Nick Salter

Nick Salter

Nick is Head of Strategy of FP7McCann Dubai. He provides the strategic counsel which delivers different shaped ideas to generate outsized commercial impact. He has 15 years experience wielding creativity as a powerful tool for business, and a track record for helping brands outcompete and outperform their peers.
With stints in media, digital, consulting, and creative agencies, he has a breadth and depth of skills for resolving the types of complexity companies operate in today. This experience has seen Nick work with organisations of all shapes and sizes across tourism, FMCG, sports, technology, banking and FinTech, automotive, transportation, insurance, charity, telecommunications, and more.
He has been celebrated globally for his award-winning work, including at Cannes Lions, D&AD, and Global Effie.