Effie 2025
Finalists

Winning an Effie Award signifies your work was one of the most effective marketing efforts of last year. It is a momentous achievement.

  • Not all finalists become winners.
  • There are three levels of winners; Gold, Silver and Bronze.
  • There is a minimum qualifying score for each award level. If there is only one entry in a category as a finalist, it doesn’t imply that it is a winner.
  • A category may produce one or multiple winners of any level or perhaps no winners at all – no matter the number of finalists.
Campaign Title Brand Client
Cattle Mandi JazzCash QR Payments JazzCash JazzCash
Engro Zabardast Urea- Zabardast Saath Chamkay Din Raat ( Harvesting Success Through Influencer-Driven Engagement) Zabardast Urea Engro Fertilizers
From never to your first ever Galaxy Z FLIP5 Samsung Pakistan
Nestle Sparkling Water Nestle Pure life NESTLE
Purpose Film EBM Corporate Campaign- Purpose EBM
Reimagining hygiene through the power of play Lifebuoy Handwash Unilever Pakistan Limited
Lipton – Jar of Joy (2024) Lipton Lipton Tea & Infusions
umAIr Jaswal – “We Got You!” ROX ROX – Powered by Jazz
#ViralBeauty: Pakistan’s 1st Social-first Commercial Activation Vinyl Ink Lipstick, Sky High Mascara, HA & GA Serums, Elvive Extraordinary Oil Serum, Vitamin C & Fast Clear Serums Loreal Pakistan
Zeera Plus – Guftugu Edition Pack Zeera Plus Continental Biscuits Limited
GB Launch Telenor Pakistan Telenor Pakistan
Vatika Onion Oil First Vatika Hair Oil Asian Consumer Care (Dabur)
Alkaram Reimaging Alkaram Alkaram
New Stronger Pepsi (2022, 2023, 2024) Pepsi PepsiCo. Pakistan
eidipaisa eidipaisa easypaisa – Pakistan
Audio Nikahnama Audio Nikahnama easypaisa – Pakistan
Zeera Plus – Guftugu Edition Pack Zeera Plus Continental Biscuits Limited
Lifebuoy Shampoo Onion – Na Kato Na Cheelo Na Kadukuch Karo Lifebuoy Shampoo Unilever Pakistan Limited
#DadiKnowsBest Population Services International, Pakistan. Population Services International
Getting Better Everyday – IU x foodpanda Getting Better Everyday Delivery Hero – foodpanda Pakistan
New Stronger Pepsi (Kamaaal) – 2024 Pepsi PepsiCo. Pakistan
SMILE FOR PAKISTAN Peek Freans Smile EBM
Corporate Reputation Office Furniture. Global Office World
Peek Freans Click Peek Freans Click EBM
Lifebuoy Handwash: Rakhey Ramzan Ki Khushiyan Mehfooz Lifebuoy Handwash Unilever Pakistan Limited
#MAATheDigitalExpert PTCL PTCL
#TurnUpYourChill NESCAFÉ NESTLE
Alkaram Reimagining Alkaram Alkaram
Oreo Monopoly: A Playful Twist Continental Biscuits Limited – Oreo Pakistan Continental Biscuits Limited
Getting Better Everyday – IU x foodpanda Getting Better Everyday Delivery Hero – foodpanda Pakistan
Taleem Se Badlay Zindagi (Change Begins with Education) Taleem Se Badlay Zindagi (Change Begins with Education) The Citizens Foundation
Tapal Danedar “Tum Mein Aik Aur Cup Chai” – PSL Tapal Danedar Tapal Tea (Pvt.) Ltd.
Wash ke Baad, Dry Zaroori! Maxob Packages Convertors Limited
Kurkure Kreations Kurkure PEPSICO PAKISTAN
Stronger Foundation For Better Life NESTLÉ BUNYAD NESTLE
Shell Pakistan – “Race to Collect” Shell Pakistan Shell Pakistan
Flavor Icons Lay’s PEPSICO PAKISTAN
Tap Pay Sirf JazzCash Pai JazzCash JazzCash
FALAK Falak Rice Matco Foods
rPET – Pakistan’s 1st 100% Recycled PET Bottle Pepsi PepsiCo. Pakistan
Tapal Mezban – Jashan e Jamalo Tea Tapal Tea (Pvt.) Ltd.
