12 Jan Rashna Siddiqa Abdi
Posted at 14:30h
in
Ex-journalist. Ex-producer. Career advertiser. Future content architect. Lifelong writer and storyteller. Would-be dhaba owner. Her path hasn’t always been linear, which is why it works. Her work is defined by marrying creative flair with hard-nosed business strategy. Rashna’s goal remains the same – solve the business problem and sell the brand well without boring the audience. And when you’ve mastered the rules of the game you know how to break them – effectively. She’s spent decades figuring out exactly how to do that. She could tell you how I do it, but then she’d have to edit you out of the story.