventional approach to life. But due to the brand’s reliability factor, along with the relevant communication that merged the old and the new seamlessly, we were able to grow 2.5X over our business case

Khul Ke Roar

Award Level	Silver
Award Category	David vs. Goliath
Campaign Title	Khul Ke Roar
Brand	Roar
Client 1	Coca Cola
Lead Agency	Adcom Pvt. Ltd.
Lead Agency 2	-
Contributing Agency 1	Active Media
Contributing Agency 2	Brandbuzz
Contributing Agency 3	MediaCom
Contributing Agency 4	-
Individual Credits	Mujtaba Mirza\|Raj Kheraj\|Awais Dhakan\|Bilal Alavi\|Muneeb Iftikhar\|Ahmad Shah\|Yara El Zahabi\|Sandra Hage\|Farhan Tayyab\|Maryam Saleem\|Sibtain Shabbir\|Ezza Syed\|Osama Khan\|Zeeshan Jillani\|Ahmad Mukhtar\|
Summary	CSD is a ginormous category with over 3200 million liters consumed annually, saturated with dominant long time players, who have claimed almost every positioning and space, making it a difficult category to enter. Launching a new brand in the ""energy"" subcategory was challenging with Sting owning 97% market share, and according to new government regulations, we could not use the term ""energy"". The campaign demonstrates effectiveness where a new brand took on giants in the CSDs ""energy"" subcategory whilst being at a disadvantage, and still succeeding.

Tourism Takeover by Wall’s

Award Level	Silver
Award Category	Positive Change: Social Good - Brands
Campaign Title	Tourism Takeover by Wall's
Brand	Wall's Ice Cream
Client 1	Unilever Pakistan Limited
Lead Agency	Galiyat Development Authority
Lead Agency 2	-
Contributing Agency 1	-
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Bariya Faizan\|Waqas Aman\|Adeel Qureshi\|Atif Hameed\|Mubashir Hussain\|Faizan Abbasi\|
Summary	Tourism takeover by Walls's project aimed at unprecedented coverage of northern belt of Pakistan with objective to promote Tourism in the north as well as exponentially grow Wall's turnover from tourist geographies. An exceptional negotiation and collaborations effort with Government helped Wall's lead the largest deployment on sustainable tourism with 150 Environmental sign boards, 150 sign boards, 30 tourist signs, 450 benches accommodating 70,000 tourists and 300 dustbins. 100 Points of Sale spots generated 450 million of revenue with a record 150% revenue growth vs last year.

Ramadan Campaign 2022

Award Level	Silver
Award Category	Seasonal Marketing
Campaign Title	Ramadan Campaign 2022
Brand	-
Client 1	KFC Pakistan
Lead Agency	IAL SAATCHI & SAATCHI
Lead Agency 2	-
Contributing Agency 1	Synite Digital
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Al Naseer Alladin\|Batool e Azra Jarrar\|Fizza Shah\|Amna Nadeem\|Anam Hakeem\|Raza PirBhai\|Sana Malik\|Maryam Tajalli\|Natasha S. Meherhomji\|Noor Alam\|Ramiza Manzar\|
Summary	KFC’s Family+1 deal elevated the spirit of giving in Ramzan, empowering customers with an extra meal that they could share with someone deserving and include them in their families. We hit a chord with #SharingFeelsGood and by letting consumers do good by their own hand, we had social media abuzz with comments and stories of KFC enabling sharing in the month of Ramzan, and our Ramzan sales grew nearly doubled since last year.

#VatikaChahiye

Award Level	Silver
Award Category	Small Budget
Campaign Title	#VatikaChahiye
Brand	Vatika Shampoo
Client 1	Dabur Amla
Lead Agency	BODYBEAT GROUP
Lead Agency 2	-
Contributing Agency 1	RED Communication Arts (Pvt) Ltd
Contributing Agency 2	GROUP M (MAXUS AND ESP)
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Abeer Fatima\|Mustansir Salim\|Hasan Rizvi\|Zainab Shahid\|Ammarah Haroon\|Arwa Jawaid\|Qurat-ul-Ain Sarwat\|Ahad Motiwala\|
Summary	Every woman is guilty of hair crimes! It doesn’t matter if it’s straightening, curling, or coloring. But with all shampoo giants spending billions and claiming to deliver beautiful hair, how does Vatika stand out? Vatika made its consumers come to terms with their worst hair crimes and presented itself as the one true natural solution. To amp up the idea, the hair crimes were shown in a mug shot – because messing with your hair is a real crime!

