Effie 2022 Finalists

Winning an Effie Award signifies your work was one of the most effective marketing efforts of last year. It is a momentous achievement.

  • Not all finalists become winners.
  • There are three levels of winners; Gold, Silver and Bronze.
  • There is a minimum qualifying score for each award level. If there is only one entry in a category or as a finalist, it doesn’t imply that it is a winner.
  • A category may produce one or multiple winners of any level or perhaps no winners at all – no matter the number of finalists.
S.No Entry Title Brand Client
1 Naming The Invisible Pakistanis Naming The Invisible Pakistanis Telenor Pakistan
2 Alsvin #DriveYourDreams Changan Alsvin Master Changan Motors Pvt Ltd
3 Tapal Green Tea | Khanay Kay Baad Tapal Green Tea Please Tapal Green Tea Tapal Tea
4 Blue 3 Chalay 10 Shaves Tak! Gillette P&G (
5 Strepsils Stereo Season 3 #SingWithStrepsils – Fan Acapella Strepsils Reckitt Benckiser (Pakistan)
6 National Ketchup Factory – Fun Kay Saath Learning Zaroori National Ketchup National Foods Limited
7 easypaisa raahi easypaisa raahi easypaisa – Pakistan
8 Pakistan’s most watched wedding song Pakistan’s most watched wedding song Telenor
9 Trashiest Patriotic Video Dettol Hoga Saaf Pakistan Reckitt Benckiser
10 Amreli Steels – Mothers’ Strength Steel Rebars Amreli Steels Limited
11 Naming The Invisible Pakistanis Naming The Invisible Pakistanis Telenor Pakistan
12 Super Nahi Tou 4G Nahi Jazz Super 4G PMCL JAZZ
13 No Measure to your Pleasure Durex Reckitt Benckiser
14 Maybelline New York – The Perfect Marketing Mix Maybelline New York – FIT ME Foundation Loreal Paris
15 More se zyada safe online Pakistan More se zyada safe online Pakistan Telenor
16 Taleemabad Taleemabad Telenor
17 The Veil of Care GENERATION / Greenstar GENERATION
18 HBL PersonalLoan via HBL Mobile HBL HBL
19 Bank Alfalah Remittance Remittance Bank Alfalah Limited
20 Roshan Digital Account Roshan Digital Account State Bank of Pakistan
21 The Veil of Care Greenstar GREENSTAR
22 Strepsils Stereo Season 3 #SingWithStrepsils – Fan Acapella Strepsils Reckitt Benckiser (Pakistan)
23 Molty Foam TVC 2021 Molty Foam Molty Foam
24 Daaghon Ka Champion Surf Excel Unilever Pakistan Limited
25 Ariel Work For Home Ariel P&G
26 Mortein- Dengue Ab Nahin. Mortein Reckitt Benckiser
27 Ariel Washing Machine Partnerships Ariel P&G (
28 Ariel Blue Blue Ariel P&G (
29 Ariel Kare Ga Possible Ariel P&G (
30 Salon@Home TRESemme Unilever Pakistan Limited
31 Meet the survivors Meet the Survivors Pakistan Polio Eradication Programme
32 Pabbo Badmash Pabbo Badmash Pakistan Polio Eradication Programme
33 Commander Safeguard Hero Force Safeguard P&G (
34 Repositioning Sunsilk – #ShaanSeShine Sunsilk Unilever Pakistan Limited
35 Prosperous Pakistan Prosperous Pakistan Telenor
36 Her Pakistani gamer hai Har Pakistani ki bari ‘GAME’ hai Telenor Pakistan
37 Naming The Invisible Pakistanis Naming The Invisible Pakistanis Telenor Pakistan
38 Polio Roadblock Campaign Polio Roadblock Pakistan Polio Eradication Programme
39 FIRST-EVER ONLINE USED CAR GALA SUZUKI USED CAR GALA Suzuki Pakistan
40 Drive, Camera, Action! Drive In Cinema PMCL JAZZ
41 Crushed Pickle Campaign 2021 Crushed Pickle National Foods Limited
42 Polio Roadblock Campaign Polio Roadblock Pakistan Polio Eradication Programme
43 Blue Band Chotu Blue Band Chotu Upfield Pakistan PVT Ltd
44 The Veil of Care GENERATION / Greenstar GENERATION
45 Naming The Invisible Pakistanis Naming The Invisible Pakistanis Telenor Pakistan
46 Peek Freans Smile – Happiness starts with a Smile Peek Freans Smile – Happiness starts with a Smile ENGLISH BISCUIT MANUFACTURERS
