27 Nov Arfa Syed
Posted at 18:33h
in
Arfa Syed is a strategic insights leader and Senior Vice President at OULA, a Kantar-affiliated consulting firm. She drives large-scale brand, innovation, and youth programs across Pakistan, blending cultural intelligence with AI-led research tools. Her portfolio reflects expertise in consumer behavior, brand growth frameworks, and digital transformation. Beyond consulting, she champions youth mentoring and financial inclusion, positioning herself as a purpose-driven strategist at the intersection of data, empathy, and innovation.