Effie 2026 Finalists

Winning an Effie Award signifies your work was one of the most effective marketing efforts of last year. It is a momentous achievement.

  • Not all finalists become winners.
  • There are three levels of winners; Gold, Silver and Bronze.
  • There is a minimum qualifying score for each award level. If there is only one entry in a category as a finalist, it doesn’t imply that it is a winner.
  • A category may produce one or multiple winners of any level or perhaps no winners at all – no matter the number of finalists.
Campaign Title Brand Client
Dil Se – Thar Water Plants PTCL Group PTCL Group
KFC – Independence Day Campaign KFC KFC Pakistan
JazzCash Ramzan Campaign – Donate a Meal JazzCash PMCL
J. Fragrances Janan Series J. Fragrances & Cosmetics J. (Junaid Jamshed Pvt. Ltd.)
Peek Freans Gluco Teddy Strawberry Launch Peek Freans Gluco Teddy – Strawberry launch EBM
Refresh Karo Iftar Knorr ke Saath! Knorr (Noodles, Condiments, Cooking Aids) Unilever Pakistan Limited
Peek Freans Young Pipers Club – Piper ki Duniya Peek Freans Young Piper’s Club EBM
InkVisible UN Women UN Women
7up – Mint Lemonade – 2025 7up Pakistan PepsiCo Pakistan
Dove Real Beauty Series: Redefining Beauty DOVE SHAMPOO Unilever Pakistan Limited
Make Pakistan Slurp: The Participation System Knorr Instant Noodles Unilever Pakistan Limited
Independence Day Campaign KFC KFC Pakistan
7up – Pakistan Ka Food Scene – 2024 7up Pakistan PepsiCo Pakistan
Himmat Rakho Hum Sath Kharay Hain Alkhidmat Foundation Pakistan Alkhidmat Foundation Pakistan
Women in Tech Women in Tech Standard Chartered Bank
Prices Ka Rewind – Dawlance 11.11 Digital Commerce Prices Ka Rewind – Dawlance 11.11 DAWLANCE PVT LTD
Engro Kahaniyan & Engro Shandaar Kissan (From Fields to Feeds: Real Farmers, Real Influence) Engro Fertilizers Engro Fertilizers
Har Ride Nayi Kahani inDrive.pk inDrive Pakistan
Prices Ka Rewind – Dawlance 11.11 Omni Channel Campaign Prices Ka Rewind – Dawlance 11.11 DAWLANCE PVT LTD
InkVisible UN Women UN Women
Kurkure LTOs Kurkure PepsiCo Pakistan
Arshad Nadeem – Seenataan PTCL Group PTCL Group
Bisconni Prime – Pakistan’s First Local Premium Biscuit Category Launch Bisconni Prime Bisconni Prime
Pepsi – Nothing Hits Like Pepsi New Stronger Pepsi PEPSICO PAKISTAN
National Foods – Bombay Biryani Karachi Khaas National Foods Limited – Karachi’s Best Biryani National Foods Limited
Health with Humanity Sensodyne Haleon (Pakistan)
7up – Mixes – 2025 7up Pakistan PepsiCo Pakistan
Gaming Sim X FREEFIRE Telenor Pakistan Telenor Pakistan
KFC Pakistan | K-Zing KFC Pakistan | K-Zing KFC Pakistan
Lazy Helpline STING PepsiCo Pakistan
Pure Mango Pleasure Slice PepsiCo Pakistan
Khushal Watan Telenor Pakistan Telenor Pakistan
FikrFree – Sehat Aur Insurance Ab Aap Ke Haath Mein FikrFree PMCL
Ufone 4G – Data Bohhaaat Hai x Sohni Mahiwal PTCL Group PTCL Group
Cadbury Valentine – Say it with Cadbury Cadbury Dairy Milk Mondelez
foodpanda TikTok launch and TRY300 foodpanda Foodpanda
Pepsi – Sip Scan Win – (2025) Pepsi PepsiCo
Yango: #1 Top of Mind Awareness Yango Pakistan Yango
Cadbury – #BackHerDreams Cadbury Dairy Milk Mondelez
Speedy Disclaimer Hijack STING PepsiCo Pakistan
Old vs New Ways of Ordering – foodpanda sambhal lega foodpanda Foodpanda
#RozCaDose Give Your Best Har Roz CaC-1000Plus Haleon (Pakistan)
Lazy Helpline STING PepsiCo Pakistan
Tabeeb Online Telenor Pakistan Telenor Pakistan
Pepsi – Dil Dil Pakistan – (2025) Pepsi PepsiCo
BYD – Brand Launch (2024) BYD Mega Motor Company Private Limited
InkVisible UN Women UN Women
Shield Mother’s Corner Shield Shield Corporation Limited
