18 Jan Farah Sayeed
Posted at 15:31h
in
With a major in Philosophy, Farah started her career as a banker. But when she moved to Chicago in the 90s, the dot com boom was in full swing. She switched industries and hasn’t looked back since. Passion and innovation are the driving factors in all Farah does – to look at brands and see potential where none existed, or to make them the best that they can be. Be it rebranding exercises, traditional marketing campaigns, app creation, social media strategy or simply trend-spotting – these are the drivers of a perfect daily diet for Farah. Currently obsessing over ‘disruptive innovation,’ Farah lives in Karachi where she works as a Brand Consultant for both local and international clients.