About Effie

Leading, inspiring & championing the practice and practitioners of marketing effectiveness.

Effie Pakistan is a not-for-profit initiative between Pakistan Advertisers Society and Effie Worldwide. It stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness.

The annual award is presented to recognize the the most significant achievement in marketing communications: ideas that work. It recognizes any and all forms of marketing communication that contribute to a brand’s success.  Any idea driven by any marketing communications medium or combination of mediums is eligible for an Effie, as long as the results are proven.

About Effie Worldwide

Effie Worldwide Inc.’s mission is to champion and improve the practice and practitioners of marketing effectiveness. Effie Worldwide is committed to inspiring and celebrating effective marketing and marketers globally.

Since 1968, winning an Effie has become a global symbol of achievement.  Today, Effie recognizes effectiveness worldwide with 1 Global Effie, 5 regional programs and 52 national award programs.

Our Values

  • We stand for a consistent philosophy and a rigorous set of practices, built around the demonstrated ability of marketing communications to achieve marketing goals.
  • We are first and foremost an effectiveness award, based upon proven results in the market place. Creative execution is seen as part of the marketing communications process and is factored into the judgment for an Effie award.
  • Our programs bring about the sharing of learning about best practices in marketing communications effectiveness from all around the world.
  • A strong international network that run in the spirit of cooperation and mutual support aims to strengthen all Effie programs that collectively fulfil its mission.