Ufone 4G – Data Bohhaaat Hai x Babar’s Phone Lost PTCL Group PTCL Group
HBLPSL X FanTunes HBL HBL
Peek Freans RIO Obo Magic – Fun Aur Magical Cream ki Double Treat! Peek Freans RIO EBM
Kaante Na Lagao Centre for Human Rights Centre for Human Rights
Dil Se Ba-Ikhtiar PTCL Group PTCL Group
Durex Durex Reckitt Benkiser
HBLPSL X FanTunes HBL HBL
Surf Excel – Zidd Se Khel (Partnership with Karachi Kings) Surf Excel Unilever Pakistan Limited
Hockey Hai Pakistan ki Shaan PTCL Group PTCL Group
Engro Kahaniyan & Engro Shandaar Kissan (Rabi and Kharif Season) Engro Fertilizers Engro Fertilizers
Always_TopSecretMaterial Always P&G (
Tapal Danedar – Sohni Dharti & Collectibles Tapal Danedar TAPAL TEA PRIVATE LIMITED
Seriously Crunchy Seriously Loud Novita Bisconni
The Invisible Heirs Inheritance Calculator Mobilink Bank
Tuc Pe Kya Jata Hai – Social Media TUC Continental Biscuits Limited
National Foods – Naye Zaiqay – Kya Khayal Hai National Foods Recipe Mixes National Foods Limited
Ufone 4G – Data Bohhaaat Hai x Pakistan’s 1st Co-Created Ad PTCL Group PTCL Group
Surf Excel Expert White Surf Excel Unilever Pakistan Limited
Ufone 4G – Data Bohhaaat Hai x Babar’s Phone Lost PTCL Group PTCL Group
Ufone 4G – Data Bohhaaat Hai x Babar’s Phone Lost PTCL Group PTCL Group
FikrFree – Sehat Aur Insurance Ab Aap Ke Haath Mein FikrFree PMCL
7up – Pakistan Ka Food Scene – 2024 7up Pakistan PepsiCo Pakistan
Gaming Sim X FREEFIRE Telenor Pakistan Telenor Pakistan
Spot Karo,Stop Karo K-Electric K-Electric
Time Matters Yango Pakistan Yango Pakistan
Peek Freans RIO – Meet the Obos Peek Freans RIO EBM
Surf Excel – Zidd Se Khel (Partnership with Karachi Kings) Surf Excel Unilever Pakistan Limited
Dove Pakistan: A Turnaround Story of Brand Revival and Category Expansion DOVE SHAMPOO Unilever Pakistan Limited
Wash K Baad Dry Zaroori Maxob Packages Convertors Limited
Speedy Disclaimer Hijack STING PepsiCo Pakistan
Pakistan Polio Eradication Program – Special Report Pakistan Polio Eradication Program Bill & Melinda Gates Foundation (Global)
Pepsi – Dil Dil Pakistan – (2025) Pepsi PepsiCo
Tapal Family Mixture – Jeeto Pakistan Tapal Family Mixture TAPAL TEA PRIVATE LIMITED
Playboards Pepsi PepsiCo Pakistan
TUC Pe Kya Jata Hai – Influencer TUC Continental Biscuits Limited
Sunsilk Oil Blends Sunsilk Oil Blends Unilever Pakistan Limited
Cadbury – #BackHerDreams Cadbury Dairy Milk Mondelez
Peek Freans RIO – Meet the Obos Peek Freans RIO EBM
Dawlance Bottom Load Water Dispenser – New Product Dawlance Bottom Load Water Dispenser Dawlance Private Limited
The Invisible Heirs Inheritance Calculator Mobilink Bank
Onic – Performance Marketing Onic ONIC
OREO Pakistan Pack Continental Biscuits – Oreo Continental Biscuits Limited
Insured Billboards easypaisa easypaisa Digital Bank
KElectric – KE Live “Star” Loyalty Program K-ELECTRIC STAR LOYALTY K Electric Limited
Cadbury – #GetInTheGame Cadbury Dairy Milk Mondelez Pakistan
TUC Pe Kya Jata Hai – Youth Marketing TUC Continental Biscuits Limited
Champions Trophy ICC Coca-Cola the coca cola Company
Dettol Cool 2025 Dettol Cool Pakistan Reckitt
Kaante Na Lagao Centre for Human Rights Centre for Human Rights
Gaming SIM X FREE FIRE Telenor Pakistan Telenor Pakistan
Tap Pay JazzCash PMCL
Speedy Disclaimer Hijack STING PepsiCo Pakistan
The Motherhood Podcast Lifebuoy Shampoo – The Motherhood Podcast Unilever Pakistan Limited
KFC – Ramazan Campaign KFC KFC Pakistan
Pepsi – New Stronger Pepsi – (2022, 2023, 2024, 2025) Pepsi PepsiCo
Pepsi – Navigating Boycott (Jun-Sep) – (2025) Pepsi PepsiCo
Tapal Mezban, Jashn e Jamalo Season 2 Tapal Mezban Tea Tapal Tea (Pvt.) Ltd.
