Effie 2024 Finalists

Winning an Effie Award signifies your work was one of the most effective marketing efforts of last year. It is a momentous achievement.

  • Not all finalists become winners.
  • There are three levels of winners; Gold, Silver and Bronze.
  • There is a minimum qualifying score for each award level. If there is only one entry in a category or as a finalist, it doesn’t imply that it is a winner.
  • A category may produce one or multiple winners of any level or perhaps no winners at all – no matter the number of finalists.
S.No Entry Title Brand Client
1 RozCaDose CaC 1000 Plus Haleon (Pakistan)
2 Coke – Ramadan The Coca Cola Company – Pakistan The Coca-Cola Co.
3 Owning cricket with Sensodyne Sensodyne Haleon (Pakistan)
4 MAPLE LEAF HD PUTTY MAPLE LEAF HD PUTTY maple leaf cement
5 Magic on Wheels The Coca Cola Company – Pakistan The Coca-Cola Co.
6 SC – Women In Tech Standard Chartered – Women In Tech Standard Chartered Bank
7 Daraz Offline to Online Shopping Expo Daraz Daraz
8 School Girl Newscasters EBM English Biscuit Manufacturers (PVT) LTD
9 Weclome to RIOLAND Peek Freans RIO EBM
10 Bigger and better: Daraz X Cricket Daraz Daraz
11 MyTelenor App Telenor Pakistan Telenor Pakistan
12 Peek Freans Gluco Kahani – The Book and The New Rhyme Peek Freans Gluco English Biscuits Manufacturers
13 BeJhijhak Investment, Befikr Zindagi District One 101 Group
14 She Can Have It All Campaign McDonald’s Pakistan McDonald’s Pakistan
15 Sunsilk Wedding Diaries 2.0 Sunsilk Pakistan Unilever Pakistan Limited
16 Sheroes – Azadi Khuwab Dekhne Ki Lifebuoy Shampoo Unilever Pakistan Ltd.
17 Waxing Lady Tutorials Ghar Par Ghar Par
18 Restaurants’ Secret Hellmann’s Unilever Pakistan Limited
19 Nurpur Restage 2023-Breakfast Badlo Nurpur Fauji Foods Limited
20 Teachers of tomorrow EBM English Biscuit Manufacturers (PVT) LTD
21 eCommerce – Revolutionizing In-App Engagement Olper’s FrieslandCampina
22 Jahan Maamta Wahan Dalda Cooking Oil Dalda Foods Limited
23 Durex – Ecommerce Campaign Durex Condoms Reckitt
24 Daraz – Building eCommerce Penetration Step By Step Daraz Daraz
25 Pepsi – Pakistan’s First 100% Recycled Beverage Bottle Pepsi PepsiCo
26 Film Promotion & Launch (Kamli | Joyland | Zindagi Tamasha) Kamli – Joyland – Zindagi Tamasha Khoosat Films
27 UBL Freelancer Account United Bank Limited United Bank Limited
28 Asaan Mobile Account State Bank of Pakistan Asaan Mobile Account State Bank of Pakistan
29 Women’s Day JazzCash JazzCash – Jazz
30 Ladies Account HABIBMETRO Ladies Account Habib Metropolitan Bank Ltd.
31 HBL-Zarayi Banking-Agli Nasal & Nanni Kisan HBL Habib Bank Limited
32 JazzCash Hai Na! JazzCash JazzCash – Jazz
33 7up – Brand Restage (Identity, Positioning & Promotion Mix) 7up PepsiCo
34 Daraz Candy Daraz Daraz