Ramzan Donations Ramzan Donations easypaisa – Pakistan
No Damage Beyond Repair Podcast: Empowering Women through Resilience and Strength DOVE SHAMPOO Unilever Pakistan Limited
eidipaisa eidipaisa easypaisa – Pakistan
Seekho Shan Se Seekho Shan Se SHAN FOODS (PVT.) LTD.
Tapal Danedar | Jeevay Jeevay Pakistan Tapal Danedar Tapal Tea (Pvt.) Ltd.
New Stronger Pepsi – Kamaaal (2024) Pepsi PepsiCo. Pakistan
Purana Phone Lao, Naya Phone Le jao! Samsung Trade-in Samsung Pakistan
Incomplete Anthem EBM Corporate Campaign- Anthem EBM
Hockey Hai Pakistan ki Shaan PTCL PTCL
Lipton – Jar of Joy (2024) Lipton Lipton Tea & Infusions
Arshad Nadeem – Seenataan PTCL PTCL
Pepsi Chill Box Pepsi PEPSICO PAKISTAN
Mountain Dew Pakistan – A Winning Playbook of Consistent Growth Mountain Dew PEPSICO PAKISTAN
Cadbury – #GetInTheGame Cadbury Dairy Milk Mondelez Pakistan
Unleash the Predator Within Carient Motor Oil PSO
Link Na Bhej, Tamasha Pe Dekh Tamasha PMCL
Savings Pocket Savings Pocket easypaisa – Pakistan
Market penetration to gain market share Yango Yango Pakistan
Engro Zabardast Urea- Zabardast Saath Chamkay Din Raat Zabardast Urea Engro Fertilizers
JazzCash Hai Na! JazzCash JazzCash
Redefining Hydration with POND’S POND’S Hydration Range Unilever Pakistan Limited
eidipaisa eidipaisa easypaisa – Pakistan
Tap Pay Business – Bus Ek Tap Pay! JazzCash JazzCash
Oreo Monopoly: A Playful Twist Continental Biscuits Limited – Oreo Pakistan Continental Biscuits Limited
Farq Parta Hai K-Electric K-Electric
Peek Freans Heart Beats Peek Freans Heart Beats English Biscuit Manufacturers (PVT) LTD
NFL – Karachi Khaas Range Communication National Foods Limited National Foods Limited
Conquer with Carient Carient Motor Oil PSO
Dove’s Weather-Responsive YouTube Contextual Ads Capture Real-Time Relevance DOVE SHAMPOO Unilever Pakistan Limited
Seekho Shan Se Seekho Shan Se SHAN FOODS (PVT.) LTD.
Sarkaari Idaaron ki Payments ke liye JazzCash Hai Na JazzCash JazzCash
Knorr Reset Ka Magic hee Aur Knorr Noodles Unilever Pakistan
Sakht Sookhey Daagh Ab Hongey All Out! – Surf Excel Surf Excel Unilever Pakistan Limited
JS Her – Pinktober JS Her Account JS Bank
Link Na Bhej, Tamasha Pe Dekh Tamasha PMCL
Tap Pay Business – Bus Ek Tap Pay! JazzCash JazzCash
Link Na Bhej, Tamasha Pe Dekh Tamasha PMCL
Kukure Kreation x Foodpanda Kurkure PEPSICO PAKISTAN
Tapal Danedar “Tum Mein Aik Aur Cup Chai” – PSL Tapal Danedar Tapal Tea (Pvt.) Ltd.
