The Process
Being a finalist or win status in the Effie Awards is a significant achievement. Only a small percentage of cases are finalists each year and of these, a fraction are winners.
The judging takes place in two rounds:
| Round 1: | Every entry is reviewed by at least 5 to 7 judges who review written cases and creative reels to shortlist the entry. |
| Final Round: | This round evaluates all the shortlisted entries against each other within a category. Judges’ scores determine which entries will be finalists and which finalists are awarded a gold, silver or bronze Effie trophy. |
THE GRAND EFFIE
The highest-scoring Gold Effie winners are eligible for the Grand Effie Award. The Grand Effie represents the single best case entered in a given year.
There will likely be something ‘breakthrough’ about it. As the Grand Jury is so senior and they express their collective opinion, the winning case represents both the most effective case of the year and a message that will be sent to the industry about lessons for the way forward.
For details refer to the ENTRY KIT.