Effie Shortlisted
Entries 2024

S.No Entry Title Brand Client
1 Pepsi – Product (New Stronger Pepsi) Pepsi Pepsi
2 Olper’s Flavoured Milk ‘Performance Mein Break Na Ho’ Olper’s Flavoured Milk Friesland Campina
3 7up – Brand Restage (Identity, Positioning & Promotion Mix) 7up PepsiCo
4 Waxing Lady Tutorials Ghar Par Ghar Par
5 Pepsi – Ride for Change (Why Not Meri Jaan) Pepsi PepsiCo
6 Magic on Wheels The Coca Cola Company – Pakistan The Coca-Cola Co.
7 Daraz Offline to Online Shopping Expo Daraz Daraz
8 7up x Sapphire West – The Up Collection 7up PepsiCo
9 School Girl Newscasters EBM English Biscuit Manufacturers (PVT) LTD
10 Bigger and better: Daraz X Cricket Daraz Daraz
11 MyTelenor App Telenor Pakistan Telenor Pakistan
12 Jasoos Ki Wapsi – Ibn e Safi’s Imran Series Telenor Pakistan Telenor Pakistan
13 Peek Freans Gluco Kahani – The Book and The New Rhyme Peek Freans Gluco English Biscuits Manufacturers
14 Home Chef – Khaas Ghar Se Foodpanda Foodpanda
15 MAPLE LEAF HD PUTTY MAPLE LEAF HD PUTTY maple leaf cement
16 BeJhijhak Investment, Befikr Zindagi District One 101 Group
17 She Can Have It All Campaign McDonald’s Pakistan McDonald’s Pakistan
18 Sheroes – Azadi Khuwab Dekhne Ki Lifebuoy Shampoo Unilever Pakistan Ltd.
19 Teachers of tomorrow EBM English Biscuit Manufacturers (PVT) LTD
20 Jahan Maamta Wahan Dalda Cooking Oil Dalda Foods Limited
21 KHUSHIYAN BANANE WALI Shan Recipe Mixes SHAN FOODS (PVT.) LTD.
22 Restaurants’ Secret Hellmann’s Unilever Pakistan Limited
23 Nurpur Restage 2023-Breakfast Badlo Nurpur Fauji Foods Limited
24 eCommerce – Revolutionizing In-App Engagement Olper’s FrieslandCampina
25 Durex – Ecommerce Campaign Durex Condoms Reckitt
26 TUC x Kravemart TUC Continental Biscuits Limited
27 Daraz – Building eCommerce Penetration Step By Step Daraz Daraz
28 Chai Chats Chai Chats LOVE FRANKIE
29 Pepsi – Pakistan’s First 100% Recycled Beverage Bottle Pepsi PepsiCo
30 Film Promotion & Launch (Kamli | Joyland | Zindagi Tamasha) Kamli – Joyland – Zindagi Tamasha Khoosat Films
31 Daraz Live Commerce Daraz Daraz
32 Lux AR Filter: Bringing the ingredient story to LIVE Lux Soap Pakistan Unilever Pakistan Limited
33 HBL-Zarayi Banking-Agli Nasal & Nanni Kisan HBL Habib Bank Limited
34 UBL Freelancer Account United Bank Limited United Bank Limited
35 Asaan Mobile Account State Bank of Pakistan Asaan Mobile Account State Bank of Pakistan
36 Women’s Day JazzCash JazzCash – Jazz
37 Ladies Account HABIBMETRO Ladies Account Habib Metropolitan Bank Ltd.
38 JazzCash Hai Na! JazzCash JazzCash – Jazz
39 Daraz Candy Daraz Daraz
40 Waxing Lady Tutorials Ghar Par Ghar Par
41 Durex – Ecommerce Campaign Durex Condoms Reckitt
42 RozCaDose CaC 1000 Plus Haleon (Pakistan)
43 Household Supplies Rose Petal Maxob Packages Convertors Limited
44 Daraz – Redefining The Influencer Landscape Daraz Daraz
45 POND’S Super Light Gel – Influencer Campaign POND’S Super Light Gel Unilever Pakistan Limited
46 Influencer Marketing Shell Pakistan Shell Pakistan
47 Celebrating the art of Mechanics: #TumKamaalKarteHo Shell Lubricants Shell Pakistan
48 Winning Serums With Advocacy Backed By Science – Hyaluronic Acid L’Oreal L’Oréal Paris Revitalift Hyaluronic Acid Serum Loreal Paris
