| Beauty & Fragrance |
Silver |
Waxing Lady Tutorials |
|
Ghar Par |
BBDO Pakistan |
|
| Beverages – Cold |
Silver |
7up – Brand Restage (Identity, Positioning & Promotion Mix) |
7up |
PepsiCo |
Alt Story |
BBDO Pakistan |
| Gold |
Olper’s Flavoured Milk ‘Performance Mein Break Na Ho’ |
Olper’s Flavoured Milk |
Friesland Campina |
Adcom |
Brainchild Communications |
| Gold |
Pepsi – Product (New Stronger Pepsi) |
Pepsi |
PepsiCo |
Alt Story |
Cheil Worldwide |
| Brand Experience: Live or / & Digital |
Bronze |
Waxing Lady Tutorials |
|
Ghar Par |
BBDO Pakistan |
|
| Bronze |
Magic on Wheels |
The Coca Cola Company – Pakistan |
The Coca-Cola Co. |
WPP OpenX |
Ogilvy Pakistan |
| Silver |
Daraz Offline to Online Shopping Expo |
|
Daraz |
Daraz |
|
| Brand Integration & Entertainment Partnerships |
Bronze |
Bigger and better: Daraz X Cricket |
|
Daraz |
Daraz |
|
| Bronze |
Jasoos Ki Wapsi – Ibn e Safi’s Imran Series |
|
Telenor Pakistan |
Ogilvy Pakistan |
|
| Silver |
7up x Sapphire West – The Up Collection |
7up |
PepsiCo |
Alt Story |
BBPR |
| Gold |
School Girl Newscasters |
|
EBM |
BBDO Pakistan |
|
| Branded Content |
Gold |
Peek Freans Gluco Kahani – The Book and The New Rhyme |
Peek Freans Gluco |
EBM |
Symmetry Group |
BBDO Pakistan |
| Construction, Real Estate Companies and Allied Industry |
Bronze |
MAPLE LEAF HD PUTTY |
MAPLE LEAF HD PUTTY |
maple leaf cement |
RED Communication Arts |
|
| Corporate Reputation |
Silver |
She Can Have It All Campaign |
McDonald’s Pakistan |
McDonald’s Pakistan |
Manhattan Communications (Pvt) Ltd |
|
| Culinary |
Gold |
KHUSHIYAN BANANE WALI |
Shan Recipe Mixes |
Shan Foods |
BBDO Pakistan |
|
| Gold |
Jahan Maamta Wahan Dalda |
Cooking Oil |
Dalda Foods Limited |
MullenLowe Rauf (Pakistan) |
|
| David vs. Goliath |
Silver |
Restaurants’ Secret |
Hellmann’s |
Unilever Pakistan Limited |
Ucreative |
|
| E-Commerce |
Gold |
Durex – Ecommerce Campaign |
Durex Condoms |
Reckitt |
BBDO Pakistan |
|
| Gold |
Daraz – Building eCommerce Penetration Step By Step |
|
Daraz |
Daraz |
|
| Environmental |
Silver |
Pepsi – Pakistan’s First 100% Recycled Beverage Bottle |
Pepsi |
PepsiCo |
Alt Story |
|
| Events, Culture and The Arts |
Gold |
Film Promotion & Launch (Kamli | Joyland | Zindagi Tamasha) |
Kamli – Joyland – Zindagi Tamasha |
Khoosat Films |
Alt Story |
|
| Experiential Commercial Marketing |
Bronze |
Daraz Live Commerce |
|
Daraz |
Daraz |
|
| Finance |
Bronze |
Asaan Mobile Account |
State Bank of Pakistan Asaan Mobile Account |
State Bank of Pakistan |
Synergy Advertising |
|
| Bronze |
Women’s Day |
JazzCash |
JazzCash – Jazz |
Fishbowl (Pvt) Ltd |
|
| Silver |
HBL-Zarayi Banking-Agli Nasal & Nanni Kisan |
|
Habib Bank Limited |
Symmetry Group |
|
| Silver |
UBL Freelancer Account |
|
United Bank Limited |
Ogilvy Pakistan |
|
| Health |
Bronze |
RozCaDose |
CaC 1000 Plus |
Haleon (Pakistan) |
Adcom |
|
| Silver |
Durex – Ecommerce Campaign |
Durex Condoms |
