jury 2023

Jury Chair
sheikh adil hussain

He aims to catalyze the next wave of tech-entrepreneurship in Pakistan, focusing on startups working on financial inclusion and solving large scale problems using technology. The group comprises more than 30 companies in its portfolio across e-commerce, fin-tech, edu-tech, insur-tech, health-tech, mobile television, retail, and renewable energy.

Before Planet N Venture, he had an illustrious banking career of 3 decades, working at management positions in major financial centers of the world including country head Citibank and founder/CEO of Tameer Bank. Furthermore, he sold Tameer Bank to Telenor which rebranded it to Easy Paisa which today has a customer base of tens of millions.

Additionally, Mr. Hussain has served on the advisory board of Institute of Business Administration (IBA) and Institute of Capital Markets (ICM). He is the chairperson of the Pakistan Microfinance Network (PMN), mentor & advisor to Hult Prize Pakistan & TECH Pakistan, board member of PlanX, Trustee at Indus Foundation & Jinnah Institute, member of State Bank’s & SECP consultative groups. He is also leading the effort to implement Universal Standards of Social Performance Management (USSPM) across all PMN member banks and institutes.

He has been invited as speaker to various platforms including Harvard University’s Kennedy School of Government and Johns Hopkins University. He was awarded the Global Leader Award in 2011 by C5 in Geneva.

Rubab Rizvi
Head of Data & Analytics
Brainchild Communications Pakistan
Rubab has been heading data and analytics for Brainchild Communications for 10 years now and has been pivotal in doing many market-first projects for clients. Being a computer science major makes her a great hybrid profile; someone who can understand marketing and link it to the technical language. She is highly observant, curious, and empathetic -the three important traits that make her great at consumer insights. She enjoys connecting dots, problem-solving, proposing solutions, and critical analyses. She is a proponent of data-driven marketing and wants others to think beyond their locus of control when communicating with their target audience. She believes: “Anything is possible especially when someone tells me it is not. Challenge me because I learn something valuable even if I fail.”
Benish Irshad
Chief Operating Officer
Brainchild Pakistan
Marketer with a passion for building brands, Benish has been associated with the fields of brand management & media communication for the past 15 years. She’s currently spearheading Publicis Media and Spark as CEO while also serving as COO for Brainchild Communications (with brands like Starcom, and Mediavest). Prior to Brainchild aff. Publicis Groupe, worked with P&G and Lotte foods for more than a decade. Mom of 2 active boys, a teenager, and a toddler; she’s a creative problem solver and see’s an opportunity in every challenge. She loves creating impactful campaigns driving meaningful consumer connections!
Gohar Abbas
GM Operations
Ogilvy
With almost two decades of hands-on industry experience and countless wins to his name, Gohar has helped numerous billion-dollar brands, deliver the right messages to the right people at the right time. His experience covers media buying, data & analytics, production, creative, and corporate leadership. Gohar has seen it all, but he is just getting started. Passionate and patient, an angler at heart and by hobby. Interested in sustainable agritech and permaculture, wants to bring nature back to the way we do business, currently at a GM position, spearheading the industry and multiple teams into the future of Pakistani advertising.
Syed Uzair Ahmed
Chief Operating Officer
Symmetry Group
A self-driven, result-orientated leader with a track record of delivering exemplary Digital services to a varied range of advertisers across FMCGs, Retail, Telecommunications, Financial Services, Food & Beverages and Aviation industries. Uzair has nurtured partnerships throughout South Asian, East Asian, Middle Eastern markets. He has been responsible for leading one of Pakistan’s largest digital groups (Symmetry Group), liaising with global media networks and content platforms for their outreach and rollout across these regions, building long term partnerships with industry stakeholders and delivering a wide range of digital-led solutions to a diverse set of clients and partners.
Ayesha Farid Zain
Director Strategy
Adcom Leo Burnett
Ayesha leads insight mining, integrated strategic solutions, and creative strategy. She has worked across diverse categories - Dairy, Telco, Confectionary, Automotive, Banking and Finance, Beverages, Home and personal care, etc. She is passionate about understanding cultural change and how it impacts behavior. Beyond advertising, she is interested in working with kids. She likes to work on ideas that help nurture compassion in children.
Rashna Abdi
Founder
Vitamin C
Rashna Abdi spent a lifetime in advertising to migrate to content, focusing on branded entertainment, integration, and corporate though is still bitten by the ad bug. She is also committed to mentoring young creatives and going back to her roots as a writer while discovering new paths as a life coach. She firmly believes that there is more to advertising than a conventional ad and there is more to Gen Z than a song and dance number.
Noaman Asar
Chief Executive Officer
Oula
Noaman has over 24 years of experience with companies like P&G, JWT, and Kantar. In his career, he has worked on brands like Pantene, Pampers, Ariel, Olpers, and Nido. Noaman’s passion and luck from the start of his career have been linked to “copies and commercials”. He started his career with Procter and Gamble in 1998 and soon was responsible for their “Copy testing system” for MENA. In 2003, he moved to the Middle East and worked with food giants (Al-Ghurair Foods & Sunbulah) in their marketing departments. He also had the honor of leading the Planning department of JWT in Pakistan from 2010 to 2014. It was after this role that he joined Kantar. At Kantar alone, he has been associated with adding more than 400 copies to its database. In his entire career, he and his team have worked on more than 600 communications only in Pakistan. In his 7 years with Kantar, he can be credited for the successful launch of Millward Brown in Pakistan. Then, he effectively brought together all brands in Pakistan under the roof of Kantar. In 2021, he transformed the Kantar team in Pakistan into Oula (a company in collaboration with Kantar). Noaman is also a visiting professor at “Karachi School of Business and Leadership” (KSBL) and at Dr. Ziauddin University.