49 Khushal Watan Telenor Pakistan Telenor
50 Jubilee Car Insurance Automotive Insurance Jubilee General Insurance
51 Myth Busting with NESCAFE NESCAFE NESTLE PAKISTAN
52 Docudramas – Polio Eradication Polio Eradication national emergency operation center
53 Dove Digital Collectible (NFT) Dove Unilever Pakistan Limited
54 Magic on Wheels The Coca Cola Company – Pakistan The Coca-Cola Co.
55 Jubilee Car Insurance Automotive Insurance Jubilee General Insurance
56 7up Strawberry Lemonade (Product & Design Innovation) 7up PepsiCo
57 Cadbury Occasions Cadbury Dairy Milk Mondelez
58 Daraz – Launching The First Complete Retail Media Outlet In Pakistan Daraz Daraz
59 Asaan Mobile Account – Apka Account, Apka Ikhtiyar State Bank of Pakistan Asaan Mobile Account State Bank of Pakistan
60 Jazz-Fi – Connection Bina Tension Jazz Jazz (PMCL)
61 Daraz – Offline to Online Shopping Expo Daraz Daraz
62 Child Wedding Cards Un Women UN Women
63 Ready Teddy Gluco Peek Freans Gluco Teddy EBM
64 7up Strawberry Lemonade (Product Innovation) 7up PepsiCo
65 UBL Freelancer Account United Bank Limited United Bank Limited
66 POND’S Super Light Gel – The Hydration Superhero POND’S Super Light Gel Unilever Pakistan Limited
67 Asaan Mobile Account – Apka Account, Apka Ikhtiyar State Bank of Pakistan Asaan Mobile Account State Bank of Pakistan
68 Sunlight 2in1 1Kg bachat pack – Chaley Poora Mahina Sunlight Unilever Pakistan Limited
69 Getting the Band Together with Knorr Spicy Tikka Knorr Spicy Tikka Unilever Pakistan Limited
70 It’s Time to Act on Family Planning KhairKhwah FCDO
71 Polio Outbreak Polio Eradication Pakistan Polio Eradication Programme (Pakistan)
72 Kyn K Maa Baap Haar Nahi Maantay SIUT Children’s Hospital Campaign 2023 SIUT
73 Nourishing Growth: Meeting the Challenges of Childhood NESTLÉ NIDO SCHOOL AGE NUTRITION NESTLE
74 Olper’s Cheese ‘Breakfast ki Jaan’ Olper’s Cheese Friesland Campina
75 Cerelac Retention Campaign Nestle Cerelac NESTLE
76 Impossible Paragliding Mission Project by Tom & Horacio Red Bull Red Bull Pakistan
77 Summer with Lay’s Lay’s Pepsi
78 An Ode to the Traditional Poets of Pakistan! Bakeri Nankhatai Continental Biscuits Limited
79 Dil Dil Pakistan ‘1947’ – J Dot Fragrances 1947 – J dot Fragrance J. (Junaid Jamshed Pvt. Ltd.)
80 Daraz Long Term Value Creation – ROI Daraz Daraz – Alibaba Group
81 Dawlance X Daraz 11.11 Mega Sale Campaign 2022 Dawlance DAWLANCE PVT LTD
82 Unlocking Potential Through Daraz Marketing Solutions : Ponds Exceptional Sales Growth Ponds Unilever Pakistan Limited
