Winners Case Studies
2019

Grand Prix

The Bridal Uniform

Marketer of the year

Unilever Pakistan

Marketer of the year

Coca-Cola Pakistan

Agency of the year

Ogilvy Pakistan

Apps and Software

Award LevelBronze
Campaign TitleGoonj by Telenor Pakistan
BrandGoonj
ClientTelenor Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/sOMD Pakistan / DMD
Individuals Credit
Khawaja Shariq Mustafa Yasir Yasin Shadman Khan Imran Qaiser Asim Naqvi Hamza Amjad Laila Noor Hasan Zulnoon Aitizaz Hassan Khuram Javaid Sadia Qutub uddin Imran Mushtaq Syed Shayyan Basmah Kamran Azmi Bismah Mehmood Arsalan Mohsin Imran Mughal Muhammed Abdullah Sakina Ihsan Imran Ayub

Automotive

Award LevelSilver
Campaign TitleWhat Matters is Inside
BrandShell Rimula
ClientShell Pakistan
Lead Agency/sJWT Pakistan
Contributing Agency/s-
Individuals Credit

Beverages Cold

Award LevelSilver
Campaign TitleCoca-Cola Food and Music Festival
BrandCoca-Cola
ClientCoca-Cola Pakistan
Lead Agency/sActive Media
Contributing Agency/s-
Individuals Credit

Award LevelSilver
Campaign TitleSprite Spicy 6.0
BrandSprite
ClientCoca-Cola Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/sStarcom Pakistan / Kinetic Pakistan / Digitz (Pvt.) Ltd.
Individuals Credit
Asim Naqvi Hassan Bangash Muzakir Ijaz Umar Malik Abbas Arslan Sadaf Zarrar Hassan Nawaz Ahsen Sheikh Fatima Hyder Azam Jalal Khan Ahmad Nizami Farhan Khan

Award LevelBronze
Campaign TitleCoke & Music 2017
BrandCoke & Music 2017
ClientCoca-Cola Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/sDigitz (Pvt.) Ltd. / Active Media
Individuals Credit
Asim Naqvi Muzakir Ijaz Reza Jiwani Azam Jalal Khan

Award LevelBronze
Campaign TitleDayfresh Flavoured Milk
BrandDayfresh
ClientDairyland Ltd.
Lead Agency/sFirebolt63 (Pvt.) Ltd.
Contributing Agency/s-
Individuals Credit
Zain Kazmi Sarah Yaldram Shahrukh Raza Keatan Kumar Ahmed Ali Khalid Naseem Hina Mughal Anika Kazi Sulaiman Mannu

Branded Content

Award LevelGold
Campaign TitleStrepsils Stereo
BrandStrepsils
ClientReckitt Benckiser
Lead Agency/sAdcom
Contributing Agency/sBIY Music / OMD Pakistan / Walnut Communications
Individuals Credit
Asad Aly Shah Tasneem Lakhani Mehdiyah Mohsin Maha Asif Hanzala Bin Mahmood Moiz Uddin Somair Rizvi Ameen Ahmed Adnan Syed Ali Rehman Afnan Imran Humayun Farooq Amna Maniar Taha Durrani Zoya Altaf Shayan Ahmed Samra Muslim Mandana Zaidi Ali Noor Samra Muslim

Award LevelSilver
Campaign TitleCoke Studio Explorer 2018
BrandCoca-Cola
ClientCoca-Cola Pakistan
Lead Agency/sFront Foot Media
Contributing Agency/sStarcom Pakistan / Digitz (Pvt.) Ltd. / Ogilvy Pakistan
Individuals Credit
Asim Naqvi Muzakir Ijaz Sadaf Zarrar Azam Jalal Khan

Award LevelBronze
Campaign TitleKnorr Noodles Boriyat Busters
BrandKnorr
ClientUnilever Pakistan
Lead Agency/sMindshare Pakistan/Y Production
Contributing Agency/sBody Beat Group
Individuals Credit