35 POND’S – The Ultimate Facecare Expert POND’S Unilever Pakistan Limited
36 Waxing Lady Tutorials Ghar Par Ghar Par
37 Durex – Ecommerce Campaign Durex Condoms Reckitt
38 Daraz – Redefining The Influencer Landscape Daraz Daraz
39 Pepsi – Product (New Stronger Pepsi) Pepsi Pepsi
40 Household Supplies Rose Petal Maxob Packages Convertors Limited
41 POND’S Super Light Gel – Influencer Campaign POND’S Super Light Gel Unilever Pakistan Limited
42 Winning Serums With Advocacy Backed By Science – Hyaluronic Acid L’Oreal L’Oréal Paris Revitalift Hyaluronic Acid Serum Loreal Paris
43 Jubilee Car Insurance Automotive Insurance Jubilee General Insurance
44 Pepsi – Ride for Change (Why Not Meri Jaan) Pepsi PepsiCo
45 Myth Busting with NESCAFE NESCAFE NESTLE PAKISTAN
46 Jubilee Car Insurance Automotive Insurance Jubilee General Insurance
47 Daraz Live Commerce Daraz Daraz
48 7up Strawberry Lemonade (Product & Design Innovation) 7up PepsiCo
49 Daraz – Launching The First Complete Retail Media Outlet In Pakistan Daraz Daraz
50 Dove Digital Collectible (NFT) Dove Unilever Pakistan Limited
51 Asaan Mobile Account – Apka Account, Apka Ikhtiyar State Bank of Pakistan Asaan Mobile Account State Bank of Pakistan
52 Jazz-Fi – Connection Bina Tension Jazz Jazz (PMCL)
53 Daraz – Offline to Online Shopping Expo Daraz Daraz
54 Child Wedding Cards Un Women UN Women
55 Khushal Watan Telenor Pakistan Telenor
56 Ready Teddy Gluco Peek Freans Gluco Teddy EBM
57 7up Strawberry Lemonade (Product Innovation) 7up PepsiCo
58 UBL Freelancer Account United Bank Limited United Bank Limited
59 POND’S Super Light Gel – The Hydration Superhero POND’S Super Light Gel Unilever Pakistan Limited
60 Cadbury Occasions Cadbury Dairy Milk Mondelez
61 Asaan Mobile Account – Apka Account, Apka Ikhtiyar State Bank of Pakistan Asaan Mobile Account State Bank of Pakistan
62 Sunlight 2in1 1Kg bachat pack – Chaley Poora Mahina Sunlight Unilever Pakistan Limited
63 Jasoos Ki Wapsi – Ibn e Safi’s Imran Series Telenor Pakistan Telenor Pakistan
64 Getting the Band Together with Knorr Spicy Tikka Knorr Spicy Tikka Unilever Pakistan Limited
65 It’s Time to Act on Family Planning KhairKhwah FCDO
66 Polio Outbreak Polio Eradication Pakistan Polio Eradication Programme (Pakistan)
67 Kyn K Maa Baap Haar Nahi Maantay SIUT Children’s Hospital Campaign 2023 SIUT
68 Impossible Paragliding Mission Project by Tom & Horacio Red Bull Red Bull Pakistan
69 7up x Sapphire West – The Up Collection 7up PepsiCo
70 Staying Hamesha Ready with Veet Reckitt – Veet Reckitt Benckiser
71 Summer with Lay’s Lay’s Pepsi
72 Daraz Long Term Value Creation – ROI Daraz Daraz – Alibaba Group
73 Dawlance X Daraz 11.11 Mega Sale Campaign 2022 Dawlance DAWLANCE PVT LTD
74 Unlocking Potential Through Daraz Marketing Solutions : Ponds Exceptional Sales Growth Ponds Unilever Pakistan Limited