Cricket T20 WorldCup

Award Level	Silver
Award Category	Media Innovation
Campaign Title	Cricket T20 WorldCup
Brand	Live Streaming
Client 1	Daraz
Lead Agency	Daraz
Lead Agency 2	-
Contributing Agency 1	Daraz
Contributing Agency 2	Address: Sky tower 18th floor Block 4 Clifton, Karachi, Karachi City, Sindh
Contributing Agency 3	Address: Sky tower 18th floor Block 4 Clifton, Karachi, Karachi City, Sindh Pakistan
Contributing Agency 4	-
Individual Credits	-
Summary	Daraz increased buyer conversion from 6.5% to 11%. To date, Daraz 11.11 Sale of Nov’21 is the biggest, most successful sale of Pakistan because of the participation of 14 banks, 15 logistic partners (domestic + nationwide), 200+ brands, and 36000+ sellers, resulting in 6.2million number of items sold and Pakistanis saving 470 million rupees in discounts.

Knorr Blazin- Feel the Burn

Award Level	Silver
Award Category	Youth Marketing
Campaign Title	Knorr Blazin- Feel the Burn
Brand	Knorr Blazin' Noodles
Client 1	Unilever Pakistan Limited
Lead Agency	VIRAL EDGE
Lead Agency 2	-
Contributing Agency 1	Mindshare Pakistan
Contributing Agency 2	BBPR
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Tooba Diwan\|Sarah Siddiqui\|Rizwan Ahmad\|Mishaal Siddiqui\|Ali Jakhura\|Ali Tin\|Abdullah Suhail\|Zain Khan\|Uzma Khan\|Ujala Hashmi\|Saeed Khan\|Zaki Khairi\|Ahmer Pervez\|Zainab Shahid\|
Summary	Before Knorr Blazin, the brand spoke mainly to kids. We were able to extend the high equity of Knorr to a new target audience and won their hearts with a very relevant communication. This was challenging since this was the first time we were extending an age old brand and Gen-Z has a very unconventional approach to life. But due to the brand’s reliability factor, along with the relevant communication that merged the old and the new seamlessly, we were able to grow 2.5X over our business case

Oreo 75Years Freedom Cookie

Award Level	Silver
Award Category	Passion for Pakistan
Campaign Title	Oreo 75Years Freedom Cookie
Brand	Oreo
Client 1	Continental Biscuits Limited
Lead Agency	Alt Story (Pvt.) Ltd.
Lead Agency 2	-
Contributing Agency 1	GroupM
Contributing Agency 2	BBPR
Contributing Agency 3	IAL Saatchi
Contributing Agency 4	Talisman Animations
Individual Credits	-
Summary	A momentous occasion like 75 years of independence presented a unique opportunity to create a campaign that builds local brand relevance & core equity for Oreo while delivering short-term volume gains as well! Introducing the limited-edition #PAK75TAN Oreo Freedom Cookie! A first-ever unique cookie mould, in a disruptive packaging, amplified by a playful 360 campaign, resulted in significant equity gains, whereas the novelty of the limited edition leading to a surge in demand and immediate volume gains, making it a great example of effective marketing in this fiercely competitive category.

Khul Ke Roar

Award Level	Silver
Award Category	Beverages - Cold
Campaign Title	Khul Ke Roar
Brand	Roar
Client 1	Coca Cola
Lead Agency	Adcom Pvt. Ltd.
Lead Agency 2	-
Contributing Agency 1	Active Media
Contributing Agency 2	Brandbuzz
Contributing Agency 3	MediaCom
Contributing Agency 4	-
Individual Credits	Mujtaba Mirza\|Raj Kheraj\|Awais Dhakan\|Bilal Alavi\|Muneeb Iftikhar\|Ahmad Shah\|Yara El Zahabi\|Sandra Hage\|Farhan Tayyab\|Maryam Saleem\|Sibtain Shabbir\|Ezza Syed\|Osama Khan\|Zeeshan Jillani\|Ahmad Mukhtar\|
Summary	-