Corporate Reputation

Award LevelGold
Campaign TitleNorth Plan
BrandTelenor 4G
ClientTelenor Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/sCoremedia / OMD Pakistan / Active Media
Individuals Credit
Khawaja Shariq Mustafa Yasir Yasin Malik Mubeen Imran Qaiser Asim Naqvi Hamza Amjad Laila Noor Hasan Zulnoon Ali Majid Mahrukh Batool Sadia Qutub uddin Imran Mushtaq Sara kiyani Aitizaz Hassan Bismah Mehmood Arsalan Mohsin Qasim Pervez Muhammed Abdullah Sakina Ihsan Imran Ayub

Culinary

Award LevelSilver
Campaign TitleThematic Campaign
BrandRecipe Mixes
ClientShan Foods
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Individuals Credit
Naved Qureshi Mahrukh Ali Sadia Qutubuddin Zahra Ali Asim Naqvi Rabiya Hamid Sheikh Adil Hussain Sidra Sheikh Ushna Khan Yousra Taj Faisal Mukaddam

Award LevelBronze
Campaign TitleCrispyFry Thematic
BrandAjinomoto Lakson Pakistan (Pvt.) Ltd.
ClientAjinomoto Lakson Pakistan (Pvt.) Ltd.
Lead Agency/sAdcom
Contributing Agency/sMEC / Marketing Works Pvt. Ltd.
Individuals Credit
Ali Malik Mustafa Awan Hibah Kamal Zeeshan Jilani Owais Ahmed Muhammad Kawish Abbas Jaffery Takurou Seguchi Hassan Siddiqui Wajahat Hussain

David vs. Goliath

Award LevelGold
Campaign TitleYeh Dunya Bari Hai
BrandGoodGoodies
ClientUniFood Industries
Lead Agency/sAdcom
Contributing Agency/sFourays / Bionoc Films / East River / On Ground
Individuals Credit
Awais Dhakan Shakir Khan Sajid Abbas Bilal Alvi Zeeshan Jilani Saad Shamim Haris Nasir Ali Malik Abdul Qayyum Maryam Tajalli Zain Qadeer Mustafa Awan Nimra Saeed Imran Syed Adnan Syed Mubeshar Aziz Hamza Bawany Umer Shaikh

Award LevelSilver
Campaign TitleWaves Naam Hi Kafi Hai
BrandWaves
ClientCool Industries
Lead Agency/sSynergy Dentsu
Contributing Agency/sSynite Digital / Starcrest Media
Individuals Credit
Syed Abbas Zara Bangash Mehreen Almas Asif Javed Salman Haider Hajra Bilal Sharjeel Zafar Muhammad Shahid Adil Khan Anika Zahir Ayaz Akram

Award LevelBronze
Campaign TitleUthna vs Jaagna
BrandNescafe
ClientNestle Pakistan
Lead Agency/sRED Communication Arts (Pvt.) Ltd.
Contributing Agency/sGroupM
Individuals Credit
Zareen Rathor Fizza Ijaz

Finance

Award LevelBronze
Campaign TitleAb Life Hai Simple
BrandKonnect by HBL
ClientHBL
Lead Agency/sPrestige Communications (Pvt.) Ltd.
Contributing Agency/s
Individuals Credit

Health - Products

Award LevelGold
Campaign TitleStrepsils Stereo
BrandStrepsils
ClientReckitt Benckiser
Lead Agency/sAdcom
Contributing Agency/sBIY Music / OMD Pakistan / Walnut Communications
Individuals Credit
Asad Aly Shah Tasneem Lakhani Mehdiyah Mohsin Maha Asif Hanzala Bin Mahmood Moiz Uddin Somair Rizvi Ameen Ahmed Adnan Syed Ali Rehman Afnan Imran Humayun Farooq Amna Maniar Taha Durrani Zoya Altaf Shayan Ahmed Samra Muslim Mandana Zaidi Ali Noor Samra Muslim

Health - Services

Award LevelGold
Campaign TitleAao TB Mitao
Brand-
ClientThe Indus Hospital
Lead Agency/sManhattan Communications (Pvt.) Ltd.
Contributing Agency/s-
Individuals Credit
Adeeba Khan Tehmina Siddiqi Mehwish Hassan Sharjeel Ahmed Rashid Sheikh Faraz Shamshad Afshan Zia Shahbaz Mirza Yasir Aslam Mudassir Shah Team Aao TB Mitao