Reckitt |
BBDO Pakistan |
|
| Influencers |
Bronze |
Winning Serums With Advocacy Backed By Science – Hyaluronic Acid L’Oreal |
L’Oréal Paris Revitalift Hyaluronic Acid Serum |
Loreal Paris |
Digitz |
|
| Gold |
Daraz – Redefining The Influencer Landscape |
|
Daraz |
Daraz |
|
| Internet and Telecom |
Silver |
Khushal Watan |
|
Telenor Pakistan |
Ogilvy Pakistan |
|
| Marketing Disruptors |
Bronze |
Dove Digital Collectible (NFT) |
Dove |
Unilever Pakistan Limited |
Team Reactivate |
|
| Marketing Innovation Solutions |
Bronze |
Asaan Mobile Account – Apka Account, Apka Ikhtiyar |
State Bank of Pakistan Asaan Mobile Account |
State Bank of Pakistan |
Synergy Advertising |
|
| Silver |
Daraz – Launching The First Complete Retail Media Outlet In Pakistan |
|
Daraz |
Daraz |
|
| Silver |
7up Strawberry Lemonade (Product & Design Innovation) |
7up |
PepsiCo |
Alt Story |
|
| Media Innovation |
Bronze |
Daraz – Offline to Online Shopping Expo |
|
Daraz |
Daraz |
|
| Silver |
Child Wedding Cards |
|
UN Women |
BBDO Pakistan |
|
| New Product or Service Introduction & New Product or Service Line Extension |
Silver |
7up Strawberry Lemonade (Product Innovation) |
7up |
PepsiCo |
Alt Story |
|
| Silver |
Asaan Mobile Account – Apka Account, Apka Ikhtiyar |
State Bank of Pakistan Asaan Mobile Account |
State Bank of Pakistan |
Synergy Advertising |
|
| Gold |
POND’S Super Light Gel – The Hydration Superhero |
POND’S Super Light Gel |
Unilever Pakistan Limited |
Team Reactivate Pvt. Ltd |
|
| Non Profit |
Bronze |
Polio Outbreak |
Polio Eradication |
Pakistan Polio Eradication Programme (Pakistan) |
Synergy Advertising |
|
| Silver |
It’s Time to Act on Family Planning |
KhairKhwah |
FCDO |
M&C Saatchi World Services Pakistan Pvt Limited |
|
| Gold |
Kyn K Maa Baap Haar Nahi Maantay |
SIUT Children’s Hospital Campaign 2023 |
SIUT |
SIUT |
|
| Passion for Pakistan |
Bronze |
Impossible Paragliding Mission Project by Tom & Horacio |
Red Bull |
Red Bull Pakistan |
Wavemaker pakistan |
|
| Performance Marketing |
Bronze |
Dawlance X Daraz 11.11 Mega Sale Campaign 2022 |
Dawlance |
DAWLANCE PVT LTD |
Mediavest Pakistan (Brainchild Communications Pakistan) |
|
| Silver |
Unlocking Potential Through Daraz Marketing Solutions : Ponds Exceptional Sales Growth |
Ponds |
Unilever Pakistan Limited |
Daraz |
|
| Gold |
Daraz Long Term Value Creation – ROI |
|
Daraz |
Daraz |
|
| Personal Care |
Bronze |
The Sunsilk Sunrise |
Sunsilk Pakistan |
Unilever Pakistan Limited |
BBDO Pakistan |
Team Reactivate Pvt. Ltd. |
| Bronze |
POND’S – The Ultimate Facecare Expert |
POND’S |
Unilever Pakistan Limited |
Team Reactivate Pvt. Ltd |
|
| Silver |
Dove Relaunch in a Cash-strapped Market |
Dove |
Unilever Pakistan Limited |
Team Reactivate |
Ogilvy Pakistan |
| Positive Change: Social Good – Brands (Product) |
Silver |
Pepsi – Pakistan’s First 100% Recycled Beverage Bottle |
Pepsi |
PepsiCo |
Alt Story |
|
| Silver |