Khul Ke Roar

Award Level	Bronze
Award Category	Youth Marketing
Campaign Title	Khul Ke Roar
Brand	Roar
Client 1	Coca Cola
Lead Agency	Adcom Pvt. Ltd.
Lead Agency 2	-
Contributing Agency 1	Active Media
Contributing Agency 2	Brandbuzz
Contributing Agency 3	MediaCom
Contributing Agency 4	-
Individual Credits	Mujtaba Mirza\|Raj Kheraj\|Awais Dhakan\|Bilal Alavi\|Muneeb Iftikhar\|Ahmad Shah\|Yara El Zahabi\|Sandra Hage\|Farhan Tayyab\|Maryam Saleem\|Sibtain Shabbir\|Ezza Syed\|Osama Khan\|Zeeshan Jillani\|Ahmad Mukhtar\|
Summary	Carbonated Soft Drink category is highly saturated with long-time dominating players, who have claimed almost every positioning and space to target youth. The campaign demonstrates effectiveness, both at product and communication levels, by harnessing powerful insight of youth and resolving tensions by speaking to them in their language to resonate with them. Not to mention, launching a new brand in the ""energy"" subcategory was monumentally difficult with Sting owning 97% market share. Furthermore, according to new government regulations, we could no longer use the term ""energy"" anywhere.

Gluco Kahani

Award Level	Bronze
Award Category	Branded Content
Campaign Title	Gluco Kahani
Brand	Peek Freans Gluco
Client 1	EBM
Lead Agency	Symmetry Digital
Lead Agency 2	-
Contributing Agency 1	Msix
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Aaminah Saeed\|Mughees Abid\|Hataf Shahab\|Soaleha Suri\|Attiyah Inam Khan\|Syed Inam ur Rehman\|Nazia Amin\|Uzair Ahmed\|Bilal Maqsood\|Umer Adil\|Masood Hussain\|Sharoon John\|Rubab Faiz\|
Summary	With Gluco’s vision of Nourishing-Lives-of-Next-Generation and assisting mothers during their early-motherhood days, we set-out to create an emotional-space for Gluco through Gluco-Kahani, a well differentiated initiative that would be on every child’s playlist. With insight that children watch a lot of content on social-media, Gluco Kahani became that vehicle for mothers to get kids familiar with Urdu. Besides emotional-payoff, Gluco-Kahani exceeded KPIs by receiving 110M+ impressions, 22M+ total & 5M+ organic views and 20% VTR, sparking conversations on online communities, influencers & publishers making Gluco-Kahani break clutter of foreign content.

eidipaisa

Award Level	Bronze
Award Category	Marketing Disruptors-Services
Campaign Title	eidipaisa
Brand	eidipaisa
Client 1	Easypaisa Pakistan
Lead Agency	Ogilvy Pakistan
Lead Agency 2	-
Contributing Agency 1	-
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Aiman Saleem\|Ayesha Khan\|Naved Qureshi\|Amna Mishal\|Rifah Qadri\|Assam Khalid\|Salman Khan\|Abdul Basit\|Seemab Chaudhry\|Ali Taha\|
Summary	Pandemic was still around in 2022, but this time people were going to meet in-person to celebrate eid. However, during eid days sourcing fresh notes for eidi becomes major roadblock since either the banks are closed or ATMs don’t work, so we changed the name of our brand to eidipaisa and gave customers an easy way to share eidi with their loved ones – digitally! The campaign achieved reach of 14M that resulted in highest app store visit in two years, and throughput of 7.6M which was highest in 2022!

Super Nahi Tou 4G Nahi

Award Level	Bronze
Award Category	Internet and Telecom
Campaign Title	Super Nahi Tou 4G Nahi
Brand	-
Client 1	Jazz
Lead Agency	Fishbowl (Pvt.) Ltd
Lead Agency 2	-
Contributing Agency 1	Blitz Advertising (Pvt.) Ltd.
Contributing Agency 2	Iris Digital (Symmetry Group)
Contributing Agency 3	Kinetic Pakistan
Contributing Agency 4	O-Media
Individual Credits	-
Summary	Jazz, already the #1 data provider in Pakistan, now needed to become the preferred digital lifestyle partner nationally. #SuperNahiTou4GNahi (If its not Super, its not 4G) leveraged Jazz’s advantage as a Super 4G provider to showcase Pakistanis relatable usecases where superior internet enables them to bring positive change. The possibilities were endless, from selling pottery online to become an entrepreneur to bringing about a transgender rights revolution in the country - Jazz proved to Pakistanis that it was with them through every step and every avenue of their digital journey.

Jazz Mosafir: Safar Without Suffering

Award Level	Bronze
Award Category	Social Media
Campaign Title	Jazz Mosafir: Safar Without Suffering
Brand	Mosafir
Client 1	Jazz
Lead Agency	Fishbowl (Pvt) Ltd
Lead Agency 2	-
Contributing Agency 1	Iris Digital (Symmetry Group)
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	-
Summary	Travelling and tourism industry in Pakistan has sky-rocketed in the last 5 years. However, the industry’s infrastructure is still in its adolescence. People wanting to travel have to rely on the ever-changing rates and moods of local guides and hospitality workers. This leaves them open to deceit and not getting their money’s worth. Mosafir was launched to bridge this gap and become Pakistan’s pocket travel guide. The app’s launch used slice of life communications to build its friendly and trustable personality in a sea of distrust and confusion.