Faisal Durrani
Partner
DI Films
With over two decades of industry experience, a wealth of knowledge in advertising and film production, and a record of award-winning campaigns, the jury for advertising awards is in for a treat. From local to international brands, he has worked with them all, creating compelling and effective campaigns that stand out in the crowded advertising world. It's time to raise the bar and recognize excellence in advertising, and he seems ready to be a part of that journey.
Muhammad Sabir Godil
Chief Operating Officer
Bisconni
A dynamic and highly adaptable Senior Commercial leader with a global and local brand background. Believer in bringing a change to introduce “new ways to build brands and convert to sales, driving short- and long-term growth”. Launched the biggest global biscuit brand in Pakistan ‘Oreo’ and awarded the EEMEA Region Transform Snacking – Launch of the Year Award. In his four and a half years at Bisconni, Ismail Industries doubled the business in 3 years (2018-2021) and have achieved many marketing communications and strategic feats. He has developed innovative brands and made success stories out of struggling ones. One of his recent achievements includes the successful conceptualization and launch of Bisconni Music and the launch of Chai Wala Biskut.
Muhammad Khurram Kidwai
Startup Founder, Tech Investor, and Advisor
Lokal
Muhammad Khurram Kidwai is a visionary entrepreneur and tech innovator at the forefront of the hospitality industry. As the founder of Lokal, a cutting-edge startup on a mission to democratize local travel, Khurram is dedicated to making local travel more accessible and affordable for all. With a passion for innovation and a keen eye for investing in the technology startups of tomorrow, Khurram is also a respected advisor and board member of multiple technology startups and corporates. His unwavering commitment to shaping the future of local travel through technology makes him a leader to watch in the industry. With over a decade of experience in leadership roles at Procter & Gamble, Khurram has a proven track record of success in driving growth and innovation across multiple regions, including Central Europe, the Middle East, and Africa, culminating in his role as Chief Commercial Officer and Senior Director for P&G Pakistan. Born in Karachi and a graduate of the Institute of Business Administration, Khurram has also served as Chairman of Gillette Pakistan.
Muhammad Raza Ayoub
Senior Media Manager
P&G Pakistan
Raza has more than a decade's worth of experience in fueling brand growth through integrated media solutions. He started off his career at Adcom Zenith and then worked at the largest FMCGs in the country including Unilever, Coca-Cola, and P&G. This allows him to bring the best of both worlds (Agency and Client) in creating an effective media strategy which has led to brand growth and increased penetration. Having worked on some of the biggest brands in the country has allowed him to develop a range of expertise in media mix modeling, and brand growth fueled through media and digital transformation.
Farooq K. Qazi
General Manager
BBDO Pakistan
Farooq K. Qazi has been putting his heart and soul into advertising and marketing for the last fifteen years in some of the top network agencies in Pakistan. he has the honor of working on one of the world's greatest brands offered by PepsiCola International and The Coca-Cola Company. These opportunities helped him to learn the best advertising practices to groom him as a marketer. In 2019, he was given the responsibility of leading BBDO Pakistan as General Manager along with Atiya Zaidi, a veteran advertising soul. This has been one of the best experiences so far and he had thoroughly been enjoying this ever-evolving challenge of leadership. he has great project-management skills, have been managing teams that have proven to be great resources in agencies across Pakistan. He is known for extensive experience in communications and productions with a keen eye for detail.
Adeeba Khan
Head Strategic Planning / Creative Director
Manhattan Communications (Pvt.) Ltd.
A passionate advertising professional creating brands that become household names.
Zeban Syed
Chief Executive Officer
Ether
Zeban has 20 years of cross-functional experience across different categories and has worked for some of the leading ad agencies including Ogilvy, Synergy Dentsu, Interflow & JWT amongst others. Zeban brings with him vast experience and learnings working with global brands such as Nestlé, Reckitt, Hyundai, Haier, Unilever, 3M & Canon as well as local brands such as Silkbank, Ufone, Tapal, Shan Foods, World Call, Haleeb, BoP & Beaconhouse to name a few.
Kashif Hafeez Siddiqui
CEO
Pulse Consultant
Kashif Hafeez - CEO of Pulse Consultant, a marketing & social research company, primarily believes in the fusion of Innovation, Novelty & Insights He has been engaged with various multinational & national clients & media houses for the last couple of decades. He specializes in strategy development & insights generation by intelligent use of research techniques. He has, to his credit, a number of benchmark media research. He is well equipped with all the latest research techniques & their efficient use. Kashif’s unique point of difference is the anthropological appreciation of society & consumers. He has conducted in-depth research on Ad Recall, Youth, Women, Opinion Polls, & #PSL advertisement recall studies. He is a teacher, columnist, blogger, and author of various books on social issues.
Bilal Malik
General Manager
Adcom Leo Burnett
Coined and executed the idea of the Lahore business, Bilal has been rocking his throne in Lahore for more than a decade. Started his career in 2005 with Red Communication Arts to manage the dairy business and then joined Adcom in 2008 to lead the Telenor prepaid business, he successfully repositioned the brand and executed campaigns during the intense communication landscape of the Telco war. Later in 2011, he established a team and expanded Adcom’s business in Lahore and grew the organization from 1 person to a team of more than 50 people in 2022, he kept growing by utilizing his powerful capabilities of strategic offerings, intellectual thinking, relationship management, and team motivational exercises. Today, with more than 17 years of experience and expertise in leadership roles, he is leading Adcom Leo Burnett to gain a top position in Lahore’s marketing landscape.
