27 Nov Raeda Latif
Posted at 17:16h
in
Raeda Latif is Executive Director and Country Head – Corporate Affairs, Brand & Marketing at Standard Chartered Bank Pakistan. She leads strategic communication, brand stewardship, stakeholder engagement, and social impact initiatives aligning global vision with local priorities. With over two decades of leadership across financial and corporate sectors, including senior roles at Pakistan Stock Exchange, Faysal Bank, UBL Fund Managers, and IGI Financial Services, she brings deep expertise in marketing, digital strategy, and ESG advocacy. A strong proponent of women’s empowerment and financial inclusion, Raeda is a Certified Director (PICG) and Fellow of the Chartered Institute of Marketing (UK).