Wall’s Season Extension – Thand Hai Tou Kya Hua

Award Level	Bronze
Award Category	Marketing Disruptors-Services
Campaign Title	Wall's Season Extension - Thand Hai Tou Kya Hua
Brand	Wall's Ice Cream
Client 1	Unilever Pakistan Limited
Lead Agency	EPIC PICTURES
Lead Agency 2	-
Contributing Agency 1	-
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	--
Summary	Consumers perceive ice cream as a health hazard in winters due to the age-old myth that consuming ice-cream in winters can cause sore throat and flu. Season extension is an effort to bust that myth subtly by conveying the idea of 'Wall's ka season nahi mood hota hai'.

NESTLÉ CERELAC – Samajhdar Maa Ka Intekhab

Award Level	Bronze
Award Category	Packaged Foods
Campaign Title	NESTLÉ CERELAC - Samajhdar Maa Ka Intekhab
Brand	NESTLÉ CERELAC
Client 1	NESTLE
Lead Agency	Ogilvy Pakistan
Lead Agency 2	-
Contributing Agency 1	Pak Media Communications (Publicis Media)
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Ayesha Rehman\|Aimen Shahid\|Abdul Saboor\|Nashmia Irfan\|Sadia Qutubuddin\|Habiba Gillani\|Zeb Qamar\|Fizzah Shahid\|Haris Masood\|Taimoor Imran\|Fizzah Iftikhar\|
Summary	NESTLÉ CERELAC’S mission is to provide the right nutrition to children at the time of complementary feeding. However, the category is dominated by homemade food as it is considered an inherent part of our culture. We created a behavior shift by focusing on the two key decision influencers that impact our mothers and convincing them that NESTLÉ CERELAC is the right choice for smart moms. We achieved healthy brand growth through +200 Bps in Repurchase, +200 Bps in Recommended by Doctors, and +200 Bps in Recommended by Friends & Family.

MORE Sy Zyada Pakistani

Award Level	Bronze
Award Category	Corporate Reputation
Campaign Title	MORE Sy Zyada Pakistani
Brand	-
Client 1	Telenor Pakistan
Lead Agency	Ogilvy Pakistan
Lead Agency 2	-
Contributing Agency 1	Twittistan
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Yasir Yasin\|Shadman Khan\|Mahad khalid\|Ahmed Saqlain\|Kumail Jafri\|Naved Quershi\|Gohar Abbas\|Daniyal Talat\|Faisal Nasir\|Ali Mirza\|Mostafa Khawar\|Salman Saleem\|Raja Waleed\|Qasim Husain\|Syed Asher Akhtar\|Iman Ashraf\|Usama Tasneem\|Yuhibullah Habeel\|
Summary	-

Careem Food – WorldCup Campaign 2021

Award Level	Bronze
Award Category	Topical Marketing
Campaign Title	Careem Food - WorldCup Campaign 2021
Brand	Careem Food
Client 1	Careem
Lead Agency	Careem
Lead Agency 2	-
Contributing Agency 1	-
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	--
Summary	Careem Food was in its infancy & eagerly looking to up it's brand awareness. In the T20 World Cup, we found the perfect opportunity to piggyback off of the ongoing online cricket conversation, particularly Pakistan's rivalry with India, England & New Zealand to deliver on a food campaign offering refunds to customers if Pakistan won the match on that particular day. The campaign took off better than we ever imagined, propelled by Pakistan's phenomenal performance against India (152-0) and put Careem at the center of the celebratory meme conversations online.

McDonald’s Hot N’ Crispy Burger

Award Level	Bronze
Award Category	Restaurants
Campaign Title	McDonald's Hot N' Crispy Burger
Brand	McDonald's Hot N' Crispy Burger
Client 1	McDonald's Pakistan
Lead Agency	Manhattan Communications (Pvt) Ltd
Lead Agency 2	-
Contributing Agency 1	Kinetic Pakistan Pakistan
Contributing Agency 2	MediaCom Pakistan
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Jamil Mughal\|Raza Ali\|Viquas Jaleel\|Tehmina Siddiqui\|Adeeba Khan\|Shahbaz Mirza\|Yasir Aslam\|Shumaila Firdous\|Sharjeel Ahmed\|Shahzeb Ahmed\|Shamail Farhat\|Fahad Ali\|Muhammad Maaz Hanif\|Abdul Rasheed\|Faraz Khan\|Ahmed Hasan\|Arsalan Qureshi\|Asher Khan\|Hilal Mir\|
Summary	Spicy noodles and other spicy food challenges had been trending amongst the TG and we wanted to ride that wave with our very own spicy challenge. For the first time a brand like McDonald’s launched such a challenge on a national scale. The challenge was a huge success as the audience took up the dare leading to a massive trial generation of the new product. The unique new product earned recognition, established its price point, got a lot of traction and led the brand to over achieve its targets.

