01 Mar Fariyha Subhani
Posted at 15:08h
in
Fariyha joined Upfield in 2018 after 25+ years with Unilever, where she worked across various categories in Homecare, Personal Care, and Food. Besides Pakistan, she has worked in Regional roles, media, and market research. She was CEO of UPFL Board and Director of the Unilever Board from 2009 to 2015.
Fariyha’s expertise lies in business turnaround, developing consumer and customer strategies, innovation, and advertising development. At Upfield, the initial years were about setting up new teams, distribution, and systems for running independent businesses. Both countries are now on the path to profitable growth, braving the challenging operating environment.