83 The Sunsilk Sunrise Sunsilk Pakistan Unilever
84 POND’S – The Ultimate Facecare Expert POND’S Unilever Pakistan Limited
85 Lifebuoy Shampoo – Onion, Naturally Strong Lifebuoy Shampoo Unilever Pakistan Ltd.
86 Dove Relaunch in a Cash-strapped Market Dove Unilever Pakistan Limited
87 School Girl Newscasters EBM English Biscuit Manufacturers (PVT) LTD
88 Sensodyne’s integration with Smile Train Foundation Sensodyne Haleon (Pakistan)
89 ‘Khel Kood aur Khayal’ K-Electric K-Electric Limited
90 Pepsi – Pakistan’s First 100% Recycled Beverage Bottle Pepsi PepsiCo
91 LPIP Loreal Professional Institute of Pakistan (LPIP) Loreal Paris
92 Pepsi – Thematic (Why Not Meri Jaan – Ride For Change) Pepsi PepsiCo
93 Women’s Day JazzCash JazzCash – Jazz
94 Shell Pakistan – “Ehtiyaat Bunay Hifazat” Shell Pakistan Shell Pakistan
95 Azadi Feels Good KFC Pakistan KFC Pakistan
96 Polio Outbreak Polio Eradication Pakistan Polio Eradication Programme (Pakistan)
97 Child Wedding Cards Un Women UN Women
98 Awaz Uthao – Child Abuse Awareness Sindh Government Government of Sindh
99 Pepsi – Product & Brand Restage (Why Not Meri Jaan) – 2021/22/23 Pepsi PepsiCo
100 The Sunsilk Sunrise Sunsilk Pakistan Unilever
101 Tullo – Restaging the Kids’ Chant Cooking Oil Dalda Foods Limited
102 KFC – Who Fried It Best KFC Gray Mackenzie Restaurants International Ltd
103 McDonald’s Drive-Thru McDonald’s Drive-Thru Siza Foods (Pvt.) Ltd.
104 Dan Dan – Restaurant Launch (Lahore) Dan Dan Dan Dan
105 Staying Hamesha Ready with Veet Reckitt – Veet Reckitt Benckiser
106 Cadbury Ramadan Cadbury Dairy Milk Mondelez Pakistan
107 Kurkure Kreations Kurkure Pakistan PepsiCo
108 Make Pakistan Epic – Samsung Galaxy S23 Samsung Galaxy S 23 Samsung Pakistan
109 Father’s Day Campaign 2023 – Seasonal Marketing Dawlance DAWLANCE PVT LTD
110 National Foods Limited – Dawat-e-Azaadi Campaign Recipe Mixes National Foods Limited
111 Cadbury – Valentine’s Campaign Cadbury Dairy Milk Mondelez Pakistan
112 Peek Freans Sooper Ramadan Peek Freans Sooper EBM
113 Coke – Ramadan The Coca Cola Company – Pakistan The Coca-Cola Co.
114 Durex – Ecommerce Campaign Durex Condoms Reckitt
115 Foodpanda Rider: Marzi se Manzil Tak Foodpanda Foodpanda
116 Knorr Iron+ – Fun & Health at Rs. 30 Only Knorr Iron+ Masala Unilever Pakistan Limited
117 #FRamily – Khaas Friends like Family Candi Biscuits – CBL Continental Biscuits Limited
118 7up x Sapphire West – The Up Collection 7up PepsiCo
119 Kurkure Kreations Kurkure Pakistan PepsiCo
120 Enter the Chillverse NESCAFÉ Ready to Drink (RTD) NESTLE PAKISTAN
121 What a Fuzion FuzeTea Coca Cola Pakistan
122 HBLPSL8 – Jahan Fans Wahan Stadium HBL HBL
123 No.1 Hygiene Brand in Pakistan Lifebuoy Soap Unilever Pakistan Limited
124 Peek Freans Sooper Ramadan Sustain Success Peek Freans Ramazan Sustain Sucess EBM
125 Weclome to RIOLAND Peek Freans RIO EBM
126 SC – Women In Tech Standard Chartered – Women In Tech Standard Chartered Bank
127 Har Pyalay Mai Ghizayat Ka Aitemaad Nestle Cerelac NESTLE PAKISTAN
128 Rin – Safayi Mei Dum Rs 150 Kum Rin Unilever Pakistan Limited
129 eidipaisa eidipaisa easypaisa – Pakistan
130 Drive Value with Lifebuoy Lifebuoy Soap Unilever Pakistan Limited
131 Owning cricket with Sensodyne Sensodyne Haleon (Pakistan)
132 Sheroes – Azadi Khuwab Dekhne Ki Lifebuoy Shampoo Unilever Pakistan Ltd.
133 McDonald’s Zalmi Deal McDonald’s Zalmi Deal Siza Foods (Pvt.) Ltd.
134 Father’s Day Campaign 2023 – Topical Marketing Dawlance DAWLANCE PVT LTD
135 Sunsilk Wedding Diaries 2.0 Sunsilk Pakistan Unilever Pakistan Limited
136 LOKAL – Pakistan’s 1st Chain of Budget Hotel Rooms LOKAL LOKAL
137 We Love To Smile Peek Freans Smile EBM
138 I Set my Own RIvaj – Rivaj Cosmetics Rivaj Cosmetics SJS INTERNATIONAL – RIVAJ
139 7up x Sapphire West – The Up Collection 7up PepsiCo
140 Pepsi – Ride for Change (Why Not Meri Jaan) Pepsi PepsiCo
141 Enter the Chillverse NESCAFÉ Ready to Drink (RTD) NESTLE PAKISTAN