Brite sab right kardega

Award Level	Bronze
Award Category	Household Supplies and Services
Campaign Title	Brite sab right kardega
Brand	Brite Maximum Power
Client 1	Colgate Palmolive
Lead Agency	Spectrum VMLY&R
Lead Agency 2	-
Contributing Agency 1	-
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Asrar Alam\|Uzma Akhtar\|Hyder Ali\|Osman Ahmed\|Mahmood Ali\|Omer Qadri\|Khurram Vohra\|Rafay Siddiqui\|
Summary	Brite has been a troubled brand since early 2000, and despite multiple communication attempts to establish itself a superior stain removal brand, it still remained behind the two giants (Arial & Surf Excel) in volume and value shares. As of Sep 21, the brand stood at 11. 7% value share, trailing behind the leader - Surf Excel (25.3%) and Ariel (21.2%)1. Brite sab right kardega 2.0 came along with a relatable insight and built around Pakistani food and their stubborn stains and was able to reach to 13.5% value share.

Peek Freans Sooper Soft Bakes

Award Level	Bronze
Award Category	New Product or Service Introduction
Campaign Title	Peek Freans Sooper Soft Bakes
Brand	Peek Freans Sooper Soft Bakes
Client 1	EBM
Lead Agency	Adcom Pvt. Ltd.
Lead Agency 2	-
Contributing Agency 1	PH Solutions
Contributing Agency 2	Walnut Communications Private Limited
Contributing Agency 3	Alchemists
Contributing Agency 4	-
Individual Credits	Aaminah Saeed\|Asad Saeed\|Humair Kandhari\|Usna Tariq\|Attiyah Inaam\|Imran Syed\|Alifia Mustafa\|Ayesha Fariduddin\|Mustafa Awan\|Nadeem Paracha\|
Summary	While it takes years for new brands to gain leadership in a new category, Sooper Soft Bakes gained leadership position in plain cakes segment within just 9 months post launch. With a unique product offering of a single serve plain cake in the shape of a madeleine along with Sooper’s iconic combination of egg and milk, Sooper Soft Bakes leveraged the legacy of its master brand and targeted tea consumption occasion across all ages and SECs with its unique dunk-able format.

Peek Freans Sooper

Award Level	Bronze
Award Category	Sustained Success
Campaign Title	Peek Freans Sooper
Brand	Peek Freans Sooper
Client 1	EBM
Lead Agency	Adcom Pvt. Ltd.
Lead Agency 2	-
Contributing Agency 1	VIRAL EDGE
Contributing Agency 2	Walnut Communications Private Limited
Contributing Agency 3	syntax communications
Contributing Agency 4	-
Individual Credits	Aaminah Saeed\|Asad Saeed\|Humair Kandhari\|Usna Tariq\|Attiyah Inaam\|Imran Syed\|Alifia Mustafa\|Ayesha Fariduddin\|Mustafa Awan\|Nadeem Paracha\|Mubeshar Aziz\|Ali Malik\|Shakir Khan\|Hiba Alvi\|Mehdi Siddiq\|Faraz Shamshad\|Shariq Ahmed\|Ezza Syed\|Inam Rehman\|Osama Khan\|
Summary	Being a market leader Sooper not only faced lack of an emotive connect with the consumers, and a saturated category but it also faced competition from the counterfeit market that led to a negative growth trend. However, Sooper reversed this degrowth in a span of 2 years with double-digit growth achieved after 4 years through a 3-phase strategy of repositioning, new consumption occasions and brand extensions, and building iconic assets via packaging.

What a Delivery!

