#ViralBeauty: Pakistan's 1st Social-first Commercial Activation
Brand:
Vinyl Ink Lipstick, Sky High Mascara, HA & GA Serums, Elvive Extraordinary Oil Serum, Vitamin C & Fast Clear Serums
Client:
Loreal Pakistan
Agency:
Digitz Digitas
Category
Digital-Commerce
Faced with high consumer acquisition costs and limited budgets amid economic challenges, the Viral Beauty Campaign capitalized on TikTok’s surging global and local popularity. By pioneering Pakistan’s first take on TikTok beauty trends for commerce and leveraging full-funnel influencers, the campaign drove high engagement and inspired shopping actions. Delivering 2X e-commerce growth versus the market, it achieved 22% Advocacy Contributed Sales, setting a benchmark in localized, trend-driven marketing that seamlessly converted engagement into measurable sales impact.
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