27 Nov Saira Masood
Posted at 19:03h
in
Saira began her advertising career 19 years ago and has been unstoppable ever since, driven by the pace, energy and constant evolution the industry offers. Her motivation comes from a relentless desire to challenge conventions, push the industry forward and set new benchmarks. With communication strategy as her core passion, she has played a pivotal role in launching and relaunching numerous brands across telco, banking and finance, FMCG, snacks, juices, food and dairy, fashion and apparel, and pharma. She has also led multiple public-sector and development campaigns, introducing several industry firsts and earning recognition and awards along the way.