Shortlisted
Entries 2026

Entry Title Brand Client
Revival of Sunsilk Revival of Sunsilk Unilever Pakistan Limited
Onic – Performance Marketing Onic ONIC
Prices Ka Rewind – Dawlance 11.11 Performance Marketing Prices Ka Rewind – Dawlance 11.11 DAWLANCE PVT LTD
Always_TopSecretMaterial Always P&G (
Independence Day Campaign KFC KFC Pakistan
POND’S Drink Up POND’S Unilever Pakistan (Pakistan)
Spot Karo,Stop Karo K-Electric K-Electric
KFC – Ramazan Campaign KFC KFC Pakistan
Tapal Family Mixture – Jeeto Pakistan Tapal Family Mixture TAPAL TEA PRIVATE LIMITED
Gaming SIM X FREE FIRE Telenor Pakistan Telenor Pakistan
Leading Sustainable Change for Pakistan | Fatima Fertilizer in partnership with UNDP Fertilizer Fatima Fertilizer
Sooper Ramadan 2025 Peek Freans Sooper EBM
Cadbury Dairy Milk Wafer Roll Cadbury Dairy Milk Mondelez Pakistan
Dawlance Bottom Load Water Dispenser – New Product Dawlance Bottom Load Water Dispenser Dawlance Private Limited
Save every child Childlife Foundation Childlife Foundation
Arshad Nadeem – Seenataan PTCL Group PTCL Group
Ufone 4G – Data Bohhaaat Hai x Pakistan’s 1st Co-Created Ad PTCL Group PTCL Group
The Invisible Heirs Inheritance Calculator Mobilink Bank
Old vs New Ways of Ordering – foodpanda sambhal lega foodpanda Foodpanda
Ufone 4G x Peshawar Zalmi PTCL Group PTCL Group
National Foods – Naye Zaiqay – Kya Khayal Hai National Foods Recipe Mixes National Foods Limited
7up – Mixes – 2025 7up Pakistan PepsiCo Pakistan
Make Pakistan Slurp: When Fans Became the Creative Team Knorr Instant Noodles Unilever Pakistan Limited
KElectric – KE Live “Star” Loyalty Program K-ELECTRIC STAR LOYALTY K Electric Limited
Pepsi – Nothing Hits Like Pepsi New Stronger Pepsi PEPSICO PAKISTAN
Dove Real Beauty Series: Redefining Beauty DOVE SHAMPOO Unilever Pakistan Limited
Gaming Sim X FREEFIRE Telenor Pakistan Telenor Pakistan
Kaante Na Lagao Centre for Human Rights Centre for Human Rights
Cadbury – #BackHerDreams Cadbury Dairy Milk Mondelez
Saving Humanity From Riba BankIslami BankIslami
Make Pakistan Slurp: The Participation System Knorr Instant Noodles Unilever Pakistan Limited
Speedy Disclaimer Hijack STING PepsiCo Pakistan
INN SE HAI JOY Lay’s PEPSICO PAKISTAN
Always_TopSecretMaterial Always P&G (
Foodpanda – The Horizon Project foodpanda Foodpanda Pakistan
JazzCash Rewards Hub JazzCash PMCL
Peek Freans Young Pipers Club – Piper ki Duniya Peek Freans Young Piper’s Club EBM
Surf Excel – Zidd Se Khel (Partnership with Karachi Kings) Surf Excel Unilever Pakistan Limited
Ufone 4G – Data Bohhaaat Hai x Babar’s Phone Lost PTCL Group PTCL Group
Pakistan Polio Eradication Program – TVC & Special Report Pakistan Polio Eradication Program Bill & Melinda Gates Foundation (Global)
Time Matters Yango Pakistan Yango Pakistan
Lazy Helpline STING PepsiCo Pakistan
Insured Billboards easypaisa easypaisa Digital Bank
Kurkure LTOs Kurkure PepsiCo Pakistan
Pickup Dumdaar Smooth Har Bar Shell Advance Wafi Energy Pakistan (Shell Licensee)
Make Pakistan Slurp: When Fans Became the Creative Team Knorr Instant Noodles Unilever Pakistan Limited
National Foods – Crush It Sohneya National Foods Crushed Pickle National Foods Limited
Dil Se Ba-Ikhtiar PTCL Group PTCL Group
HBLPSL X FanTunes HBL HBL
Sprite Refreshment 2025 Sprite The Coca-Cola Company
Foodpanda – The Horizon Project foodpanda Foodpanda Pakistan
