26 Dec Syed Yawar Iqbal
Posted at 16:11h
in
A storyteller by instinct, Yawar Iqbal has spent over two decades shaping ideas that live at the intersection of culture and craft. His journey spans leadership roles at IAL Saatchi & Saatchi, Interflow Communications, J. Walter Thompson, and Grey Pakistan. Trained in Communication Design, he has collaborated with iconic brands including Coke, Lux, Lifebuoy, Sunsilk, Khaadi, Shell, P&G, LU, Engro Foods, National Foods and Tapal. Yawar’s work is driven by a deep belief in human truth—seeing brands not as products, but as lived experiences. Today, he leads an independent creative studio and nurtures PHOOL, a craft-led, sustainable clothing brand rooted in care and conscience.