Winners 2021

Award Level Category Entry Title Brand Client Lead Agency
Gold Automotive Kiunkeh Tum Girna Afford Naheen Kar Saktay Servis Tyres Service Industries Limited Manhattan Communications (Pvt) Ltd
Silver Branded Content Humrahi Digital Campaign Humrahi Digital Series EFU Life Assurance Ltd. MullenLowe Rauf
Gold Construction, Real Estate Companies and Allied Industry Amreli Steels Steel Rebars Amreli Steels Limited Arey Wah
Silver Corporate Reputation Face Mask National Anthem Unilever Pakistan BBDO Pakistan
Bronze Culinary Shan Functional Shan Recipe Mix Shan Foods (Pvt.) Limited Ogilvy Pakistan
Silver Culinary Split The Plate Campaign Dastak Cooking Oil Unity Foods Limited Manhattan Communications (Pvt) Ltd
Bronze David vs. Goliath KIA Sportage Launch Sportage Lucky Motor Corporation limited MullenLowe Rauf
Bronze David vs. Goliath Shoop Instant Noodles Shan Shan Foods (Pvt.) Limited Fishbowl (Pvt.) Ltd
Silver David vs. Goliath Chai Wala Biskut – Bisconni Ismail Industries Limited Manhattan Communications (Pvt) Ltd
Bronze E-Commerce Happiness at your doorstep IC NOW Unilever Pakistan Team Reactivate Pvt. Ltd
Gold Finance Eidipaisa Easypaisa Easypaisa – Telenor Bank Ogilvy Pakistan
Gold Finance Every number is welcome Easypaisa Easypaisa – Telenor Bank Ogilvy Pakistan
Silver Finance Phatta Note (Torn Currency Note) Easypaisa Easypaisa – Telenor Bank Ogilvy Pakistan
Silver Health The Hot Tea Stain The Hot Tea Stain Shalamar Hospital BBDO Pakistan
Bronze Household Supplies and Services Sunlight Itna Ziada Sunlight Unilever Pakistan Mullen Lowe (Pakistan)
Bronze Household Supplies and Services Every floor is a playground Reckitt Benckiser BBDO Pakistan
Gold Household Supplies and Services Ragra Vs. Naya Ariel Tagra Ariel P&G Adcom
Gold Household Supplies and Services Ariel Touch of Downy Ariel P&G Adcom
Bronze Influencers Ragra vs New Ariel Tagra P&G Symmetry Group
Bronze Influencers HBLPSL Jeet Ki Jang HBL Symmetry Group
Gold Influencers #Vatikafirst Vatika Hair Oils Dabur Pakistan Bodybeat PR
Silver Influencers Sunsilk Sundays with Hania Aamir Sunsilk Pakistan Unilever Pakistan Team Reactivate Pvt. Ltd
Silver Influencers-Crisis Response Commander Copy Safeguard P&G Adcom
Bronze Influencers-Crisis Response Danish Ali (JazzCares) Telecom PMCL JAZZ Fishbowl (Pvt) Ltd
Gold Influencers-Crisis Response Ariel Work For Home Ariel Work For Home – Influencer P&G Symmetry Group
Bronze Internet and Telecom World’s First Personalised Mobile Data Plans Telenor Telenor Pakistan Ogilvy Pakistan
Bronze Marketing Disruptors Easypaisa Raahi Easypaisa Easypaisa – Telenor Bank Ogilvy Pakistan
Bronze Marketing Disruptors #Vatikafirst Vatika Hair Oils Dabur Pakistan Bodybeat PR
Gold Marketing Disruptors Eidipaisa Easypaisa Easypaisa – Telenor Bank Ogilvy Pakistan
Gold Marketing Disruptors World’s First Personalised Mobile Data Plans Telenor Telenor Pakistan Ogilvy Pakistan
Bronze Marketing Innovation Solutions Samaa Virtual Events Virtual Events Jaag Broadcasting (Pvt) Ltd. Jaag Broadcasting (Pvt) Ltd.
Bronze Media Innovation World’s First Personalised Mobile Data Plans Telenor Telenor Pakistan Ogilvy Pakistan
Gold Media Innovation #Vatikafirst Vatika Hair Oils Dabur Pakistan Bodybeat PR
Bronze New Product and Services Chai Wala Biskut – Bisconni Ismail Industries Limited Manhattan Communications (Pvt) Ltd