Shumaila Firdous
Head of Digital Strategy
Manhattan Communications (Pvt.) Ltd.
Meet the seasoned digital marketing professional with over 13 years of experience, who loves to elevate brands in the digital space and turn them into powerhouses. Ms. Firdous has been leading the digital wing at Manhattan Communications (Affiliated with Havas Media), with a keen interest in digital strategy and a knack for crafting digital coms. Masters at navigating the ever-changing digital landscape and creating strategies that drive results, she specializes in IMC, e-commerce, performance marketing, web & app projects, and AI. While hustling 9 to 5 for a living, she loves to coach and train people about digital marketing.
Shahzaib Atif
Group Director Marcom
PTCL & Ufone 4G
An accomplished brand management and marketing communications leader with a career expanding over 20 years. With the ability to think strategically and develop ideas independently, Shahzaib has spearheaded teams across a spectrum of local and international brands. An award-winning marketer, Shahzaib has been proficient in transforming brand vision and insights into motivating actions that deliver sustainable revenue growth and customer loyalty.
Mahrukh Shaikh
Head Content Excellence
Interactive
A Modern Political History graduate, Mahrukh Shaikh is a multi-award-winning advertising creative with over 15 years of experience in affiliation with legacy agencies like Adcom Leo Burnett and Ogilvy Pakistan. In 2017, Mahrukh decided to venture out on her own into the creative wilderness of ideas and content creation, as the co-founder and idea whisperer for WUNDERNERF. Curious about the ever-evolving digital playing field, Mahrukh joined Symmetry Group in 2020 as their Head of Content where she crafts and develops content that is created to transform business possibilities for the Group’s clientele.
Shoaib Ehsan Aftab
Head of Brands & Communication
Jazz
Shoaib is a true Young at Heart professional who is a marketeer during the day (and also throughout the night sometimes) with a passion for Photography, Food, and Entertainment. He believes living in the NOW will ensure a good and positive future. Believes in experiences and doesn’t shy away from imparting the knowledge gained to his colleagues and teams. After spending a significant tenure in the Telco industry, he likes to portray himself as a true telco ambassador. As a person who constantly challenges
Farah Sayeed
Group Head
Brands & Marcom iib Group
With a major in Philosophy, Farah started her career as a banker. But when she moved to Chicago in the 90s, the dot com boom was in full swing. She switched industries and hasn’t looked back since. Passion and innovation are the driving factors in all Farah do - to look at brands and see potential where none existed, or to make them the best that they can be. Be it rebranding exercises, traditional marketing campaigns, app creation, social media strategy, or simply trend-spotting - these are the drivers of a perfect daily diet. Currently, Farah is working for iib Group, headquartered in Bahrain, as their Group Head, Brand & Marcom.
Hamza Lari
Founder & Director
Helipad & Contentory
As an entrepreneur with a career spanning advertising, production, and filmmaking, Hamza Lari is a Founder of Helipad Production house. He is the co-founder of Contentory, a company that tells stories rooted in culture for brands including infinix, Oppo, Vivo, Samsung, TCL, and many more. Also a partner in a film studio Shamsi studio. Prior to Contentory and Helipad launch, he worked for the creative department at Oglivy, Adcom, and Interflow. His curiosity for all things innovative has led him to work with clients such as Vivo, Oppo, and Pepsi through his creative venture called Helipad; a production house based in Pakistan and Outside Pakistan. Currently, Hamza is a brand ambassador for Vivo and created an original film for their international film competition.
Kiran Sardar Kohati
Head Customer Experience
Branch Banking, HBL
Kiran Sardar Kohati – Head Customer Experience – Branch Banking, HBL - is a seasoned professional with almost 23 years of diverse experience in marketing, research, advertising, media, brand & commercial proficiency. She possesses strong commercial acumen and analytical skills and her key strengths include branding and communication planning, research, relationship management, negotiations, and reorganizing & turnaround management.
Farooq Shaikh
Chief Marketing & Strategy Officer
Bays International Private Limited
Farooq is a passionate well rounded overall business management and marketing professional with more than 25 years of diversified international and local experience. Strategic thinker with a proven track record of Strategic planning and implementing business initiatives to drive results in a cost-effective manner. Farooq possesses strong leadership and interpersonal skills which have been key to his success while working with leading brands like Merck, Danone Group, Hershey Canada, Rogers Telecom, Omstead Foods Canada, Tapal, and Service Sales Corporation. Farooq is presently working as Chief Marketing & Strategy Officer with Bays International Private Limited and helping the organization in transforming and taking it to the next level through his innovative leadership skills. He loves to travel and enjoys reading autobiographies. He strongly believes in contributing back to society through teaching and his passion for philanthropic work. He is Visiting Faculty member at IOBM and SZABIST. He is a Trustee and General Secretary of GEAR Trust which helps people in generating employment at the bottom of the pyramids of society.
Arnaz F. Framji
Manager Consumer Insights
English Biscuit Manufacturers PVT LTD
A passionate and seasoned researcher with over 2 decades of experience for delving into understanding consumers and what makes them tick. A deep-rooted hunger for expanding my knowledge base, my craze for photography and drawing keeps me sane and going.
