Finalists 2021

Winning an Effie Award signifies your work was one of the most effective marketing efforts of last year. It is a momentous achievement.

  • Not all finalists become winners.
  • There are three levels of winners; Gold, Silver and Bronze.
  • There is a minimum qualifying score for each award level. If there is only one entry in a category or as a finalist, it doesn’t imply that it is a winner.
  • A category may produce one or multiple winners of any level or perhaps no winners at all – no matter the number of finalists.
Entry Title Brand Company
World’s First Personalised Mobile Data Plans Telenor Telenor Pakistan
KIA Sportage Launch Sportage – Launch Campaign Lucky Motor Corporation limited
Kiunkeh Tum Girna Afford Naheen Kar Saktay Servis Tyres Service Industries Limited
Coke & Meals 2020 Coke & Meals 2020 The Coca-Cola Company (Pakistan)
Sprite Spicy 2020 Sprite Spicy 2020 The Coca-Cola Company (Pakistan)
Supreme #DooriyonMeinApnapan Brooke Bond Supreme Unilever Pakistan
Easypaisa Raahi Easypaisa Easypaisa – Telenor Bank
Humrahi Digital Campaign Humrahi Digital Series EFU Life Assurance Ltd.
Amreli Steels Steel Rebars Amreli Steels Limited
Brandstorm 2020 L’Oréal Corporate L’Oréal Pakistan
Face Mask National Anthem Face Mask National Anthem Unilever Pakistan
Shan Thematic Shan Recipe Mix Shan Foods (Pvt.) Limited
Shan Sachet Shan Recipe Mix Shan Foods (Pvt.) Limited
Shan Functional Shan Recipe Mix Shan Foods (Pvt.) Limited
Shan Kitchen Shan Kitchen Shan Foods (Pvt.) Limited
Split The Plate Campaign Dastak Cooking Oil Unity Foods Limited
KIA Sportage Launch Sportage – Launch Campaign Lucky Motor Corporation limited
Chai Wala Biskut – Bisconni Bisconni – Chai Wala Biskut Ismail Industries Limited
Bisconni Flo Flo Ismail Industries Limited
Shoop Instant Noodles Shoop Instant Noodles Shan Foods (Pvt.) Limited
The Hot Tea Stain The Hot Tea Stain Shalamar Hospital
Ariel #WorkForHome Ariel P&G
Happiness at your doorstep IC NOW Unilever Pakistan
Eidipaisa Easypaisa Easypaisa – Telenor Bank
Easypaisa Relaunch Easypaisa Easypaisa – Telenor Bank
Every number is welcome Easypaisa Easypaisa – Telenor Bank
Phatta Note (Torn Currency Note) Easypaisa Easypaisa – Telenor Bank
The Hot Tea Stain The Hot Tea Stain Shalamar Hospital
Surf Ramzan Surf Ramzan Unilever Pakistan
Sunlight Itna Ziada Sunlight Unilever Pakistan
Every floor is a playground Every floor is a playground Reckitt Benckiser
Ragra Vs. Naya Ariel Tagra Ariel P&G
Ariel Touch of Downy Ariel P&G
Jaraseem Ghar ke Bahar Robin Bleach Reckitt Benckiser
Watch Your Hands Watch Your Hands Rose Petal Pakistan
Jazz-Pakistan’s No. 1 Telecom PMCL JAZZ
Ragra vs New Ariel Tagra Ariel – Ragra vs New Ariel Tagra P&G
HBLPSL Jeet Ki Jang HBLPSL Jeet Ki Jang HBL
Ariel Work For Home Ariel Work For Home P&G
Spread the word, not germs with #DotheLifebuoy Lifebuoy Unilever Pakistan
Sunsilk Sundays with Hania Aamir Sunsilk Pakistan Unilever Pakistan
Lets Solero it Wall’s Solero Unilever Pakistan
Commander Copy Safeguard P&G
Always Azad Always P&G
#Vatikafirst Vatika Hair Oils Dabur Pakistan
Danish Ali (JazzCares) Telecom PMCL JAZZ
Ufone Tum Kheriyat Se Raho Ufone Ufone PTML
MORE Se Zyada Gaming Telenor Telenor Pakistan
World’s First Personalised Mobile Data Plans Telenor Telenor Pakistan
Raabta Raasta Telecom PMCL JAZZ
L’Oreal Pakistan L’Oréal Professional Products Division L’Oreal Pakistan
Eidipaisa Easypaisa Easypaisa – Telenor Bank
Easypaisa Raahi Easypaisa Easypaisa – Telenor Bank
World’s First Personalised Mobile Data Plans Telenor Telenor Pakistan
#Vatikafirst Vatika Hair Oils Dabur Pakistan
Munchies – A Wall’s DTC Platform Munchies Pakistan Unilever Pakistan
Samaa Virtual Events Virtual Events Jaag Broadcasting (Pvt) Ltd.
