| Automotive | Silver | Conquer with Carient | Carient Motor Oil | PSO | RG Blue Communications (Pvt.) Ltd. | |
| Beverages – Cold | Gold | New Stronger Pepsi – Kamaaal (2024) | Pepsi | PepsiCo. Pakistan | Mullen Lowe MENA | Alt Story |
| Silver | #HarDorrMeinApnaGourmet | Gourmet Beverages | GOURMET | Adcom Private Limited | |
| Beverages – Hot | Bronze | Tapal Danedar | Jeevay Jeevay Pakistan | Tapal Danedar | Tapal Tea (Pvt.) Ltd. | VIRAL EDGE | |
| Brand Experiential Marketing (Products) | Silver | Tapal Mezban – Jashan e Jamalo | Tea | Tapal Tea (Pvt.) Ltd. | VIRAL EDGE | |
| Brand Experiential Marketing (Products) | Silver | Oreo Monopoly: A Playful Twist | Continental Biscuits Limited – Oreo Pakistan | Continental Biscuits Limited | IAL SAATCHI & SAATCHI | Viral Edge |
| Brand Experiential Marketing (Services) | Silver | Getting Better Everyday – IU x foodpanda | Getting Better Everyday | Delivery Hero – foodpanda Pakistan | Ogilvy Pakistan | |
| Brand Experiential Marketing (Services) | Silver | eidipaisa | eidipaisa | easypaisa – Pakistan | BBDO Pakistan | |
| Branded Content | Bronze | Ask Dawlance – Branded Content | Ask Dawlance | DAWLANCE PVT LTD | Team Reactiavte | |
| Corporate Reputation | Bronze | Tum Kamaal Karte Ho | Automotive | Shell Pakistan | Arkon | |
| Silver | Arshad Nadeem – Seenataan | PTCL | PTCL | Adcom Pvt. Ltd. | |
| Culinary | Bronze | National Foods Limited – Karachi Khaas Range Communication | National Foods Limited | National Foods Limited | IAL SAATCHI & SAATCHI | Digitz Digitas |
| Bronze | Seekho Shan Se | Seekho Shan Se | SHAN FOODS (PVT.) LTD. | BBDO Pakistan | |
| David & Goliath | Silver | Link Na Bhej, Tamasha Pe Dekh | Tamasha | PMCL | Fishbowl (Pvt) Ltd | |
| Digital-Commerce | Silver | #ViralBeauty: Pakistan’s 1st Social-first Commercial Activation | Vinyl Ink Lipstick, Sky High Mascara, HA & GA Serums, Elvive Extraordinary Oil Serum, Vitamin C & Fast Clear Serums | L’Oreal Pakistan | Digitz Digitas | |
| Electronics | Gold | Galaxy AI is here | Galaxy AI | Samsung | Adcom Private Limited | |
| Silver | From never to your first ever | Galaxy Z FLIP5 | Samsung Pakistan | Adcom Private Limited | |
| Environmental | Silver | rPET – Pakistan’s 1st 100% Recycled PET Bottle | Pepsi | PepsiCo. Pakistan | Alt Story | |
| Experiential Commercial Marketing | Bronze | Tapal Mezban – Jashan e Jamalo | Tea | Tapal Tea (Pvt.) Ltd. | VIRAL EDGE | |
| Fashion & Accessories | Gold | Alkaram | Reimagining Alkaram | Alkaram | Adcom PVT LTD | |
| Finance | Bronze | easycash | easycash | easypaisa – Pakistan | BBDO Pakistan | |
| Gold | JazzCash Hai Na! | JazzCash | JazzCash | Fishbowl (Pvt) Ltd | |
| Silver | eidipaisa | eidipaisa | easypaisa – Pakistan | BBDO Pakistan | |
| Silver | Sarkaari Idaaron ki Payments ke liye JazzCash Hai Na | JazzCash | JazzCash | Fishbowl (Pvt) Ltd | |
| Foods | Bronze | FALAK | Falak Rice | Matco Foods | Matco Foods | |
| Government and Public Services | Gold | ClimateChangeTown.pk | climatechangetown.pk | Sindh People’s Housing For Flood Affectees | BBDO Pakistan | |
| Household Supplies and Services | Bronze | Wash ke Baad, Dry Zaroori! | Maxob | Packages Convertors Limited | RED Communication Arts (Pvt) Ltd | |
| Silver | Ziddi Daagho se Kya Darna – Surfexcel Haina | Surf Excel | Unilever Pakistan Limited | MullenLowe & Rauf | |
| Influencers | Gold | Engro Zabardast Urea- Zabardast Saath Chamkay Din Raat (Harvesting Success Through Influencer-Driven Engagement) | Zabardast Urea | Engro Fertilizers | BODYBEAT GROUP | |
