05 Nov Amna Khatib Paracha
Amna has over 23 years of experience in Digital, Brand & communication media planning, Innovation & Strategy in overall media. She has partnered with leading Multinational and local brands in Pakistan. Her expertise has been the digital transformation of many leading advertisers. Amna is a highly respected media veteran in the industry.
She has been a Jury member for Pakistan Effie, Pakistan Digital Awards, APAC Effie for multiple years. She works closely with the National Incubation Center in Pakistan, which identifies, incubates and Mentors start-ups in Pakistan.
Amna has led Digital transformation for clients like Pepsi, Unilever, British American Tobacco along with local jewels in the apparel and food business.
Her vast career has been spread over managing media and communication planning in almost all vertical of advertisers. She was the “Red Dragon- Dragon Master” winner at Dragons of Pakistan 2025.