Considered as ‘Asia’s most influential CMO, Aly Mustansir is a seasoned and an award winning marketer. He has worked in Pakistan and abroad for companies like Unilever, HBL and Bank Alfalah. During his career he has been responsible for launching Wall’s Ice Cream in Pakistan, turning around Ice Cream business in SriLanka, relaunch of HBL brand globally and winning a title of ‘Buzziest Brand’ and creating a new identity for Bank Alfalah receiving a ‘Super Brand’ nomination. In addition to other awards, he has also won a PAS Award for the best Financial service campaign.Currently, Aly advises and guides companies on building brands for business growth, optimizing marketing infrastructure and budgets, and using media effectively and efficiently. He also trains marketing teams on developing strong and insightful communication.

He has served two terms as Chairman of the Pakistan Advertisers Society. The PAS Awards were launched during his first tenure. Aly also serves on the jury of international marketing awards and delivers lectures on Marketing and Branding to a variety of audiences within and outside Pakistan.