Effie 2023 Finalists

Winning an Effie Award signifies your work was one of the most effective marketing efforts of last year. It is a momentous achievement.

  • Not all finalists become winners.
  • There are three levels of winners; Gold, Silver and Bronze.
  • There is a minimum qualifying score for each award level. If there is only one entry in a category or as a finalist, it doesn’t imply that it is a winner.
  • A category may produce one or multiple winners of any level or perhaps no winners at all – no matter the number of finalists.
S.No Entry Title Brand Client
1 Prosperous Pakistan Prosperous Pakistan Telenor Pakistan
2 Khul Ke Roar Roar Coca Cola
3 Olper’s Flavoured Milk ‘Ab Performance Mein Koi Break Na Ho’ Olper’s Flavoured Milk Friesland Campina
4 Tapal Family Mixture – “Meri Family Meri Strength” Tapal Family Mixture Tapal Tea (Pvt.) Ltd.
5 Chai Chahiye Lipton Empact Activation Services
6 Coke Studio Season 14 Coke Studio Coca-Cola Middle East
7 Pakistan Pavillion Pakistan Pavilion-EXPO 2020 Dubai Trade Developement Authority of Pakistan (TDAP)
8 Red Bull PSL integration 2022 Red Bull Red Bull Pakistan
9 Gluco Kahani Peek Freans Gluco EBM
10 50 Years SOLID Amreli Steels Amreli Steels Limited
11 McDonald’s Kholo Soch Kay Darwazey McDonald’s Kholo Soch Kay Darwazay McDonald’s Pakistan
12 MORE Sy Zyada Pakistani MORE Sy Zyada Pakistani Telenor Pakistan
13 Reading the rights EBM EBM
14 Oath for Her Shan Foods Shan Foods (Pvt.) Limited
15 National Foods Limited – Recipe Mixes Thematic Communication 2022 Recipe Mixes National Foods Limited
16 Khul Ke Roar Roar Coca Cola
17 Jazz Mosafir: Safar Without Suffering Mosafir Jazz
18 Dawlance x Daraz Mega Sales Campaigns Home Appliances DAWLANCE PVT LTD
19 Sustainable Public Places Wall’s Ice Cream Unilever Pak
20 easypaisa savings easypaisa savings plans Easypaisa – Telenor Bank
21 Bank Alfalah – Remittance Bank Alfalah – Remittance Bank Alfalah Limited
22 easy donations easypaisa donations Easypaisa Pakistan
23 Chikh Chikh Pakh Pakh Bank Alfalah Savings Account Bank Alfalah Limited
24 Ariel Touch of downy Ariel P&G
25 Brite sab right kardega Brite Maximum Power Colgate Palmolive
26 Daraz League Affiliate Daraz
27 Super Nahi Tou 4G Nahi Jazz Jazz
28 Gamebird: Unleash Yourself Gamebird: Unleash Yourself Telenor Pakistan
29 Awaz Uthao, Farq Mitao Jazz Jazz
30 Classrooms in the Cloud Classrooms in the Cloud Telenor Pakistan
31 Cricket T20 WorldCup Live Streaming Daraz
32 Wall’s Season Extension – Thand Hai Tou Kya Hua Wall’s Season Extension – Thand Hai Tou Kya Hua Unilever Pakistan
33 BillaGram Knorr Instant Noodles Unilever Pakistan Limited
34 Gamebird: Unleash Yourself Gamebird: Unleash Yourself Telenor
35 What a Delivery! FoodPanda foodpanda Pakistan – Delivery Hero
36 eidipaisa eidipaisa Easypaisa Pakistan
37 eidipaisa eidipaisa Easypaisa Pakistan
38 Oreo 75Years Freedom Cookie Oreo Continental Biscuits Limited
39 Knorr Blazin- Feel the Burn Knorr Blazin’ Noodles Unilever Pakistan Limited
40 easypaisa savings easypaisa savings plans Easypaisa – Telenor Bank
41 Surf Excel: Sakht Daagh Door, Narmi Bharpoor Surf Excel Unilever Pakistan Limited
42 Cricket T20 WorldCup Live Streaming Daraz
43 Ready Teddy Gluco! Peek Freans Gluco Teddy EBM
44 Peek Freans Sooper Soft Bakes Peek Freans Sooper Soft Bakes EBM
45 Jaisa Mood, Waisi Dhun Spotify Spotify – Dubai
46 Prosperous Pakistan Prosperous Pakistan Telenor Pakistan
47 Let’s Talk – Addressing Pakistan’s Brown Bag Syndrome Khairkhwah FCDO
48 Olper’s Dairy Cream – Goodness Bharjaye Olper’s Dairy Cream Friesland Campina
49 NESTLÉ CERELAC – Samajhdar Maa Ka Intekhab NESTLÉ CERELAC NESTLE