47 The Vaccination Experience The Vaccination Experience Pakistan Polio Eradication Programme
48 Meet the survivors Meet the Survivors Pakistan Polio Eradication Programme
49 Pabbo Badmash Pabbo Badmash Pakistan Polio Eradication Programme
50 NESTLÉ CERELAC Movement Campaign NESTLÉ CERELAC NESTLE
51 Sunridge Fortified Chakki Atta – Taaqat Sab Karne Ki! Sunridge Unity Foods Limited
52 Knorr Noodles Making Waves in the Minds of Gen Z Knorr Noodles Unilever Pakistan
53 Blue Band Chotu Blue Band Chotu Upfield Pakistan PVT Ltd
54 Always Raha Always P&G (
55 Salon@Home TRESemme Unilever Pakistan Ltd.
56 Firebrand of the New Era Glow & Lovely Unilever Pakistan Limited
57 Pampers for Paternity Pampers P&G (
58 Bring Your Parlor Home Campaign Veet Reckitt Benckiser
59 The Dark Secret Women’s Day Campaign PMCL JAZZ
60 Tum Mazboot Ho Lifebuoy Shampoo Unilever Pakistan Limited
61 Prosperous Pakistan Prosperous Pakistan Telenor
62 Taleemabad Taleemabad Telenor
63 Always Azad Always P&G Pakistan
64 Commander Safeguard Hero Force Safeguard P&G (
65 Ariel Work For Home Ariel P&G
66 The Veil of Care GENERATION / Greenstar GENERATION
67 Domex Back to School Domex Unilever Pakistan Limited
68 Pampers for Paternity Pampers P&G (
69 NESCAFÉ Ready to Drink #TurnUpYourChill NESCAFÉ NESTLE
70 KFC FEEL GOOD KFC KFC Pakistan
71 Creating a Digital Pakistan Jazz Business PMCL JAZZ
72 Amreli Steels – Mothers’ Strength Steel Rebars Amreli Steels Limited
73 Sooper Dua-e-Shukr Sooper EBM
74 Ramzan Ki Shan Shan Foods Shan Foods Pvt Limited
75 Pampers for Paternity Pampers P&G (
76 CandyLand – Butter Scotch “CandyLand” _ Butter Scotch Ismail Industries Limited
77 Trust Tou Must Hai Shoop Instant Noodles Shan Foods Pvt Limited
78 Creating a Digital Pakistan Jazz Business PMCL JAZZ
79 #PlaySafe: Pleasurable safe sex Durex Reckitt Benckiser
80 HBL PersonalLoan via HBL Mobile HBL HBL
81 Tapal Danedar | Tum Mein Aur Aik Cup Chai Tapal Danedar Tapal Tea
82 Ariel Brand Ariel P&G (
83 RIOLAND Peek Freans RIO ENGLISH BISCUIT MANUFACTURERS
84 Sunlight 2 in 1: Asli Mehakti Safai Sunlight Unilever Pakistan Limited
85 The No.1 Hair Care Brand Lifebuoy Shampoo Unilever Pakistan Limited
86 Zalmi Wrap Meal McDonald’s Pakistan McDonald’s Pakistan
87 Drive, Camera, Action! Drive In Cinema PMCL JAZZ
88 Celebrate Mother’s Day Everyday with Sunridge Sunridge Fortified Atta Unity Foods Limited
89 Super Passion with Super 4G Jazz Super 4G PMCL JAZZ
90 Commander Safeguard Hero Force Safeguard P&G (
91 Always Azad Always P&G (
92 NESCAFÉ Ready to Drink #TurnUpYourChill NESCAFÉ NESTLE
93 Trust Tou Must Hai Shoop Instant Noodles Shan Foods Pvt Limited