Peek Freans Young Pipers Club – Piper ki Duniya Peek Freans Young Piper’s Club EBM
Cadbury Valentine – Say it with Cadbury Cadbury Dairy Milk Mondelez
Bisconni Prime – Pakistan’s First Local Premium Biscuit Category Launch Bisconni Prime Bisconni Prime
Pepsi – New Stronger Pepsi – (2022, 2023, 2024, 2025) Pepsi PepsiCo
Seriously Crunchy Seriously Loud Novita Bisconni
7up – Mixes – 2025 7up Pakistan PepsiCo Pakistan
Cracking the Code: How We Solved Social-First Measurement for FMCG Hair Care and Skin Care Products Unilever Pakistan
Peek Freans RIO Obo Magic – Fun Aur Magical Cream ki Double Treat! Peek Freans RIO EBM
Pepsi – Navigating Boycott (Jun-Sep) – (2025) Pepsi PepsiCo
Dil Se – Thar Water Plants PTCL Group PTCL Group
Prices Ka Rewind – Dawlance 11.11 Digital Commerce Prices Ka Rewind – Dawlance 11.11 DAWLANCE PVT LTD
Refresh Karo Iftar Knorr ke Saath! Knorr (Noodles, Condiments, Cooking Aids) Unilever Pakistan Limited
Arshad Nadeem – Seenataan PTCL Group PTCL Group
Women in Tech Women in Tech Standar Chartered Bank
The Invisible Heirs Inheritance Calculator Mobilink Bank
Omore – Wow Bharay Desserts Snacks & Desserts Friesland Campina
Gaming Sim X FREEFIRE Telenor Pakistan Telenor Pakistan
Lazy Helpline STING PepsiCo Pakistan
Make Pakistan Slurp: The Participation System Knorr Instant Noodles Unilever Pakistan Limited
Take It Easy – Reframing Convenience as a Lifestyle foodpanda Foodpanda Pakistan
Vim Bar – Power of Lemon & Salt Vim Dishwash Bar Unilever Pakistan Limited
Pepsi – FizzBar @ Commune – (2025) Pepsi PepsiCo
Hockey Hai Pakistan ki Shaan PTCL Group PTCL Group
Tapal Mezban, Jashn e Jamalo Season 2 Tapal Mezban Tea Tapal Tea (Pvt.) Ltd.
7up – Pakistan Ka Food Scene – 2024 7up Pakistan PepsiCo Pakistan
Extra Chips Extra Joy Lay’s PepsiCo Pakistan
Coke Studio Season 15 Coca-Cola the coca cola Company
HBLPSL X FanTunes HBL HBL
Speedy Disclaimer Hijack STING PepsiCo Pakistan
Capri: Own Your Natural Glow Beauty Soap ZIL Limited
Women in Tech Women in Tech Standard Chartered Bank
Playboards Pepsi PepsiCo Pakistan
K Electric – “Star” Loyalty Program Launch K-ELECTRIC STAR LOYALTY K Electric Limited
National Foods – Bombay Biryani Karachi Khaas National Foods Limited – Karachi’s Best Biryani National Foods Limited
TUC Pe Kya Jata Hai – Youth Marketing TUC Continental Biscuits Limited
Change Begins with Her – Change Begins with Education! TCF Year End Campaign The Citizens Foundation
Ufone 4G – Data Bohhaaat Hai x Pakistan’s 1st Co-Created Ad PTCL Group PTCL Group
Surf Excel Expert White Surf Excel Unilever Pakistan Limited
Engro Kahaniyan & Engro Shandaar Kissan (Rabi and Kharif Season) Engro Fertilizers Engro Fertilizers
BYD – Brand Launch (2024) BYD Mega Motor Company Private Limited
PSO-Made in Pakistan PSO-Made in Pakistan Pakistan State Oil – PSO
7up – Pakistan Ka Food Scene – 2024 7up Pakistan PepsiCo Pakistan
*699# Milao – Apnay Matlab Ka Package Pao Jazz PMCL
Lazy Helpline STING PepsiCo Pakistan
easy wala bank easypaisa easypaisa Digital Bank
Playboards Pepsi PepsiCo Pakistan
PSO-LPG Blue Launch PSO-LPG Blue Launch Pakistan State Oil – PSO
Pepsi – Dil Dil Pakistan – (2025) Pepsi PepsiCo
Himmat Rakho Hum Sath Kharay Hain Alkhidmat Foundation Pakistan Alkhidmat Foundation Pakistan
Shield Mother’s Corner Shield Shield Corporation Limited
Durex Durex Reckitt Benkiser
Wafi Energy (Shell) – Fuel the Difference, Feel the Difference Wafi Energy (Shell) Wafi Energy Pakistan (Shell Licensee)
