| Automotive |
Silver |
Conquer with Carient |
Carient Motor Oil |
PSO |
RG Blue Communications (Pvt.) Ltd. |
|
| Beverages – Cold |
Gold |
New Stronger Pepsi – Kamaaal (2024) |
Pepsi |
PepsiCo. Pakistan |
Mullen Lowe MENA |
Alt Story |
| Silver |
#HarDorrMeinApnaGourmet |
Gourmet Beverages |
GOURMET |
Adcom Private Limited |
|
| Beverages – Hot |
Bronze |
Tapal Danedar | Jeevay Jeevay Pakistan |
Tapal Danedar |
Tapal Tea (Pvt.) Ltd. |
VIRAL EDGE |
|
| Brand Experiential Marketing (Products) |
Silver |
Tapal Mezban – Jashan e Jamalo |
Tea |
Tapal Tea (Pvt.) Ltd. |
VIRAL EDGE |
|
| Brand Experiential Marketing (Products) |
Silver |
Oreo Monopoly: A Playful Twist |
Continental Biscuits Limited – Oreo Pakistan |
Continental Biscuits Limited |
IAL SAATCHI & SAATCHI |
Viral Edge |
| Brand Experiential Marketing (Services) |
Silver |
Getting Better Everyday – IU x foodpanda |
Getting Better Everyday |
Delivery Hero – foodpanda Pakistan |
Ogilvy Pakistan |
|
| Brand Experiential Marketing (Services) |
Silver |
eidipaisa |
eidipaisa |
easypaisa – Pakistan |
BBDO Pakistan |
|
| Branded Content |
Bronze |
Ask Dawlance – Branded Content |
Ask Dawlance |
DAWLANCE PVT LTD |
Team Reactiavte |
|
| Corporate Reputation |
Bronze |
Tum Kamaal Karte Ho |
Automotive |
Shell Pakistan |
Arkon |
|
| Silver |
Arshad Nadeem – Seenataan |
PTCL |
PTCL |
Adcom Pvt. Ltd. |
|
| Culinary |
Bronze |
National Foods Limited – Karachi Khaas Range Communication |
National Foods Limited |
National Foods Limited |
IAL SAATCHI & SAATCHI |
Digitz Digitas |
| Bronze |
Seekho Shan Se |
Seekho Shan Se |
SHAN FOODS (PVT.) LTD. |
BBDO Pakistan |
|
| David & Goliath |
Silver |
Link Na Bhej, Tamasha Pe Dekh |
Tamasha |
PMCL |
Fishbowl (Pvt) Ltd |
|
| Digital-Commerce |
Silver |
#ViralBeauty: Pakistan’s 1st Social-first Commercial Activation |
Vinyl Ink Lipstick, Sky High Mascara, HA & GA Serums, Elvive Extraordinary Oil Serum, Vitamin C & Fast Clear Serums |
L’Oreal Pakistan |
Digitz Digitas |
|
| Electronics |
Gold |
Galaxy AI is here |
Galaxy AI |
Samsung |
Adcom Private Limited |
|
| Silver |
From never to your first ever |
Galaxy Z FLIP5 |
Samsung Pakistan |
Adcom Private Limited |
|
| Environmental |
Silver |
rPET – Pakistan’s 1st 100% Recycled PET Bottle |
Pepsi |
PepsiCo. Pakistan |
Alt Story |
|
| Experiential Commercial Marketing |
Bronze |
Tapal Mezban – Jashan e Jamalo |
Tea |
Tapal Tea (Pvt.) Ltd. |
VIRAL EDGE |
|
| Fashion & Accessories |
Gold |
Alkaram |
Reimagining Alkaram |
Alkaram |
Adcom PVT LTD |
|
| Finance |
Bronze |
easycash |
easycash |
easypaisa – Pakistan |
BBDO Pakistan |
|
| Gold |
JazzCash Hai Na! |
JazzCash |
JazzCash |
Fishbowl (Pvt) Ltd |
|
| Silver |
eidipaisa |
eidipaisa |
easypaisa – Pakistan |
BBDO Pakistan |
|
| Silver |
Sarkaari Idaaron ki Payments ke liye JazzCash Hai Na |
JazzCash |
JazzCash |
Fishbowl (Pvt) Ltd |
|
| Foods |
Bronze |
FALAK |
Falak Rice |
Matco Foods |
Matco Foods |
|
| Government and Public Services |
Gold |
ClimateChangeTown.pk |
climatechangetown.pk |
Sindh People’s Housing For Flood Affectees |
BBDO Pakistan |
|
| Household Supplies and Services |
Bronze |
Wash ke Baad, Dry Zaroori! |
Maxob |
Packages Convertors Limited |
RED Communication Arts (Pvt) Ltd |
|
| Silver |
Ziddi Daagho se Kya Darna – Surfexcel Haina |
Surf Excel |
Unilever Pakistan Limited |
MullenLowe & Rauf |
|
| Influencers |
Gold |
Engro Zabardast Urea- Zabardast Saath Chamkay Din Raat (Harvesting Success Through Influencer-Driven Engagement) |