Maa Ka Haath, Pyar Bhara Saath PTCL Group PTCL Group
Ufone 4G x Peshawar Zalmi PTCL Group PTCL Group
Coke Studio Season 15 Coca-Cola the coca cola Company
Cadbury Valentine – Say it with Cadbury Cadbury Dairy Milk Mondelez
*699# Milao – Apnay Matlab Ka Package Pao Jazz PMCL
Cadbury Valentine – Say it with Cadbury Cadbury Dairy Milk Mondelez
Cadbury Dairy Milk Wafer Roll Cadbury Dairy Milk Mondelez Pakistan
Ufone 4G – Data Bohhaaat Hai x Babar’s Phone Lost PTCL Group PTCL Group
No Lay’s No Game Lay’s PEPSICO PAKISTAN
Spot Karo,Stop Karo K-Electric K-Electric
Dawlance Manifesto Dawlance Pakistan DAWLANCE PVT LTD
Prices Ka Rewind – Dawlance 11.11 Performance Marketing Prices Ka Rewind – Dawlance 11.11 DAWLANCE PVT LTD
Vim Bar – Power of Lemon & Salt Vim Dishwash Bar Unilever Pakistan Limited
NFL – Karachi’s Best Biryani National Foods Limited – Karachi’s Best Biryani National Foods Limited
Always_TopSecretMaterial Always P&G (
Sunsilk Personal Care sunsilk personal care Unilever Pakistan Limited
Foodpanda – The Horizon Project foodpanda Foodpanda Pakistan
Foodpanda – The Horizon Project foodpanda Foodpanda Pakistan
PSO-LPG Blue Launch PSO-LPG Blue Launch Pakistan State Oil – PSO
Revival of Sunsilk Revival of Sunsilk Unilever Pakistan Limited
Centrum – Take Control of Your Health Centrum Haleon (Pakistan)
Pepsi – Navigating Boycott (Jun-Sep) – (2025) Pepsi PepsiCo
Peek Freans RIO Obo Magic Peek Freans RIO EBM
easy wala bank easypaisa easypaisa Digital Bank
Awaaz Sub Ki Awareness Campaign National Commission For Human Rights Pakistan
Make Pakistan Slurp: The Participation System Knorr Instant Noodles Unilever Pakistan Limited
Unlocking Growth: Dove’s Entry into Hairfall DOVE SHAMPOO Unilever Pakistan Limited
Make Pakistan Slurp: When Fans Became the Creative Team Knorr Instant Noodles Unilever Pakistan Limited
Launch Of Suzuki Every – Every for Everyone Chali Ray – Every For Everyone Pak Suzuki Motor Company
K Electric – “Star” Loyalty Program Launch K-ELECTRIC STAR LOYALTY K Electric Limited
Khushal Watan Telenor Pakistan Telenor Pakistan
Dil Se PTCL Group PTCL Group
Cadbury Valentine – Say it with Cadbury Cadbury Dairy Milk Mondelez
The Invisible Heirs Inheritance Calculator Mobilink Bank