27 Nov Rifah Qadri
Posted at 20:03h
in
I am an award-winning marketing leader with 18+ years of experience across fintech, tech, and retail in Pakistan. As Executive Director of Marketing and Corporate Communications at easypaisa, I lead impactful, campaigns that fuse creativity with meaningful change. I was the first Pakistani to win the Courageous Client Award at the Caples Awards UK. I’ve served on global juries including Cannes Lions, Spikes Asia, Gerety Awards, and Effies. I believe in marketing that’s brave, inclusive, and capable of shaping both business outcomes and culture.