Jibran T. Siddiqui
Creative Director
Blitz Advertising
Jibran T. Siddiqui is a creative who has been in the industry for more than 13 years. Being a wordsmith, his power lies in creative wordplay. He is the mind behind award-winning campaigns like Cac1000’s “Abhi to mein jawan hoon” and DVAGO’s brand launch “Goli na do”. Before joining Blitz, he has been associated with agencies like Adcom Leo Burnett, Spectrum VMLY&R, Manhattan International, and Orientm McCann.
Munib Rizavi
Marketing Manager Snacking & Desserts
Unilever Pakistan
Munib Rizavi is a passionate marketeer who has worked in companies like Colgate Palmolive, Mondelez, and Red Bull and is currently managing the Nutrition Division at Unilever. He has worked across a multitude of categories which includes detergents, snacking, beverages, and foods. He is known for his noncookies cutter approach to marketing and for challenging the status quo. The Red Bull PSL Skydive activation, Red Bull PSL Trophy delivery, Red Bull Sound Clash, and Bakeri Nan Khatai Packaging are just a few of the highlights. In addition to working on brands, Munib is an avid reader and has many interests which include swimming, traveling, and teaching.
Mehek Zafar Sangi
General Manager
Omnicom Media Group
Mehek Zafar Sangi is a digital culturist and an innovator in activating multiple brands in the digital ecosystem. She is driven by passion and curiosity, and grounded by knowledge. She has been associated with the digital, new media content marketing, and social ecosystem for over a decade in Pakistan. She has previously worked for top digital and media agencies such as Symmetry Digital, Groupm, and Maxus on key accounts. She has been known for her Business Development skills and has been involved in no-line thinking. She is a leader and a mentor to many in the field.
Ehmer Kirmani
Founder, Chief Creative & Filmmaker
Brand Culture Network
Ehmer Kirmani, founder, chief creative, filmmaker, and storyteller at heart, loves empowering brands to lead in their marketplace with powerful and distinctive brand imagery by crafting brand culture through captivating storytelling and 360º amplification to create inspiring brand journeys. Besides film direction, being a chief creative and strategic cultural branding narrator, he works on deriving the brand manifesto, brand culture, ideation & concepts with the global team of the upcoming A Brand-First MarCom Network "BCN." He delivered successful 360º advertising campaigns and branded entertainment content for leading international & regional Multi-Billion Value Winning Brands. He has previously worked on major advertising campaigns with global advertising & marketing leaders. He has served leading brands like Nestle, LU, IFFCO, Jazz, Toyota, Emirate, Phillips & Morris, Al Futtaim, New Holland Tractor, GTR Tyre, Dulux, TCS, Tapal, Habib, National, Hilal, Mayfair, Tiffany, Capri, Golden Pearl, TCS, Meezan Bank, Bank Alfalah, Novartis, Roche, etc.
Faisal Khan
General Manager Marketing
Friesland Campina Engro Pakistan
Having over 15 years of consumer marketing experience, Faisal is currently General Manager Marketing at Friesland Campina Engro Pakistan. He is a seasoned consumer marketer with a passion for building brands with a purpose. With experience in top global FMCG organizations including Unilever and Reckitt, Faisal has worked in various global and regional marketing roles across the Middle East, South Africa & Pakistan, in a broad spectrum of categories including Home Care, Personal Care, Beverages, and Dairy. Over the years, Faisal has managed truly iconic brands including Dettol, Finish, Air Wick, Mortein, Harpic, Lipton, Brooke Bond Supreme, and now Olper’s. Faisal is a passionate squash player and enjoys his morning runs.
Muhammad Fahad Saleem
Chief Commercial Officer
Procter & Gamble
Brand building is his passion and he has been fortunate to be able to lead multiple billion-dollar brands at Procter & Gamble for a decade now.
Aman Hussain
Head of Marketing
EFU Life
With a career spanning over 15 years, Aman brings extensive experience in strategic planning, brand building, and product development in leading financial service organizations in the country. As a marketer, she believes in leading brands with the purpose of creating a sustainable impact and firmly advocates the art of storytelling to connect with the audience in a way that leaves a lasting impact.
Emaad Ishak Khan
Executive Director
Synergy Dentsu & Synite Digital
A curator of Business Ideas and a business development professional by experience, he is in love with the digital world and the various social and societal innovations that are helping us focus more and more on creation and ideation. Emaad is an experienced Executive Director with a demonstrated history of working in the marketing and advertising industry. Skilled in Strategic planning and understanding, negotiation, Media Buying, Marketing Strategy, Digital Marketing, and Integrated Marketing. He thrives on recognition and has consistently been part of teams that have been winning awards since 2015, starting from Dubai Lynx for Ariel (P&G) and continuing to date for our various clients in Pakistan.
Yousra Taj
Director Marketing South & Central Asia
Upfield
Yousra Taj is a seasoned marketer, passionate about upscaling organizations’ growth trajectory, building purpose-driven brands, developing teams and talents, and solving complex business challenges leading to sustainable growth and progress. She has 12+ years of wide-ranging local and international markets experience in the FMCG sector, leading and navigating through competitive landscapes and categories, including Oil & Fats, Snacks, Dairy, Recipes & Spices. She continues to challenge the status quo, leading innovations across product portfolios, systems & processes, media, and communications. Yousra has won 6 Effie awards in Pakistan and one Asia-Pacific Effie for her note-worthy contributions to advertising & communications.