Zabardast Urea |
Engro Fertilizers |
BODYBEAT GROUP |
|
| Internet and Telecom |
Silver |
Ufone 4G Data Bohhaaat Hai x PSL |
Ufone 4G |
Ufone PTML |
Adcom Private Limited |
|
| Silver |
umAIr Jaswal – “We Got You!” |
ROX |
ROX – Powered by Jazz |
Symmetry Group – Iris Digital |
|
| Marketing Disruptors |
Bronze |
Unlocking Sting Personalization at Scale via Cohort Based Digital Content |
Sting Pakistan |
Pepsi |
Grey Density |
|
| Gold |
panda pro – unlimited free delivery |
panda pro – unlimited free delivery |
Delivery Hero – foodpanda Pakistan |
Ogilvy Pakistan |
|
| Marketing Innovation Solutions (Products) |
Bronze |
Lifebuoy Shampoo Onion – Na Kato Na Cheelo Na Kadukuch Karo |
Lifebuoy Shampoo |
Unilever Pakistan Limited |
GREY PAKISTAN |
|
| Bronze |
Flavor Icons |
Lay’s |
PEPSICO PAKISTAN |
Grey Density |
|
| Silver |
Zeera Plus – Guftugu Edition Pack |
Zeera Plus |
Continental Biscuits Limited |
Grey Pakistan |
VIRAL EDGE |
| Silver |
Oreo Monopoly: A Playful Twist |
Continental Biscuits Limited – Oreo Pakistan |
Continental Biscuits Limited |
IAL SAATCHI & SAATCHI |
Viral Edge |
| Marketing Innovation Solutions (Services) |
Bronze |
Tap Pay Business – Bus Ek Tap Pay! |
JazzCash |
JazzCash |
Fishbowl (Pvt) Ltd |
|
| Media and Entertainment Companies |
Silver |
Link Na Bhej, Tamasha Pe Dekh |
Tamasha |
PMCL |
Fishbowl (Pvt) Ltd |
|
| Silver |
Ab Dekh Tamasha |
Tamasha |
Jazz (PMCL) |
Fishbowl (Pvt) Ltd |
|
| Media Innovation |
Bronze |
Weather Base AI Campaign |
Nestle Pure life |
NESTLE PAKISTAN |
RED Communication Arts (Pvt) Ltd |
|
| Bronze |
Dove’s Weather-Responsive YouTube Contextual Ads Capture Real-Time Relevance |
DOVE SHAMPOO |
Unilever Pakistan Limited |
Team Reactivate |
Mindshare Pakistan |
| Silver |
TRESemmé Pakistan: Media Innovation Using AI and Whatsapp |
TRESemmé Shampoo |
Unilever Pakistan Limited |
Team Reactivate |
|
| New Product and Services |
Bronze |
Tap Pay Business – Bus Ek Tap Pay! |
JazzCash |
JazzCash |
Fishbowl (Pvt) Ltd |
|
| Gold |
Peek Freans Heart Beats |
Peek Freans Heart Beats |
English Biscuit Manufacturers (PVT) LTD |
Adcom PVT LTD |
|
| Non-Profit |
Silver |
Taleem Se Badlay Zindagi (Change Begins with Education) |
Taleem Se Badlay Zindagi (Change Begins with Education) |
The Citizens Foundation |
The Citizens Foundation |
|
| Office & Delivery |
Bronze |
Corporate Reputation |
Office Furniture. |
Global Office World |
Arey Wah |
|
| Silver |
Getting Better Everyday – IU x foodpanda |
Getting Better Everyday |
Delivery Hero – foodpanda Pakistan |
Ogilvy Pakistan |
|
| Omni-Channel Shopper Solution |
Gold |
Dawlance 11.11 Sale – Omni Channel |
Dawlance Mega Sale 11.11 |
DAWLANCE PVT LTD |
Team Reactiavte |
Mediavest Pakistan (Brainchild Communications Pakistan) |
| Performance Marketing |
Bronze |
CRM |
CRM |
Samsung Pakistan |
Adcom |
|
| Positive Change: Social Good – Brands (Products) |
Gold |
Cadbury – #GetInTheGame |
Cadbury Dairy Milk |
Mondelez Pakistan |
Ogilvy Pakistan |
|
| Gold |
Incomplete Anthem |
EBM Corporate Campaign- Anthem |
EBM |
BBDO Pakistan |
|
| Silver |
Reimagining hygiene through the power of play |
Lifebuoy Handwash |
Unilever Pakistan Limited |
Empact Activation Services |
|
| Silver |
Eradicating Iron deficiency – for Pakistan’s children |
NESTLÉ BUNYAD |
NESTLE |
RED Communication Arts (Pvt) Ltd |
|
| Positive Change: Social Good – Brands (Services) |
Bronze |
Audio Nikahnama |
Audio Nikahnama |
easypaisa – Pakistan |
BBDO Pakistan |
|
