Synopsis
Synopsis
This interactive, case-driven workshop helps marketers and advertising professionals master the art of winning Effie entries. Through real campaign analysis, expert guidance, live feedback, and a practical case study challenge, participants will learn how to craft standout stories and strong, result-driven submissions.
Audience
This workshop is perfect for marketers and advertisers looking for practical, hands-on instruction on the best practices of Effie case writing, including:
LEAD TRAINERS
Humayun Shaikh is a senior FMCG marketing executive turned independent consultant, with a career spanning some of the region’s largest consumer goods organizations. He held the role of Director Marketing – HomeCare Category at Unilever Pakistan (with experience across global markets), served as Category General Manager with full P&L responsibility for the ice cream business unit, and went on to become Global Chief Marketing Officer at Shan Foods. His background also includes senior roles at Mondelez / CBL as well
He now works as an independent marketing and brand consultant, drawing on deep, hands-on operating experience in brand strategy, portfolio architecture, commercial capability building, and category management, and also designs and delivers executive training programs for FMCG audiences. Alongside this, he has an entrepreneurial track record of his own, having built and backed ventures at both ends of the consumer spectrum — from agriculture-based businesses close to the source, to consumer-facing, direct-to-consumer brands built for the end customer.
A seasoned marketing strategy professional with a strong foundation in business informatics, bringing over two decades of experience across 100+ brands. Recognised for leading high-performing teams and delivering integrated marketing and communication strategies that drive measurable business impact.
Master Certified in Strategic Management & Leadership, with an MBA in Marketing and a BS (Hons) in Business Informatics, complemented by certifications from Google, Meta, Microsoft, HubSpot, and LinkedIn. Professionally shaped by leading global networks including Hip Media, Leo Burnett, DDB, and Spark Foundry, and distinguished as the youngest graduate of the Haines Center for Strategic Management.
An active contributor to the industry and academia; Executive Partner at Qimam Fellowship, facilitator for the British Council’s DICE programme, trainer at Effie’s Marketing Strategy Boot Camp, and faculty member across leading institutions including the Institute of Business Management and Barrett Hodgson University, while also serving on the Board of Faculty at SZABIST. Currently serving as Chief Executive of Bold One Pvt. Ltd., driving strategic excellence and innovation in marketing and communication.
By the end of the session, participants will have a clear understanding of the jury’s perspective and the tools to develop Effie-worthy cases.