Award LevelGold
Campaign TitleSadqa
Brand-
ClientShaukat Khanum Memorial Cancer Hospital and Research Centre
Lead Agency/sAdcom
Contributing Agency/sBrand Ache
Individuals Credit
Sahar Harris Kamran Ali Ali Abbas Karrar Hussain Bilal Malik Faizan Gull Ayesha Farid Zain Ali Malik Tariq Azam Naila Khan Sohaib Sharif Manan Rahim

Home Furnishings and Appliances

Award LevelBronze
Campaign TitleKenwood Khush Raho
BrandKenwood Air Conditioner
ClientR&I Electrical Appliances
Lead Agency/sArey Wah
Contributing Agency/sMindshare Pakistan / ID Creations
Individuals Credit
Kamran Sarfaraz Parsa Rafiq Muhammad Ahsan Khalid Hassan Javed Sohaib Hassan Waqas Naeem Nauman Khan Ahsen Aghai Tanzila Mohsin Sanober Ali Tughral Khan Zaheer Uddin Ahmed Emaad Khan Taha Khan

Household Supplies and Services

Award LevelSilver
Campaign TitlePampers Pants are the new diapers
BrandPampers
ClientP&G
Lead Agency/sIAL Saatchi & Saatchi
Contributing Agency/sStarcom Brainchild Communications / Helium
Individuals Credit
Jaffar Hashim Ai Abbas Rizvi Kainat Tanveer Anam Parekh Azmeenay Arshad Wajahat Ali Ali Haider Naqvi Taimur Butt Muhammad Osama

Internet and Telecom

Award LevelGold
Campaign TitleDirect Carrier Billing by Telenor Pakistan
Brand-
ClientTelenor Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/sOMD Pakistan
Individuals Credit
Khawaja Shariq Mustafa Yasir Yasin Shadman Khan Imran Qaiser Asim Naqvi Hamza Amjad Laila Noor Hasan Zulnoon Aitizaz Hassan Khuram Javaid Sadia Qutub uddin Imran Mushtaq Syed Shayyan Basmah Kamran Azmi Bismah Mehmood Arsalan Mohsin Imran Mughal Muhammed Abdullah Sakina Ihsan Imran Ayub

New Product and Services

Award LevelBronze
Campaign Title#GoliNaDo
BrandDVAGO
ClientNovacare
Lead Agency/sAdcom
Contributing Agency/sSeven Senses
Individuals Credit
Shakir Khan Falah Pervez Jibran Siddiqui Dawer Bukhari Rehan Babar Ali Malik Hammad Hasan Owais Raees Ali Limton Mustafa Awan Moiz uddin Novaizer Amir Adnan Syed Maha Asif Iman Afridi Ameen Ahmed Irfan Khan Hasnain Abbas

Personal Care

Award LevelBronze
Campaign TitleSunsilk Fashion Edition
BrandSunsilk
ClientUnilever Pakistan
Lead Agency/sJWT Pakistan / Team Reactivate
Contributing Agency/sMindshare Pakistan / Talking Point
Individuals Credit
Sara Koraishy Yawar Iqbal Sidra Ahmed Jung Umair Hassan Azka Waqar Rabia Aftab Mariam Keshodia Sidra Malick Izhar Ahmed Khan Fareshteh Aslam

Positive Change Social Good - Brands (Products)

Award LevelSilver
Campaign TitleCalcium Awareness Campaign
BrandCAC 1000
ClientGSK Pakistan
Lead Agency/sInterflow Communications Pvt. Ltd.
Contributing Agency/s-
Individuals Credit

Award LevelSilver
Campaign TitleLipton Chotu
BrandLipton
ClientUnilever Pakistan
Lead Agency/sBulls Eye Advertising Pvt. Ltd./Mindshare Pakistan
Contributing Agency/sTalking Point
Individuals Credit
Yasir Qazi Namra Khan Shehryar Muzammil Aiman Fajr Faryal Nathani Fareshteh Aslam

Award LevelBronze
Campaign TitleCoke Stitching Dreams 2018
BrandCoca-Cola
ClientCoca-Cola Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/sStarcom Pakistan
Individuals Credit
Asim Naqvi Muzakir Ijaz Sadaf zarrar Farhan Khan

