CHOOSING A CATEGORY FOR YOUR ENTRY
There are 28 product and service categories and 16 specialty categories. Entrants can enter into multiple categories to submit their campaigns.
Please ensure that you read the description of the categories before submitting your campaign.
ENTERING IN MULTIPLE CATEGORIES
A campaign entered in a product and service category may be submitted in one or more special categories. However, you will need to complete a separate entry form customized , submit or upload a separate set of creative samples and pay the entry fee for the additional category as per the ‘entry fee’ policy under ‘Fees and Payment’ section.
When entering into specialty categories, you should present your entry in a way that addresses the situation or challenge as outlined in the category definition. It should be customized to speak to the specifics of the special category. Judges are often frustrated when an entry clearly wasn’t tailored for the category they are reviewing.
If you are unsure if your case falls under the definition of a certain category or which category it should be entered in, please write a brief synopsis of the case and the questions you have and email them at email@example.com.
Effie Pakistan reserves the right to re-categorize entries, split/redefine categories and/or refuse entry at any time.
Download a detailed category listing from here.