Mehwish Rafi

Mehwish Rafi

Mehwish is a marketing strategist with a diverse portfolio, guiding innovation and brand-led transformations, while navigating complex market dynamics across MENA and APAC. Her strategic foresight draws on her cross-cultural competence in decoding consumer intelligence. She is a creative economy advocate committed to generating shared value and impact that helps build a better future for all. The 2022 Loeries recognised her as one of the top 20 strategists in the Middle East and Africa.