| Award Level | Category | Entry Title | Brand | Client | Lead Agency |
|---|---|---|---|---|---|
| Gold | Automotive | Kiunkeh Tum Girna Afford Naheen Kar Saktay | Servis Tyres | Service Industries Limited | Manhattan Communications (Pvt) Ltd |
| Silver | Branded Content | Humrahi Digital Campaign | Humrahi Digital Series | EFU Life Assurance Ltd. | MullenLowe Rauf |
| Gold | Construction, Real Estate Companies and Allied Industry | Amreli Steels | Steel Rebars | Amreli Steels Limited | Arey Wah |
| Silver | Corporate Reputation | Face Mask National Anthem | Unilever Pakistan | BBDO Pakistan | |
| Bronze | Culinary | Shan Functional | Shan Recipe Mix | Shan Foods (Pvt.) Limited | Ogilvy Pakistan |
| Silver | Culinary | Split The Plate Campaign | Dastak Cooking Oil | Unity Foods Limited | Manhattan Communications (Pvt) Ltd |
| Bronze | David vs. Goliath | KIA Sportage Launch | Sportage | Lucky Motor Corporation limited | MullenLowe Rauf |
| Bronze | David vs. Goliath | Shoop Instant Noodles | Shan | Shan Foods (Pvt.) Limited | Fishbowl (Pvt.) Ltd |
| Silver | David vs. Goliath | Chai Wala Biskut – Bisconni | Ismail Industries Limited | Manhattan Communications (Pvt) Ltd | |
| Bronze | E-Commerce | Happiness at your doorstep | IC NOW | Unilever Pakistan | Team Reactivate Pvt. Ltd |
| Gold | Finance | Eidipaisa | Easypaisa | Easypaisa – Telenor Bank | Ogilvy Pakistan |
| Gold | Finance | Every number is welcome | Easypaisa | Easypaisa – Telenor Bank | Ogilvy Pakistan |
| Silver | Finance | Phatta Note (Torn Currency Note) | Easypaisa | Easypaisa – Telenor Bank | Ogilvy Pakistan |
| Silver | Health | The Hot Tea Stain | The Hot Tea Stain | Shalamar Hospital | BBDO Pakistan |
| Bronze | Household Supplies and Services | Sunlight Itna Ziada | Sunlight | Unilever Pakistan | Mullen Lowe (Pakistan) |
| Bronze | Household Supplies and Services | Every floor is a playground | Reckitt Benckiser | BBDO Pakistan | |
| Gold | Household Supplies and Services | Ragra Vs. Naya Ariel Tagra | Ariel | P&G | Adcom |
| Gold | Household Supplies and Services | Ariel Touch of Downy | Ariel | P&G | Adcom |
| Bronze | Influencers | Ragra vs New Ariel Tagra | P&G | Symmetry Group | |
| Bronze | Influencers | HBLPSL Jeet Ki Jang | HBL | Symmetry Group | |
| Gold | Influencers | #Vatikafirst | Vatika Hair Oils | Dabur Pakistan | Bodybeat PR |
| Silver | Influencers | Sunsilk Sundays with Hania Aamir | Sunsilk Pakistan | Unilever Pakistan | Team Reactivate Pvt. Ltd |
| Silver | Influencers-Crisis Response | Commander Copy | Safeguard | P&G | Adcom |
| Bronze | Influencers-Crisis Response | Danish Ali (JazzCares) | Telecom | PMCL JAZZ | Fishbowl (Pvt) Ltd |
| Gold | Influencers-Crisis Response | Ariel Work For Home | Ariel Work For Home – Influencer | P&G | Symmetry Group |
| Bronze | Internet and Telecom | World’s First Personalised Mobile Data Plans | Telenor | Telenor Pakistan | Ogilvy Pakistan |
| Bronze | Marketing Disruptors | Easypaisa Raahi | Easypaisa | Easypaisa – Telenor Bank | Ogilvy Pakistan |
| Bronze | Marketing Disruptors | #Vatikafirst | Vatika Hair Oils | Dabur Pakistan | Bodybeat PR |
| Gold | Marketing Disruptors | Eidipaisa | Easypaisa | Easypaisa – Telenor Bank | Ogilvy Pakistan |
| Gold | Marketing Disruptors | World’s First Personalised Mobile Data Plans | Telenor | Telenor Pakistan | Ogilvy Pakistan |
| Bronze | Marketing Innovation Solutions | Samaa Virtual Events | Virtual Events | Jaag Broadcasting (Pvt) Ltd. | Jaag Broadcasting (Pvt) Ltd. |
| Bronze | Media Innovation | World’s First Personalised Mobile Data Plans | Telenor | Telenor Pakistan | Ogilvy Pakistan |
| Gold | Media Innovation | #Vatikafirst | Vatika Hair Oils | Dabur Pakistan | Bodybeat PR |
| Bronze | New Product and Services | Chai Wala Biskut – Bisconni | Ismail Industries Limited | Manhattan Communications (Pvt) Ltd | |
