27 Nov Amena Khan
Amena Khan is Pakistan’s leading ad film director, producer, editor, actor, voice artist, with nearly three decades of shaping the country’s advertising and media landscape. She has directed award-winning commercials and music videos for global brands, while launching careers of iconic pop stars. Internationally trained, she became the country’s youngest female TVC director to establish her own production house, breaking barriers for women in creative and technical roles, telling stories on 35mm across digital conversion to now using AI. A philanthropist and humanitarian, she leads disaster management and community uplift efforts nationwide. As vlogger ‘amenarchy’ she highlights Pakistan’s action sports and tourism. Known for crafting memorable campaigns and recognized as a disruptor, trendsetter and fearless storyteller, Amena brings to the Effie jury a director’s lens – to spot ideas that truly #HittheMark