TRESemmé Pakistan: Media Innovation Using AI and Whatsapp TRESemmé Shampoo Unilever Pakistan Limited
Pepsi – Koi Nahin Like Us – Cricket World Cup (2023) Pepsi PEPSICO PAKISTAN
Ask Dawlance – Branded Content Ask Dawlance DAWLANCE PVT LTD
Incomplete Anthem EBM Corporate Campaign- Anthem EBM
Cadbury – #GetInTheGame Cadbury Dairy Milk Mondelez Pakistan
699 Meri Superpower Jazz PMCL
Savings Pocket Savings Pocket easypaisa – Pakistan
Jiyo Befikr (TPL Insurance) Insurance TPL Insurance
NESTLÉ NESFRUTA – Jaani Vibe Badal De Nestle Nesfruta NESTLE
7up – Mixology (2024) 7up PepsiCo. Pakistan
Cadbury Ramadan Cadbury Dairy Milk Mondelez Pakistan
TAKE BACK YOUR MARZI Careem Flexi Careem Networks (Pvt.) Limited
Cadbury Goodness Campaign Cadbury Dairy Milk Mondelez Pakistan
Knorr Fuzon: Raise Your Chopsticks! Knorr Fuzon Hot Korean Ramen Unilever Pakistan Limited
ClimateChangeTown.pk climatechangetown.pk Sindh People’s Housing For Flood Affectees
Cadbury – #GetInTheGame Cadbury Dairy Milk Mondelez Pakistan
Tap Pay Sirf JazzCash Pai JazzCash JazzCash
Ziddi Daagho se Kya Darna – Surfexcel Haina Surf Excel Unilever Pakistan Limited
GAL Anti mercury comms Glow & Lovely Unilever
Summer Recipes NESCAFÉ NESTLE
Audio Nikahnama Audio Nikahnama easypaisa – Pakistan
Galaxy AI is here Galaxy AI Samsung
Peek Freans Sooper Soft Bakes Classic Chocolate Cake Sooper Soft Bakes Classic Chocolate Cake English Biscuit Manufacturers (PVT) LTD
panda pro – unlimited free delivery panda pro – unlimited free delivery Delivery Hero – foodpanda Pakistan
Ufone 4G Data Bohhaaat Hai x PSL Ufone 4G Ufone PTML
Ab Dekh Tamasha Tamasha Jazz (PMCL)
eidipaisa eidipaisa easypaisa – Pakistan
VELO – Performance Marketing VELO Pakistan Tobacco Company
Beating Competitors to Gain Market share Yango Yango Pakistan
CRM CRM Samsung Pakistan
easycash easycash easypaisa – Pakistan
National Foods Limited – Karachi Khaas Range Communication National Foods Limited National Foods Limited
Khushaal Watan Telenor Pakistan Telenor Pakistan
Audio Nikahnama Audio Nikahnama easypaisa – Pakistan
Kyun ke Cola Next Hai Pakistani Cola Next Mezan Group
Unlocking Sting Personalization at Scale via Cohort Based Digital Content Sting Pakistan Pepsi
Weather Base AI Campaign Nestle Pure life NESTLE PAKISTAN
Ab Dekh Tamasha Tamasha Jazz (PMCL)
Dawlance Experience Store Retail transformation – Retail Dawlance Experience Store DAWLANCE PVT LTD
Oreo Monopoly: A Playful Twist Continental Biscuits Limited – Oreo Pakistan Continental Biscuits Limited
easycash easycash easypaisa – Pakistan
Cadbury Ramadan Cadbury Dairy Milk Mondelez Pakistan
Eradicating Iron deficiency – for Pakistan’s children NESTLÉ BUNYAD NESTLE
Taleem Se Badlay Zindagi (Change Begins with Education) Taleem Se Badlay Zindagi (Change Begins with Education) The Citizens Foundation
Dawlance 11.11 Sale – Omni Channel Dawlance Mega Sale 11.11 DAWLANCE PVT LTD
ClimateChangeTown.pk climatechangetown.pk Sindh People’s Housing For Flood Affectees
Tapal Mezban – Jashan e Jamalo Tea Tapal Tea (Pvt.) Ltd.
Unlocking the Power of In-Home Consumption Sting Pakistan Pepsi
Pandamart (Fresh produce bright farms) Pandamart (Fresh produce bright farms) Delivery Hero – foodpanda Pakistan
Tum Kamaal Karte Ho Automotive Shell Pakistan
Flash Fiber – Fastest Internet In Town PTCL PTCL
#HarDorrMeinApnaGourmet Gourmet Beverages GOURMET