75 Olper’s Cheese ‘Breakfast ki Jaan’ Olper’s Cheese Friesland Campina
76 School Girl Newscasters EBM English Biscuit Manufacturers (PVT) LTD
77 An Ode to the Traditional Poets of Pakistan! Bakeri Nankhatai Continental Biscuits Limited
78 Sensodyne’s integration with Smile Train Foundation Sensodyne Haleon (Pakistan)
79 Khushiyan Banane Wali Shan Recipe Mixes Shan Foods (PVT.) LTD.
80 ‘Khel Kood aur Khayal’ K-Electric K-Electric Limited
81 Enter the Chillverse NESCAFÉ Ready to Drink (RTD) NESTLE PAKISTAN
82 Pepsi – Pakistan’s First 100% Recycled Beverage Bottle Pepsi PepsiCo
83 The Sunsilk Sunrise Sunsilk Pakistan Unilever
84 LPIP Loreal Professional Institute of Pakistan (LPIP) Loreal Paris
85 Women’s Day JazzCash JazzCash – Jazz
86 Azadi Feels Good KFC Pakistan KFC Pakistan
87 Child Wedding Cards Un Women UN Women
88 Pepsi – Product & Brand Restage (Why Not Meri Jaan) – 2021/22/23 Pepsi PepsiCo
89 The Sunsilk Sunrise Sunsilk Pakistan Unilever
90 7up x Sapphire West – The Up Collection 7up PepsiCo
91 Tullo – Restaging the Kids’ Chant Cooking Oil Dalda Foods Limited
92 KFC – Who Fried It Best KFC Gray Mackenzie Restaurants International Ltd
93 Lifebuoy Shampoo – Onion, Naturally Strong Lifebuoy Shampoo Unilever Pakistan Ltd.
94 Cadbury Ramadan Cadbury Dairy Milk Mondelez Pakistan
95 Kurkure Kreations Kurkure Pakistan PepsiCo
96 Pepsi – Thematic (Why Not Meri Jaan – Ride For Change) Pepsi PepsiCo
97 Awaz Uthao – Child Abuse Awareness Sindh Government Government of Sindh
98 Father’s Day Campaign 2023 – Seasonal Marketing Dawlance DAWLANCE PVT LTD
99 Peek Freans Sooper Ramadan Peek Freans Sooper EBM
100 Foodpanda Rider: Marzi se Manzil Tak Foodpanda Foodpanda
101 7up x Sapphire West – The Up Collection 7up PepsiCo
102 Kurkure Kreations Kurkure Pakistan PepsiCo
103 Enter the Chillverse NESCAFÉ Ready to Drink (RTD) NESTLE PAKISTAN
104 What a Fuzion FuzeTea Coca Cola Pakistan
105 HBLPSL8 – Jahan Fans Wahan Stadium HBL HBL
106 No.1 Hygiene Brand in Pakistan Lifebuoy Soap Unilever Pakistan Limited
107 Cadbury – Valentine’s Campaign Cadbury Dairy Milk Mondelez Pakistan
108 Peek Freans Sooper Ramadan Sustain Success Peek Freans Ramazan Sustain Sucess EBM
109 Har Pyalay Mai Ghizayat Ka Aitemaad Nestle Cerelac NESTLE PAKISTAN
110 Rin – Safayi Mei Dum Rs 150 Kum Rin Unilever Pakistan Limited
111 eidipaisa eidipaisa easypaisa – Pakistan
112 Dove Relaunch in a Cash-strapped Market Dove Unilever Pakistan Limited
113 Drive Value with Lifebuoy Lifebuoy Soap Unilever Pakistan Limited
114 Olper’s Flavoured Milk ‘Performance Mein Break Na Ho’ Olper’s Flavoured Milk Friesland Campina
115 Durex – Ecommerce Campaign Durex Condoms Reckitt
116 Sheroes – Azadi Khuwab Dekhne Ki Lifebuoy Shampoo Unilever Pakistan Ltd.
117 McDonald’s Zalmi Deal McDonald’s Zalmi Deal Siza Foods (Pvt.) Ltd.
118 Father’s Day Campaign 2023 – Topical Marketing Dawlance DAWLANCE PVT LTD
119 LOKAL – Pakistan’s 1st Chain of Budget Hotel Rooms LOKAL LOKAL
120 We Love To Smile Peek Freans Smile EBM
121 I Set my Own RIvaj – Rivaj Cosmetics Rivaj Cosmetics SJS INTERNATIONAL – RIVAJ