Award Level	Bronze
Award Category	Marketing Disruptors-Services
Campaign Title	What a Delivery!
Brand	FoodPanda
Client 1	foodpanda Pakistan – Delivery Hero
Lead Agency	Ogilvy Pakistan
Lead Agency 2	-
Contributing Agency 1	-
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Waqas Azhar\|Talha Tayyab\|Ali Mehmood\|Sabeen Ahmed\|Izhar Khan\|Abdur Rehman\|Zehra Zaidi\|Imran Qaiser\|Umer Khalil\|Agha Samtullah\|Saad Jamshed\|Tahir Yousuf\|Urooj Javed\|Munischa Asif\|Shehryar Ali\|Aishah Bhatti\|Daniyal Talat\|Wasim Gulzar\|Saad Mehmood\|Talha Ahmed\|
Summary	Cricket is one of the biggest passion points for Pakistanis, and within cricket, PSL is the biggest event. We wanted to leverage the event and the love our nation has for cricket, by launching an all-rounder campaign. We collaborated with two-time champions, Islamabad United. The campaign was a huge success, we achieved an 11% increase in top-of-mind and a 15% increase in sessions. This helped us achieve an 18% increase in sales.

Reading the rights

Award Level	Bronze
Award Category	Corporate Reputation
Campaign Title	Reading the rights
Brand	EBM
Client 1	EBM
Lead Agency	BBDO Pakistan
Lead Agency 2	-
Contributing Agency 1	M6 & Partners (Group M)
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Shahzain Munir\|Attiyah Khan\|Aaminah Saeed\|Inam Rehman\|Atiya Zaidi\|Ali Rez\|Sarah Nadeem\|Saad Hussain\|Saad Salahuddin\|Sara Tahir\|
Summary	To launch the first ever corporate campaign for EBM's new positioning, we talked about a fundamental human right being denied to girls of Pakistan- Education. When girls know their human rights, then a lot of wrongs can be made right.

Rituals – Polio Pakistan

Award Level	Bronze
Award Category	Positive Change: Social Good - Non Profit
Campaign Title	Rituals - Polio Pakistan
Brand	Polio - Rituals
Client 1	Pakistan Polio Eradication Programme (Pakistan)
Lead Agency	Ogilvy Pakistan
Lead Agency 2	-
Contributing Agency 1	-
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Aiman Saleem\|Ayesha Sami Khan\|Naved Qureshi\|
Summary	A rigid community of Pashtuns who put their children's life at risk by rejecting polio vaccines based on false information are converted into a community of acceptors as each myth is dispelled in a creative communication to target the misperceptions that they had about the disease and the vaccine by combining their culture & language to create an impact.

Oreo 75Years Freedom Cookie

Award Level	Bronze
Award Category	Topical Marketing
Campaign Title	Oreo 75Years Freedom Cookie
Brand	Oreo
Client 1	Continental Biscuits Limited
Lead Agency	Alt Story (Pvt.) Ltd.
Lead Agency 2	-
Contributing Agency 1	GroupM
Contributing Agency 2	BBPR
Contributing Agency 3	IAL Saatchi
Contributing Agency 4	Talisman Animations
Individual Credits	-
Summary	A momentous occasion like 75 years of independence presented a unique opportunity to create a campaign that builds local brand relevance & core equity for Oreo while delivering short-term volume gains as well! Introducing the limited-edition #PAK75TAN Oreo Freedom Cookie! A first-ever unique cookie mould, in a disruptive packaging, amplified by a playful 360 campaign, resulted in significant equity gains, whereas the novelty of the limited edition leading to a surge in demand and immediate volume gains, making it a great example of effective marketing in this fiercely competitive category.

Nido 1+ Triple Action Protection

Award Level	Bronze
Award Category	Packaged Foods
Campaign Title	Nido 1+ Triple Action Protection
Brand	Nestlé GUF 1+
Client 1	NESTLE
Lead Agency	RED Communication Arts (Pvt) Ltd
Lead Agency 2	-
Contributing Agency 1	Pak Media Communication (Publicis Media)
Contributing Agency 2	SEEMEE Productions
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Jamal Khan\|Faisal Rana\|Zahra Arshad\|Yursa Rashid\|Ammarah Haroon\|Haleema Ahmed\|Waleed Khalid\|Haroon Rashid\|Ashraf Saqi\|Rida Mumtaz\|Zeb Qamar\|Fizzah Shahid\|Haris Masood\|Taimoor Imran\|Zohaib Burki\|Arsalan Gilani \|Tajammul Saqib\|
Summary	NESTLÉ NIDO is a brand of great heritage. However, with multiple competitors coming into the market and having diverse offerings in the Growing Up Formula category, the brand was losing out in sales to the competitors. There was a dire need to reframe the value of NIDO GUFs to improve sales and recruitment. Rooted deep in consumer insight of letting the child explore if his/her nutrition is adequate, the brand introduced a new proposition of Triple Action Protection, that didn't just offer Gut Defense, but also Immune and Respiratory Defenses.