Award LevelBronze
Campaign TitleMazboot Banegi, Meri Beti Parhegi
BrandLifebuoy Shampoo
ClientUnilever Pakistan
Lead Agency/sMindshare Pakistan
Contributing Agency/sESP / Body Beat Group / ARY Network
Individuals Credit
Saeed Khan Omer Khan Noshin Ahmed Mohammad Hussain Naveera Farooq Hasan Rizvi Salman Baig

Positive Change Social Good - Brands (Services)

Award LevelSilver
Campaign TitleTelenor I-Champ
Brand-
ClientTelenor Pakistan
Lead Agency/sManhattan Communications (Pvt.) Ltd. / Adcom
Contributing Agency/sHeptagon / Active Media / Ignite / Brandlogics
Individuals Credit
Dara Bashir Khan Khawaja Shariq Mustafa Mahrukh Batool Jarrar Mehdi Haseeb Ahmed Noor Umair Niaz Fatima Habib Tahira Naseem Yasir Yasin

Positive Change Social Good - Non Profit

Award LevelGold
Campaign TitleThe Bridal Uniform
Brand-
ClientUN Women
Lead Agency/sBBDO Pakistan
Contributing Agency/sAli Xeeshan Theater Company / Mint PR
Individuals Credit
Ali Rez Haroon Rashid Hira Mohibullah Eesha Khan Aamna Rahim Tazeen Asaad Huma Mobin Mian Aleem Ali Fatima Ansari Raza Shah Assam Khalid Haseeb Akram Moiz Khan Jamshed Kazi Ali Xeeshan

Restaurants

Award LevelBronze
Campaign TitleMcDonald's Food Trust
BrandMcDonalds
ClientMcDonald's Pakistan
Lead Agency/sManhattan Communications (Pvt.) Ltd.
Contributing Agency/sKinetic Pakistan / MediaCom
Individuals Credit
Faraz Khan Yasir Aslam Bushra Mughal Adeeba Khan Muhammad Majid Tehmina Siddiqi Rashid Sheikh Shahbaz Mirza Sharjeel Ahmed Ahmed Hasan Shahzeb Ahmed Hashmat Mirza Hatif Khan Shumaila Firdous Jamil Mughal Raza Ali Viquas Jaleel Hilal Mir Shamail Farhat Mujtaba Ayub

Award LevelBronze
Campaign TitleMcDonald's Chicken Chapli
BrandMcDonalds
ClientMcDonald's Pakistan
Lead Agency/sManhattan Communications (Pvt.) Ltd.
Contributing Agency/sKinetic Pakistan / MediaCom
Individuals Credit
Faraz Khan Yasir Aslam Bushra Mughal Adeeba Khan Muhammad Majid Tehmina Siddiqi Hatif Khan Sharjeel Ahmed Rashid Sheikh Shahbaz Mirza Shumaila Firdous Asher Khan Hashmat Mirza Jamil Mughal Raza Ali Viquas Jaleel Hilal Mir Abdul Rasheed Mujtaba Ayub Shamail Farhat

Seasonal Marketing

Award LevelSilver
Campaign TitleMcDonald's Food Trust
BrandMcDonalds
ClientMcDonald's Pakistan
Lead Agency/sManhattan Communications (Pvt.) Ltd.
Contributing Agency/sKinetic Pakistan / MediaCom
Individuals Credit
Faraz Khan Yasir Aslam Bushra Mughal Adeeba Khan Muhammad Majid Tehmina Siddiqi Rashid Sheikh Shahbaz Mirza Sharjeel Ahmed Ahmed Hasan Shahzeb Ahmed Hashmat Mirza Hatif Khan Shumaila Firdous Jamil Mughal Raza Ali Viquas Jaleel Hilal Mir Shamail Farhat Mujtaba Ayub

Award LevelSilver
Campaign Title#DekhoMeriNazarSe
BrandSamsung
ClientSamsung Pakistan & Rizq
Lead Agency/sAdcom
Contributing Agency/sBramerz / Starcom Brainchild Communications Studio OneZero
Individuals Credit
Bilal Malik Zain Rizvi Qaseem Imran Ali Hassan Zeeshan Iqbal Ali Malik Harris Rasheed

