Scoring System
Judges are asked to evaluate specific criteria in scoring a marketing case’s overall effectiveness and provide four separate scores analyzing specific attributes of the work. The breakdown is as follows:
| Challenge, Context & Objectives | 23.33% |
| Insights & Strategic Idea | 23.33% |
| Bringing the Idea to Life | 23.33% |
| Results | 30.00% |
| TOTAL | 100% |
Note: The above scoring system applies to all the categories.
- The judges’ scores determine which entries will be finalists and which finalists are awarded a gold, silver, or bronze Effie trophy.
- Finalists and each winning level have a minimum qualifying score.
- A category may produce one or multiple winners of any level or perhaps no winners at all – no matter the number of finalists.
- Not all finalists become winners. Similarly, if there is only one entry in a category or as a finalist, it doesn’t imply that it is a winner.