| Internet and Telecom | Silver | Ufone 4G Data Bohhaaat Hai x PSL | Ufone 4G | Ufone PTML | Adcom Private Limited | |
| Silver | umAIr Jaswal – “We Got You!” | ROX | ROX – Powered by Jazz | Symmetry Group – Iris Digital | |
| Marketing Disruptors | Bronze | Unlocking Sting Personalization at Scale via Cohort Based Digital Content | Sting Pakistan | Pepsi | Grey Density | |
| Gold | panda pro – unlimited free delivery | panda pro – unlimited free delivery | Delivery Hero – foodpanda Pakistan | Ogilvy Pakistan | |
| Marketing Innovation Solutions (Products) | Bronze | Lifebuoy Shampoo Onion – Na Kato Na Cheelo Na Kadukuch Karo | Lifebuoy Shampoo | Unilever Pakistan Limited | GREY PAKISTAN | |
| Bronze | Flavor Icons | Lay’s | PEPSICO PAKISTAN | Grey Density | |
| Silver | Zeera Plus – Guftugu Edition Pack | Zeera Plus | Continental Biscuits Limited | Grey Pakistan | VIRAL EDGE |
| Silver | Oreo Monopoly: A Playful Twist | Continental Biscuits Limited – Oreo Pakistan | Continental Biscuits Limited | IAL SAATCHI & SAATCHI | Viral Edge |
| Marketing Innovation Solutions (Services) | Bronze | Tap Pay Business – Bus Ek Tap Pay! | JazzCash | JazzCash | Fishbowl (Pvt) Ltd | |
| Media and Entertainment Companies | Silver | Link Na Bhej, Tamasha Pe Dekh | Tamasha | PMCL | Fishbowl (Pvt) Ltd | |
| Silver | Ab Dekh Tamasha | Tamasha | Jazz (PMCL) | Fishbowl (Pvt) Ltd | |
| Media Innovation | Bronze | Weather Base AI Campaign | Nestle Pure life | NESTLE PAKISTAN | RED Communication Arts (Pvt) Ltd | |
| Bronze | Dove’s Weather-Responsive YouTube Contextual Ads Capture Real-Time Relevance | DOVE SHAMPOO | Unilever Pakistan Limited | Team Reactivate | Mindshare Pakistan |
| Silver | TRESemmé Pakistan: Media Innovation Using AI and Whatsapp | TRESemmé Shampoo | Unilever Pakistan Limited | Team Reactivate | |
| New Product and Services | Bronze | Tap Pay Business – Bus Ek Tap Pay! | JazzCash | JazzCash | Fishbowl (Pvt) Ltd | |
| Gold | Peek Freans Heart Beats | Peek Freans Heart Beats | English Biscuit Manufacturers (PVT) LTD | Adcom PVT LTD | |
| Non-Profit | Silver | Taleem Se Badlay Zindagi (Change Begins with Education) | Taleem Se Badlay Zindagi (Change Begins with Education) | The Citizens Foundation | The Citizens Foundation | |
| Office & Delivery | Bronze | Corporate Reputation | Office Furniture. | Global Office World | Arey Wah | |
| Silver | Getting Better Everyday – IU x foodpanda | Getting Better Everyday | Delivery Hero – foodpanda Pakistan | Ogilvy Pakistan | |
| Omni-Channel Shopper Solution | Gold | Dawlance 11.11 Sale – Omni Channel | Dawlance Mega Sale 11.11 | DAWLANCE PVT LTD | Team Reactiavte | Mediavest Pakistan (Brainchild Communications Pakistan) |
| Performance Marketing | Bronze | CRM | CRM | Samsung Pakistan | Adcom | |
| Positive Change: Social Good – Brands (Products) | Gold | Cadbury – #GetInTheGame | Cadbury Dairy Milk | Mondelez Pakistan | Ogilvy Pakistan | |
| Gold | Incomplete Anthem | EBM Corporate Campaign- Anthem | EBM | BBDO Pakistan | |
| Silver | Reimagining hygiene through the power of play | Lifebuoy Handwash | Unilever Pakistan Limited | Empact Activation Services | |
| Silver | Eradicating Iron deficiency – for Pakistan’s children | NESTLÉ BUNYAD | NESTLE | RED Communication Arts (Pvt) Ltd | |
| Positive Change: Social Good – Brands (Services) | Bronze | Audio Nikahnama | Audio Nikahnama | easypaisa – Pakistan | BBDO Pakistan | |