Award LevelBronze
Campaign TitleMaa Ka Sahara
BrandCanBebe
ClientOntex Pakistan
Lead Agency/sAdcom
Contributing Agency/sSeven Senses / Ishtehari / Adcom / Brand Live
Individuals Credit
Somair Rizvi Moiz ud-ddin Osama Saleem Huzaifa Siddiqui Ali Limton Feroz Ahmed Daniyal Khan Faizan Khan Rida Shaikh Hanzala Khan Ameen Ahmed Omar` Jawed Ameen Jan Madiha Minhas Raheel Faridi Umair Kazi Ali Sohail Daniyal Shahid Aamir Meer

Award LevelBronze
Campaign TitleRamazan Campaign - Ek Neki Rozana
BrandSurf Excel
ClientUnilever Pakistan
Lead Agency/sMullenLowe Rauf/Mindshare Pakistan
Contributing Agency/sBody Beat PR
Individuals Credit
Hiba Khalid butool rizvi Hasan Rizvi Arqam Tabani

Snacks & Desserts

Award LevelGold
Campaign TitleReal Goodness Inside
BrandPeek Freans Cake Up
ClientEnglish Biscuit Manufacturers
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Individuals Credit
Zahra Ali Naved Qureshi Rana Waleed Ayesha Janjua Saadi Mansuri

Award LevelBronze
Campaign TitleShoop Thematic Campaign
BrandShoop Instant Noodles
ClientShan Foods
Lead Agency/sFishbowl (Pvt.) Ltd.
Contributing Agency/sMediaCom / Stimulus Productions / GamePlan PK
Individuals Credit
Gulrez Mojez Rashid Khan Saira Masood Sheikh Adil Shoaib Shamim Yousra Taj Ushna Khan Mustafa Nadeem

Sustained Success - Products

Award LevelSilver
Campaign TitleKhushiyan Chakh Lo
BrandRecipe Mixes
ClientShan Foods
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Individuals Credit
Mahrukh Ali Naved Qureshi Zahra Ali Asim Naqvi Sadia Qutubuddin Rabiya Hamid Sheikh Adil Hussain Sidra Sheikh Ushna Khan Yousra Taj Faisal Mukaddam

Award LevelSilver
Campaign TitleEk Neki Rozana
BrandSurf Excel
ClientUnilever Pakistan
Lead Agency/sMullenLowe Rauf/Mindshare Pakistan
Contributing Agency/sBBPR, Empact
Individuals Credit
Hiba Khalid butool rizvi Hasan rizvi

Award LevelBronze
Campaign TitleNestle Bunyad
BrandNestle Bunyad
ClientNestle Pakistan
Lead Agency/sOgilvy Pakistan
Contributing Agency/s-
Individuals Credit
Asim Naqvi Muzakir Ijaz Akbar Hussain Abdul Saboor furqan mohiuddin Arshad Aslam usman bhatty sana majeed

Sustained Success - Services

Award LevelSilver
Campaign TitleUfone Super Card
BrandUfone Super Card
ClientUfone
Lead Agency/sJWT Pakistan
Contributing Agency/sMaxus Pakistan
Individuals Credit
Rustam Khan Dilara Khan Zeeshan Nadeem Arfa Komal Adnan Anjum Shahzaib Atif Ahmed Mustafa Wajid Ali

Topical Marketing

Award Level Gold
Campaign title Ungli Uthao - Elections 2018
Brand Careem
Client Careem Network FZ LLC
Lead Agency/s -
Contributing Agency/s -

Award LevelBronze
Campaign TitleCoca-Cola and Football
BrandCoca-Cola
ClientCoca-Cola Pakistan
Lead Agency/sStarcom Brainchild Communications / Ogilvy Pakistan
Contributing Agency/sKinetic Pakistan / Active Media / Digitz (Pvt.) Ltd.
Individuals Credit
Khurram Tariq Amna Tariq Sameer Aly Hassan Bangash Ahmad Azim Zehra Zaidi Mujtaba Kamal Sadaf Zarrar Hamza Ahmed Ahmad Mukhtar Sameera Zubair Hassan Nawaz Reza Jivani Ayesha Mehmood