06 Jan Syes Sohaib ul Hassan
Meet the Effie Pakistan 2026 Juror, Sohaib Hassan, Founder & CEO of Brand & Media Learning Hub (Pvt.) Ltd. With over 12 years of experience spanning brand strategy, creative communications, result driven media planning and marketing education, Sohaib brings a practitioner-led and insight-driven perspective to the Effie Jury. His career includes impactful work with Amreli Steels, Kenwood, Homage, and The Indus Hospital, earning Effie and PAS Awards for clutter-breaking campaigns. A KSBL MBA and SZABIST Corporate Gold Medalist, he also serves both institutions as visiting faculty of Marketing. He runs a WhatsApp Community of 1,100+ marketers and has a following of 75,000+ as LinkedIn content creator — bringing a sharp lens on effectiveness, purpose, and results that truly #HitTheMark