Rafay Ali Khan

Rafay Ali Khan

Rafay Ali Khan is a creative leader with 8+ years of turning insights into work that connects and converts. As Creative Director at Adcom Leo Burnett, he has led campaigns for Pakistan’s top confectionery giants, crafting moments that are as delightful as they are effective. Rafay thrives where strategy meets madness, with bold ideas grounded in commercial sense. His love for advertising is relentless, his curiosity insatiable, and his creativity unapologetic. With his experience across youth, culture, and brand storytelling, Rafay joins the Effie Jury to champion work that is truly insightful, commercially sharp, and impossible to ignore.