50 Nido 1+ Triple Action Protection Nestlé GUF 1+ NESTLE
51 Knorr Blazin- Feel the Burn Knorr Blazin’ Noodles Unilever Pakistan Limited
52 Pakistan Pavillion Pakistan Pavilion-EXPO 2020 Dubai Trade Developement Authority of Pakistan (TDAP)
53 Oreo 75Years Freedom Cookie Oreo Continental Biscuits Limited
54 easy donations easypaisa donations Easypaisa Pakistan
55 Always On Performance Marketing Always On Daraz
56 Dawlance x Daraz Mega Sales Campaigns Home Appliances DAWLANCE PVT LTD
57 The no.1 Hair Care brand in Pakistan Lifebuoy Shampoo- The no. 1 haircare brand in Pakistan Unilever Pakistan Limited
58 Sensodyne Transformation to a Life Enabling Brand. Sensodyne GSK CHC
59 Oath for Her Shan Foods SHAN FOODS (PVT.) LTD.
60 Ramadan Campaign 2022 KFC Pakistan KFC Pakistan
61 Tourism Takeover by Wall’s Wall’s Ice Cream Unilever Pakistan
62 #ChangeTheCourse Lifebuoy Shampoo Purpose Unilever
63 Aao Likhein Kahani Aao Likhein Kahani Shield Corporation Limited
64 Lifebuoy Telehealth Lifebuoy Unilever Pakistan
65 Dedh Rupiya SIUT- Ramadan Campaign SIUT
66 Rituals – Polio Pakistan Polio – Rituals Pakistan Polio Eradication Programme (Pakistan)
67 Door Knock Pakistan Polio Eradication Program Pakistan Polio Eradication Programme
68 McDonald’s Hot N’ Crispy Burger McDonald’s Hot N’ Crispy Burger McDonald’s Pakistan
69 McDonald’s App McDonald’s App McDonald’s Pakistan
70 The case of the biggest, full-service online pharmacy Tabiyat.pk Tabiyat.pk
71 Har Sehr-o-Iftar, Khushi Se House of NESTLÉ MILKPAK NESTLE
72 Ramadan Campaign 2022 KFC Pakistan KFC Pakistan
73 Cadbury Occasion – Eid Gifting Cadbury Occasions – Eid Mondelez
74 Kaisi ho Maa Gluco EBM
75 FP Ramadan FoodPanda foodpanda Pakistan – Delivery Hero
76 eidipaisa eidipaisa Easypaisa Pakistan
77 Surf Excel Ramzan- Khushiyon ka sadqa Surf Excel Unilever Pakistan Limited
78 #VatikaChahiye Vatika Shampoo Dabur Amla
79 Durex Invisible – Come closer than ever before Durex Reckitt Benckiser
80 Home chef food fest FoodPanda foodpanda Pakistan – Delivery Hero
81 Pakistan Stock Exchange – Investor Awareness PSX – Investor awareness Pakistan Stock Exchange
82 Oreo 75Years Freedom Cookie Oreo Continental Biscuits Limited
83 Introducing the New RIO Double Chocolate Peek Freans RIO EBM
84 Gluco Kahani Peek Freans Gluco EBM
85 Cadbury Dairy Milk – Equity Cadbury Dairy Milk Mondelez
86 Cornetto Caramel Vanilla Disc Cornetto Unilever Pakistan
87 Prince – Bigger Biscuit, Bigger Adventure Prince Chocolate Continental Biscuits Limited
88 NESTLÉ MILO VIRTUAL CLINIC NESTLÉ MILO NESTLE
89 Suzuki Pakistan – RV Suzuki – Pakistan Suzuki Pakistan
90 Jazz Mosafir: Safar Without Suffering Mosafir Jazz
91 Burgers. Love. Hellmann’s Hellmann’s Mayonnaise Unilever Pakistan Limited
92 Gluco Kahani Peek Freans Gluco EBM
93 Olper’s Happy Subha Olper’s UHT Friesland Campina
94 Surf Excel Purpose – Ramzan Surf Excel Unilever Pakistan Limited
95 Peek Freans Sooper Peek Freans Sooper EBM
96 Standard Chartered – Women in Tech Standard Chartered – Women in Tech Standard Chartered Bank
97 Cricket T20 WorldCup Live Streaming Daraz
98 Oreo 75Years Freedom Cookie Oreo Continental Biscuits Limited
99 Careem Food – WorldCup Campaign 2021 Careem Food Careem
100 door knock Pakistan Polio Eradication Program Pakistan Polio Eradication Programme
101 Coke Studio Season 14 Coke Studio Coca-Cola Middle East
102 Knorr Blazin- Feel the Burn Knorr Blazin’ Noodles Unilever Pakistan Limited
103 Khul Ke Roar Roar Coca Cola
104 Forever Rungful Fanta Coca Cola
105 Nestlé BISP Initiative – Empowering women the Nestlé way Nestlé Pakistan Nestlé Pakistan
106 #ChangeTheCourse Lifebuoy Shampoo Purpose Unilever Pakistan Limited