16 Jan Rizwan Ali
Posted at 14:47h
in
With over 20 years of experience across Pakistan and the Middle East, Rizwan Ali is a digitally driven marketing and IMC leader with a strong track record in building integrated, data-led brand ecosystems. Currently heading IMC and CRM at National Foods Ltd, he has led the shift to an integrated communications model, scaled first-party CRM to 100K+ consumers, and delivered award-winning campaigns that have significantly increased digital engagement and brand impact. Rizwan’s career spans senior roles at Danone and Engro Foods Ltd, & brings in a sharp lens on effectiveness, innovation, and marketing analytics in today’s evolving marketing landscape.