Saira Masood
Chief Operating Officer
Fishbowl
Starting her career in advertising some 16 years ago, Saira never looked back ever since owing to the action and thrill the field offers. It is the will to break the norms and the passion to steer this industry forward while setting new standards that keep her energized and motivated every day. With communication strategies as her core area of interest, she played a key role from this side of the table in launching and re-launching several brands in the telco, banking & finance, FMCG, snacks, juices, food & dairy, fashion & apparel, and pharma categories as well as numerous campaigns for the public and development sector, introducing several industry firsts and bagging some awards on the way.
Muhammad Ehtisham Khan
Chief Operating Officer
Candyland Pakistan
Ehtisham is responsible for driving the growth of a diverse confectionery and chocolates business comprising more than 50 brands spread across 12 product categories. He has a versatile commercial background with a forte in marketing strategy and commercial excellence at various multinational and local corporations including Johnson and Johnson, Abbott Consumer, Tapal, and Engro Foods. During the course of his career, he has also led the marketing functions for different markets in the MENA region. His credentials also include experience in retail excellence and revenue growth management. He is passionate about giving back to the community through his teaching efforts at different business schools. He is a keen golfer and an avid reader.
Sharjeel Ahmad
Creative Director & Design Advisor
Manhattan Communications
Sharjeel has been associated with the world of graphic design and advertising since 2004. After graduating from the department of Visual Studies at the University of Karachi with a degree in design, he has worked with Adcom, Spectrum Y&R, IAL Saatchi & Saatchi, and JWT. Some of my achievements, besides teaching graphic design to university students, are as follows: world-renowned 'witty resignation of a graphic designer'; Djuice 'Khamoishi Ka Boycott' campaign; redesign of the Jazz logo; launch of I M KHI; TB eradication campaign; and the 'meaning behind Pakistan's National Anthem' campaign for Bisconni Kids.
Tajdar Chaudry
Brand Strategy Coach
Lucreative
He is an insight-driven marketer with experience working across different global, regional, and national cultures. As a Brand Strategy Coach, he enjoys working with purpose-driven organizations to humanize their brands and create ethical marketing leadership that acts as an engine for social change.
Adnan Syed
Chief Ark-eologist
Green Man’s Ark
Adnan has 25+ years of delivering award-winning communication solutions for top tier local and multi-national brands at his former agency, Adcom Leo Burnett / Zenith. He has been Adjunct Faculty and Thesis Juror at Karachi University and IVS and, more recently, at SZABIST. He’s been on the Steering Committee of the Effie Awards Pakistan since 2019, and a juror at the Effie Awards as well as at Spikes Asia. Adnan is an NLP and mBIT certified life-coach, and alongside his design/branding/creative consultancy, he is focussed on helping people tap into their latent potential through coaching, mentoring and ideation/creative workshops.
Kamil Yousuf
Shopper and Business Insights Lead for MENAP
Mondelēz
A consumer insights expert with a passion to understand the consumer. Ability to manage stakeholders’ expectations across and deliver on business needs.
S. Zain Abbas Rizvi
Chief Operating Officer
Backspace
Zain does not like to be called a narcissist so he talks in 3rd person. He is left-handed and right-brainer by birth, which makes him creative, passionate, and free-spirited. For him, striking a balance between logic and nonsense is strictly optional. He is an ardent follower and admirer of movies, that’s where he gets most of his inspiration from. With his growing interest in reading, be it books or the slight sarcastic role of an eye, searching for insights has become a fascination.
Ahmad Chagla
Creative Lead
Entravision Jack of Digital
Ahmad is one of the most talented creative leaders today. Being an alumnus of the Indus Valley School of Art and Architecture, his outstanding track record includes major positions in top-tier agencies. He has served as Creative Director at Ogilvy & Mather Pakistan, Manhattan International Limited, and MullenLowe Group. Being a people person at heart, the soul of a creative and entrepreneurial mindset, Ahmad has been helping young talent find their perfect jobs with a recruitment business as well for over a decade. He has recently joined Entravision Jack of Digital as the Creative Lead, bringing with him a range of creative disciplines such as creative strategy, and production, among all things creative.
Raheel Pasha Khan
Chief Executive Officer
Omnicom Media Group Pakistan
Raheel Pasha is a brand enthusiast, who thrives on disruption and turnarounds. He has rich & diverse experience across CPG firms such as P&G, Reckitt and Unilever, and now leading multinational agencies. Raheel is also an advisor to startups ranging from Drones manufacturing to Snacks production.
Shadman Khan
Sr. Brand Manager, Performance & Digital Content
Telenor Pakistan
A brand fanatic who is consumer focused, culturally diverse, always ready to disrupt and loves to co-create! Shadman khan is a seasoned Brand Samurai with over 7 years of Brand Communication & Management experience. Moreover, shadman is a stern believer of the fact that communication should be insightful, attention grabbing and should lead to effective brand performance by delivering on measurable objectives. He have always strived for marketing disruption and have effectively instilled this in the marketing force at Telenor Pakistan which has helped them achieve some successful industry and Pakistan firsts but also a lot of proud failures Shadman believes in work-life balance and religiously follows his passion of electronic music by being an active promoter and DJ.