easypaisa savings

Award Level	Bronze
Award Category	Finance
Campaign Title	easypaisa savings
Brand	easypaisa savings plans
Client 1	Easypaisa - Telenor Bank
Lead Agency	Ogilvy Pakistan
Lead Agency 2	-
Contributing Agency 1	Starcom Pakistan
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Babar Khan\|Farhan Khan\|Rifah Qadri\|
Summary	The launch of easypaisa’s Savings product disrupted the financial services industry by providing users with an option to earn daily profit on idle money kept in their easypaisa current accounts. Lack of financial discipline – solution: free movement of fundsDetailed KYC forms – solution: 1 tap subscriptionLack of trust on other apps – solution: visibility of funds with daily payouts Business objective were overdelivered with in first 4 months after product launch. Easypaisa strategically targeted users through full funnel campaign who were more likely to subscribe for savings

The case of the biggest, full-service online pharmacy

Award Level	Bronze
Award Category	Retail
Campaign Title	The case of the biggest, full-service online pharmacy
Brand	Tabiyat.pk
Client 1	Tabiyat.pk
Lead Agency	Manhattan Communications (Pvt) Ltd
Lead Agency 2	-
Contributing Agency 1	-
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Asad Khan\|Furqan Ahmed\|Adeeba Khan\|Tehmina Siddiqui\|Shahbaz Mirza\|Sharjeel Ahmed\|Yasir Aslam\|Shumaila Firdous\|Shahzeb Ahmed\|Arooba Irshad\|Arsalan Qureshi\|Frayan Doctor\|Asher Khan\|
Summary	The issues of accessing authentic medicines from traditional pharmacies are accepted by consumers as frustrating tag-alongs when ill. These were highlighted in a series of light-hearted ads as significant problems; and flipped over by offering the simple solution of purchasing medicines with the tap of Tabiyat's app, going even further with doorstep deliveries within 4 hours. A quick trial was generated giving consumers an experience making their "tabiyat khush"!

Cadbury Occasion – Eid Gifting

Award Level	Bronze
Award Category	Seasonal Marketing
Campaign Title	Cadbury Occasion - Eid Gifting
Brand	Cadbury Occasions - Eid
Client 1	Mondelez
Lead Agency	Ogilvy Pakistan
Lead Agency 2	-
Contributing Agency 1	-
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Javeria Siddiqui\|Syed Gohar Hasaan Naqvi\|Fizza Tariq\|Naved Qureshi\|Sadia Qutubuddin\|Sumaira Mirza\|Sarwat Muzaffar\|Hasaan Jalil\|Farhan Faisal\|
Summary	Pakistanis celebrate multiple occasions with tokens and gifts like traditional sweets or mithai with no play for chocolates. In 2022, CDM embarked on a journey to create inroads for itself into gifting occasions in Pakistan, starting with Eid. It was critical for us to build awareness for Cadbury Occasions and make it a part of our consumer’s consideration set. A complete sell-out of 6mT in 2 cities along with sales of 8k boxes via website served as concrete evidence regarding the campaign's success and consumer hunger for similar product offerings.

Dawlance x Daraz Mega Sales Campaigns

Award Level	Bronze
Award Category	Performance Marketing
Campaign Title	Dawlance x Daraz Mega Sales Campaigns
Brand	Home Appliances
Client 1	DAWLANCE PVT LTD
Lead Agency	Mediavest Pakistan (Brainchild Communications Pakistan) Pakistan
Lead Agency 2	-
Contributing Agency 1	-
Contributing Agency 2	-
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Hassan Javed\|Aliza Yousuf \|Syed Aun Raza Raza\|Muhammad Abdul Rehman Rehman\|Syeda Yusra Azam\|
Summary	In its first ever market place campaign, Dawlance achieved a staggering milestone of becoming the No.1 Home Appliances brand of Pakistan. The brand broke all records and industry benchmarks of its primary objective by attaining highest ever ROAS of 9.8x and recorded the highest ever sales in the brand online sales history. The campaigns success was highlighted by a 216% increase in the online sales of 2021 vs 2020.

Sensodyne Transformation to a Life Enabling Brand.

