Synopsis
Synopsis
This interactive, case-driven workshop helps marketers and advertising professionals master the art of winning Effie entries. Through real campaign analysis, expert guidance, live feedback, and a practical case study challenge, participants will learn how to craft standout stories and strong, result-driven submissions.
Audience
This workshop is perfect for marketers and advertisers looking for practical, hands-on instruction on the best practices of Effie case writing, including:
LEAD TRAINERS
As a global marketing and ecommerce leader with 20+ years of experience in FMCG, food, and digital transformation, Humayun specializes in scaling brands, driving category growth, and executing high-impact go-to-market strategies.
At Shan Foods, Mondelez, and Unilever, he led P&L strategies exceeding $200M, revitalized brands post-PR crises, and built marketing models that stand the test of time. His leadership spans high-growth product innovations, disruptive digital campaigns, and seamless ecommerce integrations.
Passionate about mentoring marketing professionals and driving sustainable, consumer-centric brand evolution, he believes in creating transformative brand experiences, driving growth and leading digital evolution.
A strategic management professional specialising in communication planning, with over two decades of experience. I’ve had the privilege of building and leading some of the finest teams in the business of marketing communications with top agencies across Pakistan. Over the years I’ve helped build and grow an array of multinational and local brands thru creative, media, content, activations and PR solutions.
As a firm believer in the positive influence of knowledge sharing, I mentor future leaders at business schools and professional training initiatives; serving on the board of faculty for management sciences at SZABIST University, a trainer and mentor at British Council’s DICE (Developing Inclusive and Creative Economies) initiative, and with top business schools like IoBM and Salim Habib University as faculty for Marketing, Advertising, and Media Science programs.
A proud alumni of Dr. Stephan G. Haines’s centre of strategic excellence, and a veteran adman having worked with Insync Hip Media, Manhattan Leo Burnett, DDB, and Blitz before embarking on my consulting journey Ruth Symmetry, East River, and Synergy Group.
By the end of the session, participants will have a clear understanding of the jury’s perspective and the tools to develop Effie-worthy cases.