| Positive Change: Social Good – Non Profit | Bronze | #DadiKnowsBest | Population Services International, Pakistan. | Population Services International | Bond Advertising | |
| Gold | Taleem Se Badlay Zindagi (Change Begins with Education) | Taleem Se Badlay Zindagi (Change Begins with Education) | The Citizens Foundation | The Citizens Foundation | |
| Gold | ClimateChangeTown.pk | climatechangetown.pk | Sindh People’s Housing For Flood Affectees | BBDO Pakistan | |
| Renaissance | Silver | Unleash the Predator Within | Carient Motor Oil | PSO | RG Blue Communications (Pvt.) Ltd. | |
| Silver | NFL – Karachi Khaas Range Communication | National Foods Limited | National Foods Limited | IAL SAATCHI & SAATCHI | |
| Seasonal Marketing (Products) | Bronze | Lifebuoy Handwash: Rakhey Ramzan Ki Khushiyan Mehfooz | Lifebuoy Handwash | Unilever Pakistan Limited | Mindshare | Mullen Lowe (Pakistan) |
| Bronze | Cadbury Ramadan | Cadbury Dairy Milk | Mondelez Pakistan | Ogilvy Pakistan | |
| Seasonal Marketing (Services) | Bronze | eidipaisa | eidipaisa | easypaisa – Pakistan | BBDO Pakistan | |
| Silver | Cattle Mandi JazzCash QR Payments | JazzCash | JazzCash | Fishbowl (Pvt) Ltd | |
| Small Budget | Gold | Farq Parta Hai | K-Electric | K-Electric | K-Electric | |
| Snacks & Desserts | Bronze | Peek Freans Click | Peek Freans Click | EBM | Ogilvy Pakistan | |
| Gold | Zeera Plus – Guftugu Edition Pack | Zeera Plus | Continental Biscuits Limited | Grey Pakistan | VIRAL EDGE |
| Silver | Cadbury – #GetInTheGame | Cadbury Dairy Milk | Mondelez Pakistan | Ogilvy Pakistan | |
| Social Media | Bronze | Summer Recipes | NESCAFÉ | NESTLE | RED Communication Arts (Pvt) Ltd | |
| Silver | Engro Zabardast Urea- Zabardast Saath Chamkay Din Raat | Zabardast Urea | Engro Fertilizers | Adcom Leo Burnett | |
| Silver | #MAATheDigitalExpert | PTCL | PTCL | Adcom Pvt. Ltd. | |
| Software | Bronze | TAKE BACK YOUR MARZI | Careem Flexi | Careem Networks (Pvt.) Limited | VIRAL EDGE | |
| Sustained Success | Bronze | New Stronger Pepsi (2022, 2023, 2024) | Pepsi | PepsiCo. Pakistan | Alt Story | Mullen Lowe MENA |
| Bronze | Stronger Foundation For Better Life | NESTLÉ BUNYAD | NESTLE | RED Communication Arts (Pvt) Ltd | |
| Silver | Mountain Dew Pakistan – A Winning Playbook of Consistent Growth | Mountain Dew | PEPSICO PAKISTAN | Grey Density | |
| Topical Marketing (Products) | Bronze | Sakht Sookhey Daagh Ab Hongey All Out! – Surf Excel | Surf Excel | Unilever Pakistan Limited | Carlos | |
| Bronze | Purana Phone Lao, Naya Phone Le jao! | Samsung Trade-in | Samsung Pakistan | Adcom Private Limited | |
| Gold | Incomplete Anthem | EBM Corporate Campaign- Anthem | EBM | BBDO Pakistan | |
| Silver | Cadbury – #GetInTheGame | Cadbury Dairy Milk | Mondelez Pakistan | Ogilvy Pakistan | |
| Topical Marketing (Services) | Gold | Link Na Bhej, Tamasha Pe Dekh | Tamasha | PMCL | Fishbowl (Pvt) Ltd | |
| Silver | Ab Dekh Tamasha | Tamasha | Jazz (PMCL) | Fishbowl (Pvt) Ltd | |
| Travel, Tourism & Transportation | Silver | Market penetration to gain market share | Yango | Synergy Dentsu & Synite Digital | Synergy Dentsu | |
| Youth Marketing (Teens & Adults) | Bronze | easycash | easycash | easypaisa – Pakistan | BBDO Pakistan | |
| Bronze | 7up – Mixology (2024) | 7up | PepsiCo. Pakistan | Alt Story | |
| Gold | New Stronger Pepsi (Kamaaal) – 2024 | Pepsi | PepsiCo. Pakistan | Mullen Lowe MENA | Alt Story |
| Silver | Alkaram | Reimagining Alkaram | Alkaram | Adcom Pvt. Ltd. | |