Gold New Product and Services Naming the Invisible by Digital Birth Registration Telenor Telenor Pakistan Ogilvy Pakistan
Bronze Personal Care Haathon ki Hifazat, Pakistan ki Hifazat | A Lifesaving mission
to spread the importance of Handwashing
Lifebuoy Unilever Pakistan MullenLowe Rauf
Bronze Positive Change: Social Good – Brands Shan Thematic Shan Recipe Mix Shan Foods (Pvt.) Limited Ogilvy Pakistan
Bronze Positive Change: Social Good – Brands Not an Ad for Lifebuoy | A Call to Action to Wash Hands with
Soap
Lifebuoy Unilever Pakistan MullenLowe Rauf
Silver Positive Change: Social Good – Brands Ariel Work For Home Ariel Work For Home – Social Good P&G Symmetry Group
Silver Positive Change: Social Good – Brands Hoga Safe Pakistan Hoga Safe Pakistan Reckitt Benckiser BBDO Pakistan
Gold Positive Change: Social Good – Brands(Services) Naming the Invisible by Digital Birth Registration Telenor Telenor Pakistan Ogilvy Pakistan
Silver Positive Change: Social Good – Brands(Services) Khushaal Watan 7272 Telenor Telenor Pakistan Ogivy Pakistan
Gold Positive Change: Social Good – Non Profit The Hot Tea Stain Shalamar Hospital BBDO Pakistan
Bronze Restaurants Yeh Such Hai McDonald’s Extra Value Meals McDonald’s Pakistan Manahattan Communications (Pvt.) Ltd.
Bronze Seasonal Marketing SINCERE- Menstrual Hygiene Day Campaign SINCERE Sanitary Napkins Ontex Pakistan (Private) Limited MullenLowe Rauf
Gold Seasonal Marketing Surf Ramzan Unilever Pakistan Mullen Lowe (Pakistan)
Gold Seasonal Marketing Eidipaisa Easypaisa Easypaisa – Telenor Bank Ogilvy Pakistan
Silver Seasonal Marketing Split The Plate Campaign Dastak Cooking Oil Unity Foods Limited Manhattan Communications (Pvt) Ltd
Silver Snacks & Desserts Shoop Instant Noodles Shan Shan Foods (Pvt.) Limited Fishbowl (Pvt.) Ltd
Bronze Sustained Success – Products Calcium Awareness Campaign CaC-1000 PLUS GSK Consumer Healthcare Pakistan Ltd. Adcom
Gold Sustained Success – Products Surf Ramzan Unilever Pakistan Mullen Lowe (Pakistan)
Silver Sustained Success – Products Ariel P&G Adcom
Bronze Topical Marketing-Crisis Response Coke for Everyone The Coca-Cola Company (Pakistan) Ogilvy Pakistan
Bronze Topical Marketing-Crisis Response Lipton – Awakening hope through the power of human connection Lipton Unilever Pakistan JWT
Gold Topical Marketing-Crisis Response Haathon ki Hifazat, Pakistan ki Hifazat | A Lifesaving mission
to spread the importance of handwashing during COVID-19 pandemic
Lifebuoy Unilever Pakistan MullenLowe Rauf
Gold Topical Marketing-Crisis Response Eidipaisa Easypaisa Easypaisa – Telenor Bank Ogilvy Pakistan
Gold Topical Marketing-Current Surf PSL Unilever Pakistan Mullen Lowe (Pakistan)
Silver Topical Marketing-Current Sunsilk Sundays with Hania Aamir Sunsilk Pakistan Unilever Pakistan Team Reactivate Pvt. Ltd
Silver Topical Marketing-Current McDonald’s Zalmi Meal McDonald’s Zalmi Meal McDonald’s Pakistan Manhattan Communications (Pvt) Ltd
Bronze Always Azad Always P&G Adcom
Bronze Jazz Super 4G Abhi Telecom PMCL JAZZ IAL SAATCHI & SAATCHI

Effie Grand Prix

Category: Positive Change:Social Goods – Non-Profit

Campaign Title Brand / Client Name Primary Agency
The Hot Tea Stain Shalamar Hospital/
Babar Ali Foundation
BBDO Pakistan

EFFIE PAKISTAN MARKETER OF THE YEAR

Unilever Pakistan

EFFIE PAKISTAN AGENCY NETWORK OF THE YEAR

Ogilvy Pakistan