Naushin Shahid

Naushin Shahid

Naushin is a marketing leader with a diverse portfolio of experience across Unilever, Dabur, Continental Biscuits, and Dawlance. Over the years, she has led brand transformations that blend strategic clarity with a deep understanding of consumer behavior. Currently serving as Category Head at Dawlance, she drives growth through purposeful innovation, compelling communication, and data-backed decision-making. Her work consistently turns business challenges into opportunities to build relevance, trust, and long-term brand equity. Naushin’s career reflects a belief that effective marketing is not just about visibility — it’s about creating meaningful impact that endures.