Health with Humanity Sensodyne Haleon (Pakistan)
easy wala bank easypaisa easypaisa Digital Bank
Maa Ka Haath, Pyar Bhara Saath PTCL Group PTCL Group
Always_TopSecretMaterial Always P&G (
Prices Ka Rewind – Dawlance 11.11 Omni Channel Campaign Prices Ka Rewind – Dawlance 11.11 DAWLANCE PVT LTD
FikrFree – Sehat Aur Insurance Ab Aap Ke Haath Mein FikrFree PMCL
Sting: Fuel Decoded Sting PepsiCo Pakistan
Pepsi – Dil Dil Pakistan – (2025) Pepsi PepsiCo
Pepsi – Sip Scan Win – (2025) Pepsi PepsiCo
Pure Mango Pleasure Slice PepsiCo Pakistan
Electrolux Launch Campaign 2025 Home Appliances (Air Conditioner & Refrigerator) PEL Marketing (Private) LTD
Dil Se PTCL Group PTCL Group
JazzCash Rewards Hub JazzCash PMCL
Pepsi – Navigating Boycott (Jun-Sep) – (2025) Pepsi PepsiCo
Launch Of Suzuki Every – Every for Everyone Chali Ray – Every For Everyone Pak Suzuki Motor Company
Engro Kahniyaan & Shandaar kissan kai saath (The Fields Became Our Feed) Engro Fertilizers Engro Fertilizers
Champions Trophy ICC Coca-Cola the coca cola Company
Peek Freans RIO – Meet The Obos Peek Freans RIO EBM
No Lay’s No Game Lay’s PEPSICO PAKISTAN
InkVisible UN Women UN Women
Cadbury Valentine – Say it with Cadbury Cadbury Dairy Milk Mondelez
Dove Pakistan: A Turnaround Story of Brand Revival and Category Expansion DOVE SHAMPOO Unilever Pakistan Limited
Yango: #1 Top of Mind Awareness Yango Pakistan Yango
Sustained Success Sting PepsiCo Pakistan
Sunsilk Oil Blends Sunsilk Oil Blends Unilever Pakistan Limited
Peek Freans Young Piper’s Club Peek Freans Young Piper’s Club EBM
Coke Studio Season 15 Coca-Cola The Coca-Cola Company
Dettol Cool 2025 Dettol Cool Pakistan Reckitt
J. Fragrances Janan Series J. Fragrances & Cosmetics J. (Junaid Jamshed Pvt. Ltd.)
Tap Pay JazzCash PMCL
KFC Pakistan | K-Zing KFC Pakistan | K-Zing KFC Pakistan
Leading Sustainable Change for Pakistan | Fatima Fertilizer in partnership with UNDP Fertilizer Fatima Fertilizer
JazzCash Ramzan Campaign – Donate a Meal JazzCash PMCL
Peek Freans RIO Obo Magic Peek Freans RIO EBM
Vim Bar – Power of Lemon & Salt Vim Dishwash Bar Unilever Pakistan Limited
Speedy Disclaimer Hijack STING PepsiCo Pakistan
Spot Karo,Stop Karo K-Electric K-Electric
KFC Pakistan – Crazy Tuesday KFC – Crazy Tuesday KFC Pakistan
#RozCaDose Give Your Best Har Roz CaC-1000Plus Haleon (Pakistan)
Refresh Karo Iftar Knorr ke Saath! Knorr (Noodles, Condiments, Cooking Aids) Unilever Pakistan Limited
InkVisible UN Women UN Women
Engro Kahaniyan & Engro Shandaar Kissan (From Fields to Feeds: Real Farmers, Real Influence) Engro Fertilizers Engro Fertilizers
Kurkure- Chaat in a Bag Snacks PEPSICO PAKISTAN
Peek Freans Gluco Teddy Strawberry Launch Peek Freans Gluco Teddy – Strawberry launch EBM
Dawlance Manifesto Dawlance Pakistan DAWLANCE PVT LTD
Make Pakistan Slurp: When Creators Became Co-Owners Knorr Instant Noodles Unilever Pakistan Limited
Cadbury Valentine – Say it with Cadbury Cadbury Dairy Milk Mondelez
Tuc Pe Kya Jata Hai – Social Media TUC Continental Biscuits Limited
Mixology 2.0 7UP PepsiCo
Ufone 4G – Data Bohhaaat Hai x Babar’s Phone Lost PTCL Group PTCL Group
National Foods – Crush It Sohneya National Foods Crushed Pickle National Foods Limited
Onic Group Plans – #KyaPlanHai Onic ONIC
Khushal Watan Telenor Pakistan Telenor Pakistan
The Motherhood Podcast Lifebuoy Shampoo – The Motherhood Podcast Unilever Pakistan Limited