Award Level	Bronze
Award Category	Personal Care
Campaign Title	Sensodyne Transformation to a Life Enabling Brand
Brand	Sensodyne
Client 1	GSK CHC
Lead Agency	JWT Grey
Lead Agency 2	Adcom Pvt. Ltd.
Contributing Agency 1	Digitz Digitas
Contributing Agency 2	Talking Point
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Salman Altaf\|Bilal Jawed Udhi\|Haseeb Sheikh\|Sara Koraishy\|Jaffar Raza\|Iman Abro\|Sana Iqbal\|Sakina Haider\|Junaid Khan\|Ammad Shah\|Gulrukh Rizvi\|
Summary	Sensodyne, the oral care sensitivity market leader expanded its brand with an aimed “moments campaign” to the less bothered. TVC achieved, 9K+ GRPs, 88%, and more via key partnerships/activations with a grand mainstream activation. Cricket, greatest passion point owned by Sensodyne was this campaign's official partner. Key entertainment content producers and a mega OOH campaign attracted 45M+ eyeballs. Customized digital tactics resulted in 143% + impressions. Influencer campaign on the first world oral health day activation raised 1.5% purchase intent, and 33.3% in brand growth, recording the highest sales twice.

Kaisi ho Maa

Award Level	Bronze
Award Category	Seasonal Marketing
Campaign Title	Kaisi ho Maa
Brand	Gluco
Client 1	EBM
Lead Agency	BBDO Pakistan
Lead Agency 2	-
Contributing Agency 1	Symmetry Group
Contributing Agency 2	M6 & Partners (Group M)
Contributing Agency 3	-
Contributing Agency 4	-
Individual Credits	Atiya Zaidi\|Maria Shamsi\|Sarah Nadeem\|Mahrukh Shaikh\|Aaminah Saeed\|Attiyah Khan\|Shahzain Munir\|Inam Rehman\|Maimona Batra\|Hataf Shahab\|Sara Tahir\|
Summary	“Dil badlein ge jab alfaz badleinge” – This summarizes the Gluco Mother’s Day campaign effectively where we acknowledge motherhood is a lonely journey where the toughest of critics are often your own relatives and those around you! With EBM’s and Peek Freans vision to nourish lives of the next generation, Gluco on Mother’s Day, initiated a conversation by flipping this criticism to acknowledgment, Kaisi Ho Maa to Kaisi Maa Ho, to transform our way of thinking in empathizing with our mothers who work 24 hours to raise their children.

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Archive 2023

jury 2023

Mahmood Nanji

Jury Chair

Winners 2022

Winners 2023

Winner Campaigns 2023

Positive Change: Social Good - Non Profit

Dedh Rupiya

Passion for Pakistan

Pakistan Pavillion

Non-Profit

Let’s Talk – Addressing Pakistan’s Brown Bag Syndrome

Beverages - Hot

Tapal Family Mixture – “Meri Family Meri Strength”

Sustained Success

Olper’s Happy Subha

Snacks & Desserts

Oreo 75Years Freedom Cookie

Marketing Innovation Solutions

Oreo 75Years Freedom Cookie

Beverages - Hot

Chai Chahiye

Personal Care

The no.1 Hair Care brand in Pakistan

Sustained Success

Surf Excel Purpose – Ramzan

Brand Experience: Live or / & Digital

Coke Studio Season 14

Youth Marketing

Coke Studio Season 14

Positive Change: Social Good - Brands

Oath for Her

Marketing Disruptors-Services

Cricket T20 WorldCup

Construction and Allied Industry

50 Years SOLID

New Product or Service Introduction

Ready Teddy Gluco!

Marketing Innovation Solutions

eidipaisa

Positive Change: Social Good - Brands

Ramadan Campaign 2022

Topical Marketing

Cricket T20 WorldCup

Culinary

Oath for Her

Brand Experience: Live or / & Digital

Pakistan Pavillion

Corporate Reputation

McDonald’s Kholo Soch Kay Darwazey

David vs. Goliath

Jazz Mosafir: Safar Without Suffering

Social Media

NESTLÉ MILO VIRTUAL CLINIC

Household Supplies and Services

Ariel Touch of downy

Seasonal Marketing

Har Sehr-o-Iftar, Khushi Se

Agriculture and Related Industry

Prosperous Pakistan

Marketing Disruptors-Services

Gamebird: Unleash Yourself

Performance Marketing

Always On Performance Marketing

Influencers

Daraz League

Environmental

Sustainable Public Places

Social Media

Suzuki Pakistan – RV

Positive Change: Social Good - Brands

#ChangeTheCourse

Beverages - Cold

Olper’s Flavoured Milk ‘Ab Performance Mein Koi Break Na Ho’

Packaged Foods

Olper’s Dairy Cream – Goodness Bharjaye

Snacks & Desserts

Introducing the New RIO Double Chocolate

Snacks & Desserts