#Vatikafirst Vatika Hair Oils Dabur Pakistan
World’s First Personalised Mobile Data Plans Telenor Telenor Pakistan
Google Blast Easypaisa Easypaisa – Telenor Bank
Shan Cooking Sauces Shan Cooking Sauces Shan Foods (Pvt.) Limited
Naming the Invisible by Digital Birth Registration Telenor Telenor Pakistan
World’s First Personalised Mobile Data Plans Telenor Telenor Pakistan
You’ve Got VELO VELO British American Tobacco
Chai Wala Biskut – Bisconni Bisconni – Chai Wala Biskut Ismail Industries Limited
Sincere Launch Campaign SINCERE Sanitary Napkins Ontex Pakistan (Private) Limited
Hoga Safe Pakistan Hoga Safe Pakistan Reckitt Benckiser
Network Leadership – Zong 4G ZONG – 4G China Mobile Pakistan ( Zong – 4G)
Haathon ki Hifazat, Pakistan ki Hifazat | A Lifesaving mission to spread the importance of Handwashing Lifebuoy Unilever Pakistan
Cool 2 X Cool 2X Reckitt Benckiser
Shan Thematic Shan Recipe Mix Shan Foods (Pvt.) Limited
Shan Sachet Shan Recipe Mix Shan Foods (Pvt.) Limited
Surf Ramzan Surf Ramzan Unilever Pakistan
Lifebuoy Shampoo Beti Parhao Campaign Lifebuoy Shampoo Unilever Pakistan
Not an Ad for Lifebuoy | A Call to Action to Wash Hands with Soap Lifebuoy Unilever Pakistan
Khaadi – Jug Jug Jiyae – Postive Change Khaadi Corporate KHAADI SMC Pvt Limited
Ariel Work For Home Ariel Work For Home P&G
Hoga Safe Pakistan Hoga Safe Pakistan Reckitt Benckiser
Supreme #DooriyonMeinApnapan Brooke Bond Supreme Unilever Pakistan
#1000WaysICan CaC-1000 PLUS GSK Consumer Healthcare Pakistan Ltd.
Digit 4G Handset PMCL JAZZ
Daraz Humqadam Daraz Daraz Pakistan
Ed tech Telenor Telenor Pakistan
PINIT Telenor Telenor
Khushaal Watan 7272 Telenor Telenor Pakistan
Naming the Invisible by Digital Birth Registration Telenor Telenor Pakistan
Green Energy Green Energy Bank Alfalah
The Hot Tea Stain The Hot Tea Stain Shalamar Hospital
Just Perk Up Cadbury Perk Mondelez International
Yeh Such Hai McDonald’s Extra Value Meals McDonald’s Pakistan
Independence Day Heroes Independence Day Heroes Rose Petal Pakistan
Surf Ramzan Surf Ramzan Unilever Pakistan
Eidipaisa Easypaisa Easypaisa – Telenor Bank
SINCERE- Menstrual Hygiene Day Campaign SINCERE Sanitary Napkins Ontex Pakistan (Private) Limited
Split The Plate Campaign Dastak Cooking Oil Unity Foods Limited
Chili Mili CandyLand Chili Mili CandyLand Ismail Industries Limited
Shoop Instant Noodles Shoop Instant Noodles Shan Foods (Pvt.) Limited
Ariel Ariel P&G
Play MORE with Telenor! Telenor Telenor Pakistan
Surf Ramzan Surf Ramzan Unilever Pakistan
Calcium Awareness Campaign CaC-1000 PLUS GSK Consumer Healthcare Pakistan Ltd.
Coke for Everyone Coke for Everyone The Coca-Cola Company (Pakistan)
Open Like Never Before – Shop Nearby Open Like Never Before – Shop Nearby The Coca-Cola Company (Pakistan)
Sprite PSL 2020 Sprite PSL 2020 The Coca-Cola Company (Pakistan)
Haathon ki Hifazat, Pakistan ki Hifazat | A Lifesaving mission to spread the importance of handwashing during COVID-19 pandemic Lifebuoy Unilever Pakistan
Sunsilk Sundays with Hania Aamir Sunsilk Pakistan Unilever Pakistan
Ariel Work For Home Ariel Work For Home P&G
Eidipaisa Easypaisa Easypaisa – Telenor Bank
Surf PSL Surf PSL Unilever Pakistan
Hoga Safe Pakistan Hoga Safe Pakistan Reckitt Benckiser
Lipton – Awakening hope through the power of human connection Lipton Unilever Pakistan
Ariel – Chamaktay Sitaray Ariel P&G
Jazz-Parho Educational App and related offerings PMCL JAZZ
McDonald’s Zalmi Meal McDonald’s Zalmi Meal McDonald’s Pakistan
NESCAFÉ Ready To Drink NESCAFÉ NESTLE
Always Azad Always P&G
Jazz Super 4G Abhi Telecom PMCL JAZZ