Winner Case Studies 2022

Award Category Award Level Campaign Title Brand Client 1 Client 2 Primary Agency 1 Primary Agency 2
Automotive Gold Alsvin #DriveYourDreams Changan Alsvin Master Changan Motors Ishtehari Ogilvy Pakistan
Beverages – Hot Bronze Khanay Kay Baad Tapal Green Tea Please Tapal Green Tea Tapal Tea IAL SAATCHI & SAATCHI
Brand Experience: Live or / & Digital Silver Blue 3 Chalay 10 Shaves Tak! Gillette P&G Adcom Pvt. Ltd.
Branded Content Bronze Fun Kay Saath Learning Zaroori National Ketchup National Foods Limited MediaVest Ailaan Advertising
Silver Pakistan’s most watched wedding song Telenor Pakistan Ogilvy Pakistan
Construction, Real Estate Companies and Allied Industry Silver Amreli Steels – Mothers’ Strength Steel Rebars Amreli Steels Limited Arey Wah
Corporate Reputation Silver Super Nahi Tou 4G Nahi Jazz Super 4G PMCL JAZZ Fishbowl (Pvt) Ltd
E-Commerce Gold No Measure to your Pleasure Durex Reckitt Benckiser Adcom Pvt. Ltd.
Silver Maybelline New York FIT ME Foundation Loreal Paris Digitz (Pvt) Ltd.
Education and Training Bronze More se zyada safe online Pakistan Telenor Pakistan Ogilvy Pakistan
Gold Taleemabad Telenor Pakistan Ogilvy Pakistan
Fashion Silver The Veil of Care Generation Greenstar BBDO Pakistan
Finance Bronze Bank Alfalah Remittance Bank Alfalah Limited Ogilvy Pakistan
Bronze Roshan Digital Account State Bank of Pakistan Adcom Pvt. Ltd.
Home Furnishings and Appliances Silver Molty Foam Molty Foam Ogilvy Pakistan
Household Supplies and Services Gold Daaghon Ka Champion Surf Excel Unilever Pakistan Limited BBDO Pakistan Lowe India
Gold Ariel Work For Home Ariel P&G Symmetry Group
Silver Mortein- Dengue Ab Nahin. Mortein Reckitt Benckiser Adcom Pvt. Ltd.
Bronze Ariel Washing Machine Partnerships Ariel P&G Adcom Pvt. Ltd.
Influencers Silver Salon@Home TRESemme Unilever Pakistan Limited Team Reactivate Pvt. Ltd
Gold Meet the survivors Pakistan Polio Eradication Programme Ogilvy Pakistan
Gold Pabbo Badmash Pakistan Polio Eradication Programme Ogilvy Pakistan
Bronze Commander Safeguard Hero Force Safeguard P&G Adcom Pvt. Ltd.
Internet and Telecom Silver Prosperous Pakistan Telenor Pakistan Ogilvy Pakistan
Gold Naming The Invisible Pakistanis Telenor Pakistan Ogilvy Pakistan
Marketing Disruptors Gold Polio Roadblock Campaign Pakistan Polio Eradication Programme Ogilvy Pakistan
Bronze FIRST-EVER ONLINE USED CAR GALA SUZUKI Suzuki Pakistan Synite Digital (Pakistan)
Bronze Drive, Camera, Action! Drive In Cinema PMCL JAZZ Fishbowl (Pvt) Ltd
Marketing Innovation Solutions Silver Crushed Pickle Campaign 2021 Crushed Pickle National Foods Limited IAL SAATCHI & SAATCHI MediaVest
Media Innovation Gold The Veil of Care Generation Greenstar BBDO Pakistan
New Product and Services Gold Smile – Happiness starts with a Smile Peek Freans Smile EBM Ogilvy Pakistan
Non-Profit Gold The Vaccination Experience Pakistan Polio Eradication Programme Ogilvy Pakistan
Silver Meet the survivors Pakistan Polio Eradication Programme Ogilvy Pakistan