TUC Pe Kya Jata Hai – Influencer TUC Continental Biscuits Limited
Ufone 4G – Data Bohhaaat Hai x Sohni Mahiwal PTCL Group PTCL Group
Ufone 4G – Data Bohhaaat Hai x Babar’s Phone Lost PTCL Group PTCL Group
Engro Zabardast Urea- Three Years of Zinc-Coated Undisputed leadership Engro Zabardast Urea Engro Fertilizers
Unlocking Growth: Dove’s Entry into Hairfall DOVE SHAMPOO Unilever Pakistan Limited
Sunsilk Personal Care sunsilk personal care Unilever Pakistan Limited
foodpanda TikTok launch and TRY300 foodpanda Foodpanda
Cadbury – #BackHerDreams Cadbury Dairy Milk Mondelez
NESTLÉ MILO MARATHON NESLTÉ MILO NESTLE
NESCAFÉ Basement NESCAFÉ Basement NESTLE PAKISTAN
FikrFree – Sehat Aur Insurance Ab Aap Ke Haath Mein FikrFree PMCL
Sting: Fuel Decoded Sting PepsiCo Pakistan
Ufone 4G – Data Bohhaaat Hai x Babar’s Phone Lost PTCL Group PTCL Group
Sooper Children’s Day Peek Freans Sooper EBM
Tapal Danedar – Sohni Dharti & Collectibles Tapal Danedar TAPAL TEA PRIVATE LIMITED
Pakistan Polio Eradication Program – Special Report Pakistan Polio Eradication Program Bill & Melinda Gates Foundation (Global)
Cadbury Valentine – Say it with Cadbury Cadbury Dairy Milk Mondelez
Kaante Na Lagao Centre for Human Rights Centre for Human Rights
*699# Milao – Apnay Matlab Ka Package Pao Jazz PMCL
Ufone 4G – Data Bohhaaat Hai x Pakistan’s 1st Co-Created Ad PTCL Group PTCL Group
7up – Mint Lemonade – 2025 7up Pakistan PepsiCo Pakistan
Insured Billboards easypaisa easypaisa Digital Bank
Peek Freans RIO – Meet the Obos Peek Freans RIO EBM
Onic – #SayHiToIndependence Onic ONIC
Peek Freans RIO – Meet the Obos Peek Freans RIO EBM
KFC Pakistan – Always On KFC – Always On KFC Pakistan
Centrum – Take Control of Your Health Centrum Haleon (Pakistan)
Surf Excel – Zidd Se Khel (Partnership with Karachi Kings) Surf Excel Unilever Pakistan Limited
Wash K Baad Dry Zaroori Maxob Packages Convertors Limited
Pepsi – Dil Dil Pakistan – (2025) Pepsi PepsiCo
InkVisible UN Women UN Women
Zong My5 2025 Zong My 5 – 2025 Zong CMPak Ltd.
Cadbury – #BackHerDreams Cadbury Dairy Milk Mondelez
Tabeeb Online Telenor Pakistan Telenor Pakistan
Revive: A Consumer-Centric Innovation Scaled by Culture Revive By Gatorade PepsiCo Pakistan
Pepsi – Dil Dil Pakistan – (2025) Pepsi PepsiCo
Cyber Bullying and Online Child Safety Telenor Pakistan Telenor Pakistan
OREO Pakistan Pack Continental Biscuits – Oreo Continental Biscuits Limited
Awaaz Sub Ki Awareness Campaign National Commission For Human Rights Pakistan
The Invisible Heirs Inheritance Calculator Mobilink Bank
KFC Pakistan | K-Zing KFC Pakistan | K-Zing KFC Pakistan
Suzuki Pakistan – Product Launch Suzuki Every Suzuki Pakistan
Onic – The Independence Network Onic ONIC
Tamasha – Naseem Shah ka Gully se Glory Tak Ka Safar Tamasha PMCL
Har Ride Nayi Kahani inDrive.pk inDrive Pakistan
KFC – Independence Day Campaign KFC KFC Pakistan
Sooper Thematic 2025 Peek Freans Sooper EBM
JazzCash Ramzan Campaign – Donate a Meal JazzCash PMCL
NFL – Karachi’s Best Biryani National Foods Limited – Karachi’s Best Biryani National Foods Limited
7up – Pakistan Ka Food Scene – 2024 7up Pakistan PepsiCo Pakistan
Peek Freans RIO – Meet the Obos Peek Freans RIO EBM
Surf Excel – Zidd Se Khel (Partnership with Karachi Kings) Surf Excel Unilever Pakistan Limited
Cadbury – #GetInTheGame Cadbury Dairy Milk Mondelez Pakistan