Raheel Hashmi
Head of Marketing
Dawlance
An avid student of brand, marketing, and advertising, Raheel possesses a 15+years of experience in Marketing, working with a diverse range of categories, including, fertilizers, confectionery, home, personal care and food to name a few. His most recent stint has been with Arçelik – Dawlance, Pakistan’s leading consumer durables brand where he has grown through the ranks to the position of Head – Marketing (Marketing and Communications). He is currently leading a robust team of individuals, managing brand, product and corporate communications, E Commerce and Trade, creating impactful strategies that not just contribute towards the bottom line but also ensure the brands health. He firmly believes in creating legacies of brands through communication that can sustain ever-changing market dynamics.
Urooj Ahmed
Head of Marketing Communications
Daraz
Urooj Ahmed leads a team of 30+ across multiple functions at Daraz. An MBA holder from IoBM, she started her career over a decade ago in digital marketing; and her diverse omni-channel experience in building brands has established her as a seasoned brand strategist. Under her role at Daraz, she acts as the custodian of the brand to ensure the brand grows, stays true to its essence, and maintains consistency across all offline and online channels. Before joining Daraz, Urooj has worked at leading agencies of the country and overseen portfolio clients such as Unilever, Nestle, Jazz, Coca-Cola, FrieslandCampina and P&G.
Ali A. Rizvi
Founder & CEO
What’s Next Entertainment
Ali A. Rizvi is an Energetic leader of high integrity, known for ability to envision and realize successful outcomes in complex situations. Diverse industry and functional expertise, with commitment to strong management, strategy development, brand depth and market growth. Innovative thinker with broad-based expertise in operations, brand development and media. Proven ability to quickly analyze key business drivers and develop strategies to grow the bottom line.
Saima Qamar
Managing Director
Tender Dragon Consulting Company (PVT) Ltd
The three qualities that have served Saima Qamar well throughout her life are her curiosity, ability to read fast, and then assimilate and process the same. These she thinks are the three key factors that made her work and enjoy this work in market research. Other than that, she is a wife, mother and now even a Nano…. Who loves to knit for the baby. Now that Saima is in her golden years she feels that we run after wrong things in our youth.
Fuad Chundrigar
Chief Executive Officer
Masarrat Misbah Cosmetics (PVT) Ltd
Fuad is a marketer at heart and has worked on a diverse range of categories - from Personal Care to Biscuits and Confectionery, from Edible Oil to Dairy, from Ice Cream to Cosmetics. He knows that Marketing makes the world go round! It’s the art of unseen persuasion.
Rafey Nisar Zuberi
Chief Marketing Officer
Continental Biscuits LTD
Rafey Zuberi is a career marketing & general management professional with vast experience working on some of the leading brands of the world like Pepsi, Oreo, Benson & Hedges, Chevrolet, LU, and Olper’s Milk. To his credit, he has had some of the top launches in Pakistan in the last two decades, which include the launch of Olper’s Milk and Oreo Cookies. He is widely respected as a marketing leader and has been a mentor to many of the new marketing and brand champions in the industry.
Waqas Farooqui
Seasoned Marketing & Advertising Professional
Waqas Farooqui has been working for over twenty years in marketing, advertising, business management and sales. He has worked on client-side as well as the agency-side. Waqas has executed 150+ ATL/BTL/Digital integrated, multi-channel campaigns. He has exposure to 12+ industries including Cellular Services, Advertising, Oral Care, Fabric Care, Hard Surface Care, Personal Care, Hair Care, Banking, Baby Feeding Accessories, Baby Toiletries, Baby Hygiene, Digital, Fast Moving Consumer Goods (FMCG), Consumer Packaged Goods (CPG), Food & Beverages (F&B). His core skills include mentoring; leadership; team building; strategic planning; business management; marketing; communications; branding; selling; advertising; project management; budgeting; negotiation; digital marketing. Outside of work, he is a hobbyist photographer since age 12.
Wajahat Aijaz
Director Marketing, Culinary
National Foods LTD
Wajahat is a passionate marketing leader and strategic thinker with over 18 years of diverse experience of managing national and multinational brands in Pakistan and beyond. He started his marketing career from Philip Morris Pakistan. He went for a secondment in Philip Morris global headquarter based in Lausanne, Switzerland, where he served a global role in the Brand Building Support division. He has also worked with the leading brands in Pakistan including Tapal Tea and National Foods.
Muhammad Ammar Hassan
Chief Marketing Officer
Daraz
Ammar is working as CMO for Daraz (Alibaba Group). Ammar has successfully built OLX as a founding team member as head of marketing from 2013 to 2019. From traditional to tech, Ammar is one of the few marketers whose expertise ranges from brand building to performance marketing. He is a thought leader on new media and marketing research to quantify impact of marketing on business. He is a data enthusiast driving to quantify the non-quantifiable in marketing. He wants to redefine the creative and marketing benchmarks to new age norms constantly challenging the existing status quo of marketing.
Raza Syed
Managing Director
Mediacom
Raza Syed has been a part of the Pakistan’s media industry for the last 16 years and has been working with GroupM Pakistan ever since, recently promoted to the Managing Director of Mediacom he has a vast experience of working with some of Pakistan’s biggest brands such as Unilever, PepsiCo, Colgate Palmolive, Coca Cola, Ismail Industries, Shan foods etc. Under his leadership Mediacom has become the fastest growing media agency in the country with a growth of over 100% in billings in the last 1 year alone. With the mission of becoming the single largest media agency in the country, client servicing, capability building and creating new business opportunities is at the heart of the agency’s way of working.
