02 Mar Zaid Habib
Posted at 17:35h
in
Zaid is responsible for leading the marketing function at Candyland. His role includes strategy planning, top and bottom-line management, and spearheading NPD projects and brand campaigns. Over the course of his career, Zaid has launched numerous brand campaigns across multiple industries. His forte is Blue Ocean strategy, having led several projects for topline growth.
Zaid has a decade of diversified marketing experience, having worked on the brand and agency side across multiple industries. Prior to Candyland, he has held marketing positions at Bayer, English Biscuit Manufacturers and Lowe & Rauf. Zaid holds an MBA degree from IBA, Karachi.
Outside of work, Zaid enjoys following Formula 1, reading fiction and a daily dose of iced latte.