Gold Pabbo Badmash Pakistan Polio Eradication Programme Ogilvy Pakistan
Packaged Foods Silver NESTLÉ CERELAC Movement NESTLÉ CERELAC NESTLE Ogilvy Pakistan
Bronze Fortified Chakki Atta – Taaqat Sab Karne Ki! Sunridge Unity Foods Limited Sunridge Foods PVT Limited Adcom Pvt. Ltd.
Silver Knorr Noodles Making Waves in the Minds of Gen Z Knorr Noodles Unilever Pakistan Limited Arey Wah
Bronze Blue Band Chotu Upfield Pakistan PVT Ltd JWT GREY Pakistan
Personal Care Silver Always Raha Always P&G Adcom Pvt. Ltd.
Bronze Salon@Home TRESemme Unilever Pakistan Limited Team Reactivate Pvt. Ltd
Bronze Firebrand of the New Era Glow & Lovely Unilever Pakistan Limited MullenLowe Rauf
Positive Change: Social Good – Brands (Services) Silver The Dark Secret Women’s Day Campaign PMCL JAZZ Fishbowl (Pvt) Ltd
Silver Prosperous Pakistan Telenor Pakistan Ogilvy Pakistan
Bronze Taleemabad Telenor Pakistan Ogilvy Pakistan
Positive Change: Social Good – Brands (Products) Silver The Veil of Care Generation Greenstar BBDO Pakistan
Gold Tum Mazboot Ho Lifebuoy Shampoo Unilever Pakistan Limited Ogilvy Pakistan
Silver Domex Back to School Domex Unilever Pakistan Limited Arey Wah Reactivate
Bronze Pampers for Paternity Pampers P&G Adcom Pvt. Ltd.
Renaissance Silver NESCAFÉ Ready to Drink #TurnUpYourChill NESCAFÉ NESTLE RED Communication Arts (Pvt) Ltd
Restaurants Silver KFC FEEL GOOD KFC KFC Pakistan Synergy Dentsu
Seasonal Marketing (Services) Silver Creating a Digital Pakistan Jazz Business PMCL JAZZ Fishbowl (Pvt) Ltd
Seasonal Marketing (Products) Gold Amreli Steels – Mothers’ Strength Steel Rebars Amreli Steels Limited Arey Wah
Bronze Sooper Dua-e-Shukr Peek Freans Sooper EBM Adcom Pvt. Ltd.
Gold Ramzan Ki Shan Shan Foods Shan Foods Pvt Limited MediaCom Body Beat Group
Bronze Pampers for Paternity Pampers P&G Adcom Pvt. Ltd.
Snacks & Desserts Gold Trust Tou Must Hai Shoop Instant Noodles Shan Foods Pvt Limited Fishbowl (Pvt) Ltd
Social Media Gold #PlaySafe: Pleasurable safe sex Durex Reckitt Benckiser Adcom Pvt. Ltd.
Bronze HBL Personal Loan via HBL Mobile HBL Symmetry Group
Sustained Success Silver Tum Mein Aur Aik Cup Chai Tapal Danedar Tapal Tea IAL SAATCHI & SAATCHI
Gold The No.1 Hair Care Brand Lifebuoy Shampoo Unilever Pakistan Limited Ogilvy Pakistan
Topical Marketing Bronze Zalmi Wrap Meal McDonald’s Pakistan McDonald’s Pakistan Manhattan Communications (Pvt) Ltd
Bronze Drive, Camera, Action! Drive In Cinema PMCL JAZZ Fishbowl (Pvt) Ltd
Youth Marketing Bronze Always Azad Always P&G Adcom Pvt. Ltd.
Silver NESCAFÉ Ready to Drink #TurnUpYourChill NESCAFÉ NESTLE RED Communication Arts (Pvt) Ltd
Silver Trust Tou Must Hai Shoop Instant Noodles Shan Foods Pvt Limited Fishbowl (Pvt) Ltd

Effie Grand Prix

Award Level Campaign Title Category Brand / Client Names Lead Agency 1
Grand Prix The Veil of Care Media Innovation Generation/Greenstar BBDO Pakistan

EFFIE PAKISTAN MARKETER OF THE YEAR

P&G Pakistan

EFFIE PAKISTAN AGENCY NETWORK OF THE YEAR

Ogilvy Pakistan