Yawar Iqbal
National Creative Director
Jwt-Grey
A storyteller by nature with a career expanding 19+ years, Yawar had the privilege to be associated with the leading agencies in the country, reshaping and reimagining some great global and local brands. He has won several local and international awards and had the pleasure to judge the Lisbon Ad Fest. With a degree in communication design and an illustrious portfolio that comprises of brands like Mobilink, Ufone, Coke, Engro Foods, Lux, Nurpur, LU biscuits, Shell, Khaadi, P&G and many more, Yawar had the opportunity to give these brands a unique visual point of view that not only resulted in business growth but also in the emotional growth of the brands. This transformation of brands let him experience amazing human narratives that played a key role in his work.
Sadia Dada
Chief Marketing and Communications Officer
K-Electric
Sadia Dada is a communications design and business transformation professional with 18 years of experience in a diverse range of sectors including Media, Energy, FMCG, F&B and Telecom. She is passionate about driving inclusion, innovation and sustainability in the workplace. Sadia is an avid adventure seeker and loves a good challenge.
Salman Yousuf
Group Chief Marketing Officer
Hilal Foods & Hilal Care (PVT) Ltd
A turnaround specialist and a brand builder for 2 decades. Have experience of working with top MNCs and local companies in Pakistan with the exposure of leading top global and local brands.
Umair Saeed
Chief Operating Officer
Blitz Advertising (PVT) LTD
A marketing fundamentalist with almost two decades of experience with an array of multinational and local brands; privileged to lead one of the best teams in the business of advertising in Pakistan. As a firm believer in knowledge sharing, he mentors future leaders through various programs, is on the board of advisors for School of Leadership, trains young marketers as a subject area expert at British Council’s DICE, and also works with top business schools as an adjunct faculty for Marketing, Advertising, and Media Sciences programs. A Blitz man for the last 14 years, Umair has previously been associated with Hip Media, Leo Burnett and DDB in Pakistan.
Agha Fasihullah
Founder & CEO
NowThatWorks
Agha is a highly-accomplished storyteller and creative strategist with over 18 years of experience, having worked with some of the world's most renowned brands both on the client and agency side, as well as in consultancy roles. He is now a tech entrepreneur, leveraging his expertise to build an AI-based ecosystem for startups and scale-ups to accelerate their growth, funding, and business milestones. In addition to his business pursuits, Agha is deeply passionate about social impact initiatives and diversity & inclusion causes, and dedicates a significant portion of his time to advising, coaching and volunteering for these efforts pro bono.
Sheikh Adil Hussain
Marketing Director, Hair Care
Unilever
Sheikh Adil Hussain is a bona fide marketing enthusiast and has spent over 20 years in the FMCG world with companies like P&G, Henkel, Shan Foods and Tapal based in Karachi, Dubai and Dusseldorf. He has led teams in local, regional and international roles being exposed to multiple international markets in GCC, MENA and the rest of the world, while managing brands such as Pampers, Vicks, Persil, Pril, DAC, Vernel, Shoop, Shan and Tapal. Upon his return to Pakistan, he co-founded a content creation agency by the name of “Wundernerf” and a facebook page by the name of “Marketing Phir Say” challenging existing notions on various marketing concepts. Adil has also briefly taught brand management at his alma mater, The IBA, and lends his time generously for Career counseling and mentoring initiatives. Currently he is the marketing director at Unilever for their Hair Care business. As a lifelong learner he has gained a 4-month diploma in Football business fundamentals from the Johan Cruyff Institute and done the Mini MBA in Marketing from the eminent professor Mark Ritson. He has also served as an Independent Director on a couple of boards and has devoted significant time to leading a not for profit organization, Saaf Sehatmand Service Pvt. Ltd. Which promotes women economic empowerment in Pakistan’s rural areas. For the past few years, he has also been part of the Pakistan Advertisers Society's executive council helping shape initiatives that will uplift the overall standards of our industry, and of late has started curating and hosting workshops on various topics related to marketing, Effie’s and 'finding your why'.
Syed Babar Ahmad
Head of Digital Products & Marketing
Jazz
Babar is a 27 year industry veteran, involved with all the P’s of marketing, both here in Pakistan and in the USA. Graduate from the University of Texas at Austin.
Affan Cheema
Marketing Manager
Nestle Pakistan
In 12 years of brand building, Affan Cheema got the chance to compete (and luckily win) in fiercely contested categories. He has been able to turn around brands and put them on a growth trajectory. The secret to success? Creating engaging brand experiences. Some failed, and some didn’t. Those that didn’t, win awards – two YouTube Leaderboard Awards in two consecutive years and runner-up in Meta Awards in the following year. On a personal front, Affan is an avid golfer – not unusual to find him on the course at 5:00 AM. He also likes traveling. He has been to 26 countries and three of the Seven Wonders of the World.
Mavra Khan
Sr Portfolio Manager
The Coca-Cola Company
Marketer with a passion for going Sherlock on consumers to find that insight that ticks and converting it into a business proposition that flies off the shelves (or apps). Has an experience in FMCG and tech marketing through her roles at Amazon UK, Uber and Coca-cola.
Amna Khatib Paracha
Chief Digital & Strategy Officer
GroupM Pakistan
A dynamic leader who has been credited for setting up and establishing successful media setups across GroupM Pakistan, Converge Technologies and Universal McCann- Orient in Pakistan. She setup Digital for GroupM in 2014, which has grown to be the most successful digital company across Pakistan, delivering award winning campaigns, world-class talent, and successful business results. Recently she has also been given the lead for GroupM Nexus, which includes Xaxis and INCA in Pakistan, which are GroupM’s regional products. Amna's expertise is spread across Strategic planning, Leadership, Innovation and Setting up successful business operations.