| Positive Change: Social Good – Non Profit |
Bronze |
#DadiKnowsBest |
Population Services International, Pakistan. |
Population Services International |
Bond Advertising |
|
| Gold |
Taleem Se Badlay Zindagi (Change Begins with Education) |
Taleem Se Badlay Zindagi (Change Begins with Education) |
The Citizens Foundation |
The Citizens Foundation |
|
| Gold |
ClimateChangeTown.pk |
climatechangetown.pk |
Sindh People’s Housing For Flood Affectees |
BBDO Pakistan |
|
| Renaissance |
Silver |
Unleash the Predator Within |
Carient Motor Oil |
PSO |
RG Blue Communications (Pvt.) Ltd. |
|
| Silver |
NFL – Karachi Khaas Range Communication |
National Foods Limited |
National Foods Limited |
IAL SAATCHI & SAATCHI |
|
| Seasonal Marketing (Products) |
Bronze |
Lifebuoy Handwash: Rakhey Ramzan Ki Khushiyan Mehfooz |
Lifebuoy Handwash |
Unilever Pakistan Limited |
Mindshare |
Mullen Lowe (Pakistan) |
| Bronze |
Cadbury Ramadan |
Cadbury Dairy Milk |
Mondelez Pakistan |
Ogilvy Pakistan |
|
| Seasonal Marketing (Services) |
Bronze |
eidipaisa |
eidipaisa |
easypaisa – Pakistan |
BBDO Pakistan |
|
| Silver |
Cattle Mandi JazzCash QR Payments |
JazzCash |
JazzCash |
Fishbowl (Pvt) Ltd |
|
| Small Budget |
Gold |
Farq Parta Hai |
K-Electric |
K-Electric |
K-Electric |
|
| Snacks & Desserts |
Bronze |
Peek Freans Click |
Peek Freans Click |
EBM |
Ogilvy Pakistan |
|
| Gold |
Zeera Plus – Guftugu Edition Pack |
Zeera Plus |
Continental Biscuits Limited |
Grey Pakistan |
VIRAL EDGE |
| Silver |
Cadbury – #GetInTheGame |
Cadbury Dairy Milk |
Mondelez Pakistan |
Ogilvy Pakistan |
|
| Social Media |
Bronze |
Summer Recipes |
NESCAFÉ |
NESTLE |
RED Communication Arts (Pvt) Ltd |
|
| Silver |
Engro Zabardast Urea- Zabardast Saath Chamkay Din Raat |
Zabardast Urea |
Engro Fertilizers |
Adcom Leo Burnett |
|
| Silver |
#MAATheDigitalExpert |
PTCL |
PTCL |
Adcom Pvt. Ltd. |
|
| Software |
Bronze |
TAKE BACK YOUR MARZI |
Careem Flexi |
Careem Networks (Pvt.) Limited |
VIRAL EDGE |
|
| Sustained Success |
Bronze |
New Stronger Pepsi (2022, 2023, 2024) |
Pepsi |
PepsiCo. Pakistan |
Alt Story |
Mullen Lowe MENA |
| Bronze |
Stronger Foundation For Better Life |
NESTLÉ BUNYAD |
NESTLE |
RED Communication Arts (Pvt) Ltd |
|
| Silver |
Mountain Dew Pakistan – A Winning Playbook of Consistent Growth |
Mountain Dew |
PEPSICO PAKISTAN |
Grey Density |
|
| Topical Marketing (Products) |
Bronze |
Sakht Sookhey Daagh Ab Hongey All Out! – Surf Excel |
Surf Excel |
Unilever Pakistan Limited |
Carlos |
|
| Bronze |
Purana Phone Lao, Naya Phone Le jao! |
Samsung Trade-in |
Samsung Pakistan |
Adcom Private Limited |
|
| Gold |
Incomplete Anthem |
EBM Corporate Campaign- Anthem |
EBM |
BBDO Pakistan |
|
| Silver |
Cadbury – #GetInTheGame |
Cadbury Dairy Milk |
Mondelez Pakistan |
Ogilvy Pakistan |
|
| Topical Marketing (Services) |
Gold |
Link Na Bhej, Tamasha Pe Dekh |
Tamasha |
PMCL |
Fishbowl (Pvt) Ltd |
|
| Silver |
Ab Dekh Tamasha |
Tamasha |
Jazz (PMCL) |
Fishbowl (Pvt) Ltd |
|
| Travel, Tourism & Transportation |
Silver |
Market penetration to gain market share |
Yango |
Synergy Dentsu & Synite Digital |
Synergy Dentsu |
|
| Youth Marketing (Teens & Adults) |
Bronze |
easycash |
easycash |
easypaisa – Pakistan |
BBDO Pakistan |
|
| Bronze |
7up – Mixology (2024) |
7up |
PepsiCo. Pakistan |
Alt Story |
|
| Gold |
New Stronger Pepsi (Kamaaal) – 2024 |
Pepsi |
PepsiCo. Pakistan |
Mullen Lowe MENA |
Alt Story |
| Silver |
Alkaram |
Reimagining Alkaram |
Alkaram |
Adcom Pvt. Ltd. |
|
