How We Judge

By the time your entry has reached the winners’ circle, it has survived two rounds of evaluation. The lens through which each case is evaluated is effectiveness. Our jurors seek results with context against challenging goals.

OUR JURY comprises of some of the brightest and most experienced panel of experts, specialists and practitioners in the field of marketing, advertising, academia, creative, media and research from around the world that have a proven track record of excellence in their area of working. They are specifically matched with cases that do not prove a conflict of interest.