Sobia Samad Khalid
Consumer Marketing Lead, GBS APME
British American Tobacco
Sobia is a marketing professional with about 20 years of experience in banking, technology, telecommunication and tobacco industries. A computer science major, Sobia is still a nerd at heart, and enjoys bringing a unique thought process to creatively solving business problems. Currently she is the Consumer Marketing Lead at British American Tobacco, helping set up the first marketing services at its Pakistan Global Business Solutions hub, for BAT’s commercial entities across the Asia Pacific and Middle East region.
Sarah Dawood
Head of Corporate Brand
TPL Insurance
From creative design, to copy, to SEO, to strategy, Sarah Dawood currently heads the Corporate Brand department at TPL Insurance. Over 15 years of experience, including multinational brands in the MENA region and Pakistan, Sarah has worked with leading companies across sectors, ranging from Tobacco, FMCG, Finance & Banking, Aviation, Energy, General Insurance and more. She also developed and taught CEP workshops for Indus Valley School of Art & Architecture. Sarah currently lives in Karachi, where she and her husband perpetually look forward to visits from their beautiful, talented children.
Raheel Yousuf
Head of Marketing & Brand Management
Bank Alfalah
Raheel Yousuf is an award-winning thoroughbred brands, communication, and digital expert! Currently, serving at Bank Alfalah Limited as the Head of Marketing & Brand Management. A diversified experience spread across different cultures and matrix organizations. Leveraging skills in brand building, commercial engagement, consumer insights, account management, and strategy building; he converts marketing ideations into revenue streams. At the heart of all of this is a servant leader with genuine respect for everyone around and a proven ability to navigate formal and informal organization networks to deliver the best value for the business.
Raeda Latif
General Manager Marketing & Business
Pakistan Stock Exchange
Ms. Raeda Latif has varied work experience ranging from strategic marketing & business development to developing the digital side of businesses for enhanced outreach, focusing predominantly in the financial markets. She is actively engaged in Advocacy for Sustainable development and ESG standard compliances in the corporate sector of Pakistan. She is a proponent for financial education and driving the PSX program for financial literacy. She stands apart as an outlier via exceptional delivery of projects based on her wide-ranging grasp of all things Marketing – nuanced or direct. Ms. Raeda Latif, General Manager, Marketing & Business Development at Pakistan Stock Exchange, since 2018, brings with her rich & diverse experience having held senior positions in various corporates including Faysal Bank, UBL Fund Managers, IGI Financial Services, Union Bank – Standard Chartered and Cyber Internet Services. Raeda Latif holds a Masters’ degree in Linguistics along with an MBA with double majors in Marketing and IT. She is a Certified Director from PICG and a Member of the Chartered Institute of Marketing (MCIM), UK. She is also serving as a member on the Board of Governors of Indus Valley School of Art and Architecture Pakistan.
Imtiaz Noor
CEO
OrangeFox
Imtiaz runs OrangeFox, a tech company focused on solving problems for digital businesses and product companies in the space of data collection, distribution, analysis and communications. Imtiaz has helped launch multiple digital businesses and held leadership roles across companies like Kaymu (now Daraz) and Effective Measure (now Narratiive), in addition to leading the spending more than 7 years in the investment management sector in Pakistan. Imtiaz has a passion for understanding challenges to businesses and societies and loves to play a role in solving problems.
Imran Afzal
CEO & Managing Partner
Vowel Communications (PVT) LTD
Imran Afzal the CEO and co-founder of VOWEL, a full-service advertising and digital communication agency with emphasis on creative, content & production. Before this, Imran was the CEO of JWT Pakistan. With almost two decades of industry experience of working on brands like Coca-Cola, Unilever, Pepsi, Shell, Nestle, BAT, HBL, Ufone, Honda and many more, Imran is a specialist in the management of brand architecture and brand building, as well as a leading expert in Pakistani consumer psychology. Imran started his career at Publicis in 1999 with HP as his first client, there was no looking back since then and his career steered through McCann, Ogilvy, Evernew and landing him at JWT in 2009. In 2011 Imran was tasked to establish Walter Pakistan a division of WPP where he and his team won Pakistan’s first ever APAC Effie Award in 2013 for a Pepsi Pakistan campaign.
Muhammad Asad Saeed
DGM Marketing
English Biscuit Manufacturers (PVT) LTD
Asad is an experienced Food & Beverage marketer with experiences at EBM, Unilever, Tapal and Reckitt spanning over 14 years across Marketing and Sales roles. Currently he is working at EBM as DGM Marketing; during his time here, he has partaken some very prominent campaigns on Sooper, has redefined the cake category through notable innovations like Peek Freans Smile and Gluco Teddy and currently looks after the Biscuits Category. As part of the senior leadership team, his role involves strategic decision making, crafting business development and innovations for growth with concrete and creative brand experiences for consumers.
Shoaib Shamim
Senior Marketing Manager
Shan Foods
With over twelve years of experience, beginning in an advertising agency, Shoaib combines his powers of agency and corporate experience, bringing a uniquely different approach to all his projects. He has managed brands at leading FMCG companies such as Unilever and Shan Foods. He strives to make a difference with every campaign, speaking to the hearts and minds of his audience, he has been known to create insightful and meaningful communications and has successfully built brand equity for the brands he works for.