Sensodyne’s integration with Smile Train Foundation |
Sensodyne |
Haleon (Pakistan) |
Grey Pakistan |
|
| Gold |
Pepsi – Thematic (Why Not Meri Jaan – Ride For Change) |
Pepsi |
PepsiCo |
Alt Story |
Cheil Worldwide |
| Positive Change: Social Good – Brands (Services) |
Bronze |
‘Khel Kood aur Khayal’ |
|
K-Electric Limited |
K-Electric Limited |
|
| Bronze |
Women’s Day |
|
JazzCash – Jazz |
Fishbowl (Pvt) Ltd |
|
| Positive Change: Social Good – Non Profit |
Bronze |
Awaz Uthao – Child Abuse Awareness |
Sindh Government |
Government of Sindh |
Digital Disruption |
|
| Renaissance |
Bronze |
Tullo – Restaging the Kids’ Chant |
Cooking Oil |
Dalda Foods Limited |
MullenLowe Rauf |
|
| Gold |
Pepsi – Product & Brand Restage (Why Not Meri Jaan) – 2021/22/23 |
Pepsi |
PepsiCo |
Alt Story |
Cheil Worldwide |
| Restaurants |
Silver |
KFC – Who Fried It Best |
KFC |
Gray Mackenzie Restaurants International Ltd |
Backspace |
Synite Digital |
| Seasonal Marketing |
Bronze |
Peek Freans Sooper Ramadan |
Peek Freans Sooper |
EBM |
Adcom |
|
| Silver |
Father’s Day Campaign 2023 – Seasonal Marketing |
Dawlance |
DAWLANCE PVT LTD |
Mediavest Pakistan (Brainchild Communications Pakistan) |
|
| Small Budget |
Bronze |
Foodpanda Rider: Marzi se Manzil Tak |
Foodpanda |
Foodpanda |
Ogilvy Pakistan |
|
| Gold |
Durex – Ecommerce Campaign |
Durex Condoms |
Reckitt |
BBDO Pakistan |
|
| Social Media |
Bronze |
Kurkure Kreations |
Kurkure Pakistan |
PepsiCo |
Grey Density |
|
| Silver |
7up x Sapphire West – The Up Collection |
7up |
PepsiCo |
Alt Story |
BBPR |
| Silver |
Enter the Chillverse |
NESCAFÉ Ready to Drink (RTD) |
NESTLE PAKISTAN |
RED Communication Arts |
|
| Sustained Success |
Bronze |
No.1 Hygiene Brand in Pakistan |
Lifebuoy Soap |
Unilever Pakistan Limited |
Mullen Lowe and Rauf |
|
| Bronze |
Har Pyalay Mai Ghizayat Ka Aitemaad |
Nestle Cerelac |
NESTLE PAKISTAN |
Ogilvy Pakistan |
|
| Silver |
SC – Women In Tech |
Standard Chartered – Women In Tech |
Standard Chartered Bank |
Synergy Dentsu |
|
| Topical Marketing (Product) |
Bronze |
Rin – Safayi Mei Dum Rs 150 Kum |
Rin |
Unilever Pakistan Limited |
U creative |
|
| Bronze |
Drive Value with Lifebuoy |
Lifebuoy Soap |
Unilever Pakistan Limited |
Mullen Lowe and Rauf |
|
| Silver |
Sheroes – Azadi Khuwab Dekhne Ki |
Lifebuoy Shampoo |
Unilever Pakistan Limited |
Grey Pakistan |
|
| Gold |
Father’s Day Campaign 2023 – Topical Marketing |
Dawlance |
DAWLANCE PVT LTD |
Mediavest Pakistan (Brainchild Communications Pakistan) |
|
| Topical Marketing (Services) |
Gold |
eidipaisa |
eidipaisa |
easypaisa – Pakistan |
Ogilvy Pakistan |
|
| Travel, Tourism & Transportation |
Silver |
LOKAL – Pakistan’s 1st Chain of Budget Hotel Rooms |
LOKAL |
LOKAL |
Alt Story |
|
| Youth Marketing |
Bronze |
Pepsi – Ride for Change (Why Not Meri Jaan) |
Pepsi |
PepsiCo |
Alt Story |
Cheil Worldwide |
| Gold |
Enter the Chillverse |
NESCAFÉ Ready to Drink (RTD) |
NESTLE PAKISTAN |
RED Communication Arts |