| Gold | New Product and Services | Naming the Invisible by Digital Birth Registration | Telenor | Telenor Pakistan | Ogilvy Pakistan |
| Bronze | Personal Care | Haathon ki Hifazat, Pakistan ki Hifazat | A Lifesaving mission to spread the importance of Handwashing |
Lifebuoy | Unilever Pakistan | MullenLowe Rauf |
| Bronze | Positive Change: Social Good – Brands | Shan Thematic | Shan Recipe Mix | Shan Foods (Pvt.) Limited | Ogilvy Pakistan |
| Bronze | Positive Change: Social Good – Brands | Not an Ad for Lifebuoy | A Call to Action to Wash Hands with Soap |
Lifebuoy | Unilever Pakistan | MullenLowe Rauf |
| Silver | Positive Change: Social Good – Brands | Ariel Work For Home | Ariel Work For Home – Social Good | P&G | Symmetry Group |
| Silver | Positive Change: Social Good – Brands | Hoga Safe Pakistan | Hoga Safe Pakistan | Reckitt Benckiser | BBDO Pakistan |
| Gold | Positive Change: Social Good – Brands(Services) | Naming the Invisible by Digital Birth Registration | Telenor | Telenor Pakistan | Ogilvy Pakistan |
| Silver | Positive Change: Social Good – Brands(Services) | Khushaal Watan 7272 | Telenor | Telenor Pakistan | Ogivy Pakistan |
| Gold | Positive Change: Social Good – Non Profit | The Hot Tea Stain | Shalamar Hospital | BBDO Pakistan | |
| Bronze | Restaurants | Yeh Such Hai | McDonald’s Extra Value Meals | McDonald’s Pakistan | Manahattan Communications (Pvt.) Ltd. |
| Bronze | Seasonal Marketing | SINCERE- Menstrual Hygiene Day Campaign | SINCERE Sanitary Napkins | Ontex Pakistan (Private) Limited | MullenLowe Rauf |
| Gold | Seasonal Marketing | Surf Ramzan | Unilever Pakistan | Mullen Lowe (Pakistan) | |
| Gold | Seasonal Marketing | Eidipaisa | Easypaisa | Easypaisa – Telenor Bank | Ogilvy Pakistan |
| Silver | Seasonal Marketing | Split The Plate Campaign | Dastak Cooking Oil | Unity Foods Limited | Manhattan Communications (Pvt) Ltd |
| Silver | Snacks & Desserts | Shoop Instant Noodles | Shan | Shan Foods (Pvt.) Limited | Fishbowl (Pvt.) Ltd |
| Bronze | Sustained Success – Products | Calcium Awareness Campaign | CaC-1000 PLUS | GSK Consumer Healthcare Pakistan Ltd. | Adcom |
| Gold | Sustained Success – Products | Surf Ramzan | Unilever Pakistan | Mullen Lowe (Pakistan) | |
| Silver | Sustained Success – Products | Ariel | P&G | Adcom | |
| Bronze | Topical Marketing-Crisis Response | Coke for Everyone | The Coca-Cola Company (Pakistan) | Ogilvy Pakistan | |
| Bronze | Topical Marketing-Crisis Response | Lipton – Awakening hope through the power of human connection | Lipton | Unilever Pakistan | JWT |
| Gold | Topical Marketing-Crisis Response | Haathon ki Hifazat, Pakistan ki Hifazat | A Lifesaving mission to spread the importance of handwashing during COVID-19 pandemic |
Lifebuoy | Unilever Pakistan | MullenLowe Rauf |
| Gold | Topical Marketing-Crisis Response | Eidipaisa | Easypaisa | Easypaisa – Telenor Bank | Ogilvy Pakistan |
| Gold | Topical Marketing-Current | Surf PSL | Unilever Pakistan | Mullen Lowe (Pakistan) | |
| Silver | Topical Marketing-Current | Sunsilk Sundays with Hania Aamir | Sunsilk Pakistan | Unilever Pakistan | Team Reactivate Pvt. Ltd |
| Silver | Topical Marketing-Current | McDonald’s Zalmi Meal | McDonald’s Zalmi Meal | McDonald’s Pakistan | Manhattan Communications (Pvt) Ltd |
| Bronze | Always Azad | Always | P&G | Adcom | |
| Bronze | Jazz Super 4G Abhi | Telecom | PMCL JAZZ | IAL SAATCHI & SAATCHI |
Winner Case Studies
2021
Effie Grand Prix
Category: Positive Change:Social Goods – Non-Profit
| Campaign Title | Brand / Client Name | Primary Agency |
|---|---|---|
| The Hot Tea Stain | Shalamar Hospital/ Babar Ali Foundation |
BBDO Pakistan |
EFFIE PAKISTAN MARKETER OF THE YEAR
| Unilever Pakistan |
EFFIE PAKISTAN AGENCY NETWORK OF THE YEAR
| Ogilvy Pakistan |