27 Nov Saima Qamar
Posted at 19:21h
in
Mrs. Saima Qamar is a seasoned marketing and market research professional with over 30 years of local and international experience. She has held leadership positions in major agencies, including Aftab Associates, Nielsen, and Oasis, and served as CEO of IMRB and Chairperson of Kantar Pakistan before founding Tender Dragon Consulting Company (TDCC) in 2019. TDCC offers research, training, and capacity-building services in marketing and communication. Mrs. Qamar has played a key role in developing qualitative research in Pakistan and has trained many leading moderators. Her expertise spans qualitative and quantitative research, strategy, planning, and integrated communication.